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In fact, it was with the help of Ezuya Ruishan that he won the record-breaking tea reputation of being awarded the gold medal of the Fried Association for three consecutive years.

Afterwards, the business plan for entering Tokyo was also planned by Ezuya Ruishan.

However, Zhongmozu Silk is very short-sighted. After the opening of the first flagship store in Tokyo, they felt that they would tear up the agreement and kicked Ezuya Eizan.

Because, in his opinion, the utility value of Yaoshan Zhijin has been squeezed out. The original fried chicken recipe is very good, and the recipe that won two gold sales in the early stage was a senior chef hired by Zhongmozu to make it independently. developed.

Afterwards, for the third gold award, in order to set a historical record, he listened to the advice of his senior chef and hired the alchemist Ruishan Etsuya, one of the ten masters of Yuanyue, as a business planning and technical consultant. After that, Ruishan Zhijin also lived up to expectations, improved the fried chicken marinade formula, and helped it win the third fried gold medal, so as to take this gimmick and expand the branch like a bamboo. Of course, in terms of the taste of its fried chicken, it is also natural. uniqueness.

Otherwise, the Japanese market is originally dominated by overseas fried chicken chains, and the average Japanese consumer also chooses KFC and McDonald's. It's not that KFC and McDonald's have an advantage in taste, but because they are inherently inexpensive. Fast food, KFC, McDonald's and other brands, many years of advertising investment, the brand effect accumulated, so that if consumers choose between a fried chicken that they have never heard of and a famous fried chicken brand, they will generally choose the famous one. of.

The taste of Deji is relatively poor.

In overseas markets, especially the regional branches in some markets with higher cooking standards, the taste is generally far better than that in the United States.

The reason for this is that there are brands and capital, not the taste of the cuisine itself, so every time I go to a region, I start to rely on capital advantages, hire famous chefs locally, and start investing in research and development of new competitive fried chicken formula.

Therefore, the taste of the same fried chicken brand in different countries and regions is very different.

Basically, the reason why local fried chicken in the Japanese market was difficult to rise in the past is because the popularity of American fried chicken brands has become a household name and has become synonymous with fried chicken. Japan wants to launch competing products, even if it is better than KFC, McDonald's is better, and it is not easy for consumers to know.

F Therefore, it is also a feasible business strategy for Mozu House to win the gold medal for three consecutive years in the All Japan Frying Association to build its reputation. After that, it is also a feasible business strategy to start promotion. Mozu Juan sensitively discovered that there was no one on the road, and the fast food that was skewered was not fried chicken R.

It can be seen with the naked eye that the business of the store seems to have declined compared to before.

When it first opened, it was vigorously promoted in the advertisements, and it won the reputation of tea, and the taste is indeed better than competing products such as KFC and McDonald's.

F Therefore, consumers have been continuously acquired, and they have bought Mozuya, a Japanese fried chicken brand! However, it seems that the scene of queuing is hard to see now.

Many passers-by are carrying other fast food, which naturally reduces the possibility of buying fried chicken!" Today is the same as usual... the clerk said weakly.

"As usual, do you mean that the income is the same as yesterday? "No, it is about 25% lower than yesterday. It has been declining for two consecutive days. Compared with the sales of three days, it is about 50% lower!" What? How is it possible! My fried chicken is already the best in Japan! KFC, McDonald’s, are they, they have developed a new taste of fried chicken,” Mozu asked.

"No---. These foreign brands research--a new flavor, and they will promote it on a large scale. Now there is no such movement." The clerk shook again and again. Kind of hot and spicy fast food.

It is served in paper cups and skewered with bamboo sticks, and guests can take it away and eat it. A large number of customers have been attracted by this new type of cuisine!" I don't believe it! Those defeated players in the shopping street still have this kind of food. Ability! Obviously, in the past - for a month, they have been under my suppression, they were incomplete, and they closed their doors to rest during the day!" "Miss Boss, do you want to discuss countermeasures with that adult in Yuanyue?" No, completely No! I'll go and see for myself!" Zhong Bai Tong Wu Juan originally disliked Rui Shan Zhijin, and she didn't seem to put much effort into it. She simply helped her improve the formula and came up with some business plans that she could think of herself. Is it necessary to take away tens of millions of yen in profits every year? No way! If Ruishan is willing to work exclusively in her department, it is reasonable to pay more.

But that brat’s team has at least done similar things for hundreds of catering companies! Think about it and you’ll know that the other party, who is impossible to improve the formula, is going all out, and it should just be changed casually.

Zhong Mozu, who had crossed the river and demolished the bridge before, couldn't show his face, and cooperated again! What's more, Chunshan is very greedy. If he decides to cooperate again, he will definitely be extorted-a large sum of money! So, Zhong Mozu, who is reluctant to part with money Bai Tongue Wujuan decided to do it herself! In fact, she is also a middle-level chef herself, and she is close to a senior chef, so she is confident that after investigating the opponent's situation, she can still go back to work with the long-term senior chef employed by Division 2,- Think of a countermeasure!

Chapter 461 Untitled

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The shopping street, which was originally lifeless, is completely surrounded by three restaurants as the core, constantly attracting customers like a magnet.

Tomita Bento, the original bento shop, canceled the glass counter where the bento used to be placed, and set up a stall directly in front of it. According to the customer's selection of different ingredients, the production box "100 yen a bunch, 10 yen for 800 skewers.

If you buy 20 skewers, you will get delicious rice for free.

"Come 10 skewers! 10 skewers!" The guests lined up to buy.

