Chef Chat Group
Page 498
It is obviously a very cost-effective investment for such a chef with a bright future to owe his favor.
Kuan, according to Xinghei Chuangzhen's character, he owes favors, and when he needs help in the future, there will be a number one fierce general who can be called!
Chapter 459 Expanding the Hot Pot Base Business
Star’s daily revenue increment is more than 16 yen, and the profit growth is also more than 15 yen. It seems that the income and profit are relatively stable.
Therefore, Liu Xing actually has confidence in the hot pot base business! And these two stores are just pilots. , each store brings an order of 10 kg of hot pot base.
When the number expands to 00, 200 or even more, the production capacity of hot pot base in Liu Xing store is far from meeting the demand for hot pot base in those franchise stores.
Therefore, it is imminent to set up a special team for making hot pot bases and get rid of Liu's Chinese restaurant from the production of hot pot bases. Registered international patents. And important markets, specially registered local patents.
The purpose of registering the patent is, of course, to expand the production capacity and become a franchise brand of hot pot and a brand of hot pot base.
So, after some thinking, Liu Xing decided to start mass-producing Liu's Spicy Hot Pot Base, and injected assets into Star Food Company, which relied on this patent to recruit some intermediate chefs. "] If it is made according to this recipe, it can reach the C-level level. The patent of the hot pot bottom material can only protect the commercial interests of 20 years.
As for, after 20 years, if it is imitated, it is probably inevitable.
However, the essence of patents is not to protect innovations forever, but to encourage patent owners to maximize their benefits within the patent term.
This is the due protection for the inventor of the patent. After the patent expires, others can use it. It is to avoid the stagnation of social invention and creation after the technology is monopolized.
There is a certain period of protection, so as to encourage more human and material resources to invest in inventions and creations, and bring about rapid social progress to mankind.
However, it is impossible for an inventor to lie on the credit book forever, or even permanently monopolize a once-progressive invention. If the long-term monopoly is broken, then others will not be able to further improve and develop on the basis of this technical patent.
8 The main reason why Xing Cuisine Company L is engaged in the business of hot pot base ingredients is that the Xing Cuisine APP is doomed to lose money strategically for a long time to come.
Even if some users can bring income, they must use the income to subsidize the platform and develop more new consumers, merchants, and delivery boys. cast.
1 Liu Xing is actually reluctant to introduce venture capital, because --- the Japanese are slow to the Internet industry, which surprised him as a layman! Companies such as Meituan in the Chinese market have gone crazy-like continuous capital entering the market, counting Hundreds of food ordering platforms have been established.
It's going to be dog-headed years from now.
However, the Japanese Internet market seems to be very calm. Even after the establishment of the Star Food APP, Liu Xing found that there are really not many competitors in the market.
Japan's bosses are slow, and the declining birth rate has caused ordinary people to prefer to join groups in crowded places. If they can't become civil servants, they go to Datong. Being able to become formal employees is already the greatest desire and desire of many people.
Entrepreneurship, 7... is very, very non-mainstream in Japan.
Internet entrepreneurship is not without it, but it is more culturally related.
For example, anime, games, light novels, and manga.
Food-related markets... Japan's easy-to-eat Internet markets have not been completely gnawed! Not to mention, this kind of model is very difficult to gnaw at.
It's just that the competition is not fierce... I can't find any rivals of the same kind when I raise my eyes.
Therefore, Liu Xing is not in a hurry to attract venture capital, and the development can be a bit slower, but it is best to control the power in his own hands.
In Liu Xing's own hands, although he will also make money in the future.
But it will not be as greedy as the capital that came here specifically for the purpose of patenting, so that it will directly kill the chicken and eat the meat, instead of slowly raising the chicken to lay eggs.
"To make hot pot base, if I don't have the high efficiency of that kind of machine production.
