Rebirth 2008: I Can Make Money Reading

When he came to the laser research and development area, Mu Yang saw the engineers of the laser project team and Zhou Chen.

Zhou Chen saw the boss and took him to have a look at the assembled handheld laser welding equipment.

On a concrete floor, there are two assembled handheld laser welding equipment, which are exactly the same as the products they sold before.

Mu Yang opened the case. There are two layers in the case, the upper layer is for the laser and the lower is for the cooling water tank.

Now the laser model is no longer ipg, but xh-w1000, and the logo has also changed.

This is a laser independently developed by Xinghai Company!

The prototype is finally out!

Mu Yang was very happy. He turned on the switch of the water tank, the light switch, and adjusted the parameters. Zhou Chen saw that the boss wanted to test the operation and helped him turn on the switch of the wire feeder and the gas cylinder.

Mu Yang took the welding torch, clamped the ground wire to the iron block on the workbench, took a stainless steel sheet, pressed the switch, and with a sound of "Zhi", the laser focus quickly burned the solid wire at the front of the welding torch, and pulled it back. There is a golden weld seam about 2.5 mm wide on the board.

Muyang continued to test the machine, frequently intermittent spot welding, shutdown and restart, debugging of various parameters

The company's engineers know that the boss is testing the machine, they know that the boss is a laser expert, and they hope to get a word of affirmation from the boss.

During the testing process of the boss, they were a little uneasy, hoping to pass the test.

After trying it for about 20 minutes, Mu Yang shut down and turned to Zhou Chen next to him: "Have you tried the continuous startup of the testing department? Make sure that the startup is trouble-free 24 hours a day."

Zhou Chen observed his words, and saw that the boss's expression was still indifferent, and he was a little uneasy: "I have tried it, they have tested it many times and there is no problem, so they dare to let you accept it.

Muyang nodded: "Then we will start small batch production, and then start mass production after there are no major problems. It is normal for small problems in the production process to improve and optimize while production.

ipg's laser stock is only used up, so there is no need to purchase any more.

Mr. Yang just told me that there are other brands of handheld laser welding equipment on the market. Of course, their lasers still use foreign brands.

If we can mass-produce lasers, we can truly get rid of the dependence on foreigners. "

The engineers of the project team were approved by the boss, and they finally showed their joy.

Mu Yang glanced at the staff of these project teams. There were twenty or thirty engineers and technicians. The youngest was twenty-three or four years old, and the oldest was in his forties. Hearing his approval, these people's faces were much more relaxed. He couldn't help but smile and said:

"I see that everyone has been busy producing prototypes recently. You can relax at a dinner party tonight, and the company will reimburse you, but let me remind you that before mass production, you are only halfway there.

I will give everyone three days off, including New Year's Day, a total of 6 days from New Year's Day to January 6th. Employees from other provinces can go home and spend more time with their families. The company reimburses the round-trip fare.

There are still a few days until New Year's Day. Everyone should work hard to improve the fixtures and craftsmanship, so that mass production can be started as soon as possible. We have already planned to stop purchasing ipg lasers. There are less than 100 units in stock. If you can't mass-produce them after running out, it will affect the overall layout, and we will be very passive at that time.

After Mu Yang finished speaking, he explained some details before leaving here.

After seeing the boss and President Zhou leave, the staff of these project teams released their applause and cheered.

"I was startled. I saw the expressionless face of the boss, and I thought the inspection failed."

"But the boss is right. Before mass production, you can't make profits, and you can't even earn back your investment." "Well, the boss is right to be more cautious. ’

"The boss is so nice, let everyone take a paid vacation for six days, and there are still a few days before New Year's Day. Everyone fights for one breath, work hard, work overtime, improve tooling fixtures and craftsmanship, strive for mass production, and live up to the boss's expectations. Trust." Wang Hai, the team leader in charge of the laser, clapped his hands and encouraged everyone.

"Okay, okay, the boss is right, we can't live up to the trust of the boss."

Xinghai Company has successfully developed a laser prototype, and the laser peers are surging.

Xiaozu Laser Co., Ltd.

This is a listed laser company in Shenzhen and a leading company in the laser industry. It mainly produces laser information marking equipment, laser welding machines, laser cutting machines and related software.

In 2008, the company's annual operating income was 1,715,010,973.03 yuan, or about 1.715 billion yuan; the total profit was 176,424,765.53 yuan, about 176 million yuan.

This performance ranks top among all domestic laser companies in terms of revenue and profit.

However, there is a good chance that its revenue throne will be seized by an emerging company within the next year or two, which is,

h City Xinghai Machinery Co., Ltd.!

No, it should be said that in terms of profit, it may be defeated by Xinghai Machinery Company this year.

Xinghai Machinery Co., Ltd. has put into the market with its self-developed handheld laser welding machine since the beginning of October, and now in December, it has monopolized the domestic market, and the profit margin of a single equipment is terrifyingly high. share.

With its strong technical research and development capabilities, Xiaozu Laser finally developed its own handheld laser welding prototype two weeks ago, and started small batch production a week ago. In recent days, a total of 8 handheld laser welding equipment has been sold. It sold for 180,000 yuan, which is 20,000 yuan cheaper than that of Xinghai Machinery Company.

The production cost of small batches is only about 70,000 yuan, while the selling price is 180,000 yuan, and the profit margin for a single unit reaches 110,000 yuan.

After cost accounting, the executives of Xiaozu Laser were also stunned by this profit margin.

Of course, they have a huge R&D team, high R&D costs, high management costs, and sales costs, etc. The overall cost is much higher. The final net profit of each device is only tens of thousands of yuan, but the profit margin is also very high. , which is much higher than the company's old products. After all, the market competition of old products is fierce, and their peers are selling at low prices.

