Rebirth in Hollywood

Time has just entered in 2007, and the Zhongxing Group will divide a total of 13.75 million "Transformers" Chinese box office to Disney shadow, this quarter of the box office is not much, even in "Transformers" overseas In the box office, it takes less than the top five.

However, no one can ignore the rapid expansion of the China movie market. It is necessary to know that two years ago, most Hollywood companies, will also set 10 million US dollars as the overturned box office goals of super commercial masterpieces, now?

"Transformers" has a 55 million US dollar box office in China, with the current exchange rate close to 400 million RMB, which is already the highest box office record in China's movie market.

The huge population base, billions of potential consumers, rapidly developed hospitallines, and their extremely backward film industry, which is almost the best dumping place in Hollywood movie.

Unfortunately, I want to enter this market is not easy, and the negotiation of the memorandum of the Memorandum of the World Trade Agreement Movie is supplemented. There is no result.

After all, the bureaucratic group here is not stupid. If this time is over-released, the Chinese film industry will be willing to be rushed by Hollywood movie, even as European movies, can only be scheduled.

Fortunately, from Disney's film, it is basically able to achieve profitability from the Chinese box office, the box office that is divided into hand is also a medium shadow button, in addition to the cost of promoting fees and paying taxes.

"Transformers" is now in North America for more than a month, after breaking through 37 million US dollars in the box office, can only rely on more than 10 million US dollars per week, slowly accumulate; counted in China, it is also from many overseas hospitals. Offline the offline, the global box office has reached $ 70 million.

The film can finally be impacted to a $ 1 billion in box office around the world, we must see the market response of dozens of countries and regions of the subsequent addition to the show.

Just one month, Transformers temporarily exceed Barbie, became the most popular toys in the United States. More than 10 years ago, the transformers had been popular, this time, by the movie version of the "Transformers" boom, the wasp, Optimus and the Wei Zhenti have come back.

According to the statistics of Disney and North American Academy, from "Transformers", the average of more than about $ 150,000 in this area is only $ 150,000 in this area.

Derivative product development is the Hollywood movie trend, "Transformers" is not exception.

Although the copyright of the toy is owned by the baby, it is based on the agreement signed by the two sides, and Disney can be divided into 30% of the toy related to the film. Other image and text licenses, as Disney's Disney, which is the movie copyright owner, you can share the profits of 70%.

In addition to traditional surrounding products such as toys, dolls, stationery, and cultural shirts, and Di Shi also launched a series of transformers novels and photo series. The sales situation is equally good. It is only one hundred days. Menu.

Of course, the most popular is definitely related to Optimus Pillars.

"Good, brave, he is just the incarnation of justice."

"With powerful endurance, impact. And optimism."

"When someone is in danger, he will save yourself ..."

The cartoon leader in the film is actually a symbol of the so-called American spirit, and has won the audience's unanimous praise, not only. Optimus is also an idol of many "small audiences" worship.

"My son likes Optimus Zhu, I bought him a leader-level toy model. I just got it, he immediately opened it. It's very happy."

This is a very representative and high-energy station with a child who has a child watching movies. It is undoubtedly the best gift for parents to give their children.

Especially in the middle, there is Christmas, according to the Northern American media report, during Christmas, the Transformers series toy models have become the highest-old Christmas gift in many families in North America.

The network is also an unneaptive sales channel, and there is a transformed King Kong Sales area. The surrounding products in the drama have become a hot-selling best-selling online. When they arrived before the Christmas New Year, the value of $ 99 and inscribed Free Rights Returned the Leader Optimus Model of the Leaders of All Girl ', which has been parked on the position of the sales list of these two websites.

However, more than a month, Disney has got more than $ 10 million in income from surrounding and other licenses, and this number will be expanded over time.

In addition, Disney will also develop the game of "Transformers: Saiban" game; for Disney TV, will also launch an animated episode called "Transformers: Leaders" .

