Participated in a love variety show and was forced to debut and rise! /You are a variety artist

"Yeah, there are no more ten consecutive championships."

Li Yichen also sighed, not to mention ten consecutive championships, it may be difficult for "Meng Ge" to win nine consecutive championships in the future.

Success is also the music captain, failure is also the music captain.

The "Meng Ge" program team doesn't know how long it will take to heal this pain.

Let’s talk about last week’s TV ratings rankings.

"Grandpas Over Flowers" made steady progress and squeezed into the top three of the list, temporarily ranking third, with a ratings of 2.518.

The ratings of "The Birth of a Family" broke 3, ranking No. 2 on the list, with a ratings of 3.015.

"Please Give Me a Meal" aired the episode of Dream Girl, which broke 2 ratings and a ratings of 2.119.

If according to the previous media statistical rules, Li Yichen is now a host with a ratings close to 12, as high as 11.978.

Fans are naturally delighted.

Li Yichen was calm and slightly worried.

Back at the TV station, red clouds shone in the sky, and it was not yet time to get off work.

Li Yichen asked his assistant to buy some drinks and pastries, and went back to the publicity department to give him some warmth. He also asked Wu Zhi to have dinner with him after get off work and ask for advice on endorsement matters.

Li Yichen now receives twenty or thirty reliable invitations every week. Among the people he knows, Wu Zhi is the one who knows the most about endorsements.

As his reputation grew, Li Yichen received advertising invitations, and major manufacturers such as mobile phones and automobiles began to appear.

There are also various brands.

Among them, the highest total bid received was from Giorgio Armani, who invited Li Yichen to become the spokesperson of its Beauty series in China. The price was 9000 million for eight years.

"I really don't understand."

In the box, Li Yichen pulled out Giorgio Armani's invitation and showed it to Wu Zhi: "You know more, give me some guidance."

“Giorgio Armani?!”

Wu Zhi raised his eyebrows. This brand alone would make many celebrities break their heads.

It has only been a year, but Li Yichen has actually fallen under the most extravagant eyes? !

It doesn't make sense.

His heart was turbulent, but on the surface, Wu Zhi still looked calm: "There are too many twists and turns in this invitation, and you can't grasp it. Let me first educate you on the chain of contempt for endorsements."

"Good good."

Li Yichen liked listening to Wu Zhi talk about endorsements the most. He poured tea and water, acting like a student.

"This chain of endorsement contempt, I roughly summarize it into six formulas."

Wu Zhi glanced through the dozens of invitations, selected the most useless one, used the white paper on the back as a small blackboard, and began to lecture.

"The first one is top luxury > affordable luxury > fast selling > Internet companies."

"The top luxury brands are recognized as having 'six blue blood and eight red blood' brands. In this order, the endorsement fees given to celebrities may be reversed."

“Ding Luxury generally does not pay endorsement fees.”

"The relationship between them and the celebrities is mutually beneficial and interdependent. It is nominally an endorsement, but in fact it is more appropriate to explain it as a business cooperation relationship."

"Dingshe can bring global publicity resources, fashion resources, various customization rights, high-end clothing, high-end jewelry, etc. to celebrities."

"Internet companies highlight the fact that they are not short of money."

"You summed it up well, Master."

Through Wu Zhi's understanding, Li Yichen understood the first chain of contempt formula at the speed of light, and felt a sense of enlightenment.

"Of course, don't look at who I am."

Wu Zhi was so praised by Li Yichen that he had prepared for this lecture for more than half a year, and now he continued to talk about the formula of the chain of contempt.

"The second rule is, big brands in the world > second-tier brands > well-known brands > pheasant brands, this is easy to understand."

"Principle [-]: Brand spokesperson > Brand ambassador > Brand best friend."

"Brand spokespersons are the spokespersons in the traditional sense that most of us know. They are the highest-status level and the ones most closely bound to the brand. Spokespersons are generally required for various large-scale and important activities of the brand. Attend."

"Article [-], Global > Asia Pacific > China."

"Being able to obtain the most luxurious global spokesperson is the pursuit and honor of most celebrities and artists. Global endorsements enjoy more rights than regional endorsements, and can appear on more and higher-end occasions."

"Article [-], the entire line > several product lines > a designated series > designated products for a certain season."

“So far, only one person in the world has achieved this goal.”

"Article [-]: Clothing > Bags > Accessories."

After pausing for a few seconds, Wu Zhi was quite proud to see Li Yichen's understanding. He only used half a piece of paper to bring Li Yichen in.

"Next, let's use your favorite Wang Muyao as an example..."

"What I like best...the innocence of someone out of thin air!"

Li Yichen's face turned slightly red.

"Hmph, then..."

Wu Zhi sneered and changed his words: "Others' favorite Wang Muyao..."

Li Yichen felt something was wrong: "Then it's me."

