Rebirth 2002: Nano Life
Vol 3 Chapter 20: Enterprise and Endorsement
As soon as the annual meeting is over, the new year will soon come.
January 21, 2004, New Year's Eve.
New Year's Eve dinner table.
This year's New Year's Eve dinner table is different from last year's two people. Apart from Zilong and Zishan who were playing on the bed beside the table, Wen Meicen also sat around the table.
Wen Meicen, who is popular all over China in the second half of this year, was originally invited to the rehearsal of this year's Spring Festival Gala. Who knew that after two rounds of rehearsal, the program team notified her that her song program had been cut.
Of course, Warner Wheatfield where she was located was very dissatisfied with this, but for Wen Meicen, she was simply overjoyed, and immediately packed up and flew directly to Pengcheng.
Tonight's New Year's Eve dinner, Chen Yizhe cooked ten dishes with great care, which means perfection.
"At this time last year, it was just me and Sister Xia. Sister Xia, do you still remember what I said then? Do you want to add more people next year?" Chen Yizhe said to Xia Yi while eating the New Year's Eve dinner.
Xia Yi's face immediately blushed, and she gave Chen Yizhe a blank look.
"?" Wen Meicen looked at Xia Yi in confusion.
Xia Yi stroked the roots of her hair and said, "He's talking nonsense again."
Chen Yizhe smiled, then raised his glass and said, "It feels like year after year, it really goes by a little faster, Sister Xia, Mei Cen, Happy New Year!"
When I was young, I always felt that time passed too slowly, but as soon as you step into the society, you will find that in fact, a year passes faster than a year, and the speed is dizzying.
The three of them drank their wine glasses, and then took a sip each.
"I feel like I'm a year older, I'm already thirty." Xia Yi smiled.
"Sister Xia, how can you be old? Why do I feel that you are getting younger and younger?" Wen Meicen smiled.
Chen Yizhe nodded and said, "Mei Cen, your sister Xia is nourished by love."
"Bah!" Xia Yi and Wen Meicen said to Chen Yizhe at the same time.
After dinner, a few people sat in front of the TV to watch this year's Spring Festival Gala. Perhaps because of the increasingly sophisticated tastes of domestic users, people's evaluation of the Spring Festival Gala is always worse year after year.
"Actually, according to the director of the Spring Festival Gala before, the program arrangement of the Spring Festival Gala should be mainly to cater for the tastes of most rural audiences. From this perspective, the arrangement of the party for you pop stars will probably be fake. In fact, I personally Yan doesn't really want you to go to the Spring Festival Gala." Chen Yizhe said.
"Anyway, I am enjoying myself now. Thinking about it, since last August, I have participated in forty or fifty shows, big and small, not to mention the arrangement of advertisements. Suddenly the director said that my show was going to be cut. At that time, I was grateful for the director's arrangement." Wen Meicen sat on the sofa with her legs crossed and hugged Zilong with a smile.
"You're happy, but I think you, President Song, are about to cry to death!" Chen Yizhe said with a smile.
"Hee hee, you have to let me rest, right?" Wen Meicen said.
At this time, the Spring Festival Gala started, and several hosts started to speak. After the host left, Huang Yi and others jumped out at the beginning of the show, making people wonder why these faces were needed to be festive, and even they were not as good as the next ones. The children who sang children's songs came alive.
There are still many sets of this kind of party. For example, Sha Baoliang and others sang popular rap music, and each piece had to be covered with a bunch of festive sings.
"This Spring Festival Gala feels better to arrange for me to be the chief director!" Chen Yizhe said.
"You go next year! Sister Xia, Yi Zhe is bragging again" Wen Meicen turned to Xia Yi who was holding Zishan.
"Haha!" Xia Yi laughed, "Don't say it, maybe he will come up with something weird again."
"That's right, when did I not brag about bullshit?" Chen Yizhe said, "At this time next year, I will show you a super big scene."
"Then Sister Xia and I will wait and see." Wen Meicen didn't watch the Spring Festival Gala anymore, but made Zilong laugh.
"Meicen, what plans does your company have for you this year?" Xia Yiwen Meicen.
"I don't know yet, but a new album should be released in the second half of the year." Wen Meicen said, turning to Chen Yizhe, "Mr. Song also asked me to invite you to sing!"
"You Mr. Song really know how to plan carefully, okay, then I will write you one Chinese and three English songs." Chen Yizhe said indifferently.
"English song?"
"Well, in fact, I gave you a suggestion to President Song before, don't limit you to the domestic environment, you have to stand firm in the domestic market, and you have to try to attack the foreign market. Failure will not affect you, but If we can enter the foreign market, tsk tsk tsk..." Chen Yizhe said while rubbing his chin.
The domestic record market is really small. The entity does not talk about the future, and it is now dead. Even if the digital music in the future is actually a few popular sellers.
"How can it be so easy to enter the foreign market!" Wen Meicen said.
"Don't worry, isn't it me? In order to cooperate with the promotion of the second generation in Europe and the United States this year, I am going to acquire an online music video website in Europe and the United States, and try to build it into the largest online music video website in Europe and America. , I will promote your English songs on the whole website, I don't believe that you can't be popular." Chen Yizhe smiled.
"Actually, I feel that the burden of being famous is very heavy now." Wen Meicen said suddenly.
"Hehe, how many people can't be famous if they want to become famous. There are always advantages and disadvantages in everything. If you change back to the time when no one knew you before, I guess you won't be used to it." Chen Yizhe drank a cup of tea and continued, "And your task will be very heavy this year. This year, my company will launch a variety of products, and these products will also be launched abroad. At that time, you will be responsible for many of your endorsements~www.readwn.com~ Needless to say about the products of Xiameng Electronics, just say the water I am drinking now."
Before Chen Yizhe finished speaking, Wen Meicen said in surprise, "Are you going to sell water abroad?"
Chen Yizhe covered his forehead and sighed, "It's not selling water, it's selling the filter element I use to filter water now! Unlike in China, you rarely see electric kettles in their residences because they are used to drinking raw water. Water, so they have high requirements for the quality of water. Whether it is at home or in public places, their tap water will be purified and filtered. Therefore, the foreign water filter market is quite amazing. Can you take a bite on it? It depends on how well your spokesperson advertisement is shot."
"It puts a lot of pressure on me to say that, or you can go directly to the stars in Europe and America to speak for me." Wen Meicen said.
"Foreign celebrities are too expensive to hire, and in the future, my products will probably not be endorsed by celebrities, and it will be impossible for you to shoot advertisements for my products!" Chen Yizhe said with a smile.
"why?"
"Because at that time, I believe that the influence of all my company's brands all over the world has already grown, and consumers have a high enough awareness of it. If you invite celebrities to speak at that time, it is not advertising products. That's advertising for celebrities!" Chen Yizhe said.
For example, Apple, Microsoft, and Google in later generations rarely see such companies asking for celebrity endorsements. For example, many domestic companies, such as a company that surpassed Apple, or Xiaomi founded by Jobs’ younger brother Rebs, These companies still need to find Xiaoxianrou to speak for themselves. To a certain extent, their brand influence is actually far less powerful than people think!
When a brand is really strong, it is itself a spokesperson, and its every move can influence the world.
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