Rebirth 07 Becomes the First Internet Celebrity

After the New Year, everyone went back to their own positions and became busy.

My godfather and godmother returned to the small town.

My godfather continued to teach and educate, while my godmother continued to be busy with her charity.

They were not limited to supporting children in surrounding cities, but expanded their scope.

At the beginning, they helped girls go to school and leave the countryside.

Later, they helped more families in need.

They set up a women's aid station to provide vocational training, work arrangements, and legal aid for some women who were unable to work and were persecuted.

Jiang Xue's several companies have special funds donated to these projects every year.

Because of these things, the godmother has appeared on local TV stations many times. In addition to Jiang Xue's donations, the website itself has traffic and a lot of social donations, so there is no shortage of funds for operation. What the godmother and his friends have to do now is how to spend the funds fairly and impartially to where they need to be and to the people in need.

Whether it is volunteers or management like the godmother, they all have salaries, which are also not much.

So although there is money on the books, their lives are still like ascetics.

But the godmother is full of pride when talking about what she is doing now.

Jiang Xue is also proud of them.

After sending off the godfather and godmother, school has also started.

This year, Xu Mo flew back with Tan Xiao again.

As in previous years, he first sent Tan Xiao back and then went back to his own home.

The two talked about what they saw and heard during the Chinese New Year along the way.

Go home for warmth, and then officially start school.

Both of them are busy with their own things.

In her second year of high school, Jiang Xue did not choose the finance industry, but the marketing department. For Jiang Xue, the courses were much easier to learn.

The course content of the marketing department is more inclined to business operations and management. While other students follow the textbooks completely, Jiang Xue has relatively more management experience and can think and implement in combination with reality.

So while studying, she can also spare a lot of energy to cooperate with team members to manage accounts and complete some filming.

She can also participate in some club activities and get to know many students from various majors in the same school.

At the same time, the crew took a week off before and after the Chinese New Year. After the holiday, they started busy filming.

It was a 24-episode TV series with a modern theme, so it was filmed very quickly.

In mid-March, the filming task was basically completed.

A professional TV editing company was found to edit two episodes. After Jiang Xue tried it out, she didn't say what she thought was not good, and the screenwriter Yu Yue immediately disagreed.

Then the director, including Chen Xin, was not satisfied.

"Cheap goods are not good. I asked to change the company to cooperate. What kind of editing is this? Director Mu shot it so well, but the editing is so bad." Yu Yue complained to Chen Jing, who was in charge of the money.

"It's just a first draft. You decide how to change it." The outsourcing company responsible for editing wiped the sweat from his forehead, afraid that the client would replace him.

"Don't do this part. Only the food and the food are kept here. All other invalid plots are deleted." Mu Yunzhou made his own suggestions based on the scenes seen in the first episode.

"You actually deleted the lines about giving more sugar and I'm so sweet. What's your idea? And make progress faster here." Screenwriter Yu Yue also expressed his own ideas.

"Videos can also be retouched. Such pictures are too real. The pores of the actors can be seen. The characters need to beautify like retouching, otherwise it will be too ugly." Chen Xin also made his own suggestions.

The three people gathered around the editing and expressed their opinions.

The editing company is an outsourcing company. Their company has also taken over the post-production of many TV series that have been broadcast on satellite TV.

The requirements for a small web series are higher than those for some TV series.

It's outrageous!

Although she was full of complaints, she still followed the instructions of the three people to edit, record and arrange it.

It can be expected that several versions will have to be revised over and over again.

Jiang Xue had some opinions, but she chose to shut up after seeing the three people.

The three people have their own aesthetics and opinions. As a boss, she is now learning to shut up and let competent employees do the job.

It just so happened that Cui Yuan of Netstar Media was chosen to be in charge of marketing. With the same boss, the quotation can be said to be the lowest in the industry.

Jiang Xue and Cui Yuan talked about a few of their own ideas and entry points, and the rest was left to Cui Yuan to play on his own.

There is still some time before the launch, so a promotion plan was made first.

Netstar Media has already separated Cui Yuan's business and established a subsidiary.

Before

The department has always been running at a loss. After several rounds of public relations and marketing, it has gradually accumulated word of mouth. Because it started early, it has a group of more active marketing accounts with more fans. If there are some events, dramas or movies to promote online, you can basically see some related comments and public relations content posted on their accounts.

Their accounts are fair and sharp. Although they charge money, they do not charge for everything and have their own stance.

The content is in the form of video, which is edited very compactly and is very entertaining. It is often popular on Weibo and pushed to users by the platform. Therefore, in the circle, Cui Yuan's team has a name.

Jiang Xue took Cui Yuan's promotion plan, the first two sample episodes, and the subsequent scripts, and went to the video platform with Chen Jing and the company's legal affairs to negotiate the price.

They negotiated with more than one company. Basically, they negotiated with several top video websites, and the price they offered was not high.

The money invested in this drama has been nearly 8 or 9 million yuan in the later stage. This is without the cost of subsequent marketing and promotion.

With the cost of marketing and promotion, the total investment is expected to be 13 million.

Some platforms are only willing to pay 10 million and require the work to be authorized to them, with a payment period of 3-6 months.

There are also websites willing to spend 15 million to buy out. For subsequent promotion, the copyright belongs to them and is operated by the website.

Although it is not a loss, it feels like it has been in vain for so long.

For a while, all the staff of the team felt low morale.

It was still Jiang Xue who suggested that we could look at some up-and-coming video websites.

The website we came to today is such a website. The website is called iQiyi. It has been established for two or three years, but its development momentum is very strong.

However, people in the same industry do not believe how high a price iQiyi can offer.

Because iQiyi has been online for more than two years, and its annual financial reports are in a loss state.

At this time, are they willing to spend such a large amount of money to buy a web drama?

Jiang Xue still has confidence, because in March, the website launched the "Sharing the Same Taste" plan, which means that through a clearly visible business model, it is aimed at professional content producers, from content display to final commercial sharing.

Jiang Xue didn't think about how much it could sell for.

The price these people offered has exceeded her expectations, which further proves the recognition of their works.

Jiang Xue is more interested in their profit-sharing model.

She thinks that with the quality of their dramas and the subsequent marketing and publicity, it is better to try to share the profits. It is very risky, but if they succeed, they will be the first to try it out.