Rebirth 2008: I Can Make Money Reading

The latest website: September 6

Four o'clock in the afternoon.

Tangshan Songshang Company.

At this time, several high-level executives of the company are having a meeting in the chairman's office. The participants are all senior officials of the island country, namely chairman Du Ping, vice chairman Mr. Hamamoto, general manager Misson, technical director Kosaka Masao and sales director Masaichi Fukuda, etc. people.

"Since Xinghai Group listed the second-guarantee welding machine, the sales of our 350 and 500 welding machines have been very unsatisfactory. In the last month, the sales performance did not reach 50% of the same period last year. On the otc side, the impact was small, but it also declined. To 70% of the same period." Chairman Du Ping said with a serious face, his face has been piled into a typical "eight" shape, and said,

"The most terrifying thing is that it continues to decline every month. According to the investigation news I received, Xinghai Group's current orders are very hot and they are not shipping, mainly because of insufficient production capacity.

They have set up new factories in Rongcheng and Dwan, and when their production capacity is up, I estimate that our sales performance will drop sharply, and it would be good to have three achievements.

Ladies and gentlemen, Panasonic is at the point of life and death, and we must come up with a solution! "

Just after he finished speaking, all the members of the conference room fell silent, and the air was filled with a feeling of depression, as if suffocating.

They planned to acquire Xinghai Group's second-guarantee welding machine business and technology, but the other party did not agree;

Let the other party increase the price, the other party is not happy!

What does Xinghai Group think?

Just want to rush them to the Chinese market!

This is knocking to the death!

The price cut will not change the current situation.

General Manager Misson was stared at by the chairman, took a deep breath, and analyzed: "

We have calculated that the production cost of Xinghai Group's 500us1 should be between 3,000 yuan and 4,000 yuan. The comprehensive cost including scientific research fees may have reached 7,000 yuan, or even more than 8,000 yuan, plus taxes, it has reached about 10,000 yuan.

However, their market price is 14,000 yuan. At the beginning of this month, they have opened a dealer agency. The ex-factory price is only 10,000 yuan. I think Xinghai Group has violated the Anti-Price Monopoly Law. "

When Du Ping heard this, he frowned and criticized him directly: "In a lawsuit in China, you need to pay attention to evidence. Do you have any evidence, and you open your mouth and say that someone violated the Anti-Price Monopoly Law, and also, the production cost you calculated Is it very accurate, their research and development cycle is very short, and the research and development cost cannot be that high.”

Misen and others have a slightly larger error in their estimation. They are not sure about the advanced equipment of Xinghai Group, and the cost is well controlled.

In fact, the production cost of Xinghai Group's 500us1 is about 2,340 yuan, the comprehensive cost is only about 3,000 yuan, and the comprehensive cost of 500us2 is only 3,800 yuan. Of course, this does not include R&D expenses.

Vice Chairman Hamamoto thought for a while and said, "Chairman, Mison may be wrong, Xinghai Group may not have reached the level of the Anti-Price Monopoly Law, but we can sue the other party to get the Chinese official to put pressure on Xinghai. The group also makes Xinghai Group have some scruples. If the price of the other party can be increased, our market will be much better.

However, it is unlikely that the Panasonic second-guarantee welding machine wants to return to its original market position.

To be honest, Xinghai Group's second-guarantee welding machine, which we have analyzed, is indeed better than ours. For this, we have to admit that the enemy is powerful, and we must be soberly aware of this. "

"Well, if it's not impossible to sue, collect the evidence, sort it out, or handle it technically." Du Ping's face was slightly better, and the method was stupid, but there was really no better way.

"Yes, it can only be like this at present. The chairman's method is very good." Others who really couldn't think of a way told the chairman that the method was very shrewd.

However, Du Ping was not proud of his subordinates, but instead had a heavy face.

They dare not use other dark means.

Once it is used, Tangshan Songshang Company will not be able to establish a foothold in China, which will also affect other business units of Songshang and ruin the reputation of Songshang.

At that time, he will be cast aside by the people of the country, he will have no place in the country, and he will be stigmatized for thousands of years.

If this war is really lost, they can only give up the Chinese market.

Tangshan Songshang is only one of dozens of business divisions. Over the years, he has made enough money, and it is not that he cannot afford to lose.

It's just that he was a little unwilling.

At the end of the meeting, Du Ping returned to his office, stood by the window, and watched the sunset in the west. Could it be that the curtain on the Tangshan Pine Mountain ended like this?

*********

After ten days,

September 15

Xinghai Group.

Jiang Jun, with a heavy face, knocked on the boss's office door and walked in after hearing "Please come in".

"Chairman, we were jointly sued by otc and Tangshan Songshang Company." After Jiang Jun finished speaking, he handed the indictment to the boss, and at the same time was observing the boss's reaction and whether he would be furious.

However, seeing the calm face of the boss, he just frowned, not panicking.

Mu Yang took the complaint and looked at it while drinking tea. He was not angry, the corners of his mouth twitched, but instead he laughed, making Jiang Jun confused about the situation.

