Rebirth of the Official Business Route

It is difficult for outsiders to understand what kind of disputes are hidden behind them. There are constant doubts from the outside world, but CCTV has remained silent. Perhaps it may be the best posture when observing the outside world, when he is uncertain and the inside is bigger.

On the afternoon of the 6th, located in the Aida Building, Zhongguancun, Haidian District, Aida Group held a briefing in its Beijing branch to express that it is particularly important to clearly understand the gap between the company’s presentation and overseas manufacturers, and the company does not need to be radicalized. The market strategy of worrying about the consequences is unwilling to become a green leaf for foreign brands. When foreign brands participate in the bidding advertising period, they may directly choose to give up. Fastest update of novel chapters

Everyone can clearly see what the Aida Group is pointing at, but it was not anticipated that a company would stand up publicly to boycott CCTV’s acceptance of foreign brands. The Aida Group’s holding of such a meeting shocked the media.

It is not surprising to think about it. The bidding around the golden advertising age of CCTV's first program is not only a competition between bidding companies, but also a game between bidding companies and CCTV.

Aida Group’s choice of such a timing table and such a statement, on the other hand, undoubtedly shows from the side that Aida Group has a deep interest in this session of CCTV.

Aida Group is the most powerful bidding for CCTV’s bidding in the advertising period. CCTV certainly hopes that the bidding scene will be as enthusiastically as possible. It hopes that more and more powerful bidding companies will participate; however, Aida Group does not want it. In the end, we paid too high a price for CCTV's bidding king advertising time. "Fiction" novel chapters are updated fastest

Aida Electronics announced the third quarter financial data in advance before November, contrary to the usual practice, and then a number of media outlets unanimously released a market analysis report on the possible huge losses of the previous CCTV bidding company Kewang Electric this year. , The connection behind and the point of the finger are self-evident. At this critical moment, Aida Group is to promote the media and the public to reflect on the concept of CCTV advertising bidding, and suppress the expectations of other potential bidders for CCTV bidding.

Aida's abandonment of bidding for the bidding king advertising time will not cause much problem in itself; if the CCTV bidding bidding bid for foreign brands this year, the impact will be unpredictable.

At dusk, Beijing TV station organized its staff to go to the streets to conduct an on-site investigation of “becoming the king of CCTV standards by foreign brands”. The recorded program was not broadcast on the 7:30 news survey column of the second set of Beijing TV, but before that, Chen Jing received a call from the CCTV Advertising Information Department in the Beijing office of Kewang. Invite her and other business representatives participating in the advertising investment conference to participate in the bidding symposium at the Media Center.

Chen Jing and Zijia rushed to the Media Center of CCTV. Under the leadership of CCTV staff, they walked to the reception hall on the third floor of the building and saw Fu Jun sitting on the sand in the corner of the hall. I just learned that Zhang Ke and Yang Yun, the marketing director and the president of the sales company under the Aida Group’s operations department, and the general manager of the Beijing branch were invited to the Media Center on Monday mornings just after their briefing. At that time they were consulting with the leaders of CCTV.

Those who were invited to the symposium were mainly representatives of enterprises from bidding for 13 5-second advertisements between the new broadcast and the weather forecast column last year. Almost all local TV stations in the country simultaneously broadcast the central news broadcast and weather forecast programs, so these 13 5-second advertisements have the highest market value.

In addition to these business representatives, Chen Jing also saw Xiao Ruimin of AlliedSignal Group. Lianxin Group will also strengthen its marketing efforts next year to expand their mobile phone business. Dongxing and Lianxun will not miss the investment promotion conference of CCTV, but Chen Jing is not familiar with the management of Dongxing and Lianxun, and does not know whether their representatives are present.

After Zhang Ke had talked with the leaders of CCTV's Advertising Information Department, he returned to the reception hall with Yang Yun and Zhou Yiping. Seeing Chen Jing and Xie Zijia, walked over to greet them.

"Ah, I understand what you said. You really chose CCTV as your opponent this time..." Standing in the spacious and bright hall at the center of Media, Chen Jing stared at the young and ambitious and energetic. Windy youth. Bright eyes and white teeth smiled and said, "Is there a tough attitude towards CCTV?"

