Rebirth of the Official Business Route

Although Samsung’s headquarters in China is located at Jianguomen, Lee Jae-soo, Lee Hing-gi and Kim Nam-yong chose to stay at the Wangfujing Hotel.

When CCTV's advertising information department announced the bidding plan for this advertising investment conference through the meeting, the three of Lee Jae-soo were sitting in the coffee shop on the first floor of the Wangfuxiang Hotel and drinking coffee. It was Lee Zhengzhe, the vice president of Samsung China Investment Co., Ltd. Notify him of the news.

The senior management position is only available in South Korea. The senior management position system of Samsung Investment in China is not imitating the Samsung headquarters. Lee Jae-soo's appointment as a professional position at the South Korean headquarters of Samsung Investment Corporation in China also reflects his special position in Samsung Corporation in China. w Novel chapter updated fastest

Lee Jae-soo put down the phone and said to Kim Nam-yong: "You are right. Political influence is something that this country will definitely consider. Aida has the courage to stand up and challenge CCTV, which we did not expect in advance. It seems that we need to compete with this. Some people in the country can do a closer job. Come and help me..."

"Even if I help you, I have to wait until my courses are completed..." Jin Nanyong said that he knew the country deeply enough. If Samsung could participate in the advertising bidding without obstacles, it would make him feel strange, but CCTV The plan announced tonight will be so severe, and it is beyond his expectation. This plan is thrown out, and it is unlikely that much change will be made in a few years. w "Fiction" novel chapters are updated fastest

The nearby tables are occupied by accompanying people, and they are not afraid of being overheard by others when they talk in public places; Kim Namyong and Lee Jae-soo talked about their views on the Huakai market.

Kumho is definitely a worthy opponent. Of course, Lee Jae-soo will not forget the cup of hot tea splashed on his face, and Kim Namyong will not forget to slap twice, but he faces a worthy opponent. opponent. You shouldn't just put the resentment in your heart on your face casually.

Samsung has just adjusted its market strategy for China. Although Samsung is definitely better than companies like Kumho in Asia, it is in China. Samsung can't say that it can crush Kumho to pieces immediately.

Li Xinyu didn't want to be bored in the room alone, sitting in a coffee shop, and listening to other people talking about business matters, she was bored with a spoon and stirred the steaming coffee, thinking that it would be better to go back to the room and read the novel. Now, occasionally she also lifted her cheeks to listen to what they were talking about, and became more interested in the topic of Kumho, just as she wished to hear the story of her grandfather's founding of Samsung since she was a child. I always feel that people who can start a huge company with their own hands have extraordinary charm.

"This is a huge and potential market. With so many high-end hotels in Beijing, we are not all foreigners who stay in. This country has high-end purchasing power that cannot be underestimated. We Samsung wants to fully enter this market and have more Skills can easily overcome the country’s institutional barriers to protect local companies. Local and local interests in this country are inconsistent. Local companies imitate the products of other companies and even get the protection of local governments. So we It’s not difficult to do local things. The key is to integrate the interests of localities and certain affiliated companies into Samsung’s industrial chain in this country. You will now have countless people actively helping us to overcome the system. Obstacles, after all, this country will not lower its banner of opening to the outside world. In this country, there are many young people with higher education, but the labor price is extremely low. Samsung should bring all the main manufacturing bases, not only to occupy this market, It can also provide cost advantages for Samsung's global strategy."

Lee Jae-soo said: "The ability of the company in China is too weak, and there are problems in its business thinking. Chairman Lee has repeatedly emphasized that except for his wife and children, all other places can be changed. This sentence also applies to the company in China. On the head. It needs to be completely changed...The day after tomorrow you accompany me to the Media Center. I am not at ease with those people in the company in China."

Chen Jing's mind all night was not on CCTV's bidding plan. But Zhang Ke's words caused an uproar in her heart.

After leaving the CCTV Media Center, Chen Jing asked Kewang's Beijing office to drive her and Zijia back to the hotel directly.

In the hotel room, Xie Zijia bounced around and did not stop, forcing Chen Jing to tell her what secret secrets were between her and Zhang Ke: "You must have cheated him into bed, but you also made a lot of money. As for the pen, you can see that Yu Ping has been the mistress of the middle-aged and elderly Zhou Fuming for more than a year, but that is not the case!" It is difficult for ordinary people to understand Zijia's ethics. Zijia and Yu Ping can talk very well, and it is also Chen Jing If I couldn't understand it, I heard her harass herself at the moment. Chen Jing's scalp was numb with anger, and she yelled, "I said that if you don't have it, you won't be there. Your little girl's family, why don't you say such vulgar words at all times!" Go to bed?" Xie Zijia exaggeratedly exclaimed: "Ah, you are in the wild for the first time!" Chen Jing couldn't help but chased Zijia all over the room. Xie Zijia asked Chen Jing how it feels to do it while running away. Anyway, all kinds of weird questions were thrown out casually, and Chen Jing was tired and sweaty before she grabbed Zijia's vigorous body and pressed her on the bed, pinching her cheeks to prevent her from talking nonsense.

