Rebirth 2004: I can make money by writing
Chapter 144
In May, as summer quietly arrived in Guangdong City, rain became more frequent and the air humidity increased significantly.
Thunderstorms, showers and other weather have become commonplace, adding a bit of moisture and coolness to the city.
Although the weather is getting hotter, the number of customers eating hot pot has slightly declined in the first half of May compared with April, but the No. 1 and No. 2 stores of Renjian Fireworks are still booming.
During the peak dining hours, customers still need to wait in line at the two stores.
This hot scene has not diminished even in May.
In contrast, the business decline of other hot pot restaurants is more obvious, especially at noon, the number of customers eating hot pot is even less than half of that in winter.
However, Renjian Fireworks stands out in the fiercely competitive market with its unique charm.
After two months of careful preparation and anxious waiting, Renjian Fireworks Store No. 3 and Store No. 4 finally opened grandly on May 15.
To celebrate the opening, both stores launched a 30% discount for two days.
In front of the No. 2 store, posters were hung to celebrate the opening of the No. 3 store (located on the fourth floor of Baixin Plaza) and the No. 4 store (located on the fifth floor of Tianhe City), showing the brand influence of Renjianyanhuo to customers.
The areas of No. 3 and No. 4 stores are 710 square meters and 670 square meters respectively, which are slightly larger than the 650 square meters of the No. 2 flagship store.
In terms of the number of tables, there is not much difference.
However, the design layout and decoration style of the two new stores are better than that of No. 2 store, bringing customers a brand new dining experience.
At 11 o’clock in the morning,
the front of No. 3 and No. 4 stores were already crowded and bustling.
A young and beautiful waitress, with a smile on her face, stood at the door of the store to distribute flyers and warmly greeted every passerby.
The decoration inside the store is elegant and exquisite, better than No. 2 store, and the aroma of hot pot is overflowing, making people salivate.
A few days ago, the two stores had already started a large number of promotional activities.
On the opening day, the promotional activities reached a climax.
The fireworks in the world are different from the past, and it is now considered a little famous.
Many old customers found that the new store opened and there was a 30% discount, so of course they didn’t want to miss a meal to take advantage of it.
And most of the passers-by who haven’t tasted it yet just follow the crowd. Seeing that there are many customers in the store, they believe that the taste here must be good, so they also try to consume in the store.
“Since you are here, let’s try it.”
Many new customers have this mentality.
At twelve o’clock in the afternoon,
Hao Qiang came to the No. 4 store for inspection.
When he arrived, he found that four management members, including Wang Xiaofeng, Li Feiyu, Qiu Xueya, and Jiang Ying, were all present.
When everyone saw the boss, they greeted him warmly and the atmosphere was harmonious.
Hao Qiang looked around the store and found that the opening rate exceeded 85%. He already knew the business situation in his mind, which was much better than when the No. 2 store opened.
He nodded with satisfaction, then turned to Wang Xiaofeng and asked, “Manager Wang, how is the situation at Store No. 3?”
Wang Xiaofeng replied respectfully, “Boss, I just talked to Manager Yang, and he said that the opening rate has reached 90%.
In comparison, Store No. 4 is slightly inferior, mainly due to the influence of Store No. 2 next door.
After all, the two stores are very close to each other, forming competition.
I plan to go to Store No. 3 for a field inspection in person this afternoon.”
Today is an important day for the opening, and Wang Xiaofeng, as a regional manager, must go to the site in person to understand the situation.
Otherwise, if the boss asks and he knows nothing, it would be a dereliction of duty, and the consequences would be disastrous.
At this moment, seeing that the boss was in a good mood, he finally breathed a sigh of relief.
The booming business of the old store made Wang Xiaofeng feel more pressured.
In front of the boss, he needs to remain calm and confident.
If the management is panicking, how can the employees be confident?
Hao Qiang nodded slightly and asked everyone, “Have you had lunch?”
Everyone answered in unison, “No, we plan to eat later.”
Hao Qiang smiled and said, “I haven’t eaten either, so let’s eat here together.” Hao Qiang smiled and reminded, “Let’s not talk about work while eating.”
“Okay.”
Everyone agreed happily. This was their first time eating with the boss.
However, the one who was more nervous than them was the store manager Lin Yan.
After all, the boss and the company’s leaders would have a meal here. If the dishes were not to their taste, he would face great embarrassment.
Hao Qiang and four management members chose an empty table to sit down. After a while, the waiter brought the steaming hot pot.
Hao Qiang first tasted the bottom of the pot, and it was still the same.
While he was drinking the soup, Wang Xiaofeng was observing his expression and trying to figure out his preferences and temperament.
“The catering industry and otherThe technology industry is different. There is no need to pursue taste innovation excessively, but getting better and better is definitely right.
