Rebirth 2004: I can make money by writing

On that day, domestic media reported the release of the Future ES6 extensively.

No matter which website you open, you can see news about it.

In this wave of reports, there is no lack of PR drafts carefully prepared by Future Technology Group.

This concentrated bombing propaganda strategy is not only more effective than traditional TV advertising, but also greatly reduces costs.

Major media rushed to report:

“The Future ES6 is born: standard configuration is 458,000 yuan, high configuration is 508,000 yuan”

“What is the strength of the Future ES6 with a price of 500,000 yuan? ”

“With an ultra-long range of 650 kilometers, the Future ES6 is the world leader”

“Hao Qiang personally interprets: a new black technology new energy vehicle”

“The Future ES6 leads the new energy trend, and its configuration is not inferior to a million-dollar luxury car”

“The Future ES6 starts pre-sale on September 1, and the sales forecast has aroused heated discussion”

…

There are reports, photos, videos, and test drive experiences of well-known car reviewers, which fully demonstrate the charm of ES6.

Feng Xing, a blogger on the Autohome platform, commented: “It accelerates very steadily and quickly, just like a sports car, but it is very quiet inside the car, and it is very stable and neat when going over potholes. Most luxury cars worth millions of yuan can’t compare to it. This is not bragging. You will know after the test drive.”

Mr. Cang, a blogger on the Yiche.com platform, said humorously: “The ES6 is very dangerous in the future!

If you step on the accelerator, the speed will reach hundreds of kilometers per hour without any sound!”

Zhang, the owner of Baoma: “To be honest, I have always looked down on domestic cars. After test driving the ES6 in the future, my concept has completely changed.

It’s not that good cars can’t be made in China, but that big Many domestic car companies have made efforts to make it.

The core technologies of the future ES6 are all independently developed, and many technologies have reached the international top level. The car is a good car, and it crushes cars of 600,000 or 700,000 yuan in terms of intelligence and comfort.

However, the price is still a little high, and I am not optimistic about the sales. ”

A car friend: “I haven’t test-driven it, but I have seen the real car.

The car is very good, but I chose Baoma X3.

I am afraid that when I drive it on the road, my friends will say that I am a big fool to spend hundreds of thousands of yuan to buy a domestic car!”

…

As the reports of the future ES6 came overwhelmingly, netizens were attracted and curiously clicked to read related articles.

Most of these reports praised the ES6, and the only controversial point seemed to be that its price was slightly high.

This is much better than before. At that time, the future ES6, which only announced its appearance, was always ridiculed by netizens, saying why it could sell for 500,000 or 600,000 yuan.

In the next few days, the future ES6 continued to occupy the hot search list, and even netizens who could not drive had heard of this car.

Although most people approve of the performance and design of ES6, the price issue is still the focus of discussion.

Some netizens believe that as a domestic car, the price of ES6 should be controlled below 200,000 yuan.

However, this view was quickly criticized by most netizens:

“Some people have been kneeling to foreigners for so long that they don’t know that their ancestors are Chinese.”

“Most people who say this car is not good can’t afford it, and Hao Qiang doesn’t expect them to buy it.”

“The cost of making a car is more than 300,000 yuan, and it is sold for 200,000 yuan. Some people are really dreaming.”

“It’s hard for China to have a real car-making company to compete with international brands. Even if you don’t buy it, you don’t have to mock it.”

This discussion also reflects that people’s attitude towards domestic high-end cars is changing.

Li Jun is the owner of a small processing plant in Wencheng, with an annual profit of about 300,000 to 400,000 yuan.

Originally, he planned to buy a BMW 5 Series to improve his face in the business world.

But after learning about the configuration of the future ES6, his interest in the BMW 5 Series suddenly weakened.

In his circle, BBA brand cars are already very common, and the 5 Series is no longer eye-catching.

In contrast, top-level new energy vehicles worth hundreds of thousands of yuan can make people shine.

Whether a person is worth tens of millions or one or two million yuan, driving the Future ES6 will definitely not tell his approximate net worth, but it is definitely not low.

