Rebirth 2004: I can make money by writing

As expected.

After Renjian Fireworks Hot Pot Restaurant restored the original price, the number of customers dropped sharply again.

Directly cut in half!

At the end of the day, the number of tables opened was only 13!

The store seemed unusually calm.

Poor!

However, it is gratifying that after the original price was restored, the gross profit margin increased after the unit price rose!

Although the turnover on that day was only 1,500 yuan, the gross profit was about 900 yuan, barely maintaining a balance between income and expenditure.

Seeing this situation, Hao Qiang was quite satisfied.

After all, the hot pot restaurant has not yet carried out large-scale publicity and promotion.

From the positive feedback of customers, it can be clearly felt that his hot pot tastes very good, and these customers may be repeat customers.

It will definitely take some time for repeat customers to come again.

When colleagues saw that Renjian Fireworks’ business plummeted, they talked about it.

“I don’t know how long it can last. It may close in a month!” Someone asserted.

“Alas, the catering business is not so easy to do. This young man’s hundreds of thousands of dollars will go down the drain.” Someone shook his head and sighed.

“Haha, maybe he is not short of money, just take it as a training.” Some people also laughed and speculated with gloating.

Everyone is in a different state, each of them is at peace.

Although some discussions are harsh, they also reflect the cruel competition in the catering industry.

Zhang Fu, the owner of Muxiangyuan, and Liu Gui, the owner of Yipin Guo, saw that the business of Renjian Fireworks was not very good, and they were glad that it would not cause too much impact on their own business.

In order to suppress the opening of new stores, they also launched a three-day discount event.

Although the customer flow has increased, the actual revenue is not as ideal as usual when there is no discount.

What they are most worried about is that this young boss has strong financial support from his family.

If the other party does not care about profits and blindly engages in vicious price competition, it is very likely to kick them out of the market. This possibility is not impossible.

On Hao Qiang’s side, seeing that the store clerks have gradually adapted to their respective job responsibilities, he plans to launch the second phase of the marketing strategy in two days.

Through the operation in the past few days, he roughly understood the impact of price on consumers.

When many customers heard the price, no matter how it tasted, they felt it was not cost-effective and would not step into the store at all, just like when they heard the high unit price of Hidilao, they would not try to consume.

After all, the hot pot restaurant he opened is not in a high-consumption area, but only selects customers in a targeted manner.

From the overall feedback of customers, if the taste score of Renjian Fireworks Hot Pot is 100 points, Muxiangyuan can only score 80 points, Yipinguo 75 points, and other cheap hot pot restaurants score 50 or 60 points.

It can be seen that Renjian Fireworks has a very obvious advantage in taste.

Hao Qiang also knows that a simple price strategy is not a long-term solution. The key lies in surpassing competitors in terms of quality, taste, service, etc., playing a sentimental strategy, winning the recognition of consumers with differentiated advantages, and then consolidating market position and improving profitability.

Now, he is looking forward to the second phase of marketing strategy the day after tomorrow to see if he can attract customers.

Wednesday is the second day that Renjian Fireworks will return to its original price.

Business at noon was slightly better than yesterday, and one table was recommended by a friend.

Couples accounted for one-third of the customers.

That afternoon, Hao Qiang invited leaders from the industrial and commercial and health departments to have a dinner, with a total of 4 people attending.

The leaders of the two departments were willing to come, mainly because Hao Qiang knew how to do things, and tried his best to send their families coupons for the hot pot restaurant. It was not a problem to eat two free hot pot meals, and it avoided any trouble for the leaders.

In addition, Hao Qiang was an outstanding student of Zhongda University, and his self-employment also won him a lot of respect. They did not dare to underestimate him, thinking that after graduation, even if Hao Qiang did not do business, his future development prospects would be worse than theirs.

Hao Qiang also revealed his next idea, planning to set up a factory, and maybe he would ask them for help in the future.

Isn’t this investment promotion, these leaders are also happy.