There are also many sponsors, such as Chevrolet, Coryo Sports Car is one of the most popular sports cars in North America; such as the CT sunglasses wearing the Alexandra in Ansuo in the actress of the heroine The price is as high as $ 38, and after the film is released, it has become a hot product.

A super selling movie, always creates countless business opportunities.

In the case of continuous temperature rise in the moving heat, Disney also announced the future disc programs.

"Transformers" Blu-ray DVD disc will be officially released in North America in April, which is not a simple director's clip version, in order to attract fans to buy, Disney has added a lot of content.

Among them, a directive Michael Bet belonged to the film, a deformance of the "Transformers" film-moving information sheet, as well as the introduction of the transformer virtual image production process; Ryan will tell yourself in the imagreement and understanding of the Transformers For this film initial idea, movie shooting process, how to make the child's sign toys to the silver-moving movement hero, and the discussion with Michael Belle and Industrial Optical Melo, etc..

About some interesting tidbits, such as transforming King Kong cultural speed training courses, transforming King Kong culture consultants, military rental real guns to help shoot movies will also introduce.

It is more attracting that the transformed King Kong faithful fans is that the movie is also shown behind the scenes of the movie's major action scene, such as the scene of the Sax giant, the Saxi, which will show the idea and screenwriter of the director of the director. The idea is how to step by step into the screen is a sturdy nervous shot.

In addition to the above movie shooting related content, the "Transformers" DVD also specially prepared a gift - the transforming King Kong's online interaction.

Consumers can connect the Internet through the disc connection, see the famous transformers of the 'Carrie' studio constantly updated, through the "Transformers Intelligence Mode", see the character shape and weapons of the various transformers, their power attribute, outside Type update.

Most importantly, 'Carrie' studio will update the image of the newly added two-party Jin just on this system in this system, and even the disc can have a gun, sound wave, machine dog and Ali in the disc. The concept shape of the deceased.

The time to shorten the movie into home entertainment from the hospital, has always been the focus of Walt Disney business operation, and network pre-sale is undoubtedly one of the best implementations.

With the aid of movies, there is no fade, Disney's pre-sale of DVD launched a vast media promotion activities, which is unique to the company's release history, and the cost of promoting activities is up to 3 million US dollars, covering television, broadcasting, planar media and Internet media.

Market promotion also provides consumers with some interesting games, such as "Transformers" fans can be customized for their friends to customize a message from "Optimus", sending a friend through phone SMS or email.

Cooperative promotion partners - Chevrolet automogue and McDonald's will also create a pre-sale issuance of DVD through their channels, and each "Transformers" DVD purchaser will have the opportunity to get the three "Bumblebee" section specialized by Chevrolet. One of the Mai Luo sports car ...

The pre-sale is only more than a week, and the "Transformers" DVD pre-sale number reached 6 million, and the 2006 DVD sales champion "Spartan 300 Warriors" 7.3 million total sales figures.

You know, the latter's disc has been released for three months. If you count the online pre-sale, the time will be longer.

Although there is still a period of time to market from DVD, many media and professional institutions have begun to predict, and the DVD of "Transformers" will now create new North American disc week sales and total sales records, and single-week sales breakthrough Ten thousands of sheets are not possible.

,, Single single is a disc of the North American market, will bring huge income to Disney.

Even if the Bao Bao is going to divide 30% of the profits, Disney can only be described in the "Transformers" in the next few months.

Besides, this is just the North America, Disney and the global transfer negotiation negotiations are close to the end.

Even if there is no box office, Disney's profit on the peripheral product in the next year is also around 400 million US dollars.

As a commercial director, Michael is turned over, and it has been stationed in the ranks of Hollywood's first commercial film big director. Adaptation to sell to Ryan ...

That is, in January after the New Year, Hasbao filed a double price to repuria with the "Special Forces", while they have finally touched another toy series "Super Battleship" with Global Film " "The film adaptation plan.

Ryan's reply is very simple, and the "Special Forces" movie has no problem, but both parties must make some modifications to the "Transformers" surrounding agreement ...