In addition, the hot pot restaurant on the opposite side shouted No. 0: "Yuanyue Food Street has the same cuisine, the treasure of the town shop from the famous restaurant Liu's Chinese Cuisine in Yuanyue Food Street! Spicy hot pot hot pot! Four people a table hot pot 5000 yen, the ingredients can be supplied unlimitedly! There is a lot of food! Not only can you eat, but it is absolutely delicious! The hot pot restaurant is almost full, and there is only 1 table left, but soon, it is full Taste! As for, Xing Ping Chuangzhen is not idle, Xing Ping restaurant is specially opened, and the dishes launched are also spicy hot pot dishes with spicy hot pot base as the core! The reason why the pot twice-cooked pork is full of fragrant pot dishes based on the spicy hot pot hot pot base is also to form a joint force.

The plan for Violet Avenue Food Street first lays out distinctive features. 2. First, there are fist dishes, so that customers can remember! After 18e, the types of food shops on the whole street gradually enriched.

According to Xingping Chuangzhen's plan, the Violet Avenue shopping street is changed to a food street, and it may not necessarily need to be as high-grade as Yuanyue Food Street.

However, it only needs to introduce a group of intermediate chefs and a small number of senior chefs to open restaurants, which is enough to make the overall level of the restaurant here surpass ordinary civilian cuisine, and form a gourmet food. And lead the passing guests nearby.

Even, it can attract more people from far away, especially for the food. As long as there are a lot of special food in this street, it will be like a magnet, constantly attracting people.

As long as there is traffic, other stores, no matter what they do, will also benefit from it.

Mozu Juan in a looked up, and saw that almost all the beer sellers, groceries sellers, and ingredients sellers on this street were open to sell, and the business was pretty good.

Because, there are people who have business. Anyway, human beings have a lot of the most basic consumption, generally how to get it! Buy a pack of cigarettes, buy a pack of salt, buy a bottle of soy sauce, buy a bottle of beer, and buy stationery for children. City life , The busy rhythm makes most people prefer to shop conveniently.

All kinds of things are done by the way.

If you pass by a street that can buy daily necessities everywhere, you may buy them from the shops on this street by the way.

"Why---how could this happen!" Zhong Bai Tong Wu Juan felt confused after seeing it with his own eyes.

Since she started her business last year, Luffy has developed rapidly, and she rarely thinks that she will be left out by the business of other dishes! After all, she is in the fast food business and will not compete directly with those expensive high-end restaurants .

At the same time, street-like civilian cuisine and fast food restaurants are not her exclusive secret recipe, which has won gold selling fried chicken nuggets for three consecutive years.

Jian Zai, suddenly being hit by these spicy dishes, forming a combination punch, and her business plummeted, undoubtedly made her feel difficult to accept the reality! "Hey! Isn't this the president of Hundred Bird Tongue House? Come here, come to the shopping street specifically? Could it be to test the enemy’s situation?” Xingping Chuangzhen suddenly showed a mocking tone, and stopped Zhong Mozu, who was about to run away, “I remember you said before that there is no competition. Where there is strength and innovation, it is only natural that Xiao Zhong Mozu would be stunned speechless.

18 "Innovation and competitiveness, we have it!" Xing Ping Chuangzhen said with a smile, "The spicy hot pot base of Liu's Chinese Restaurant in Yuanyue Food Street is imported from us, not only has hot pot comparable to high-end cuisine , spicy hot pot, and various fragrant pot dishes! Moreover, except for the restaurant, all our other stores are united and complement each other with resources, forming a business ecology full of human touch! Guests can buy dinner together in different stores. All kinds of things needed! If the customer wants to add a piece of tofu, we can quickly buy it from the store next door, and can you do it?".

"...You brats, how can it be so smooth all the time? The guests are just a temporary early adopter, eating some kind of junk food that smells very spicy.

As early as, customers still prefer delicious and juicy fried chicken!" Nakamoba Tongue Wujuan disagrees. Although spicy food has a lot of audience in Japan, it is definitely not the mainstream.

There are at most 1000 in [-], that is, [-] million people are heavy-taste eaters who like spicy food.

Half of the diners can only adapt to moderate and mild spicy food, and they only eat spicy food occasionally, and they will not eat it for a long time.

After 5 hours, Zhongmozu felt that such a heavy taste would only attract curious guests in the short term, but in the long run, the guests would not be able to bear it.

"Taste it yourself!" Xing Ping Chuangzhen directly brought out a plate of Mapo Tofu, "This is what I invite you to eat! The spicy hot pot base is used as the core seasoning, replacing the original seasoning of Mapo Tofu.

In terms of taste, it is different from Xiangpo Tofu. It is a dish that can be served in Yunyue Food Street! Originally, she wanted to refuse, but as she got closer, the smell in her nose still made her endure it. Unable to stop, he took the spoon in a daze, dug out a piece of tofu, and ate it into his mouth.

"... A burst of groaning, Zhongmozujuan felt the hot tofu, delicious and electric shock-like beauty, and the whole person seemed to have entered a state of trembling and pleasure! After that, I couldn't help eating more Take more mouthfuls, the more you eat, the more you can’t control your appetite! It’s actually not very spicy! At least it’s not as spicy as you think! But all kinds of wonderful spices are in line with the taste, mixed with the taste of meat and tofu, It makes people feel the pleasure of Fangfo ascending to heaven! This is completely different from the fried chicken nuggets in my own shop, and it is also different from the general Xiangpo tofu! Simply put, this is a couple that can reach the level of high-end cuisine Cuisine! Zhongmozu Juan is paralyzed because of the delicious food, but also because he is soberly aware that the opponent he is facing is terrible! Using his own fried chicken nuggets to fight against this level of cooking is definitely hitting a stone with an egg !