Rebirth 2004: I can make money by writing

“Please rest assured, Mr. Liu.” Hao Qiang noticed Liu Qiangdong’s nervous expression and said with a smile, “I have no intention of controlling Jingdong, and I don’t have time to manage it.

Since I believe in you, I will invest in you, otherwise I won’t invest.”

Hao Qiang saw that his expression eased a little, and continued to explain: “Of course, the valuation can be based on your ideas.

However, you just estimate it based on a simple price-earnings ratio, which is not very reasonable.

I don’t want to take advantage of you either. My proposal is: 100 million yuan in financing in exchange for 50% of the shares, but I only retain 25% of the voting rights, and you still maintain an absolute controlling position. Please note that this is equity financing, and the funds are used to develop the company, not a simple share transfer.

Under normal circumstances, I will not interfere with the company’s operations, and you don’t need to report daily affairs to me. You can submit an annual report at the end of each year.”

On the surface, Hao Qiang’s proposal seems fair.

However, this is completely different from the situation where Today Investment exchanged 40% of the shares for 10 million US dollars, and Liu Qiangdong still has absolute control.

Hao Qiang invested 100 million yuan to obtain 50% of the shares, which is actually a very bold request.

In Liu Qiangdong’s mind, he originally planned to raise only 15 million yuan and sell 30% of the shares.

But he didn’t want to sell too many shares, even if the other party was willing to give more funds.

If it was Hao Qiang’s own company “Renjianhuo”, he might agree to the investment institution to raise 1 billion yuan in exchange for 10% of the shares, but he would never accept the proposal of 10 billion yuan in financing in exchange for 50% of the shares, or even 3 billion yuan in exchange for 20% of the shares.

In fact, Hao Qiang cares more about future returns.

Hao Qiang’s words made Liu Qiangdong a little uneasy.

Although he got 100 million yuan, he was a little entangled in his heart to sell 50% of the shares.

With 100 million yuan in funds, Jingdong will definitely develop very rapidly.

For a moment, he was silent.

“Mr. Hao, thank you for your appreciation.” Liu Qiangdong said, “To be honest, I would rather sell 40% of the shares and reduce the financing to 70 million yuan.

There is too much money, and we don’t need that much for the time being.”

Hao Qiang probably guessed the bottom line after hearing this.

If 50% of the shares are taken away at the beginning, it will indeed seriously dampen the enthusiasm of the founder.

If a plan is proposed to exchange 100 million yuan for 60% of the shares, Liu Qiangdong is very likely to flatly refuse.

Therefore, Hao Qiang cleverly adjusted the strategy and only asked for half of the voting rights, so that Liu Qiangdong still maintains an absolute controlling position.

He has some strategic ideas in his mind, which need to be implemented by Jingdong.

In fact, Hao Qiang has foreseen that the financial crisis is coming in a year, and this 100 million yuan investment may be just a drop in the bucket for Jingdong, and it will soon burn out.

By then, Liu Qiangdong may need to continue borrowing.

If he borrows too much, he may have to seek financing from Hao Qiang again.

In this case, Liu Qiangdong may eventually hold fewer shares than Hao Qiang, and actually work for Hao Qiang.

At present, Hao Qiang does not want to put too much pressure on Liu Qiangdong, so as not to cause resistance from the other party and complaints in the future.

Hao Qiang is well versed in the ways of business and knows that it is better for the other party to accept some things willingly.

In fact, he did not expect to get half of the shares from the beginning.

“Okay, just do as you think.” Hao Qiang nodded in agreement, and then added, “If you need funds for future development, you can always find me.

I don’t have much else, but I have a lot of cash.”

“Thank you very much, Mr. Hao!” Liu Qiangdong said sincerely.

Hao Qiang’s words were full of sincerity, which not only gave Liu Qiangdong more control and development space, but also inspired his fighting spirit.
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Liu Qiangdong did not expect Hao Qiang to make concessions, and a deep sense of gratitude surged in his heart.

In fact, Hao Qiang hopes that through this kind of cooperation, while ensuring his own interests, he can also fully mobilize Liu Qiangdong’s enthusiasm.

Although Hao Qiang also wants to own more shares, he understands the principle of knowing when to stop.

The more greedy you are, the less you may get in the end.

As the saying goes, if the cow can’t eat grass, how can it have the strength to work.

“You’re welcome.” Hao Qiang said with a smile, “I also hope that we can become long-term strategic partners.

I invested in Jingdong not only because of its current value, but also because of its future potential.

I believe that under your leadership, Jingdong will definitely become a leader in China’s e-commerce industry.”

“By the way, I have some suggestions, you can listen to them.” Hao Qiang suddenly said.

“Mr. Hao, please go ahead, I’m all ears.” Liu Qiangdong immediately showed great interest.

Hao Qiang began to talk: “First of all, the name ‘Jingdong Multimedia Network’ is too long and not easy to remember.Memory.

I suggest changing it to ‘Jingdong Mall’, and when it becomes well-known, it can be further simplified to ‘Jingdong’.

I personally think that the simpler the name, the better.

Website names like Qiandu and Wangyi are very simple and easy to remember. ”

He then analyzed: “At present, your biggest competitor is Taobao, which is likely to be Jingdong’s strongest competitor in the future.

As you said, it is crucial to build your own logistics system.

Speed ​​up delivery and improve customer satisfaction, so that you can snatch customers from Taobao.

Customers are everything. With customers, there are unlimited possibilities in the future.

Don’t be afraid of losing money, grab market share first. ”

When it comes to specific strategies, Hao Qiang suggested: “Regarding the logistics system, I suggest you purchase a site in a first-tier city as soon as possible.

I predict that the real estate market will develop rapidly in the future, and land prices will become higher and higher.

You can hoard more land, and then use these properties to borrow money to continue to purchase more land… Such a cycle will greatly enhance the company’s asset strength. ”

After listening to this, Liu Qiangdong’s eyes flashed with surprise.

He secretly admired: Sure enough, the vision of a business genius is different and he can see so far.

“Mr. Hao, your advice is so valuable!” Liu Qiangdong said sincerely, “I completely agree with your point of view.

Changing the name, strengthening logistics, paying attention to customer experience, and deploying real estate… These are all very forward-looking strategies.

With your guidance, I am more confident about the future of Jingdong. ”

Hao Qiang smiled and said: “Mr. Liu, you have execution ability, I believe in you. ”

The two smiled at each other, stood up and shook hands.

Especially Liu Qiangdong, felt that this cooperation was not just an investment, but also a strong alliance.

He believed that the future of Jingdong seemed to become brighter.

Regarding the actual financing matters, Hao Qiang suggested that Liu Qiangdong go back to sort out the company’s affairs and prepare the financing materials, and then sign the cooperation agreement together after everything is ready.

On the same day, after Liu Qiangdong left Future Technology Group, he immediately contacted the company’s management and asked them to quickly sort out the company’s information, and at the same time shared this exciting good news.

After returning to the imperial capital, the first major thing Liu Qiangdong did was to change the name of the website. He asked the team to quickly revise the website to “Jingdong Mall”.

Only three days later, Jingdong officially launched a new city name and successfully revise it.