Rebirth 2004: I can make money by writing

The ES6 in the future has caused widespread doubts, and car companies are generally not optimistic about it.

If they could, they would have done so long ago. The Future Technology Group wants to be the first to try it, and it is estimated that it will be hurt.

Even the senior executives of joint venture car companies publicly stated that Hao Qiang did not see the situation clearly, just like Wang Chuanfu of BYD.

This is normal. The backward image of domestic cars has been deeply rooted in the eyes of Chinese people.

Buying a domestic car is a loss of face.

What’s more, spending hundreds of thousands of yuan to buy a domestic car is a problem.

In fact, if Hao Qiang did not see the future development clearly, he would also think so and would not dare to take this risk at all.

When a superior quality new energy car is born, all configurations are better than imported cars of 500,000 or 600,000 yuan, and the price is cheaper, there will be Chinese people who make a horizontal comparison and make a rational choice.

They will also think: Spending hundreds of thousands to buy a logo, there is a problem with the brain!

This type of people are generally car owners who have owned BBA and do not pay much attention to the car logo.

The target of the ES6 in the future is also this type of consumer.

Fighting a path through the crowd of enemies is enough for the Future Technology Group to survive.

As the future ES6 model is determined and enters mass production and research and development, Hao Qiang has assigned a new model research and development task.

Future ET3!

This is a sedan that looks like Model 3.

However, the interior and configuration are richer.

The price is around 350,000 yuan, and there are more consumers in this area.

Hao Qiang’s requirement for developing this car is to defeat Mercedes-Benz C-Class, BMW 3 Series, and Audi A4.

The current joint venture BMW 3 Series and Mercedes-Benz C-Class are not cheap. The mid-range version costs more than 400,000 yuan. The engine is still naturally aspirated, with low power, and the interior is even more difficult to describe.

I think of the Santana in 1983, which was priced at more than 200,000 yuan.

At that time, there were no joint venture cars. The German side suggested a price of 80,000 yuan, and the Chinese side finally priced it at 200,000 yuan.

Only Chinese people cheat Chinese people.

Of course, if the price is too low, there will be no development opportunities for domestic cars.

Nowadays, the joint venture BMW 3 Series and Mercedes-Benz C-Class are priced so high, but the cost is actually very low. The price is more than 200,000 yuan, and the profit is still high.

However, half of the profit has to be shared with foreigners.

In the future, ET3 will still be designed by Hao Qiang himself. The first time is raw, the second time is familiar.

October 19th, the last day of the first phase of the Canton Fair Autumn Fair.

Hao Qiang came to the BYD booth to visit their company’s new energy vehicles.

In the past two years, BYD has developed rapidly.

In June 2006, BYD’s pure electric sedan F3e was successfully developed.

In January 2007, BYD F3’s monthly sales exceeded 10,000 units. This is the first time that a local brand has entered the “10,000-unit club” with a single model, and it has become one of the “Four Great Kings” in the mid-size sedan market with Yilante, Yuekai and Fumeilai.

Last year, BYD purchased the lithium iron phosphate battery technology of Future Technology Group and has now achieved small-scale production.

At this Canton Fair, BYD launched the pure electric car E6, which uses the lithium iron phosphate battery technology of Future Technology Group and has a range of 500 kilometers.

When Hao Qiang came to their exhibition, the on-site manager Mr. Li saw him and went over to say hello.

“Hello, Mr. Hao.”

Hao Qiang nodded and asked, “Hello, is this the new pure electric car launched by your company?”

“Yes, it is still equipped with the lithium battery technology of Future Technology Group, and the range can reach 500 kilometers.” Mr. Li enthusiastically introduced that their company and Future Technology Group are in a cooperative relationship.

Of course, now that Future Technology Group wants to produce new energy vehicles, it can be regarded as a little competitive.

However, this new energy vehicle market is too big for them to eat up.

In addition, new energy vehicles can be listed as one of the seven strategic emerging industries and can receive policy subsidies, and Hao Qiang has made a great contribution to promoting it.

“Oh, are you going to go public?”

“Our President Wang said that it may not be until next year.” President Li said, “I am also looking forward to the listing of the Future Technology Group’s ES6, and to promoting the development of domestic new energy vehicles together.”

Hao Qiang said with a smile: “We have just entered the automotive industry, and there is still a lot to learn from you.”

“Mr. Hao is modest. Although you have just entered the automotive industry, you have developed rapidly, advanced technology, and many top technologies. Our company is jealous.”

“You are too kind. I will take a look first. You can go and do your work.”

“Okay, if you need help, please let me know.” President Li replied, sorry to disturb him.

Hao Qiang smiled and continued to visit.

There was an introduction to the E6 on site.

The body weight is 2295 kg, and the model size is 4560mm×1822mm×1630mm, maximum speed 140km/h, etc.

Originally, this car was officially launched in 2010.

But with the lithium iron phosphate battery technology of Future Technology Group, it was launched ahead of schedule and planned to be launched in 2009.

The price of this car is very high, it can be said to be outrageous, as high as 290,000 yuan.

This price is the price after deducting government subsidies.

No wonder, his automotive colleagues said that he was like Wang Chuanfu, with water in his brain.

After visiting the configuration of E6, Hao Qiang couldn’t help but smile.

The performance of this car is indeed difficult to satisfy, and it is not even comparable to the 100,000 yuan-level car more than a decade later, but it is sold for 290,000 yuan.

It seems that Wang Chuanfu is crazy, not Hao Qiang.

With this comparison, Hao Qiang feels that he has priced the future ET3 too low.

If BYD is used as a reference, the future ET3 should be priced at around 500,000 yuan, and the future ES6 should be priced at around 600,000 yuan.

In fact, in the previous life, BYD E6 was priced at 369,800 yuan.

As a result, sales were extremely poor, with only the local government supporting it, and some peers buying it back for research.

At that time, there was no government subsidy.

Later, in 2014, BYD E6’s price dropped a bit, and sales in 2015 were still 7,000 vehicles.

In this life, there are government subsidies, but the price is still so high, and sales are definitely not optimistic.

Hao Qiang visited for a while and left the BYD booth.

He did not intend to price the future ET3 and future ES6 too high, but not too low.

With high configuration, high-end interior, more than 600 kilometers of range, stylish appearance, better vibration reduction technology, etc., the future ET3 is priced below 350,000 yuan, which is indeed too cheap.

The pricing strategy should not be based on the market more than a decade later, but should be based on the current automobile market situation.

In the next few days,

Future Technology Group integrated resources and established Future Intelligence Company.

The new company will be responsible for the software projects of the group and its branches, including controller systems, intelligent vehicle systems and high-end chip design software (EDA software).

The researchers who were originally responsible for these projects were also transferred to the newly established intelligent company.

A few days later, on November 1.

The 2008 Forbes China Rich List was announced in the imperial capital.

As soon as it was announced, it caused widespread public discussion.