Rebirth 07 Becomes the First Internet Celebrity

The new autumn and winter styles are new, and Jiang Xue simply showed her face in the modeling photos.

The most obvious reason for the surge in sales of Jiang Lai's store is that the factory output can't keep up.

Some orders were outsourced.

Jiang Xue acquired two more clothing factories in the name of Wangxing Media.

The machines and workers' orders were complete, and they were put into production immediately after the acquisition.

The growth of fans and the surge in store sales.

That month, Jiang Lai's women's clothing store became the top three in the women's clothing category.

At the end of September, Jiang Xue's team received good news.

They reported on Juhuasuan.

Juhuasuan was launched in 2010. Because merchants were required to lower prices, the discounts were very low. They applied for it many times but never got it.

Maybe because of the increase in sales during this period, they applied for the event.

The event applied for a pair of wide-leg jeans.

The original price was 159, and the sales after listing were not high, only more than 200.

The Juhuasuan event was 40% off, and the price after the discount was 95.4 with free shipping, which was not cheap.

But it was less than 100.

In the overall reputation of Jiang Xue's store, this price was considered very cost-effective.

Regarding inventory preparation, the team immediately had a dispute.

Most of them suggested preparing 3,000 to 5,000 pieces.

Because they were not sure how much they could sell.

In the end, Jiang Xue checked the sales of other brands in the past, combined with the collection of her own store, and added purchases, so that the factory prepared 10,000 pants.

At the same time, for the straight shoulder long-sleeved T and jacket that match the pants, sufficient inventory was prepared.

In October, Juhuasuan was preheated in advance a week before.

Weibo began to forward the lucky draw event, and forwarding it gave away 50 pieces of clothing. Jiang Lai's fans increased by tens of thousands.

The day before the event, SMS notifications were sent to old customers, and coupons were given.

In addition to the above, the store was optimized as a whole to highlight the brand.

The product details were optimized to highlight the quality.

At the same time, Jiang Lai's account released multiple outfits of this pair of pants, asking everyone to pay attention to the event date.

Whether it is Jiang Lai's reputation or the price of this pair of pants.

They are all good, so they attracted the attention of many fans.

Prepared well.

As soon as the event time arrived.

The system sound of the store transaction never stopped. The 15,000 pieces of inventory reported for the event were sold out before the end of the day.

The member in charge of inventory in the team slapped his thigh in anger, thinking that the inventory reported for the event was too low.

No one, including Jiang Xue, expected to sell so much in one event.

The number of single items and total sales even refreshed the data of the clothing category in previous Juhuasuan events.

For this product, the slot fee was 1,000 yuan, and the direct train fee was nearly 50,000 yuan on the same day.

More than 200,000 traffic and over 100,000 visitors were obtained.

The transaction amount on Alipay, excluding the refunds for products that have not been shipped, is more than 1.3 million.

It's just a pair of pants!

You should know that on the day of the event, many other products that were not on sale were sold except for this pair of pants.

Especially the matching tops and jackets that match the pants in the product picture.

The sales of other popular clothes in the store have increased a lot compared to the daily sales.

For the first time, the total sales amount of their store in a single day was more than 2 million.

The whole team was excited.

Jiang Xue promised to double the year-end bonus.

At the same time, everyone was asked to take the follow-up work seriously. Jiang Xue had only three requirements for the future development of the store: 1. The design must keep up with the trend, 2. The supply chain must be sensitive, and 3. The logistics must be very fast.

Employees in various positions immediately became busy.

Mobilize people and horses to ship goods in full swing.

At the same time, the spot inventory was insufficient. Fortunately, she had her own factory, so she immediately stopped other work and made up for the shortfall in inventory.

Jiang Xue knew that the era of traffic and single product hits had arrived.

This was just the beginning, and it would be even more popular in the future.

She immediately held a meeting with senior management, and all the personal C stores and Tmall stores under the company actively prepared for the upcoming Double Eleven.

Actively sign up for official activities.

At the same time, she provided training and technical support for a series of in-site supporting marketing such as through trains and diamond booths.

For offline layout, Jiang Xue flew directly to the city where the factory was located in mid-October, and held a meeting with the management to study how to improve the delivery time without hoarding a lot of inventory, and discussed a set of methods.

It was finally decided that the supplier would prepare the grey cloth, and several of their factories would prepare the materials but not the money, and make the ultimate single products in the future.

Online also cooperated to make single products, a hit model.

If a style is not selling well

, the extra fabric can be used to produce the next new style, avoiding the waste of processing costs.

In addition, under the premise of finalizing the surface and auxiliary materials, the garment can be made within one day at the earliest.

In this way, the production volume can be determined according to the sales volume, which not only saves the overall cost, avoids unsalable inventory, but also does not extend the delivery time.

At the same time, the company began to recruit talents in big data, to create user portraits based on consumer data, find patterns and catch popular hot spots, and help the company develop new products.

At the same time, more design talents were recruited.

The general direction was finalized, and the rest was handed over to the people below to implement. Jiang Xue flew back to Beijing.

When she arrived at Kyoto Airport and waited for the bus at the exit, she met Cui Ziqian, who had met her once.

When the other party saw her, he raised his eyebrows and called: "Assistant Jiang."

Jiang Xue also recognized him, "Hello, Mr. Cui." She greeted politely.

The employee who was with him, who was similar to an assistant, saw that Jiang Xue and the others knew their boss, and immediately asked:

"It's great to meet someone familiar. The car that came to pick us up encountered a car accident on the way, and we couldn't make it. If we take a taxi, we have to wait in line for a long time. Are you going to take a taxi back or have a car to pick us up? Can you give us a ride?"

"Is it okay? Assistant Jiang." Cui Ziqian also asked.

Jiang Xue brought her assistant with her, and the company's car came to pick her up. While they were talking, the car also stopped next to everyone.

The other party was still acquainted and had a cooperative relationship. He asked for help, and Jiang Xue couldn't refuse.

He asked the two to get in the car together, asked the other party where they were going, and then told the employee who came to pick them up to send the two first, and then send himself.

Assistant Jiang Xue was airsick and uncomfortable, so Jiang Xue and the other two sat side by side in the back seat.

Assistant Cui Ziqian sat in the middle, and Jiang Xue and Cui Ziqian sat on both sides.

Jiang Xue looked at Cui Ziqian, who was standing next to her. The other person looked about 27 or 28 years old. His appearance made Jiang Xue feel a little familiar.

But she couldn't remember who he looked like for a moment.

After they sat down, the car started, and Cui Ziqian's assistant thanked Jiang Xue.

There was still a long way to go on the road, and Cui Ziqian took the initiative to ask Jiang Xue: "I went to your company several times later, why didn't I see Assistant Jiang?"

"I'm still a student. I interned at Blizzard Capital during the summer vacation. I finished my work after the summer vacation." Jiang Xue replied.

"Oh~ Are you still a student? Which university in Kyoto?" The "oh" sounded meaningful.

"Kyoto University." Jiang Xue replied.

"A top student." The other assistant sighed.

Jiang Xue smiled politely.

"Boss, Assistant Jiang is in the same school as you."