Rebirth 2004: I can make money by writing

Hao Qiang hadn’t noticed the mood of some guests under the stage.

In his opinion, the intelligent system of the future ES6 is really average.

If there is a good chip, the autonomous driving function will immediately reach L2 level, just like the new energy vehicles of later generations.

He went on to say: “Finally, let’s talk about the safety performance of the future ES6.

The future ES6 adopts a ‘safety cage’ body structure, and the frontal collision energy absorption exceeds 2300kN.

The battery pack adopts a high-strength alloy shell and a honeycomb internal structure, which can effectively protect the battery safety.

In addition, the ES6 is also equipped with 10 airbags to protect the safety of the occupants in all directions.

…”

On the big screen, there is also a braking test video of the future ES6, which has reached an excellent level.

Moreover, collision tests, rollover tests, and immersion tests were also performed, and several cars were directly scrapped.

He is really rich!

And it is a new energy vehicle, who dares to do it.

There is a video and the truth, it is not exaggerated.

Hao Qiang will definitely put this video on the Internet.

Otherwise, it will be a waste of money.

“Okay, everyone is very concerned about its pricing.

The standard 75-degree battery CLTC comprehensive working condition is 520 kilometers, and the guide price is 458,000 yuan!

The high-end 100-degree lithium battery has a range of 650 kilometers and a guide price of 508,000 yuan!

This price is the price after deducting the national subsidy.”

As soon as Hao Qiang finished speaking, the guests on the scene were in an uproar.

This price is really not cheap!

Of course, it is also much lower than the expected price.

Just to say, is it worth the price?

If compared according to the configuration, it is indeed worth the price.

But it is a domestic car!

If it is an imported car, it is reasonable to sell it for 700,000 or 800,000 yuan.

After all, many configurations are better than BMW X3, X5, Mercedes-Benz GLC, and GLE.

Especially intelligent!

Hao Qiang has calculated the cost of the future ES6.

Take the standard ES6 as an example. In addition to the R&D cost,

the purchase cost of a 75 kWh ternary lithium battery is 75,000 yuan (Galaxy New Energy costs 45,000 yuan);

the cost of a set of driving assistance system sensors is about 10,000 yuan, and the market price is 41,000 yuan.

The other manufacturing costs of the future ES6 are about 160,000 yuan.

Therefore, including the lithium battery, the manufacturing cost of the standard future ES6 is about 240,000 yuan.

And the manufacturing cost of the high-end future ES6 is about 275,000 yuan.

This cost is very high.

In the future, for a new energy vehicle with a guide price of 350,000 yuan, the manufacturing cost is usually between 60% and 70% of the selling price, that is, about 210,000 to 245,000 yuan.

Note that this is with the lithium battery subsidy, and it can save tens of thousands of yuan.

The future ES6 is not much different from the later Weilai ES6, except that the interior is slightly better.

The standard Weilai ES6 is priced at 338,000 yuan, and after deducting the discount, it is estimated to be 325,000 yuan.

Of course, Weilai was dragged down by the battery swap station.

If the annual sales of ES6 in the future reach 100,000 units, and the total sales in five years reach 500,000 units, the R&D cost will be allocated to each vehicle at about 2,000 yuan.

The store rent and sales staff expenses, calculated on the basis that each store sells at least 300 units per year, will cost about 4,000 yuan per vehicle.

Transportation costs are also a big part, 1,000 yuan per vehicle.

If the investment in charging stations is really 5 billion yuan, each vehicle will cost 10,000 yuan.

Of course, charging stations also have profits, minus half, it is 5,000 yuan.

There are other messy expenses, the comprehensive cost of the standard future ES6 has reached 260,000 yuan.

Including the value-added tax, the tax rate is 17%, which has reached 304,200 yuan.

And the high-end future ES6 has reached 345,000 yuan.

So, if there is no policy subsidy, and there is a large expenditure of battery swap stations, the low-end ES6 is priced at 338,000 yuan. If the sales volume is low, it will not make much money, and may even lose money.

The comprehensive cost of the standard future ES6 including tax has reached 304,200 yuan.

In terms of policy subsidies, each kilowatt-hour is 1,000 yuan, with a maximum of 80,000 yuan.

This subsidy is much higher than in later generations.

Therefore, the actual comprehensive cost including tax is 229,200 yuan.

The comprehensive cost including tax of the high-end is 265,000 yuan.

Of course, if the total sales volume is greater than 500,000 vehicles within five years, for example, it reaches 1 million vehicles, and the chip price will be lower and lower.

The manufacturing cost will be much lower, and the comprehensive cost including tax of the standard future ES6 can be reduced to about 280,000 yuan. Even if it is sold for 300,000 yuan, there will be no electricity.Pool policy subsidies, there is still money to be made.