Xie Zijia raised her hand to beg for mercy. When Chen Jing released her hand, she rubbed her sore cheek and asked Chen Jing: "There is really no way to explain it. He will never spend all his hardships on Kumho for no reason. The technology that Yi has acquired should be disclosed to Kewang Hi-Tech. Will he have any intentions against you?"

"How do I know?" Chen Jing panted with exhaustion, lying on her back on the bed, looking at the ceiling with the crystal lamp hanging, of course she would think about things that she shouldn't think about, but these possibilities are too low.

"Even if he has an attempt, there is nothing to worry about. You can really use Kumho's technology for free. Just accompany him to bed. Brother Six, I will help you keep a secret."

"You're still talking nonsense!" Chen Jing rolled over and pinched Zijia's mouth.

"Oh..." Xie Zijia smiled, arched her whole body like a shrimp, then turned to Chen Jing and said, "Would you like to talk to Yu Ping, she will definitely think you have something to tell with that guy? Human secret?"

"Forget it. Maybe I'm confused."

"Are we both at fault together?"

"Maybe..." Chen Jing made an expression of conviction. In short, Zhang Ke was a little man who puzzled her, and I hope she won't have such dreams again at night.

Chen Jing neither called Zhang Ke to reconfirm the matter. Nor did he tell anyone about it.

Kumho paid a huge sum of US$50 million for the technology to obtain from Texas Instruments. This is because Kumho has a good cooperative relationship with Texas Instruments in the past two years, and has a considerable part of common interests, as well as such key figures. It is a matchmaking bridge; even if it is willing to spend this huge sum of money for other domestic enterprises, it is impossible for Deyi to be tempted to transfer related technologies.

Zhang Ke suddenly said that he would disclose all of these technologies to Kewang Hi-Tech. Such a thing is indeed unbelievable.

November 7. Everything seemed very calm. Liu Minghui called. He has officially resigned from King Kewang from today. In the morning, Xie Jiannan flew directly from Jinshan to Beijing, and Yu Ping also flew to Beijing from Haizhou. After Yu Ping became the president of Kewang Hi-Tech, she no longer held any position in Kewang Electric. She rushed over and said that she wanted to experience the passionate scene of CCTV's bidding king advertising bidding again, and also made a special trip to visit the senior officials of the United Letters and the Ministry of Posts and Telecommunications. .

When giving it to Yu Ping at the airport. Chen Jing asked tentatively: "If Kumho can obtain the mobile phone manufacturing technology they purchased from Texas Instruments, what can Kewang Hi-Tech do?"

Yu Ping asked directly: "It's not burned. You don't have to think about it..."

"What if?" Xie Zijia asked.

Yu Ping wanted to ignore this problem directly, but couldn't get the look in Xie Zijia's expectant eyes, and said: "If this is really possible, we might be able to merge the entire King of Science Capital under the banner of King of Science and Technology..."

"Ah!" Xie Zijia made a sudden realization. He winked at Chen Jing, put his arms around her neck and said, "Maybe he did this for Brother Six..."

Chen Jing glanced at her sideways. How could there be such a nonsensical reason? She and Zijia didn't sleep soundly last night, just didn't guess what Zhang Ke's intentions were.

Yu Ping couldn't understand the second, it was difficult to think about Chen Jing's words as serious matters.

There was no news of Aida and Xiangxuehai this day. It is said that there are countless records surrounding the Beijing branch of Aida Group. However, Zhang Ke and other senior leaders of Kumho moved to other places that day, and of course no news will come out.

November 8. Unlike previous years, this year's advertising investment conference was personally hosted by Qian Wendong, deputy director of the advertising information department of CCTV. Although there are various strict regulations, foreign brands such as Samsung and Sony also participated in this domestic advertising event.

After losing the halo of the first Biaowang enterprise Kongfu Jiajiu, the market popularity quickly receded. The second Biaowang enterprise Aida Electronics is still very beautiful, but the third Biaowang enterprise Kewang Electric has a year of glory. If you don't enjoy it, you will fall into the cloud of huge loss. The three different endings of the three Biaowang enterprises have prompted the media and the public to reflect on the concept of CCTV’s Biaowang. Some scholars have gradually realized that the rapid expansion of the brand has caused a serious disconnection from production, management, and logistics, which has a negative impact on the development of the company. The hazards that seedlings promote.

