Rebirth of the Burning Era

Liang Yifei's generation has almost no deep impression of going to the department store to buy things when he was a child. If he hadn't been reborn again and returned to this era, he might not remember it. In most shopping malls now, the invoices for buying things, The issuer of the invoice is not a certain merchant. Under normal circumstances, regardless of the purchase of appliances, clothes, food, etc., the issuer of the invoice is the same: the shopping mall.

In later generations, some people scold Ma Yun for selling fake goods, but few people say that Wang Jianlin sells fake goods. On the one hand, it is because Wanda has done a good job in the management and control of shops, and basically cooperates directly with businesses, and there is almost no room for fake goods; On the other hand, it is also because of Wanda's business model that it is not directly responsible for the purchase of goods by customers.

Under this model, the shops can be changed day and night, and the reputation of the businesses is poor, which basically has no impact on the shopping malls.

As for whether there will be fakes in such a well-reputed shopping mall in Asia, Liang Yifei can't be 100% sure about this, but, after thinking about it, it's not impossible.

First of all, Asia is a private enterprise. No matter how good the service attitude of a private enterprise is, how complete the facilities are, and no matter how well-known it is, its purpose, in the final analysis, is to make money.

This is slightly different from the public department store. There are two meanings for the existence of department stores. The first is to serve the people, and the second is to promote the socialist market economy.

However, these two things are 'said' on the surface, so in practice, due to the institutional standardization and stability of public enterprises, whether the person in charge of the department store or the leaders at all levels, the first thing that comes to mind , must be stable, no problems, I would rather not make money than make trouble and take the blame, which will further affect my work.

Therefore, in a place like a department store, ordinary people can't buy the goods that are in short supply. It is very common for the person in charge to open the back door and sell it to an acquaintance at a high price, or even take it out for reselling. , or, in other words, the drive for profit far outweighs the danger.

It was not until the past two years that the department store began to contract out, and this phenomenon changed: as long as you have money, you can buy the short-selling goods, but there is no guarantee that they are genuine goods.

In the same way, as a private enterprise, if its 'interest-driven' is far greater than its 'risk', then it is entirely possible and certain to sell fake goods.

Marx said it very well. With 200% profit, capitalists can trample all the morals and laws of the world. Smiling service can make money, capitalists smile, kneeling can make money, capitalists will kneel without hesitation, if they sell fakes The goods can make more money, then obviously the capitalists will sell fakes of course.

There is another situation that may also lead to the sale of fake goods - insufficient funds.

Liang Yifei's own understanding of Asia is very limited. In his past life memory, shopping malls were such existences as department stores and Wanda. In this life, he did not often go to shopping malls, and he could buy anything he needed with money. In front of him, there was no such thing as a shopping mall. The so-called tight goods are said to be so, so naturally they will not deliberately pay attention to a famous cross-provincial shopping mall.

Today, I accompanied Yuan Xinran to the Qiancun Department Store all afternoon, and heard her talk about the development of Asia.

Although Asia is very famous, in 1993, it was only limited to one place in Henan Province, with only two or three shopping malls. From the beginning of one or two years, it suddenly changed its strategy of steady and steady growth and expanded rapidly.

Expansion requires money, let alone a large-scale project like a shopping mall? Behind the crazy expansion, Hailiang's capital is needed to support. The initial investment in building the shopping mall is huge, and the operation of the shopping mall requires continuous investment. The operating real estate of the shopping mall is not very fast at the beginning.

A shopping mall has completely dragged down a person like Wen Yuchun, who once stepped into the ranks of the top bosses in Binhai City. How many years has Asia Group been established? Even with great success at home, how much money does it have to support expansion?

What's more, it takes the route of self-operated and self-marketing, and the funds for hoarding goods will scare people to death.

Under such a big strategy, loans are of course necessary, so will Asia think of some "crooked ideas" in other areas? Or, turn a blind eye to something that is not very compliant?

These are all unknowns, at least there are theoretical possibilities.

How to make the theoretical possibility become a reality depends on Yuan Xinran's 'hard work'.

"Okay, after this meal, I'll go shopping!" Yuan Xinran was instantly full of energy.

"You are a big leader, can you focus on more meaningful things, such as shopping, just arrange other subordinates to go." Liang Yifei was speechless, "Besides, there are hundreds of goods in a shopping mall, you always You can’t buy it all, you can use it all to see if it’s true or not, right? You don’t have the energy to spend a lot of money.”

"Then what should I do?" Yuan Xinran said, "If I don't buy it, how will I know if it's true or not?"

"Of course you don't have enough strength alone, but if the people of the city are mobilized together, the strength is not enough." Liang Yifei picked up a chopstick and simmered mutton in the pot and said, "Arrange a few people to focus on Asia~www.readwn. com~ Let’s see if there are any customers who have bought fake products and come back and want to say something, keep your eyes on it for a month, if there is no, then I am afraid that there is no more, then you should take your mind and do a good job of Xinyue in a down-to-earth manner.”

"There is no conflict between the two sides. I will send someone to watch, and I will talk to the merchants. I will try to introduce seven or eight well-known enterprises this month. By the way, there is still the second phase of the project. , it does have a future! There are also ktv, entertainment, etc., I am going to put them in the second phase..." Yuan Xinran counted one by one with her fingers.

Seeing that she was enjoying herself, Liang Yifei thought about it and reminded him a few more words.

It is nothing more than the 'production line standardization module' model of Wanda in later generations. Through the first shopping mall construction, a set of models that can be replicated has been summed up, from land acquisition and site selection, to construction planning, to investment promotion, publicity and marketing, etc. A series of processes, Standardization and modularization are realized in each step, and then continuous improvement and improvement are carried out in practice. Finally, the assembly line is realized. As long as there is capital, a large number of Xinyue Plazas with high homogeneity can be copied in the shortest time, saving costs. , Controllable management, consistent style and high recognizability.

"Standardization is a very important thing, and it comes from industry, but in modern society, most behaviors should be moved closer to standardization and subdivided toward modularization. If you want to make Xinyue Plaza bigger in the future, you must focus on it. Put a lot of thought into it. Strictly speaking, this is the most fundamental thing in a commercial complex, and it is much more important than the previous fakes and food streets. It is one of the most essential differences between modern enterprises and traditional handicraft workshops. Otherwise, no matter how big the company is, it is essentially a traditional handicraft small industry." Liang Yifei said sternly.