Rebirth 2004: I can make money by writing

Chengdu, Chunxi Road.

The Future Auto brand store is located in the center of the commercial street, attracting many passers-by to stop by.

The store is crowded with curious spectators and potential customers, and the scene is quite lively.

The store is in a prime location, with an area of ​​more than 100 square meters, located in the core area of ​​Chunxi Road, where every inch of land is worth money.

In fact, the company spent more than 10 million yuan to purchase this store.

If it is leased, the annual rent will be close to 1 million yuan.

In 2009, the average residential price in Chengdu was less than 10,000 yuan, but the rent of shops and second-hand shops in Chunxi Road was ridiculously high.

And there is no market for the price.

Chunxi Road is the commercial center and tourist spot of Chengdu, equivalent to the Bund in the commercial area and Wangfujing in the imperial capital.

There are not many shops in the country that are worth Hao Qiang’s money, such as the core shops in Chunxi Road, the Bund in the commercial area, and Wangfujing in the imperial capital.

Even in the era of the prevalence of e-commerce, these places are still crowded with people and consumers.

Therefore, Hao Qiang, who was rich and powerful, directly invested in the purchase and bought two shops in each place.

Of course, even if the two shops were in the same area, they were far apart.

After more than ten years of investment, the cost was recovered.

Although such an investment return rate may not be as good as Moutai stocks, it avoids the trouble of rising rents and saves the time cost of frequent relocations and redecoration, which is conducive to maintaining sales continuity.

Renting a house has always been unstable.

At this moment,

In the Future Car store.

A customer who had just tested the car was communicating with a beautiful salesperson.

“Can’t I pay now, in full?” A customer who had just tested the car was a little dissatisfied that he couldn’t buy a car even though he had money.

The salesperson patiently explained, “I’m very sorry, sir.

The company stipulates that reservations will not be opened until September 1st.

If you are really interested in buying, I can help you register first, and then you will have priority.

In fact, we also want to sell it, and I don’t know how many customers want to buy it.

But the group stipulates that we must strictly abide by it, otherwise, I will lose my job.”

It’s not easy to get a job in Future Technology Group, and she doesn’t want to be fired.

The commission is low, but the minimum salary is high, there are five insurances and one housing fund, and the welfare benefits are good.

Even if you are old, you can still be arranged to work in other positions in the group.

Countless people are trying their best to work in Future Technology Group because Future Technology Group has high wages and good welfare benefits.

If you work in a general 4S store, you may make quick money for one or two years, but it is unstable, and the work pressure is high, and the leader scolds you at every turn.

When she was interviewed, the personnel department explained the company’s situation to her.

Service quality first, sales second.

The poor sales of the product have something to do with the salesperson, but also with the product itself and marketing, which is multifaceted.

Moreover, as an employee of Future Technology Group, it is a great honor.

“Well, how long will it take to pick up the car?” the customer asked.

“Our company has started mass production, and the car should be picked up soon, maybe within half a month.” The salesperson replied.

The customer looked around and saw that the store was crowded with people, and couldn’t help but worry: “Is it true? It won’t take several months?”

Since the store opened, there have been many people registering for a test drive, and the salesperson specifically notified him to go for a test drive at nine o’clock this morning.

After the test drive, the customer found that the performance and configuration of ES6 far exceeded expectations, especially in terms of intelligence, which has significant advantages over other luxury brands, so he decided to place an order.

There are many consumers who think the same as him. He is afraid that he will not be able to grab the car and wait for half a year.

Although the ES6 is priced high, there is no shortage of consumers with purchasing power in the market.

As the test drive experience deepens, more and more people have a strong interest in this car.

“No, our company’s first-phase annual production can reach 200,000 vehicles.” The female salesperson replied.

In fact, it is true that the first-phase production is 200,000 vehicles, but it is not just the future ES6, but also the future ET3.

The annual production of 200,000 vehicles refers to the maximum annual production.

At the beginning of mass production, the production capacity is relatively low, and the production plan must be made based on sales.

The company is currently re-promoting the future ES6.

The future ET3 will not be officially mass-produced until the beginning of next year.

“It’s hard to say, can you pay the deposit first?”

“Sorry, sir, we can’t accept it. The company stipulates that you must come on September 1st. Just prepare a deposit of 100,000 yuan.

I will register you here first. When the time comes, as long as you pay the deposit, you will definitely be given priority.” The beautiful salesperson said politely, “Sir, do you think this is okay?”

The male customer looked at the gentle and friendly smile of the beautiful woman and couldn’t get angry: “Okay.”

What’s more, her service attitude is reallyIt’s very good.

After the female salesperson registered, she said to him: “Thank you for your understanding. There are many customers in the store, and I can’t take care of it here. Please feel free.”

The male customer just took a peek and found that there were more than 30 people who registered to buy cars.

The new car has only been in this store for two days.