"I also used the old-fashioned tactics of secretly crossing Chen Cang..." Xie Zijia said softly, pouting. She and Chen Jing can be said to know the roots of Kumho. Of course, they are all aware that Xiang Xuehai may stand up to bid for the CCTV bidding champion this time. It is the Aida Group who jumped out at this time to attract the attention of the media and other bidding companies. Wasn't it the strategy of "Ming Xiu plank roads and secretly crossing Chen Cang"? Other companies participating in the bidding did not know the foundation of Aida Group and Xiangxuehai.

Although Xiangxuehai has a close relationship with Aida Group, the two companies are not the same in terms of their market size and financial strength to compete against CCTV standard king enterprises. Zhang Ke always cannot allocate funds from Aida Group free of charge. To Xiangxuehai.

Zhang Ke ignored Xie Zijia's sarcasm. Whether it is Aida or Xiangxuehai. They are all unified in the overall strategy of Kumho, and smiled to answer Chen Jing’s doubts: "What is the attitude not to be tough? The central government regards the bidding king advertising price of one billion yuan. We obediently pay in full?" He said with a smile. "You will also be involved in this forum, and you will not be required to bear any responsibilities, right?"

Chen Jing's face was a little red. What she said before was just Zijia's savage waywardness. She changed the subject and said: "Which one of you stayed to participate in the forum?"

Zhang Yan glanced at it, Zhou Yiping and Yang Yun were standing not far away, and snorted and said, "No, it's okay for them to stay..." and said, "Kumho's willfulness is given to you after all. Just add some trouble, so, all the mobile phone manufacturing technology Kumho obtained from Texas Instruments can be authorized to use Kewang Hi-Tech for free, which is a little compensation..."

"Ah..." Chen Jing was stunned, a little at a loss. Kumho originally spent 50 million US dollars to receive a full set of mobile phone manufacturing technology from Texas Instruments. There is no core mobile phone baseband chip technology. But in addition to baseband chip technology, other component technology can be said to have everything, even Kumho can not digest much for a while.

Zhang Ke said this and left, but Chen Jing hadn't recovered from the panic just now. Xie Zijia stretched out her hand and beckoned in front of her. Have you cheated him into bed?"

"What's the matter with what?" Chen Jing pushed Zijia's hand away, her pretty face flushed red, but Zijia's words meant the secrets she hid in her heart. Still thinking of forgetting that dream completely. But she still couldn't understand what Zhang Ke had just said, or that it was Zhang Ke's decision just now.

What Kumho wants to announce is not a simple mobile phone solution, but the patented technology that Texas Instruments has accumulated for nearly ten years and Kumho has spent US$50 million to receive from Texas Instruments. Although it gives the industry a degraded second-rate technology. Although it is only freely authorized to use, no matter how hard Kewang Hi-Tech works at this time, it is impossible to obtain such authorization from other overseas mobile phone manufacturers.

When leaving the reception hall, Zhang Ke and Xiao Ruimin glanced at each other.

Although Aida and AlliedSignal compete in the mobile phone business. But on the issue of foreign brands entering the domestic market, Lianxin will be forced to choose to stand on the same stand as Aida.

Until he watched Zhang Ke's background slowly sink and disappear from the entrance escalator of the reception hall, Xiao Ruimin thoughtfully stroked his forehead, and did not come forward to speak.

For more than a month, the Aida i19 mobile phone presented by Zhang Ke at the Hong Kong airport was still lying in his briefcase. Although Lianxin hasn't been able to implement a huge idea like that, Xiao Ruimin thought from the beginning to set up a product design center and application technology research center under Lianxin Group. He received a gift from Zhang Ke. His thoughts healed. Of firmness.

In addition to the technical force drawn from the Twelfth Research Institute. Xiao Ruimin also hopes to hire high-paid professionals with rich experience in mobile phone design and mobile application technology from the outside. However, the development of things is not always satisfactory, and there is no strong support. The domestic operation plan is usually a compromise between various opinions. The mobile communication terminal equipment design center and the application technology research center are finally listed soon. However, according to the plan adopted by the Ministry, only 5 professionals can be hired directly from outside with high salaries. Gritting his teeth and offering a total annual salary of 500,000. Rather than recruiting half-year-old and half-professionals from the outside, it is better to spend your own energy training. Xiao Ruimin strives for the condition of the department to spend 400,000 to hire a real expert to lead the work of the two centers, and another 100,000 to hire four fresh graduates. Of college students, the total annual salary is still controlled at 500,000.

As for the Southern Company's right to authorize the OEM underwriting sales, it was also a compromise. Xiao Ruimin was also quite helpless. Zhou Xingdong received the support of the old leaders in the ministry. It is not that he can completely suppress the ground.

