Rebirth 2004: I can make money by writing
Chapter 235
Lin Yan knocked on the door and walked into the chairman’s office. He sat down at Hao Qiang’s desk respectfully and reported: “Chairman, we have conducted in-depth research on the market.
Most consumers think that the price of the F1 lithium battery version is relatively high. In rural areas, consumers who choose to buy this product only account for about one-fifth of the total sales;
In urban areas, the proportion is slightly higher, about one-quarter.
On the other hand, the sales of the F2 lithium battery version are relatively ideal, accounting for about half of the total sales of the series.”
Some time ago, after internal discussions within the company, the factory price of the F1 lithium battery version was set at 3,600 yuan and the sales price was set at 4,299 yuan.
The range is increased to 100 kilometers, and the battery life is increased to more than five years.
In this way, the gross profit of the F1 lithium battery version of Future Motorcycle Company is 1,100 yuan, and the terminal sales gross profit increases by 699 yuan.
The F2 lithium battery version uses a 48V20Ah lithium battery, and the battery cost is less.
The ex-factory price is 3,000 yuan, the sales price is 3,699 yuan, and the range is 100 kilometers.
The cost of a 60V20Ah ternary lithium battery is 700 yuan, the ex-factory price is 1,000 yuan, and the market price is 1,300 yuan.
The cost of a 48V20Ah ternary lithium battery is 560 yuan, the ex-factory price is 800 yuan, and the market price is 1,040 yuan.
In this way, Xinghe New Energy Company can have a gross profit of 300 yuan.
In the future, the motorcycle company and Xinghe New Energy Company will be independent financial accounting entities, and Xinghe Company will sell lithium batteries to the motorcycle company at a normal ex-factory price, not at cost price.
At present, although the energy density of lithium batteries is low, there is no obvious advantage compared with lead-acid batteries for the time being, and they can only operate at a small profit to compete with lead-acid batteries.
However, once the technical level is improved, lithium batteries will usher in an era of huge profits.
Hao Qiang agreed after hearing this. He said: “This price is reasonable. After all, compared with ordinary motorcycles, the price of electric vehicles is indeed high. It is understandable that consumers are unwilling to pay too much.”
The price of an electric motorcycle is equivalent to the income level of most rural families for half a year.
At present, the company’s annual lithium battery production capacity has reached 0.12GWh, which can meet the demand of 100,000 F1 electric motorcycles.
According to the current sales situation, the lithium battery plant has to expand its production capacity to 1GWh to meet the company’s needs, and the investment scale has reached 300 million yuan.
In addition to the company’s own needs, the company also plans to sell lithium batteries to other electric motorcycle manufacturers.
In the next few years, the company needs to expand its production capacity to more than 5GWh to barely meet the overall market demand.
“When Tianneng Company saw that our customized lead-acid battery orders suddenly decreased, their company’s boss called to greet us, haha.” Lin Yan said with a smile.
Last year, Tianneng Battery’s operating income was about 1.95 billion yuan.
Future Motorcycle Company currently has a monthly demand for 70,000 packs of batteries, with an order value of more than 30 million yuan, and an annual order value of more than 300 million yuan. It is a major customer of Tianneng Company.
Next month, the battery demand will drop from 70,000 packs to 50,000 packs. The boss of Tianneng Company is of course anxious, thinking that Future Motorcycle Company will purchase from other peers.
“Lead-acid batteries will not be eliminated in the next few years. As long as our group’s super lithium battery is on the market, lead-acid batteries will have no advantages.” Hao Qiang said.
He has mastered the world’s top lithium battery technology. It can be said that he is in competition with other lead-acid battery manufacturers, but he is not a competitor.
If the technology is too advanced, it is equivalent to a dimensionality reduction attack. Hao Qiang did not regard the other party as a competitor at all.
“Well, the company’s lithium battery performance is also very good at present, fast charging, and real endurance.” Lin Yan is very much looking forward to the super battery.
“There are still some shortcomings in terms of safety, and you need to pay special attention to this.”
Hao Qiang reminded: “If there is a fire accident caused by the battery in the future, we must be brave enough to take due responsibilities and strive to control the situation within a small scope, and not let it expand infinitely.
In today’s era of developed networks, a small incident may be infinitely magnified by competitors, causing a company to decline.
As long as it is not intentional damage, giving customers a new car compensation is a trivial matter.”
Lin Yan nodded seriously and said solemnly: “Okay, I will strengthen the quality training of authorized store owners and increase the assessment of stores.”
The company has many salesmen, so let these salesmen come to the door for training and auditing.
“Yes, our previous entry conditions for authorized stores were indeed too loose. Now it is necessary to raise the threshold and make the standards more stringent.” Hao Qiang agreed.
With the second phase of the factory going into production, the company will once again open up the authorizationThis time, the number of authorized stores is as high as 400. Together with the 200 stores that have been in operation before, the total number of authorized stores of the company will reach 600. Among the 400 newly authorized stores, Hao Qiang will take out 200 and allocate them to villagers, friends and classmates in his hometown to operate. The other 200 stores will be allocated to the company’s management and outstanding employees. Backbones like Lin Yan can obtain the operating rights of up to 5 authorized stores, and the company allows him to operate them by himself, which is equivalent to a dividend benefit. Lin Yan’s current annual salary has risen to 250,000 yuan, but it is still not comparable to the annual income of an authorized store. If he operates 5 authorized stores by himself, the annual profit can reach 2 million yuan. It can be said that letting employees’ families operate authorized stores is one of the best benefits provided by the company. This is also something that many employees did not expect. They never expected that they could make a fortune working in a motorcycle company in the future. Of course, most employees still have no chance to receive this honor, and they envy their colleagues who have obtained the operating rights of authorized stores. Employees who see no hope simply choose to resign, invest in opening a store on their own, and work hard to get supply qualifications from the company.
However, only a few people can invest tens of thousands of yuan to open a store and have the courage to do so.
In terms of overseas sales, as the reputation of F1 electric motorcycles continues to accumulate, sales are getting better and better.
In Europe, the company already has four major customers, and the monthly demand for F1 has reached 5,000 vehicles.
The lithium-ion version of the F1 model is still in transit, and Hao Qiang believes that it will definitely be more popular with foreigners.
The export FOB price of the lead-acid version of F1 is 306 euros, while the lithium-ion version is 370 euros.
Buying an electric motorcycle at a price of 500-600 euros is not a big consumption pressure for foreigners.
After Hao Qiang finished talking with Lin Yan and had just finished a cup of tea, the front desk called and said that the vice president of Huaguo District of Huanhui Investment Institution wanted to visit him and asked him if he had an appointment and when he was free.
“Let’s make it tomorrow afternoon.” Hao Qiang hesitated for a moment and said.
Huanhui Investment Consulting (Shanghai) Co., Ltd. has invested in Alibaba and ranks about 15th among global investment institutions.
Among international investment institutions, China accounts for the largest proportion, accounting for 70% of the list.
Among the top 10, there are 8 Chinese investment groups.
It can be said that if Renjian Fireworks Company wants to raise funds, it is difficult to avoid Chinese investment institutions.
In China, there is no such strength, and it can only cheat Chinese people.
At this time, Hao Qiang wanted to see which company this investment institution had set its sights on and how much it was valued.
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