He knew about this store from the official website. There are three direct stores in Chengdu, and two of them are in Chunxi Road.

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In fact, there are many people watching on the spot, but the proportion of people who can really buy is very small.

The media bombardment during this period has made people very curious about what new energy vehicles worth hundreds of thousands of yuan are like.

After seeing the real car, I was really amazed.

This marketing strategy of Future Cars has created a sense of expectation and concentrated purchasing demand, making full preparations for the upcoming sales climax.

In the next few days, the enthusiasm of the people gradually faded.

In the direct stores, the proportion of real car purchases is very high.

Time passed quickly, and September 1st arrived as scheduled.

At nine o’clock in the morning,

Future Auto Direct Store opened its doors and officially accepted reservations.

Customers who planned to make reservations came very early.

The deposit was 100,000 yuan, and it could not be refunded after ordering the car.

There are only two models at present, and customers can choose the model, body color, interior color and personalized configuration in turn.

The salesperson suggested that customers choose the standard configuration, so that they can get the car faster.

If you choose a personalized configuration, in addition to paying extra, the waiting time for the car will be very long, at least one month.

At ten o’clock in the morning, Future Technology Group’s official website opened online reservations.

Customers who do not have a physical store nearby can make reservations online, but they need to go to a nearby direct store to handle the procedures and pick up the car.

At eleven o’clock in the morning,

Hao Qiang came to the network center of Yuecheng headquarters and asked Han Qingying about the online reservation of Future ES6.

The network center is mainly responsible for the operation of the company’s official website, and is usually managed by Han Qingying.

Hao Qiang had already asked people to upgrade the server and strengthen network security, and he himself had also checked it.

The online mall section of the official website originally sold electric motorcycles and accessories, and today a car reservation function was added.

Han Qingying saw Hao Qiang coming and immediately reported: “Brother Qiang, the current online reservation volume has reached 1,250 vehicles, of which standard models account for about 80%.

At the beginning, there were a lot of reservations, but after half an hour, it dropped.”

Several senior executives on the scene were also paying close attention to sales.

As the core project of the group, new energy vehicles have attracted much attention.

Lin Yan noticed that Hao Qiang seemed dissatisfied with the data and comforted him: “Chairman, I think the main reservations are still in the direct stores.

After all, most of the online reservations are made by consumers in second- and third-tier cities.”

Hao Qiang nodded and said: “Well, let’s see what happens tonight.”

At present, most consumers are not used to online reservations and are worried about transfer errors or being cheated.

Customer service staff continue to receive calls inquiring about the authenticity of the official website.

Therefore, consumers in cities where direct stores are located are more inclined to make reservations in person at the store, unless they are familiar with online shopping or have special circumstances.

At five o’clock in the afternoon,

Han Qingying reported to Hao Qiang again: the online reservation volume has reached 3,678 vehicles.

Hao Qiang expressed satisfaction with this: “The data is not bad, it depends on how the physical store reservations are.”

He expects that the first-day reservations should exceed 10,000 vehicles, including the physical stores.

The specific data will not be summarized until the direct stores close at 10 pm.

However, Hao Qiang also knows that this explosive growth is mainly concentrated on the first day, which is a concentrated release of the accumulated demand in half a month.

From the next day, he expects that the average daily reservation volume can reach 100 vehicles, which is good.

If the monthly sales volume of 3,000 vehicles can be maintained in the future, it will be really gratifying.

This sales target is very high, but Hao Qiang is full of confidence in the future market prospects of ES6.

The main reason is that there are no competitors.

With the passage of time, the popularity and reputation of future car brands will gradually be established, and it is expected to occupy a place in the car market.

It is worth mentioning that

In 2008, the BBA market in China showed the following pattern:

Audi’s annual sales were 118,000 vehicles.

BMW’s were 65,800 vehicles.

Mercedes-Benz’s were 38,700 vehicles.

In the first half of 2009, BBA brand sales increased by at least 30% over the same period of the previous year, and annual sales are expected to exceed 320,000 units.

BBA sales have been rising year by year, with an annual growth rate of more than 20%.

If other luxury brands are included in the statistics, the total sales of Huaguo’s sedans and SUVs priced above 350,000 yuan in 2009 were about 550,000 units.

However, compared with the market more than a decade later, this number is not much.

For example, in 2023, new energy vehicles priced above 300,000 yuan,The annual domestic sales volume is close to one million.

If we add fuel vehicles with a guide price of more than 300,000 yuan, the total domestic sales volume is about three million.

In the past decade, people’s consumption capacity has increased significantly.

Today, Future Technology Group has entered the high-end automobile market, competing with traditional luxury brands and redistributing market share.

In the current market environment, if the monthly sales of a single model can reach 3,000 units, it is already a very impressive result.

Therefore, the fact that Future ES6 received 3,678 online reservations in just 7 hours is undoubtedly an exciting start.

Moreover, the reservation volume of direct stores has not been included, which is the most important thing.