The reason why many old stores can operate for a long time is that unique taste, which attracts customers to patronize again and again.
If the taste of our store changes too much, old customers will notice it after one taste, and they may not patronize it next time.
Moreover, it is difficult for a restaurant to meet the diversity of customers’ tastes, and it can only try to meet the public. “Hao Qiang saw that the atmosphere was a bit depressing, so he found a relaxing topic to chat.
Although it was not about work, it was related to work.
Hao Qiang thought of a lemon duck in his hometown town. It used to be delicious. Maybe the ingredients have changed, so it feels the same as before, and I can’t find the taste of the past anymore.
“Yes, I miss the roast duck in my hometown when I was young. It used to be charcoal-grilled, but later it was changed to fried, and the taste was much worse.” Wang Xiaofeng echoed.
“Yes, the skin of charcoal-grilled is crispy, and the fried one is different, and the color is also different. “Li Feiyu said.
“Charcoal is expensive now, and the cost of frying is low.”
“It’s not a good thing for a restaurant owner to be too shrewd and calculate everything carefully.” Hao Qiang said with a smile.
Jiang Ying praised: “Yes, it’s better for us to make fine products, retain old customers, and become a century-old store. I think our boss is too kind-hearted.”
“I agree with this very much. Our food oil usage standards can become international catering industry usage standards.”
“Food is related to physical health. I’m afraid I won’t be able to sleep at night if I make money in an unscrupulous way. “Hao Qiang was very happy when he heard his subordinates praising him.
He didn’t like subordinates who liked to flatter, but if he could reach the management level, his emotional intelligence would naturally not be low, and he would flatter more or less.
Everyone ate and talked while Hao Qiang spoke casually, which made everyone eat more easily.
After lunch,
The business data of the two new stores have come out:
Store No. 3 opened 120 tables, 350 customers, and revenue of 14,600 yuan;
Store No. 4 opened 102 tables, 301 customers, and revenue of 12,565 yuan.
Hao Qiang was quite satisfied with this data. The number of people eating at noon was definitely not as high as that at night. It was guessed that the revenue of the two new stores today must have exceeded 30,000 yuan.
On the opening day of Store No. 2, the first day’s revenue seemed to be 16,200 yuan, which was a whole day Revenue.
After lunch, Hao Qiang went back to the office to rest. He had the habit of taking a nap.
The others drank tea and planned to go to the No. 4 store in the afternoon to check the dinner revenue.
Sure enough, it was dinner time in the evening.
The number of diners in the two new stores increased dramatically.
At ten o’clock in the evening, Wang Xiaofeng sent a mobile message to the boss to report the revenue of the day.
Store No. 3 opened 371 tables, 1,038 customers, and the revenue on that day was 43,629 yuan;
Store No. 4 opened 312 tables, 873 customers, and the revenue on that day was 36,691 yuan.
Today is Sunday, the best business day of the weekend.
The next day, the event continued.
But the business declined a lot.
Store No. 3 had a revenue of 34,560 yuan, and Store No. 4 had a revenue of 25,000 yuan. 29,876 yuan.
On the third day of opening, the unit price was restored.
The number of diners decreased a lot, but the revenue was not much different from Monday.
Although the revenue was only 40% to 50% of the No. 2 store, Hao Qiang was very satisfied and it was a perfect opening.
He had high expectations for the two new stores, hoping that they could continue the popularity of the No. 2 flagship store and open a new chapter for the company’s development.
Hope is hope,
However, not everything was smooth sailing in the early days of opening, and it was impossible to be as popular as the No. 2 store all of a sudden.
Many customers didn’t know about the No. 3 and No. 4 stores.
In the next two or three days, the revenue was stable at more than 30,000 yuan.
Even so, the monthly profit was still more than 400,000 yuan, and it would pay back in less than a year.
For most restaurants, OK, if you can have such a high annual rate of return, it is completely a dream.
With the successful opening of store No. 3 and store No. 4, the brand influence of Renjian Fireworks Hot Pot Restaurant has gradually expanded.
Five days after the opening, Hao Qiang issued an order to continue to inspect the operation of the new store and deal with problems in a timely manner.
At the same time, start to inspect the new store No. 5.
After stores No. 3 and No. 4 have been stable for a month, continue to expand.
By that time, there should be funds to open another new store.
Hao Qiang continues to invest in the research and development of electric motorcycles.
The main frame is produced by itself, the battery is still in preparation for research and development, and other spare parts, such as tires, axles, shells, etc., are all customized and purchased for large assembly, sprayed with the company’s own LOGO, and then put on the market.
VeryMulti-brand manufacturers do not even have their own production and assembly workshops. They outsource everything and only own their brand names.
This phenomenon is very normal in this era. Many industries are like this. Sales are king.
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