Rebirth of the Burning Era
Vol 2 Chapter 511: sell sell sell I sell all
One of the most important tasks of the leader of an enterprise is to make a future plan for his enterprise, determine the development direction of the enterprise, and then ensure that all interferences are eliminated, so that the enterprise can move forward firmly in this direction.
Liang Yifei is like this, so is Zhong Miaomiao.
After the three plants were exposed by CCTV this time, Zhong Miaomiao was greatly inspired by it, and revised and adjusted the future planning of Yangshengtang.
Health care products still need to be done, but in a different way.
From making health care products, subtly shifted to 'using health care concepts', using false and exaggerated propaganda before to brag about the omnipotent efficacy of health care products, and turning to ecological branding, emphasizing the natural language of the product itself, pollution-free Chemical, health and other positive things.
For example, it is also sold as a health care product. It used to be some kind of oral liquid, which was said to cure all diseases. Now it sells mineral water, but it does not say what health care function it is, but only says that it comes from the purest nature. The world's top scientific process, containing many vitamins and minerals...
This statement is not wrong at all. There is no such thing as an isolated, completely pure thing in nature. Even if you touch rainwater casually, it contains dozens of elements. If you flush the toilet and test it, it can also contain minerals.
It is safe, healthy, and more profitable than health care products.
Some are like "fortune-telling by palm reading", which evolved into "computer fortune-telling", from superstition to so-called science.
This is a very advanced move. In the next few decades, almost all food and beverages in the mainland will involve the concept of "health care" to some extent.
This was when he visited an old comrade once, and was inspired by the other party's "special vegetables".
Zhong Miaomiao is a well-educated and educated person who has experienced hardships and education. Think about it carefully. In fact, this is a bit nonsense. Various sources of food and water naturally contain various nutrients. Otherwise, how can people live? ?
But when he saw the praise from the old comrade who spared no effort to introduce to him how rich the nutrition of the so-called 'special vegetables', he suddenly realized that the economic conditions were better and people became smarter. , but the desire for health will only increase day by day, as long as this one is seized, it is a business opportunity.
The premise is that no matter how bragging, others can't grasp their own handle.
Therefore, there has been a shift from health care products to the health care concept of "everything has health care effects".
Of course, this is not something that can be done in a short time. Therefore, Yangshengtang has two short-term and long-term plans. The short-term plan is implemented by the headquarters and continues to develop some targeted health care products that can earn hot money; long-term The goal, carried out by the branch, is to launch a series of practical products with a 'health concept', such as mineral water, beverages, and even chewing gum.
Liang Yifei's "want" is equivalent to emptying out all the long-term plans that have just been launched.
Although this part currently accounts for a small proportion of Yangshengtang's overall business, this is the hope for the future.
You can't sell your child for rice just because he can't work before he grows up, right?
Liang Yifei is not short of money, and Yangshengtang is not at this level. In these two companies, one boss has his own bugs, and the other is born with a simple model. They are both open and hanging companies, but they are very similar. , they are not short of money, and they are very insistent on their own ideas.
"Boss Zhong, I didn't want to say anything more about the brand Sanzhu, but if you put it in your hands, it's absolutely safe. It makes a comeback and says it's worth one billion, at least not much." Liang Yifei said something without convincing words of strength.
Zhong Miaomiao didn't argue with Liang Yifei at all. His thinking is very simple. I think it's OK, but if I can't, we're not talking about it here. Don't try to shake me.
"No, no, I'll give you the money. The price is 600 million yuan. There is no need to talk about more." Zhong Miaomiao said.
"Six hundred million?" Liang Yifei smiled and said, "Boss Zhong, as far as I know, if Yangshengtang spends six hundred million now, I'm afraid it won't have to do anything else?"
"Of course it's not a one-time offer. With so much money, how can there be a one-off statement!" Zhong Miaomiao said.
"Oh..." Liang Yifei nodded slightly and said, "It makes sense, so that's it, Boss Zhong, thank you for coming."
With that said, he got up to say goodbye.
"Wait a minute." Zhong Miaomiao waved his hand and said, "Mr. Liang, neither of us are people who haven't seen the world. I didn't set your bottom line, and you don't play this trick with me by retreating to advance, I don't I know why you really don't want three plants, but since I'm here, I'm sincere. You can't exchange two conditions. If you think the 600 million instalment is not suitable, then you can propose another plan."
Although Zhong Miaomiao's words were not too polite, they were very straightforward, and this kind of negotiation was relatively worry-free.
"Boss Zhong, since you've mentioned it, I might as well tell you clearly why I don't want three plants. You didn't ask this question, but I think if you don't explain it thoroughly, I'm afraid you won't be relieved." Liang Yifei said.
"You said." Zhong Miaomiao said.
"At the annual meeting, I have been saying that it is impossible to keep health care products like this. In private and in public, I have talked about it more than once, not only talking about it, but also starting to transform. I don't really want to eat this bowl of rice, so I'm going to make a drink. So the three plants are not important to me, but the juice and mineral water, I really want to make it, that's the reason." Liang Yifei said.
"Oh..." Zhong Miaomiao nodded. He believed in Liang Yifei's reasons. First, this was indeed Liang Yifei's sincerity. Second, based on his knowledge of Liang Yifei's experience and personality, he felt that the young man in front of him was indeed It is possible to make such a choice.
After all, there is a lot of 'bad nutrition' in the food of health products~www.readwn.com~ Liang Yifei is so young, he has made enough money and found a new field. Transformation is a very courageous and wise choice.
In essence, Yangshengtang is also transforming from the traditional health care products industry.
Hearing Liang Yifei say this, he also had a feeling of 'sympathy for each other'.
"Then..." Thinking about it, Zhong Miaomiao suddenly realized an important question and said, "What about your Chinese turtle essence and life nuclear energy?"
Liang Yifei raised his mouth slightly and said, "To tell you the truth, selling three plants is only the first step. If my beverages can be successfully transformed, I will also sell these products from Huaqiang Factory."
This sentence shocked Zhong Miaomiao greatly.
Unlike the three brands that are sold out of the sky and don’t feel distressed, the two brands of Huaqiang Factory were created by Liang Yifei himself and cultivated little by little, both in terms of income and emotion, they are extraordinary.
I really sold my own brand just because I felt that there was a problem in the health care product industry. This determination of courage and willingness is definitely not something that ordinary people can do.
The most crucial point is that Chinese turtle essence is currently the biggest competitor of Yangshengtang’s core product, turtle pills, and the sales of turtle pills account for nearly 25% of the current Yangshengtang’s total product turnover.
The Lu family army began to stink, but the effect of the old turtle was hot, and the reason why the turtle pill was always tepid, in the final analysis, it was a step behind the Chinese turtle essence.
Due to the status of Turtle Pills in Yangshengtang, China Turtle Essence, Huaqiang Factory and Liang Yifei have always been the biggest competitors of Yangshengtang.
If there is no Chinese turtle essence, or if the Chinese turtle essence is obtained, the turtle pill will be enough to become the 'economic source' for all future plans of Yangshengtang.
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