"...Do you want me to continue talking?" Wu Zhi was furious.

"You say what you say."

Li Yichen raised his hand and swore: "I promise not to interrupt."

"...Like your favorite Wang Muyao."

Seeing that Li Yichen was still blushing, Wu Zhi couldn't help but complain in his heart. He had been Li Yichen's heart since the time of "Star You" and was not invited by Wang Muyao. In the TV station, everyone on the street knew it, and now he is still blushing like a bubble teapot.

"Most of Wang Muyao's products are first-line global spokespersons. The highest is the global full-line spokesperson for top luxury brands. The last is the spokesperson for the Asia-Pacific designated series of first-line brands. She is the top group of celebrity artists."

"I heard that until October this year, Wang Muyao had worn nearly 400 popular items...so she has the most resources, and she can be on the covers of the five major magazines whenever she wants."

"As for those big names in the world, it's not easy to find a suitable spokesperson. They not only require fair skin, good looks, long legs, good looks, fashion, and abdominal muscles, but also a high-end image and no scandals... When a big wave comes, even If you want to find Wang Muyao as your spokesperson, you not only have to queue up, but you also have to look at her mood."

Using Wu Zhi's example, Li Yichen gained a deeper understanding of Wang Muyao's status in the entertainment and fashion circles.

After Wu Zhi finished talking about the six chains of endorsement contempt, he took Wang Muyao as a small example and picked up the previous invitation from Giorgio Armani to Li Yichen.

"Now let's look back at your invitation to be the spokesperson for the Giorgio Armani Beauty series in China, and it will be very clear..."

"Armani is a big brand in the world with many product lines. Giorgio Armani is their main line brand and one of the eight most luxurious brands. Therefore, this invitation, using the contempt chain formula, is the designated spokesperson for the most luxurious Chinese series... "

"Congratulations, you have barely reached the lower limit of Wang Muyao's brand endorsement, which is also the end point of many celebrities' efforts."

"But the special thing about this invitation is the '9000 million eight years'."

"We just talked about how big names in the universe usually don't pay endorsement fees, but celebrities are also willing to give them free platform... so why do they give you 9000 million?"

"I probably want to use money to knock you out."

"It's because you are targeting the 30 die-hard female fans behind you and the potential market of millions of female fans."

Wu Zhi glanced up and down at Li Yichen twice.

"Although you have good looks, are not fashionable, and have no abs, your advantages are that you have a strong fan base, a positive image, high exposure, and few endorsements... Giorgio Armani is bowing to the market, betting that you will become a top-notch person in eight years. Let them earn back several times the profit.”

"Actually, even if you stay put for the next eight years, as long as your 30 die-hard female fans spend an average of 800 yuan each, then they will not lose money."

"its not right……"

"You are not interested in fashion or shows. The right to high-end customization is dispensable for you. Our TV station can be self-sufficient in publicity resources... From this point of view, apart from money, they really can't give you anything to attract you." Power."

After Wu Zhi analyzed it, he suddenly discovered that the "9000 million for eight years" quotation seemed shocking at first glance, but with an average of more than 1000 million per year, it was really not worth signing for Li Yichen.

"If I sign it, I will become a billionaire?"

Li Yichen murmured to himself that it was really hard for him to understand the incredible speed of making money in the entertainment industry.

Chapter 387 One hundred million in five years (I wish everyone a prosperous year)

With the help of the knowledgeable Wu Zhi, Li Yichen was not stunned by the 9000 million endorsement invitation.

After going home and discussing with his father, he turned to Wu Zhi and Hong Lingjing.

In the end, the situation escalated, and the TV station took the lead and facilitated a temporary agent negotiation group, headed by the deputy director of the TV station's legal department, and started a tug-of-war with Giorgio Armani.

As Wu Zhi analyzed, Giorgio Armani really took a fancy to Li Yichen's positive image and the huge potential market of female fans behind him, so he directly offered Li Yichen a sky-high endorsement deal before his peers could react.

9000 million for eight years may seem like a lot, but in reality, you want to spend all your time doing whoring.

Unfortunately it didn't work.

Wu Zhi played a key role.

After several rounds of back and forth, which lasted for more than a month, Giorgio Armani really wanted Li Yichen to become its spokesperson, so he gave in step by step, showed his sincerity, and made a final offer.

One hundred million in five years.

After tax.

2000 million per year, priority renewal rights under the same conditions, and exclusive in the same category.

Temporary broker negotiation team gives 10%.

The TV station will give you 10%, but they won’t take it.

Now as long as Li Yichen signs, he can get 9000 million.

Eighteen million per year.

Endorsement at a sky-high price!

Holding the signature pen in his hand, Li Yichen's hand shook.

The money came too fast, and he felt uneasy.

sign it.

There is always someone to fill the gaps in the market.