Rebirth 2008: I Can Make Money Reading
Vol 2 Chapter 105: reporter interview
(The chapter name is wrong, it should be Chapter 101)
In order to promote Nai Xue, Mu Yang was not disgusted with media reporters.
Mu Yang agreed to be interviewed for a few questions. Regarding the first question, after thinking for a while, the answer will be answered soon:
"Ms. reporter, netizens have doubts, this is normal, who can guarantee that our century-old home will not go bankrupt, let alone our emerging industry.
We are getting better and better in product quality and service.
At the same time, we also welcome the majority of netizens to supervise Nai Xue, look for problems, ask questions, preferably make suggestions, we Nai Xue will continue to improve and optimize. "
Song Xuelu stood not far away, watching Mu Yang being interviewed, and seeing that his answers were watertight, she was proud of him.
When the reporter heard such an answer, he was a little surprised, and asked again: "Mr. Mu is indeed an entrepreneurial genius, with outstanding wisdom, and he answered a lot of witty words. Then, what made you enter the new-style tea industry?"
The reporter's answer to this question, Mu Yang smiled lightly, and answered unhurriedly:
"my country is the world's largest tea producer, consumer and trader.
Last year, my country's tea production reached 43% of the world's total, and tea consumption reached 32% of the world's.
We have conducted in-depth investigations, and with the upgrading of consumption concepts and the improvement of people's health requirements, the first-generation milk tea prepared with powder has gradually been eliminated from the market.
The milk tea shop is not lonely, but everyone has not found a better way to expand it.
Our goal at the beginning of Nai Xue's establishment was to create a high-end tea brand, change everyone's inherent perception of tea, and make Nai Xue a popular, fashionable and healthy lifestyle.
Just like that, Naiyuki tea came out like this. "
"Oh, then how did Nai Xue get his name?"
"There is no choice but to let the flowers fall, and I just look forward to the return of the snow in the coming year.
The first sentence refers to nostalgia for the spring scene but cannot be retained. I don't need to explain the meaning of the latter.
Nai Xue, the will is looking forward to good things, and we also hope that Na Xue will bring good things to everyone. "
The female reporter almost rolled her eyes after hearing this, and couldn't help but complain.
Ugh, that's too much bullshit.
It was obviously "the flowers have fallen out of nowhere, and it seems that I knew Yan returning", but the second half of the sentence was modified by him.
But it feels right to explain it this way.
The female reporter was admired by Mu Yang's witty answer, but she didn't have any surprising revelations, so it would be difficult to explain to the leaders when she returned to the company.
After hesitating, he simply asked a more sensitive question, which might offend people.
But for her job, the female reporter decided to ask:
"There are still people who question that Nai Xue's popularity was created by hiring sailors to line up. What do you think about this, Mr. Mu? Is it the current popularity of Nai Xue? In fact, there are a large number of sailors lining up."
When the female reporter said this, she stared at Mu Yang's expression, wondering if he would get angry with her.
This man can't beat a woman, can he?
She is relatively experienced in interviews, and the content of the interviews is skillful. First of all, the distance between strangers is narrowed, so she didn't ask that at the beginning. If Mu Yang ran away, she would have waited for an hour in vain.
Next to Song Xuelu, her palms clenched tightly, feeling nervous for Mu Yang, why is this reporter so hateful!
Mu Yang smiled lightly, but didn't get angry, and replied quickly:
"First of all, I admit that at the beginning of the new store's opening, the old store gave some free consumption coupons to school students and asked them to line up to consume. If everyone thinks it is a navy, then so be it.
But I thought about it later, whether these classmates are navy or not, this kind of behavior has deceived consumers.
Later, we never implemented this kind of plan, but continued to improve the quality of Nai Xue's food, strictly supervise the procurement and processing of raw materials, and ensure food safety.
Facts have also proved that the popularity of our Nai Xue is due to the high quality of our products and the trust of consumers in us. I am here and feel that consumers make a wise choice. "
The old store did indeed hire a sailor, and Muyang didn't know if someone had caught the handle.
In the beginning, he didn't even notice the issue of the company's public image.
In response to this possible hidden danger, he did not want to be led by the nose in the future. After some thought, he decided that if a media reporter raised this issue, he would admit it instead of concealing it.
If he did not hire a navy, but after being exposed, the good public image he currently created will be discounted.
If there is, in a short period of time, it will have some bad effects on Nai Xue's company, but it is better than being exposed after Nai Xue's large-scale operation, which is even more difficult to deal with.
At present, the milk tea sister is in full swing and is favored by girls. The praise has overshadowed all the criticism.