After all, the Future ES6 is the best new energy vehicle at present, and no matter how rich you are, you can’t buy a better one.

In addition, as a business owner who often needs to run business, Li Jun’s annual mileage is as high as tens of thousands of kilometers.

Compared with traditional fuel vehicles, new energy vehicles can save him a lot of fuel costs.

He estimates that the money saved in ten years can almost buy another new car.

After weighing the pros and cons, Li Jun finally decided to buy the Future ES6.

Zhang Bo is a manager of a foreign company in Shanghai, with an annual income of 300,000 to 400,000 yuan, which can be regarded as a high-income working class in today’s society.

As a young man, he is highly receptive to new things and is planning to change cars recently.

The publicity of the Future ES6 attracted Zhang Bo’s attention.He thinks this car is very suitable for family use.

When traveling or fishing on weekends, the car’s external power supply can be used for lighting and charging laptops. The back seat can be folded down for camping, and there is no need to worry about fuel consumption.

This multifunctional and stylish model meets the needs of young people like him.

There are many consumers like Li Jun and Zhang Bo who have the same idea.

Their family income is considerable and they have high requirements for the quality of life.

Some business owners don’t care about the price. As long as the product is excellent, they are willing to try it and try something new.

The target customer group of the future ES6 is not the general public. The general working class is indeed unable to afford it.

However, considering the low maintenance cost of ES6, the down payment is only about 150,000 yuan, and people with an annual income of more than 100,000 yuan are also beginning to be tempted.

These potential buyers have come to inquire about the details.

On September 1, ES6 officially opened for reservations.

Future Technology Group announced that the vehicle has entered the mass production stage and customers can pick up the car without waiting for a long time.

ES6 has passed the review and filing of the Ministry of Industry and Information Technology, obtained the model approval of the public security department, the 3C certification of the quality inspection department, and the review of the environmental protection department, and is fully qualified for listing.

The handling of these procedures has received strong support from local government departments.

Some automotive peers were shocked and ignored after seeing the performance parameters and pricing of the future ES6.

For example, the senior executives of the domestic Baoma Automobile Company think that the car is good, but with such a high price, it is estimated that not many Chinese people will buy it.

Of course, there are also some concerns.

After all, the configuration is real, what if it is really popular.

This Hao Qiang does not play by the rules.

Nowadays, the media is optimistic about the future ES6, even if it is public relations, but they have done a good job.

They are not stupid, but it is related to their own interests. Let’s wait and see.

The chairman of Shanghai Volkswagen, seeing that the future car has been on the hot news for many days, also expressed his support for the development of domestic cars.

Of course, this is just a statement.

If Shanghai Volkswagen wants to develop new energy vehicles in the future, it is also possible to purchase lithium batteries from Future Technology Group, which is considered to be a good friend in advance.

Today, Hao Qiang is the richest man in the country.

Although everyone is in competition, they are still friendly on the surface.

Only when you have a problem with your brain will you offend people for no reason.

A week after the new car launch, the management of Future Auto Company began to drive ES6 to and from get off work, becoming the first group to enjoy the benefits of the new car.

Although Hao Qiang did not force employees to use his own brand of cars, the management understood that it was not appropriate to drive a competitor’s car while working in his own car factory, not to mention that the company also provided a car.

The cars of the management of Future Technology Group were all replaced with ES6.

Han Qingying and Qiu Yuqing also each owned a customized version of ES6.

At the same time, hundreds of direct stores across the country finally welcomed new cars and test drive cars for customers to experience.

After the test drive, customers generally responded with satisfaction, and those who needed to change cars were eager to try and place an order.

Recently, the sales team of Future Auto Company has carried out roadshows across the country, allowing more and more car friends to get close to the new car.

However, the reservation channel has not yet been opened, and it is scheduled to start on September 1.

This is a well-designed sales strategy designed to build momentum for subsequent sales.

Sales warm-up and prelude are relatively long.