The current machines have not yet replaced chat chefs in the cooking industry, so it is best to recruit some employees with intermediate chef qualifications for Chinese cuisine and Sichuan cuisine, and make them manually according to the secret recipe.
If there is no batch, it is better to lack than to overuse. Before leaving the factory, the prepared base material is specially used to scald food to eat. If the taste does not meet the requirements, it is better to discard it than to put it on the market.
This hot pot bottom material patent is not supplied for industrial unlimited mass production, but a handmade boutique.
Master-level hot pot ingredients! Intermediate chefs also need repeated training to make perfect and meet the requirements.
Ordinary people and junior chefs feel that it is almost impossible to meet the standard. "Liu Xing said with a smile. Before, as an ordinary person, it was the first time to make condiments, and it was only D+ at the beginning. It did not reach C level.
In the early days, with this basic material - Zhaoxian, it seems that it can leapfrog food halberds and beat professional chefs.
Actually, winning was pretty much a fluke.
When I met Tian Suohui, who would make mistakes in impromptu performance, and the arrogant and careless Hojo Miyo, he was an ordinary student of Totsuki. If he played normally, he would definitely be able to kill Liu Xing in seconds.
"Boss, no problem!" Yang Hao nodded and said, "I will register a team of chefs specially to make hot pot base.
"The sales of hot pot base ingredients are sold on the Star Food app.
However, for ordinary users, the purchase limit is 800 yen for 100 grams, and the maximum number of copies can be purchased per month. "Liu Xing said, "For the catering industry, the supply of Liu's Chinese Restaurant and Liu's Lang Spicy Pot Secret Recipe brand can be opened.
We don’t need franchise fees, the hot pot base is already profitable enough, as long as the store that uses our hot pot base, promotes our brand, let the diners know that the deliciousness comes from our base formula! Yang Hao smiled: "I understand , just like Intel’s propaganda offensive in the 9s, after letting computer brands use Intel chips, they must promote that there are Intel chips in the computer.”.
"That's right! That's the truth!" Liu Xing smiled, "'Patents can only protect for a while, but not for a lifetime. Sooner or later, patents will expire, and the most important thing about F-iI is the brand.
When the patent expires, even imitation products will swarm.
Mine is at least a little bit better than the other party's. In addition to the brand plus i, if users are more recognized, it will still be able to continue to have a high market share after the patent expires.
What's more, it is actually enough for a product to bring huge benefits to a company for more than ten or twenty years.
In the future, if you still don’t want to make progress and want to rely on the old products before, such a company deserves to die! The real good is to seek innovation on the 8th and seek differences every month. It can always bring progress to society. good company.
Chapter 460 The Mozu House whose business has deteriorated
!Because, just came to inspect the store, but found that the business of the first Mozuya in Tokyo has deteriorated visible to the naked eye, and the employees are also full of cheeks. She can't wait to go up and slap those sleepy employees to wake them up. She woke up! She hurried up to find out the situation! Originally thought it was the poor service attitude of the staff, which led to the decrease in customers.
Even, she stood on the platform herself, hawking in Kansai accent, but the passers-by were indifferent to the fried chicken nuggets at Mozu House! This surprised Zhongbai Wujuan! What's going on? e can't at all I understand, didn’t the customers line up to buy it a few days ago? Why did it change so quickly? This change in taste is completely unscientific! How could you like to eat it a few days ago and dislike it for a few days? Reason! Headquartered in Kyoto, Kansai, Japan, by winning the gold medal in the All Japan Frying Association for three consecutive years, it will promote its brand to the entire Kansai, Japan, and then target Kanto, Japan, which has a larger market The most developed Tokyo Bay Area. Rent a shop near the subway station at a high price, and open the first flagship store of Mozu House in Tokyo, Japan. Of course, in order to gain a foothold in Tokyo, Mozu Silk has spent a lot of money. Let Tsuya Ruishan, one of the ten heroes of Yuanyue, help improve the seasoning formula of fried chicken.
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