Participated in a love variety show and was forced to debut and rise! /You are a variety artist

In addition to yourself, there will be others.

Having more money for charity can also help more people in need.

Thoughts flow.

Li Yichen still signed his name.

There was thunderous applause in the meeting room.

"Lee, you are welcome to join us."

The vice president of Giorgio Armani held Li Yichen's hand with a smile on his face.

As Giorgio Armani's close partner and long-term distributor, Fabrice, CEO of L'Oreal China, was also present and warmly welcomed Li Yichen's joining.

He had just been promoted to CEO of L'Oréal China in July this year. By chance, he heard about Li Yichen's deeds from a business partner, and he became curious at that time. After nearly two months of investigation and assessment, he felt that he had discovered something. A real treasure.

From the decisive recommendation to the promotion of cooperation, it only took less than two months.

"Li, we will soon arrange a promotional video and a set of promotional photos for a brand new Ryukin Red Pipe. There will be a cocktail party next week. We will grandly introduce you to everyone that you have joined the Eagle Group. There will be several shows next , Paris is also available, if you want, we will send you an invitation letter."

"Ryukjin red tube?"

"A lipstick."

"Okay, I will attend the necessary shootings and activities on time."

Collect money to do things.

Li Yichen now finally understood why Wang Muyao was so busy. This was just a designated series for the most luxurious summer area, with promotional videos, photos, cocktail parties and shows.

Can be imagined.

Wang Muyao is so luxurious that she endorses the entire global series. I really wish I could have 48 hours a day and teleport.

Another question, as a variety show host, why would he go to a show in Paris?

Accompany Wang Muyao?

what……

It is not impossible.

Li Yichen's eyes lit up a little.

The door to a new world opens.

But before watching the show, I had to shoot a promotional video for the lipstick.

You don't want to put it on your lips, do you?No way?

The straight man covered his face.

Facts have proved that Li Yichen's worries were unnecessary.

For the lipstick shoot, he just kept a straight face and was responsible for looking cool. Applying lipstick was a job for professional female models and had nothing to do with him.

Hurry up and finish shooting the promotional video and photos.

Another week passed in the blink of an eye.

Giorgio Armani and L'Oréal China made official announcements on Aiwei at the same time.

"We are honored to announce that variety show host and screenwriter @李奕陈 has officially become the spokesperson of Armani cosmetics. His elegance, confidence and depth perfectly interpret the fashion philosophy and ultimate charm of Armani cosmetics. His hotness and texture inject infinite vitality into the brand ."

Li Yichen’s advertising micro-forwarding interaction.

"Honored to be the face of @Giorgio Armani makeup, excited to join @Giorgio Armani."

In less than 24 hours, 6000 million topic views, 800 million likes, and 42 comments were mostly posted.

[Li Yichen, Armani Cosmetics Spokesperson] has become a hot search topic.

Giorgio Armani beauty series is out of stock online.

In the first quarter, sales in China increased by 51% year-on-year and 44% month-on-month, which shocked the beauty industry.

Fans paid for love and expressed their support for Giorgio Armani's discerning eye with practical actions.

Giorgio Armani became the sixth brand of L'Oreal Group China with annual sales exceeding 10 billion. Fabrice, CEO of L'Oreal China, stood firm in one fell swoop and smiled from ear to ear.

A male celebrity who doesn't understand fashion, a very unpopular choice of spokesperson, a variety show host, and a screenwriter, actually has such an amazing ability to sell goods.

Many beauty brands can’t help but ask, why?Why?

understand deeper.

A mysterious organization, One Stop, appears in front of many companies.

Especially the 30 female fans on the site.

Sorry!

Why didn’t I discover this wealth code earlier?

Now that the deal is done, there is no point in breaking the thigh.

From this moment on, starting from Li Yichen, the ability of male celebrities to bring goods came into the vision of beauty brands and captured their hearts. Many beauty brands began to prefer to use male celebrities as spokespersons out of consideration of commercial value.

Following the "mineral water shortage" incident, Li Yichen became famous for the "beauty cosmetics shortage" incident.

Beauty bloggers and female celebrities exclaimed that the big bad wolf is coming. Not only did Li Yichen inexplicably break into their track, he also reached the top in one fell swoop.

Can this call the police?

Where to go to reason.

Simply outrageous.

Li Yichen was frightened by the turbulent public opinion and feedback.

He asked himself, why is he so marketable in the beauty industry?Has appeal?

Is it elegance?

Is it self-confidence?

It's because he's handsome.

Self-mediation.

Li Yichen discussed with his father that before this wave of public opinion cooled down, he should not buy a house for the time being, and at the same time increase investment in public welfare undertakings.

From the fans, Li Yichen felt that he really didn't do enough.

A few days later, some media broke the news that a certain fan bought five BMW 5s at one time for his idol.

In this traffic feast, BMW is surprised that it may become the biggest winner.

It didn't cost a penny, not only did it gain popularity, but sales also increased.

Is Li Yichen really the password to wealth?

As a first-tier luxury car brand, the main consumers of BMW in China are young people aged 20-35, of whom more than half are female car owners. This unique consumer group means that BMW has not yet found a spokesperson who fits the brand image in China. .

Now looking at Li Yichen, the more I look at it, the more consistent it becomes.

Heart is worse than action.

Within a few weeks, BMW China officially announced that Li Yichen would become its first spokesperson in China.

In the week of the official announcement, the comment area almost became a car show scene, with fans showing off the car and thanking the brand for its wise choice.

And attach a message.

"I did my best."

Chapter 388 Reaction

This BMW endorsement was still negotiated by the temporary agent team facilitated by the TV station for Li Yichen.

Spokesperson for the full range of BMW China Region.

4200 million, three years, after tax.

Excluding the 10% commission for the temporary agent team, Li Yichen receives an average of 1260 million from BMW every year.

The endorsement fee is lower than Giorgio Armani.

But BMW provides a customized nanny car, as well as free nationwide car rental and other services. For Li Yichen, it is much more practical than Giorgio Armani's cocktail parties and shows.

Two consecutive high-priced top endorsements have made Li Yichen's popularity skyrocket again. The high-intensity and frequent exposure has made more passers-by curious about Li Yichen, understand and learn about variety shows, and some of them have become Li Yichen's fans.

When celebrities reach a certain level of popularity, their small actions can trigger a considerable range of topic discussions and attract a large wave of traffic.

All in all, Li Yichen has also begun to enter such a super positive cycle.

For the temporary agent group, just from these two sky-high endorsements, they received a huge commission of 1420 million yuan in less than three months.

If there were no other suitable ones, everyone would be eager to give Li Yichen another full set of clothing, shoes, and bags.

All are happy.

Wu Zhi was equally happy.

In both endorsement negotiations, Li Yichen invited him to join the negotiation team and served as deputy team leader together with Hong Lingjing, and received a total commission of nearly 300 million yuan.

In the previous option incentives of the TV station, because he belonged to the category of "spouse or immediate close relative of a major shareholder or actual controller holding more than 5% of the shares", he was not within the scope of option granting.

Now I have earned nearly 300 million through my own hard work, which is equivalent to cashing out option rewards several years in advance.

This is the biggest amount of money he has ever made since joining the TV station, and he is overjoyed.

Put aside the careful preparation for more than half a year because "if Li Yichen comes to talk to me about endorsements again, I will be embarrassed if I don't understand anything."

It’s not difficult to make money.

Now go back and face Lao Wu.

This rich third generation, it’s not inappropriate!

……

"dad."

At the dinner table, Wu Zhi was extremely flattering: "I bought a watch for you and your mother. I have made a little money recently, so I just wanted to honor you two."