It's just that today is bad.

The company's vice president of sales, Hua Yingqiang, received two calls that caused him a lot of headaches. The handheld laser welding equipment that their company just developed was sold to old customers, and it was used for a few days without any problems.

But after a few days of use, various problems appeared: the water tank was always alarming, and the welding could not be performed normally. Every time the machine was turned on, the laser offset had to be calibrated, which was very troublesome. It took 20 minutes for the light to come out, and the workers were impatient. They thought it was normal. As a result, when I inquired about the equipment of Xinghai Company, there was no such abnormality at all; there were some problems in the design of the welding gun, the adjustment nut was easy to loosen, and the focus was often adjusted. and wire alignment.

There are too many problems, and the handheld laser welding equipment sold by the company can no longer be used properly.

A client boss called him directly: "Mr. Hua, your company's handheld laser welding equipment is really bad, to put it bluntly, it's not a star and a half worse than the Xinghai company's handheld laser welding equipment, you should pull it back. '

This customer is very polite to tell him this, but a customer called him directly and scolded him: "Mr. Hua, you can't weld a few pieces of garbage equipment in one morning, so I don't need to use it now! Delay! Production! Let someone pull the equipment away, we don't have a place to put it.

The customer's tone couldn't be rejected, feeling that their company's equipment was too much of a hindrance in other people's factories.

In just one morning, Huawei received two customer complaints.

Since the company's handheld laser welding equipment has been put into the market, they have only sold 8 units.

Being scolded by the customer, he still couldn't refute it, so he had to explain it kindly, but the customer didn't listen to the explanation. If you have paid in advance, let Xiaozu Laser Company refund it.

However, some customers scolded too badly, and Huawei did not dare to lose his temper in front of customers, so he took his anger at the R&D department and went directly to He Xuehai, director of the R&D department, to scold: "Mr. He, what kind of **** did your R&D department design? The equipment has all been complained by customers! It was put on the market before it was tested, what a gadget!"

Hua Yingqiang left immediately after scolding, not giving He Xuehai a chance to refute.

He Xuehai was also stunned by being scolded, so he was not in a hurry to ask him what the problem was, and a burst of anger followed, slapped the table angrily, gritted his teeth, and scolded in a low voice, "Go to Nima, is there any reason? "

Some time ago, the chairman also praised their progress in research and development, and when they finally developed samples, they held a celebration party for them. After He Xuehai finished scolding Hua Yingqiang, he also felt a headache.

If there are really so many problems with the equipment, and it is still a design problem, their department will definitely not be able to escape the responsibility. However, even if it is the responsibility of their department, they cannot admit that this black pot must be thrown away.

After scolding the R&D department, Hua Yingqiang went directly to the chairman's office and reported the situation to Xu Bo, chairman of the board, saying that there were too many problems with the equipment, and the customer may need to suspend sales if they want to return it.

so serious?!

And also suspend sales.

Xu Bo, who is in his 60s, frowned. He probably felt that the situation was serious after listening to Hua Yingqiang's description of the customer complaint process. The company invested a lot of money in the research and development of handheld laser welding, and it cost 200,000 yuan to buy Xinghai's equipment.

"Let's have an emergency meeting, in half an hour!"

Xu Bo directly called the personnel department to arrange an emergency meeting and asked the leaders and core personnel of the quality department, production department and R&D department to attend the meeting.

After half an hour.

After the participants were all in the conference room, Xu Bo patted the notebook on the conference table and said solemnly:

"Dear colleagues, there is very bad news. Our hand-held laser welding was launched on the market, and the feedback from customers was very bad. There were no major problems with the use of it a few days ago, but now there are many problems, and the problems are very Seriously, serious enough to have to return it.

Mr. Hua, tell us about the feedback from customers. ’

Hua Ying made a strong effort and complained: "Today, I was scolded by two customers in one morning. Do you know what people say about our equipment, **** equipment, I don't even need to use it for me!"

Thinking of being scolded by customers and looking at the director of the R&D department, Hua Yingqiang also said rudely: "If it's the equipment problem as they said, let alone the customer, if it were me, I wouldn't use it."

He Xuehai, the director of the R&D department, was very upset and retorted: "Mr. Hua, you go straight to my office and start scolding, what is the problem, and leave without clarifying the problem.

Moreover, it is normal for new products to have some problems, and it is enough to let technicians maintain them.

If you ask other big companies, new products have just come out, and they must be constantly improving while trial production. "

Hua Yingqiang avoided the latter sentence and said rudely: "Our handheld laser welding equipment is just a little problem, it's a big problem, and there are many, I'm too embarrassed to say it.

He Xuehai became angry and confronted **** for tat: "The research and development cycle was originally planned for at least two months, but before the product was made, you signed the order, and then urged the immature product to be launched. UU Kanshu www.uukanshu.com

Your sales department is like this every time, just take orders, and never ask our department if we can do it. Otherwise, our department doesn't have to be so anxious and passive. Now that there is a problem, it's all our department's fault. ’

Hua Yingqiang said coldly: "Before the launch, your R&D department said that the test was no problem, or the sales department would dare to sell it."

Colleagues in the conference room saw that He Xuehai and Hua Yingqiang were eloquent about each other, and they were not as high as them, and they did not dare to interject. Some people, feeling that it is none of their business, are happy to see the two quarrel.

Xu Bo saw that the more they talked, the more angry they were, and he slammed the conference table in front of him. With a "pop", He Xuehai and Hua Yingqiang immediately fell silent, and the other participants were also frightened.

The chairman is angry!

Don't put the fire on yourself.

At mid-level and high-level meetings, it is common for leaders of various departments to dump the blame on each other.

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