Moreover, which capitalist's first pot of gold has no means of smearing blood.
But in the past so many years, who cares about those old and old things.
Nai Xue's old story, in comparison, is nothing at all.
Nai Xue is a catering company, and the most serious public relations problem is food safety.
Be sure to have zero mistakes!
Muyang has seen the company's honor plummet due to food poisoning in his previous life, so he reminded himself many times that he must do a good job of food safety.
Therefore, Nai Xue will strictly guard every joint in the final process of raw material procurement, processing, and delivery to customers, and implement "zero tolerance" and "zero error".
In this way, Muyang has to emphasize every week that the store manager and deputy store manager should emphasize before the morning meeting every day, strictly implement the food control system, strengthen the inspection of food safety work, and make changes in time if problems are found, and record them.
Before opening the store every day, the water quality of the day must be checked. The store manager and the deputy store manager must personally taste the drink and find no abnormality before opening the store.
Nai Xue’s food control is very strict, and there are many rules and regulations, but as long as this work is done well, every employee will have additional rewards for the month.
Therefore, Nai Xue's food quality is very good, the store environment is very clean and hygienic, and customers are very satisfied.
This is also one of the reasons why Nayuki's business has been hot.
And Muyang pushed the reason for the popularity of Nai Xue de tea to be the good quality of the food, rather than marketing.
The transfer of cause and effect, by the way, is very wise to withdraw yourself from the cusp of the storm.
Activities such as Sister Milk Tea will also lose their freshness, and peers will also copy his marketing methods. Good product quality is the foundation of the company's longevity.
Mu Yang only agreed to be interviewed for a while, and after answering this question, he will no longer be interviewed.
The reporter also got the "revelations" she was satisfied with, and hurried back to rush the manuscript.
As soon as the reporter left, Mu Yang received a system prompt.
He's particularly fond of this lately, and can't stop reminding him.
★System prompt: It is the first time that an individual is actually interviewed by a formal media reporter, and the achievement point is +0.5★
Ugh, 0.5!
Rounding up is fine.
Hey, it looks like a small event was triggered.
Worth mentioning, no matter how little is meat.
Total Achievement Points: 18.5
------------------------
5 new Nai Xue de Tea stores opened today. Due to the good publicity, activities were held on May 1st. In addition, Nai Xue de Tea was already well-known locally. The milk tea sister was in full swing, and the revenue from the opening on the day was very good.
Of course, it has not reached the business level of No. 1 and No. 2 stores. Today, the turnover of the two veterans has also reached a new high.
The next day, the summary results of the five new stores' revenue came out.
At least one store has a revenue of 65,600 yuan. It is located in the north business district of the city, and the Xintiandi complex is slightly less popular.
The highest store is the No. 3 store, with the best location and a revenue of 85,300 yuan.
Compared with the No. 1 and No. 2 stores, which have stabilized at about 100,000 yuan per store, there is still a lot of difference.
5 stores opened at the same time, the daily revenue of a single store is 80,000 yuan, and the 5 new stores are 5 × 80,000 = 400,000 yuan.
This kind of turnover has reached a hot level.
The single-store revenue of two old stores is about 100,000 yuan per day, and the single-day revenue of 7 stores has reached a terrifying 600,000 yuan!
What if each store could maintain a stable daily revenue of around 100,000 yuan like the old store?
According to the calculation of 30 days per month, the monthly revenue of 7 stores is more than 20 million. Even if the activity expenses are excluded, the net profit after tax can reach about 10 million.
What about a year?
More than 100 million profits!
It's shocking!
Five new stores have successfully replicated the popularity of the old stores and become phenomenal stores.
In fact, based on the daily revenue of a single store, it is not uncommon for a restaurant to have a business of 100,000.
UU Kanshu www.uukanshu.com Mu Yang did not know whether there was such a store in 2009.
However, in later generations, the restaurants at the exits of the train stations with particularly heavy traffic will sell for fifty or sixty yuan for a piece of beef noodles with only two or three pieces of beef, but customers have no choice but to queue up to buy and eat. It's easy to make 100,000 yuan in revenue.
There is also the Hailao hotpot restaurant with a per capita price of 123 to 30 yuan. The hotpot restaurant is large in size and has a good business. The average number of table turnovers per day reaches six or seven times, and the daily revenue of a single store can reach 100,000.
In 2022, it will have more than 1,000 stores and become the most valuable domestic restaurant chain with a value of 100 billion yuan.
The order turnover rate of hot pot restaurants is far less than that of those who sell milk tea. Even if the unit price per customer per customer is one or two times higher, the total output value per hour per person is not as good as that of Nai Xue de tea.
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