After reading it, he instructed Jiang Jun: "You can ask Lawyers Luo Xiang and Zheng Li to come over. Lawyer Luo is not necessarily in the company, so ask first."

"OK!"

After a few minutes.

Lawyer Luo Xiang and Zheng Li arrive.

Mu Yang showed the indictment to the two who had just arrived. After they read it, he asked, "What do you think about this matter? Have we violated the Anti-Price Monopoly Law?"

Zheng Li said solemnly to the boss: "Boss, there are two conditions for breaking the Anti-Price Monopoly Law, and they must be satisfied at the same time. One is to sell goods at a price lower than the cost, and the other is to dominate the market. Neither of us has When these two conditions are met, there is no violation of the law.”

Mu Yang turned to Luo Xiang: "What's your opinion?"

Luo Xiang looked at the boss's eyes, thought for a moment, and then said, "If the first condition is not met according to the cost statistics of our production department, but foreigners say that we have violated the Anti-Price Monopoly Law, then they must be Familiarity with this legal trigger suggests that we may have already met it.

One is unfamiliar with our product costs, such as research and development expenses, and may even exaggerate our costs, then it may be achieved;

The second condition is what constitutes market dominance?

Hehe, I want lawyer Zheng to explain it a bit more official. "

Mu Yang looked at Luo Xiang's smiling face, and sometimes he really wanted to get along with him, betray him, and turned to Zheng Li.

Zheng Li was glanced at by Luo Xiang, and then stared at by the boss again, and he said with interest: "According to the current practice of Beautiful Country, if the share of the company in the relevant market reaches about 75% or more, it will be considered to have exclusive power. ;

When the market share is between 50% and 75%, whether it enjoys a dominant position needs to be proved by other evidence. Such as market structure, potential opponents, etc.; if the market share is less than 50%, it is generally considered to have no market power.

In eu, if the market share is less than 50%, it may also have a dominant market position. At this point the court will review the market shares of other competitors in the market and compare them. For example, in the case of unitedbrands, the suspected enterprise has a market share of 40%-45%, while the nearest competitor has only 16% of the market share, which is quite disparity, so the former is considered to have a dominant position.

In my country, if there is only one operator in our company, and if it exceeds 50%, the condition of dominance will be established. "

"That is to say, the boundary of our country is set at 50%?" Mu Yang said, "However, does it refer to welding machines, second-guarantee welding machines, or specific market share of a certain model."

"Strictly speaking, it should be a second-guarantee welding machine, such as the 500 model, and there is no longer a specific function." Zheng Li said.

Luo Xiangkan looked at the boss and knew that he was asked to say it, and he then explained: "If we take a small percentage of the company's current percentage, it's not a big deal;

But if we say that our products occupy a great advantage, it is only because of our production capacity problems and slow shipments that we do not buy their products. The advantage in the second-guarantee welding machine is already the market leader. Tangshan Songshang To fool the concept is to fool the judge as well.

There is another reason. Tangshan Songshang is just to scare us. Anyway, they have already torn apart with our company. In this lawsuit, they asked for very little compensation, because they had no chance of winning, and they were afraid that they would lose and pay too much lawsuit. Fei, I just hope that the authorities will oppress us, let us increase the price, or stop easily lowering the price, and then lower the price, it is estimated that they really lose a lot.

Of course, this is just my guess. "

Luo Xiang paused, looked at the boss and nodded, then said, "We haven't reached it yet, but it's hard to say in the future. Like handheld laser welding equipment, we have an absolute market position, it can be said that we have a dominant position in the market, and the risk is If it is larger, another condition cannot be triggered again, so it cannot be sold at a lower price.

If two conditions are triggered one day, and if you really want to file a lawsuit, you can also argue. For example, we are a new product, and competitors are going to enter, there must be a time process, and we have not disgusted to prevent competitors from entering this market. "

Mu Yang heard from lawyer Zheng Li that his views are more objective and agreeable, but more rigid. It is important to know that each judge interprets the law differently. Otherwise, why are there different judgments for the same case? .

And Luo Xiang's point of view is a bit crooked, and it is correct to interpret it from the wording. It can be said that the dead can be said to survive. If anyone fights a lawsuit with him, it is estimated that they will be angry to death, but fortunately, he was recruited by himself.

Mu Yang rubbed his temples~www.readwn.com~ This Luo Xiang was too convoluted, and waved:

"Attorney Luo, Attorney Zheng, look at the handling, do you have any confidence?"

This time, Mu Yang didn't plan to go to court. Last time, he really had no choice.

There have been two cases this year. Xinghai Group has said goodbye. Recently, there have been several cases, all of which are patent infringement cases.

Zheng Li was confident: "I'm fine."

Luo Xiang was even more confident: "Boss, this case is a trivial matter, no problem."

"Okay, hand over a scanned copy of this indictment to the public relations department, and let them get some press releases and give it to the media." Mu Yang felt that this was a good opportunity to promote the company and didn't want to miss it.

Luo Xiang was stunned for a moment, and soon realized that he couldn't help laughing when he left.

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