Rebirth 07 Becomes the First Internet Celebrity

The new system was launched, and the new system was launched.

Lu Rang brought over the front-end and back-end developers who were his former employees from the game company.

He also promised a high salary to bring over one of his online friends, and together with Sun Jin and his own team, he added many functions proposed by Jiang Xue on the basis of the existing prototype.

First, the entire computer and mobile APP was made simpler.

In terms of functions, the live broadcast technology was used to achieve real-time interaction between teachers and students, and students could communicate and ask questions with teachers during the live broadcast.

It improved the interactivity and effectiveness of online learning.

During the live broadcast, the live broadcast teacher can use PPT presentations, multimedia, videos, music playback, and real-time annotation prompts on the PPT handouts to enhance the teaching effect.

The function of raising hands on the student side was also added.

Some functions of quick reply interaction.

After class, students can watch the recorded videos at multiple times the speed to review and consolidate the course content.

When Jiang Xue received the trial version not long after, she was impressed by the skills and speed of several people.

It has only been a short time.

It has been done.

After this function was developed, Jiang Xue's team moved in.

The APP continues the original Xuehaimao.

In addition to Sun Jin's previous management, Jiang Xue's people joined some more.

The person in charge is Jiang Xue and Sun Jin. They found a former New Oriental English teacher named Ye Lanxin from the Xuehaimao management.

This person has a leaping mind. Some of the functions that Jiang Xue thinks are more useful on the basis of the original have her suggestions.

Especially knowing that the company's main learning theme in the future is English, she put forward many suggestions on courses, development, and offline training structure that are well adopted.

She is responsible for and participates in the formulation of the new course.

She also participated in the publicity plan.

Sun Jin was amazed after reading the publicity plan.

Thinking that Xuehaimao would not have a funding shortage and could develop steadily, he left the company like a shopkeeper and went to participate in the construction of the live broadcast platform with Lu Rang.

This was handed over to his own order management team, plus Jiang Xue's people.

After the test was perfect and there were no problems, this function was officially launched, and online customer promotion began.

The publicity and promotion plan formulated by the team was mainly divided into online.

First, some English-related experts recommended it.

Attract a small number of people.

After a set of processes, after confirming that it was feasible, online Weibo, WeChat, and some popular related website applets were placed to advertise.

For 9.9 yuan, you can receive a learning gift package sent by Xuehaimao, which contains basic English learning books, courseware, and some auxiliary learning tools.

The most important thing is that there are 6 free trial lessons of live classes.

It is aimed at students who have no English foundation, whose schools have not yet opened English classes, preschool, or already in elementary school, and want to learn in advance.

Today's parents are not as eager as those in later generations, but some parents have also realized the importance of education.

The importance of English as a major subject.

Not everyone can afford to send their children to tutoring classes.

9.9 yuan, with the attitude that it is not expensive and worth a try, I applied.

Although it is only 9.9, it also screens out a group of people who do not need it and do not have children of the right age.

Only those who need it will apply.

After receiving the gift package, you just need to download the mobile phone or computer software according to the prompts in the gift package and add the WeChat of the head teacher.

The trial class is a small class with different teachers, and there are also relevant personnel to follow up and recommend subsequent courses.

The money is spent, although it is only 9.9, but the things are sent, and the 9.9 yuan must be recovered.

Many parents downloaded Xuehaimao with a try-it attitude and added the head teacher WeChat.

The head teacher will provide several trial class time options.

After the selection, the head teacher will follow up the whole process, remind the class before the class starts, and talk to the children and parents about the children's progress after the class.

The responsible teachers are all graduates from famous schools and have a certain educational foundation.

After six classes, many parents felt that the teacher taught very well.

Some parents will take the initiative to ask about the price of subsequent courses and some things to learn.

If the price is right, they will pay.

For other parents who did not pay the order immediately, the class teacher will enthusiastically recommend some regular-priced, long-term courses one-on-one.

There are also some rhetoric.

"Many children do not dislike learning, but the teachers they meet are too boring, which causes their enthusiasm for learning to be hit again and again. The teachers who learn from Haimao are all highly educated.

Experienced teachers and class teachers answer questions one-on-one. "

"Learning knowledge is a continuous process."

"Compared with offline learning, we have a price advantage. If you don't understand in class, we can replay the course of the day on our website or mini program."

"If you have the ability, let's let our children get ahead and not lose at the starting line."

"Register today and get a coupon for students who try the class. Only today. ”

And so on.

The people who do these jobs are many excellent salespeople.

Give some answers according to the doubts of parents.

Try to get parents to buy full-price courses later.

So the 9.9 yuan learning package is sent out at a loss.

Loss a lot.

Promotion also costs a lot.

But we get a precise crowd.

Through the free live classes, a large part of those who can listen to a few classes are screened out.

The number of parents who finally sold full-price courses is still very impressive.

This plan was formulated by Ye Lanxin in combination with offline training and Jiang Xue's additional opinions.

In the process of contacting Jiang Xue and Ye Lanxin, she also saw her ability and fighting spirit.

She also made many suggestions under Sun Jin before, but Sun Jin was relatively conservative and did not accept them.

Later, the company's development was limited, and the boss introduced capital to settle in. Ye Lanxin tentatively expressed some of her suggestions and opinions, which were all adopted.

For a while, she was full of fighting spirit and felt that her chance had come.

She worked harder to show herself.

She has a big training opportunity The main themes of online and offline are actually similar.

When guests come to the door to retain customers, some words and methods, combined with their online courses, are adopted to make promotional plans.

Jiang Xue contacted her several times, and her ability was indeed seen. Ye Lanxin was promoted by Jiang Xue from the head of the course teacher to the head of Xuehaimao.

Became the fastest promoted employee.

Still an old employee of the original company, the morale of the previously depressed employees was greatly boosted.

Later, with the release of advertisements, word of mouth Accumulation.

Members exploded, and the turnover of online courses also reached an astonishing number.

Sun Jin admired Jiang Xue with all his heart.

A project that he personally handled, which was half-dead, was revived just like that.

He withdrew from the management and saw that the people he had not valued before were valued by Jiang Xue and played a big role.

He also realized his shortcomings more clearly.

He would not start a business anymore. Maybe he might be more suitable to be a technician than a boss.

The majority of the company's equity was given to Jiang Xue's company, and he gave it without complaint.