Xiao Ruimin looked at Chen Jing's side. He doesn't know Chen Jing, after all, Kewang Hi-Tech currently only has contact with the Southern Company of AlliedSignal. But such a beautiful woman, who was invited to appear in the reception building on the third floor of CCTV, and had a brief and intimate exchange with the character behind the scenes of Kumho, these factors alone are enough to attract Xiao Ruimin's attention.

Chen Jing couldn't digest the shock Zhang Ke had just brought her. Seeing Xiao Ruimin looking here, walking towards him, she extended her hand generously and said: "Hello, Mr. Xiao, I am the chairman of Kewang Hi-Tech. Jing, I have admired you for a long time..."

Seeing Chen Jing walking by, Xiao Ruimin stood up politely, and after listening to her introduction, he thought: Kewang Hi-Tech is also a Haizhou company. It is not surprising that such a beautiful woman knows that kid.

On the topic, Xiao Ruimin and Zhou Xingdong and others have a great disagreement, but Zhou Xingdong and others have received support from the Ministry. Xiao Ruimin is very painful for this. Such short-sighted pursuit of small profits in front of him will eventually damage the foundation of Lianxin. . Even so, Xiao Ruimin has no opinion on Kewang Hi-Tech. After all, Kewang Hi-Tech took Aida's mobile phone modules and product solutions under the brand of Lianxin and entered the mobile phone industry, which can be regarded as creating a new business model of mobile phone brand OEM underwriting. .

Relying on this innovative ability, Kewang Hi-Tech is a respectable company. Unfortunately, Lianxin has no promise and has not resisted the temptation to directly charge huge OEM fees. Because of this, it will be even more difficult for Lianxin to want Aida. What's ridiculous is that I thought Aida was behind Lianxin more than a month ago.

I don't know what the previous investment plan of CCTV's advertising and information department is, but it is not that difficult to accept the plan discussed at the corporate representative forum.

The investment plan is similar to last year. What everyone rushed over today was whether or not foreign brands would participate in the bidding and how to participate in the bidding. The deputy director of CCTV's Advertising Information Department came forward to answer.

The 6-second advertising time between the news broadcast and the weather forecast is the most valuable bidding time, and foreign brands will be prevented from participating in the bidding of this time; the remaining golden advertising time between 7 o'clock and 9 o'clock and For the naming rights of key archives, the entry threshold of 50% premium to the bidding price for foreign brands is implemented. In the rest of the period, a 30% premium is imposed on the entry threshold.

After the symposium, the CCTV Advertising Information Department held a briefing to announce the plan, which was officially held before the advertising investment conference. Less than forty-eight hours.

CCTV also did not want to publicize that foreign brands will participate in this advertising investment conference. In addition to the announcement of the news through the meeting, it did not announce it to the public through CCTV's own powerful channels. He flew directly from Jinshan to Beijing by night plane and rushed to the Aida Building in Zhongguancun. Only then did I know the investment promotion plan finally announced by CCTV: "Although CCTV is forced to build high barriers to foreign brands to avoid the most important domestic advertising resources from being too easy to use for foreign brands, foreign brands have a wealth of market promotion. Experience, and the general trend of domestic opening up to the outside world cannot be reversed. As long as they adapt to the domestic market, they won’t make us too easy..."

At the beginning of the year, the Aida Building was purchased as a whole from Kerry Real Estate Development Group. It has been transformed into the base of Kumho in Beijing according to Zhang Ke’s intentions. In the luxurious conference hall on the top floor of the Aida Building, sitting at the huge conference table. Liao Liao several people.

Except for Chen Xinsheng, who just came from the airport. Yang Yun and Zhou Zhouping also just rushed back from the CCTV Media Center. Tao Xingjian and Ye Xiaotong have arrived in Beijing for two days, but they acted low-key. The other staff accompanying Xiang Xuehai have not yet appeared in front of the media. Su Jindong also flew directly to Beijing from Haizhou in the afternoon. In addition, it is Yao Jian, the deputy general manager of the Beijing branch.

Zhang Ke sat at one end of the conference table, facing the French window, looking at the night sky of Zhongguancun outside. Zhongguancun's exhibition was relatively slow before 1997, but after the re-adjustment of the plan in 1998, the exhibition began to expand with the strong support of the Beijing Municipal Government. Zhang Ke hopes that Jianye's digital corridor concept will eventually reach Zhongguancun, otherwise it would be better to put the Oakland Project in Beijing for implementation.