For these leaders, it is undoubtedly a pleasure to be able to establish connections with young people with potential and ambition in advance.

At the banquet, Hao Qiang prepared cigarettes and good wine, spoke sincerely and with a respectful attitude. His hospitality and thoughtful arrangements won unanimous praise from the leaders present.

After the dinner, the leaders left the world with satisfied smiles.

Hao Qiang stood at the door of the store, watching their backs as they walked away, feeling a little complicated.

In the final analysis, it depends on the person.

If they were ordinary restaurant owners, they might not be willing to attend the banquet.

Walking back to the store, Hao Qiang leaned on the sofa to rest for a while. He drank six or seven taels of white wine and was a little tipsy. The chef made him a bowl of sobering soup.

Recalling that the two department leaders spoke without leaking a single word, they were all shrewd people.

Hao Qiang did not ask them to help him, but only to trouble him.Just don’t get drunk.

After sobering up, Hao Qiang went back to his rental house to take a shower and continued to type.

He knew that in order to realize his dream, in addition to maintaining good interpersonal relationships, he also needed to continuously improve his hard power.

At ten o’clock in the evening, the store manager Yang Qiuhong reported to him the day’s turnover on time.

1,760 yuan!

Hao Qiang felt pretty good, take it slow, it’s not an illegal business, how can you get rich overnight.

After listening to the store manager’s report, he gave the store manager the task of starting publicity tomorrow and began to implement the second marketing strategy:

[1 Distribute flyers inside and outside the school to increase visibility;

2 Increase couple packages and birthday themes;

3 After the first consumption, send coupons, the next consumption is 9.5% off, and each additional consumption is reduced by 0.1%, with a minimum of 18% off;

4 According to the different per capita consumption amounts, provide different discounts to stimulate customers’ consumption desire.

If the per capita consumption is over 60 yuan, 9.5% off; if the per capita consumption is over 100 yuan, 10% off. 】

In order to implement this marketing strategy, Hao Qiang has prepared flyers, coupons and other promotional materials in advance.

After the second phase of the strategy, if the effect is not good, there is still a third phase.

Now, Hao Qiang and the store manager are full of expectations for the effect of the second strategy.

In addition, after the store is open for business, Hao Qiang resumes his normal life of attending classes and gaining experience. He only goes to the store to check the situation after school in the afternoon and when the store closes at night.

At present, his writing system is still 600,000 words away from upgrading to level 6.

【Writing system】

【Level 5: 4.4/5 million】 (words written/number of words required for upgrading)

System LV5: Every 10,000 words written = 2,000 yuan reward

Amount that can be withdrawn: 22,000 yuan

【Wealth: 622,000 yuan (including unwithdrawn and uncashed stocks calculated according to the purchase value)】

【Memory: 20】 (superior)

【Thinking power: 17】 (middle-upper)

【Appearance: 16】 (middle-upper)

【Physique: 11】 (middle)

【Four-dimensional attributes: 64】

……

Open the website to check the stock price of Moutai Liquor, which has now risen to 62 yuan.

At present, he holds a total of 115 lots of Moutai stocks, with a total purchase cost of 552,300 yuan and a current book value of 723,000 yuan.

If he sells it, he can indeed make more than 100,000 yuan.

The total investment in the hot pot restaurant is nearly 350,000 yuan.

Qiu Yuqing lent him 300,000 yuan, and Hao Qiang withdrew tens of thousands of yuan from the gold finger, just enough for investment, and did not sell stocks.

It will take some time to get the money from the entertainment company.

He only kept a part of the money he earned from writing, and threw most of it into the stock market.

When the writing level is upgraded to level 6, he will get 6 free attribute points, which can increase the four-dimensional attribute value by 3 points.

At present, the four-dimensional attribute is already 64 points, only 1 point is missing, so he will get 65 points to open the level 2 technology store.

He is a little excited and curious about what technology the level 2 technology store will have.