Siheyuan: At the beginning, Qin Huairu regrets her marriage

Two fast food restaurants have spread from Europe to Asia.

Calling and calling, Coca-Cola found that their market share has shrunk sharply in Asia.

Has been surpassed by Pepsi.

An investigation found that two leading fast-food companies have excluded Coca-Cola.

All Pepsi products are used.

Moreover, both fast food restaurants are related to a holding company.

"Sequoia Capital Holdings."

......

Chapter 265 Fighting Again, Competing for the Market

Coca-Cola sees shrinking Asian markets.

This is not a good sign.

In order to regain the position of the first brother, they and the Swire Group have prepared a lot of money.

In the European carbonated beverage market, they still firmly occupy the top position.

But the gap has narrowed.

And Red Bull Group, plus Gatorade.

Total sales have surpassed Coca-Cola.

Their position is at stake, and now this side of Asia,

Even their basic plate, the position of the first brother of carbonated drinks is in jeopardy,

This is not acceptable.

Jiang Hua has already got the news, don't forget, Xiangjiang is his territory.

Where are the people from Coca-Cola and Swire Group meeting.

He knows it all.

Coca-Cola's counterattack came quickly.

First of all, the supermarkets and convenience stores owned by Xiangjiang that are not owned by Sequoia Capital.

All PepsiCo products, including Red Bull and Gatorade, will be removed from the shelves.

Secondly, increase the investment of Li Yingwei Supermarket,

Accelerate the layout of the Asian region.

Li Yingwei took off again, although his shares have been diluted to only about 20%.

But he got more money.

His supermarket used to be in a corner, so he could only be in Xiangjiang,

On the RB side, he only opened a few tentatively.

Now there are two big funders who invest with other people's money.

He has no psychological burden.

With people and money, his Heli supermarket is expanding rapidly at a rate of one every two days.

And their advertising budgets have ballooned to several times what they used to be.

This series of combined punches brought back the lost market.

Pepsi didn't overreact this time around.

I just resisted for a while and gave up the treatment.

Coke over there and weird.

This is not like the opponent's style, since it was acquired by Sequoia Capital.

Once they changed their defensive style in the past, they have been very offensive in recent years.

......

Blizzard Entertainment, a new batch of consoles.

Co-branded with Pepsi, changing the red and white color scheme from the past.

With the color matching of Pepsi,

At first glance, it looks much fresher.

With the increasing number of household TV sets.

Shipments of game consoles are increasing year by year,

This batch of Jianghua found a reason and shipped 250 million units to commemorate.

Co-branded with Pepsi, limited to 5 units,

Once sold out, no more co-branded models will be produced.

The market exploded in an instant, and 10 units seemed like a lot.

But this is a limited release, for the whole world.

Each place can only be divided into dozens of units, which is not bad.

Game lovers all over the world are crazy, asking Blizzard to produce more.

Don't underestimate their purchasing power.

This wave is a win-win cooperation.

Pepsi has gained fame, and the Famicom has also been promoted.

As for sales, it's true that it's less than Coca-Cola, but who cares.

Decades later, you come up with a co-branded game console.

Everyone will only remember Pepsi and Blizzard Entertainment.

This is the first wave of operations, to gain fame.

The second wave of operations can be called lore, Pepsi is in Wall Street Square.

Found 10 loyal fans of Coca-Cola.

Put the two kinds of cola into two cups respectively, and put the cola label on it.

Then blindfold the eyes of these 10 people.

Let them drink two kinds of cola respectively.

That kind of drink is the best.

In the end, they all raised their Pepsi glasses and yelled.

Coca-Cola YYDS.

This wave of ultimate marketing is simply full of highlights.

Both are Coca-Cola fans, after blindfolding.

I think Pepsi is delicious, but I still shout Coca-Cola YYDS.

While making many people find it funny, it also makes people think,

Like these 10 people, do you have an inherent attitude towards Pepsi?

It is Jianghua's consistent style to spend a small amount of money to accomplish big things.

When Coca-Cola made waves in Asia,

Their hometown was blown up. This is Sun Tzu's Art of War to encircle Wei and save Zhao.

These two heavy punches brought back Pepsi's disadvantage.

Then Pepsi announced that the original price would remain unchanged.

Every time you buy a bottle of Coke, we will provide Asia, Africa, and other regions.

Donated 1 cent, and also picked a few classic photos of the previous life.

For example, the photo of the little girl of our Huaxia Hope Project.

And that photo of an African child being targeted by a hawk.

Of course, the characters are not the original characters, after all, they haven't been born yet.

Produced by the system, others can't find it.

As soon as this promotional image was produced, it was like nuclear bomb marketing.

A penny may seem like a small amount, 100 cents on a dollar.

But other companies can donate without raising prices.

This wave won the support of most people,

Many passerby fans have turned into loyal fans, and many black fans have also turned into passerby fans.

Jiang Hua still spent a small amount of money to accomplish great things.

You donate a penny a bottle, but the benefits brought about by the increase in sales are far greater than the small money spent.

By the way, I also circled a large wave of passerby fans.

It can only be said that Jianghua's marketing methods in the 21st century are at the level of nuclear bombs in this era.

He still has a lot of means to use.

As for this money, it should be a little more donated to the mainland.

Who told him to be a Chinese.

The money is open and transparent, for a company as big as Pepsi.