"You walked around Jinshan. How do you feel?" Zhang Ke asked Chen Xinsheng.

Samsung invested in Jinshan to build their first home appliance manufacturing base in the mainland. Chint and Schwab also plan to invest in the construction of an electronics manufacturing base in Jinshan. The dispute between Dongda and Lee Jae-soo may have happened accidentally. However, a contest with South Korea's Samsung is a matter of time, and it is unavoidable if you want to avoid it.

After Chen Xinsheng returned from Japan, he took the time to run a lap in Jinshan.

Since joining Kumho for the first time, Chen Xinsheng has also been respite and rushing around, and his time in the air may not be much less than the time standing on the ground.

When I flew from Jinshan to Beijing, I didn't have the opportunity to go to the hotel to pack my bags first, so I rushed to the Aida Building with my assistant to report the situation to Zhang Feng.

"Since the establishment of diplomatic relations between China and South Korea in 1992, Samsung has invested and built factories in China, treating the country as a dumping ground for low- and mid-range home appliances and electronic products. They do not have any advantages, so their exhibitions in China in recent years have not been smooth. Take Samsung’s disc player factory in Huizhou as an example. In 1995, when the market gap was filled, Samsung disc players became popular in China. In 1997, domestic disc player manufacturers rose rapidly, and Samsung disc players almost disappeared from the market...From the current signs, such as Samsung’s plan to establish a large-scale research center in a location, and Jinshan’s high-level home appliances The manufacturing bases and the consumer groups targeted by advertising in China have changed. It can be seen that their business thinking in China has changed. They may withdraw from the low-end consumer market or enter the low-end consumer market. With domestic manufacturers, focus on the development of the mid-to-high-end consumer market..."

Zhang Ke nodded and said: "The average consumption level of the domestic 1.3 billion population is indeed above a relatively low level. When it comes to the domestic market, it is easy to focus on the low-end consumer market. As everyone knows, On the huge base of 1.3 billion people, the consumption level of 40 to 60 million people is not lower than the average level of Japan and South Korea... This is the most profitable and strongest high field of purchasing power. We will follow Samsung in the future. It is this market that we are struggling to compete for. Kumho can be considered a firm foothold if it is equal to Samsung and foreign brands in this market. I want Kumho to participate in global competition, not a blood sucker for the regional economy... …"

"The blood-sucking machine of the regional economy?" Chen Xinsheng asked in confusion before he heard of this new term.

"Oh, a company is not responsible for discharging pollutants and sacrificing the environment to obtain high profits. Isn't it sucking the blood of regional environmental resources? A company hiring labor at low prices to maintain high profits is not sucking the blood of regional human resources? A company that uses illegal means such as bribery and official business to directly make huge profits from municipal engineering, land sales, and corporate mergers and acquisitions. Isn't it sipping the blood of this place and this country?" Zhang Ke calmly explained, "Kumho should not become such a company. I think if you serve such a company, you will not have much sense of accomplishment in your life."

Chen Xinsheng and the others were silent after hearing these words. They don't know how many domestic entrepreneurs would not show disdain after hearing these words~www.readwn.com~ Can these be exhibited as the core culture of Kumho? "Su Jindong asked.

"I will talk about this later, I also thought of it casually," Zhang Ke said, "Let President Chen continue to talk about his trip to Jinshan..."

"The establishment of an electronics industrial base by Chint Group and Schwab Electronics in Jinshan should be aimed at our Kumho. They see that Kumho has the possibility of becoming a component supplier. They do not have core technology but can pass the foundry for overseas component manufacturers. Participate in the component supply market to get a share of the pie... With the low domestic labor prices, they can of course also get a share of the pie. In the words of Ke Shao, they are the blood suckers of the regional economy and **** cheap labor. "Blood," Chen Xinsheng said, "I don't know the level of their contact with Samsung in China. I'm afraid that Samsung will unite with them to complete the domestic industrial chain. It may not take two years. Kumho is facing tariff barriers and labor. The price advantage will disappear..."

"It's only two years, it's really not easy," Zhang Ke rubbed his brows, and said, "I made a decision. Don't be too surprised. I think Kumho got the phone from Deyi. Manufacturing technology may be disclosed to enterprises in Haizhou Electronic Industrial Park and Jianye High-tech Industrial Park in a targeted manner, allowing them to use it for free..."