Today, the standard future ES6 guide price is 458,000 yuan, the profit margin is very large, with a total sales volume of 500,000 vehicles in five years, the profit reached 228,000 yuan.

Moreover, there was no corporate income tax in the first three years.

Even if the total investment of 10 billion yuan in the car factory is deducted, the after-tax profit is still nearly 100 billion yuan when the total sales volume reaches 500,000 vehicles.

Tsk tsk, it’s so scary!

In any case, the investment risk is very high, and failure will lose tens of billions of yuan.

Therefore, nearly ten times the investment income is nothing.

In fact, this price is not expensive for rich people.

I am still afraid of selling it cheaply.

Only by selling it expensively can they show their difference.

Hao Qiang finally announced:

“Pre-sale will be carried out on September 1st. You can make reservations on the official website of Future Technology Group, or you can make reservations and test drive in physical stores.

At present, Future Auto has rented shops in large shopping malls in first-tier cities across the country, and there will be 100 direct stores.

Please note that Future Technology Group has not authorized any 4S stores to sell on behalf of it.”

“ES6 is a sincere work that we have devoted our efforts to create, and it embodies our latest technology in the field of new energy vehicles.

We believe that ES6 will surely become a new benchmark in the pure electric SUV market and bring users an excellent driving experience.

The new energy Future brand will continue to uphold the concept of “technological innovation, leading the future” and provide users with more high-quality new energy vehicle products.

Thank you!

Now, we sincerely invite all media friends to experience the charm of ES6 up close, and welcome valuable opinions and suggestions.”

As Hao Qiang’s speech ended, the lights in the venue suddenly lit up and the curtains slowly opened.

Then, 10 brand-new ES6s slowly drove into the large training room, with a total of 14 new cars for the guests on site to experience up close.

After Hao Qiang’s introduction for more than an hour, the guests present could no longer contain their excitement.

The media reporters signaled the photographers to capture every wonderful moment.

After all, the extra publicity fees generously provided by Future Technology Group are not easy to come by.

As soon as the press conference ended, many guests rushed to the exhibition area like a tide, eager to see the true appearance of ES6.

They carefully looked at the appearance of the vehicle, admired its smooth lines and avant-garde design, and couldn’t help but reach out to touch and feel its texture.

Many people couldn’t wait to open the car door and experience the interior space and seat comfort in person.

Wang Chuanfu was even more unceremonious, and got into an ES6 directly, and experienced it carefully under the enthusiastic introduction of the staff.

“The leather seats are moderately soft and hard, the interior is made of suede on a large area, the leather steering wheel feels excellent, and the inlay and transition lines of the central control screen are designed just right.” Wang Chuanfu praised the luxurious interior materials and exquisite workmanship in the car.

The staff explained to him the functions such as “automatic parking”, “steep slope descent”, and “fatigue reminder”. In the center island, there are buttons such as “start-stop button”, “360-degree panoramic image”, “electronic handbrake”, and “driving mode”.

Other automotive industry experts also gave high praise after getting close to ES6.

They particularly pointed out that ES6 has reached the international top level in terms of cruising range and charging efficiency.

Media reporters showed great interest in ES6’s intelligent driving system.

They asked the staff in detail about the specific implementation methods and application scenarios of the automatic driving function, hoping to bring the most comprehensive and professional reports to readers.

The entire exhibition area is filled with a strong sense of technology and the future. ES6 has undoubtedly become the focus of the audience, attracting everyone’s attention and praise.

Just now, Hao Qiang stepped off the stage and was immediately surrounded by the guests who swarmed in.

Congratulations came one after another, enthusiastically.

“Mr. Hao, the new car is amazing! I plan to order a few to show my support.” A guest said enthusiastically.

Hao Qiang smiled and shook hands with the other party: “Thank you for your kindness, we will live up to your expectations.”

He knew that some guests might only consider buying a car for his sake, and there might not be many who really need it.

But no matter what, we should thank them.

In fact, many guests did have a strong desire to buy after seeing and experiencing the actual car.

Of course, the appearance and interior alone are not enough for most guests to make a final decision.

Many guests are eager to experience the driving experience in person, after all, this is one of the key factors in choosing a car.

In order to meet the needs of the guests, the company has already made preparations.

The chairman specifically asked the staff to make sure to leave a deep impression on the customers.

The on-site staff enthusiasticallyInvite guests to participate in the test drive event.

After registration, guests and media reporters came outside.

In the parking lot, a row of brand new test drive cars were ready to go.

Due to the large number of people, each car was full.

After the test drive began, the staff drove for a distance first, then handed the steering wheel to the guests who were familiar with driving, and carefully explained the attention functions of the vehicle before driving.

After a comprehensive test drive experience, media reporters gave high praise.

Their reports will undoubtedly add a touch of color to the market prospects of new cars.

Automotive industry.

The wolf is really coming!