Chef Chat Group

You know, after the listing of Meituan in the Chinese market, it was also listed on the most popular Hong Kong stock market, and it can obtain a market value of nearly 1000 billion US dollars. You know how promising this market is. And Liu Xing originally The world of food, the status of gourmet food, absolutely cannot be compared with the world of food halberds.

Liu Xing has a hunch that the original world Meituan can have a market value of 1000 billion US dollars, and this world may have a market value of [-] to [-] billion US dollars, which is comparable to the existence of Tencent Bar Ali.

8 Establishing a similar monopoly-level platform in the Japanese market, the valuation is one-fifth of the counterparts in the Chinese market, which is absolutely not too much. Too low! It needs to be developed for a period of time to further develop the user scale and experience of the platform to a more attractive level.

In that way, if a higher price is quoted, the capital that wants to invest will probably flock in.

Chapter 443 The author feels that he should ask for a subscription

40% of sales.

The growth of online sales is actually faster than the growth of offline sales. The main reason is that many users have become accustomed to ordering online, and are also accustomed to accepting the mode of door-to-door delivery instead of returning to the store. Have to wait in line to eat.

As for the sales of the Star Gourmet APP platform, the number of users and merchants on the entire platform has continued to increase.

The sales of Liu's Chinese restaurant accounted for 100% at the beginning and quickly fell to 10%. If the platform gradually develops in the future, it may account for a few percent of the daily sales of the entire platform, which is also considered a very powerful catering industry. giant.

This is also the purpose of Liu Xing's establishment of Star Gourmet Division.

Because of the limitations of the catering industry, no matter how good the business of a physical restaurant is, it is still subject to the efficiency of its cooking. The Internet platform breaks this limitation. While improving the efficiency.

It is also equivalent to applying straws to the cups of all operators in the industry to suck up part of the other party's profits.

The final effect is that the order business will be distributed to those restaurants through the Internet platform.

In the end, as long as all restaurants pay attention to the massive incremental business brought by the Star Gourmet APP every day, they have to use part of their profits, 1, as the reward for the Star Gourmet APP.

In addition, now the food delivery personnel are paid by the platform for their food delivery costs. However, after the development matures, in the future, they will be ordered by customers, or specific restaurants will bear the food delivery costs. Of course, for the time being, in order to strategically acquire users, Traffic and orders, so i Star Food still needs to grit its teeth to bear this part of the loss.

However, burning money every day means that it must be continuously supplemented with blood, otherwise, Liu Xing has invested nearly 5000 million 8 yuan in the company before, which is equivalent to beating eggs and burning them completely.

"In this way, my funds on the Star Food app can be used as an interest-free loan to the Star Food Company.

In Star Gourmet Company, after obtaining financing and realizing profits in the future, I can gradually repay my interest-free loan after the funds are fully recovered." Liu Xing thought for a while and said, "In this way, there will be no additional issuance of new shares, and there will be no rewards for employees. equity.

At the same time, it can provide financing to the company more conveniently! "Good way!" Kimura Toshihiko nodded and agreed.

"In addition, some amendments have been made to the food delivery fee terms of the Star Food app.

For the first year of user registration, the delivery fee is free.

For more than 10 times, there may be delivery fee paid by the merchant, delivery fee paid by the user, or 10% of the delivery fee paid by the merchant and the user respectively. How to choose between these three forms? , set by the merchant. "Liu Xing smiled. "It makes sense! Since you have consumed 50 times a month, you should be an old user who is familiar with the platform. The platform can provide convenience for them. If so, it should be able to accept more than 10 times. Free this clause.

In fact, if the unit price of high-end cuisine is very expensive, if the order is more than 200 yen, you probably don't care much about the [-] yen delivery fee. "Toshihiko Kimura also understands the relevant truth very well.

"How to implement it, you should discuss it with Mr. Yang and other employees.

After that, just tell me the result of the discussion.

In terms of operation, generally I have one requirement, to give consideration to the development of Xingjiaci, user experience, and company cash flow as much as possible,” Liu Xing said with a smile.

Afterwards, Liu Xing visited Star Gourmet Company and found that the employees in Gongdong were really different from the social animals in ordinary Japanese companies. They were all beaten to death, and they were full of good expectations for the future.

Many good expectations, Liu Xing thinks this is because there are a large number of successful cases of Internet startups.

Therefore, these employees can brainwash themselves and make themselves full of energy.

In other words, two years ago, the business model of the Internet industry was not very clear, and there were not too many cases of Internet entrepreneurship to create wealth, so it was still difficult to brainwash employees.

The current situation is that the boss of an Internet company has not yet brainwashed, and the employees have already brainwashed themselves by referring to the successful cases of other Internet companies. In fact, there are more entrepreneurial failure cases in the Internet industry. But in fact, they are all selectively ignored by everyone.

Of course, the employees are gratified to be so like Liu Xing.

After all, Liu Xing just invested money and laid out a track. Although this track is a very good track, there will be a lot of rewards on the route, but if the team's execution is poor, even if enough money is given , In fact, it may not be able to create good benefits.

This is similar to many traditional industries, transforming the Internet industry, the advantages of capital and resources are not inferior to the general Internet industry, but the success rate is lower than that of the Internet grassroots team.

The main reason is that there is a problem with the execution of the team.

Execution in traditional industries is different from execution in the Internet industry.

Although Liu Xing doesn't know what kind of team in the Internet industry can have strong executive power.

However, at least we know that a successful team usually does a lot of brainwashing. On the spiritual level, employees in the general industry are more hopeful and can achieve greater achievements.

Few employees of Internet companies are depressed and full of pessimistic expectations for the future.

Such Internet companies are basically the ones that cannot afford wages and have to close at any time. Star Food Ewen naturally does not exist like that. Just the business model of Mowen, although similar platforms around the world have not achieved profitability. However, after the capital has deeply cultivated the pure online Internet model, it has been difficult to find new outlets in the pure online model.Pi Therefore, Star Food, which connects the online and offline 0 models The platform, in fact, is currently the hottest investment direction of global venture capital.

For example, taxi-hailing software and the like are brutally grown by round after round of capital milk.

For example, taxi-hailing software such as Uber and Didi, undoubtedly, has a much larger imagination than traditional taxi companies. Therefore, even if such companies burn money and subsidies crazily, the capital is still round after round It is necessary to deliver ammunition to these questions. Because, no matter how well-developed the transportation is in modern society, taking a taxi is actually a convenient service.

Taking a taxi is more expensive than other modes of travel, mainly because it saves time.

The discounted software is undoubtedly a more efficient service than waiting for a taxi on the road.

Therefore, even in the initial stage of this model, no matter how much money is burned, the capital is generally relatively generous.

Head platforms such as Are you hungry won, and most of the other platforms were wiped out.

However, as far as the domestic market is concerned, venture capitalists all over the world are frantically throwing themselves at these outlets. Japan's Internet market is undoubtedly a marginal place compared to the two largest Internet markets in China and the United States.

After winning the Japanese market, it will not be able to sweep the world. Therefore, there are relatively few venture capital resources in the Japanese market. For example, Softbank, Japan's largest venture capital, invests most of its capital in China, the United States or other potential regions. The proportion of venture capital investment in Japan is extremely low, which shows that the capital is not flat in the Japanese market.

Of course, from the perspective of the capital market's pursuit of a global structure, it does not pay much attention to the Japanese market. On the contrary, the competition in the Japanese Internet market is as intense as that of China and the US market. An imitator. However, Japan does not have this kind of vitality, and countless outlets have appeared. Japan is actually indifferent most of the time.