Regardless of reflections, CCTV’s current advertising investment conference has once again kicked off. There are thousands of business representatives who came to participate in the advertising investment conference, which is larger than the previous three sessions. Round screening.

It is not the last bidding company, Kewang Electric, that is sought after by the media, but the second bidding company and this year’s bidding advertising period are the most powerful and the most active bidding for Aida Group.

Strictly speaking, Aida Group and Aida Electronics, the second standard king enterprise, are the land. Aida Electronics and Aida Group are not even directly related financially, but the ownership of the Aida trademark belongs to Aida Group. Aida Electronics has to pay a certain fee for this every year, and also bear the cost of the disc player's functional advertising.

Chen Jing got out of the car and wore sunglasses. Xie Jiannan also put on the sunglasses. He always used sunglasses to cover up the stiff and awkward face of the media. Xie Zijia and Yu Ping simply said that they would go around the car one more time before getting off the car and enter the CCTV gate. Obviously, they didn't want to block the door for the media.

Facing the huge losses of the King of Science, what are the reflections of the management, what measures will be taken next year, what to do if losses occur again, and whether they will regret last year's aggressive strategy. The land really makes people feel embarrassed, but they have to face it, and have to patiently explain it. After all, this is not an explanation to the media. Instead, it is necessary to explain to dealers and the public through the media that the reason for this year's loss is the external environment, and Kewang has the ability to reverse the situation next year.

It wasn't until Chen Xinsheng, Su Jindong, Yang Yun, and Zhou Pingping appeared that the attention of the mind was attracted. Chen Jing also quietly wiped the sweat from her forehead. She thought that Zhang Ke asked Chen Xinsheng and Su Jindong to come forward in person, probably asking the media for firm Aida. Win the confidence of this year's bidding king.

Did not see Zhang Ke, nor Xiang Xuehai's people, they would probably sneak into the arena when they didn't remember. Representatives of foreign brands such as Samsung and Sony walked out of the door of CCTV. Chen Jing and the others were able to take the elevator to the bidding venue.

Entering the bidding venue that Ji did not allow to enter, and relaxed, Xie Zijia and Yu Ping did not remember to entangle, and even entered the venue before them.

As with the last investment conference, the first advertising time to bid was the thirteen five-second advertisements between the news broadcast and the weather forecast. These 13 second advertisements restrict the participation of foreign brands. The bidding method is the same as last year, which is a combination of hidden and clear bidding. First take a hidden bid to vote. Manufacturers interested in participating in the competition will write their quotations in the envelope, and the forty manufacturers with the highest quotations will then participate in the bidding phase. The concealed shortlisted price code is the clearly marked reserve price.

Aida and Xiang Xuehai were shortlisted at the same time, which did not surprise Chen Jing at all. She knew that Aida had to cover Xiang Xuehai's bid for this year's bid, but she didn't know how Aida would cover her bidding?

Representatives of forty shortlisted manufacturers moved to the center of the venue to participate in the bidding stage. Aida’s representative is Su Jindong, president of Aida Group’s operations department, and Xiangxue’s representative is Tao Xingjian, president of Xiangxuehai Electric Group. Su Jindong sat in the back corner of the bidding area, Tao Xingjian sat in the seat under the bidding platform, the two were one behind the other, far away, and Chen Jing couldn't understand why they were sitting like this for a while. Zijia's master was punching her waist, turning her head, and saw Zhang Ke only coming in late at this time. It turned out to be wearing a sportswear. Panting, some sweat on his forehead. It seems to have just come over after running. Had it not been for the guest card for admission in his hand, he might not have been able to enter within five meters of the gate of the venue.

"What tricks are they playing?" Xie Zijia asked Chen Jing in a low voice, "Xiang Xuehai is so low-key that it can hardly attract the attention of others; the corporate representatives participating in the bidding at the open price are all focused on Su Jindong, and they must observe Su Jindong's expression. If you have to look back, will it be distracting?"

"Kumho also wants to play with this kind of carvings!" Xie Jiannan said softly, his tone could not be said to be disdainful or sarcastic.

I also plan not to think about what Zhang Ke said the night before. Seeing Zhang Ke walking into the venue, Chen Jing's heart thumped unconvincingly. It was almost a feeling of forgetting for a long time, and felt that she was unsatisfactory. , Forcing him not to look back at Zhang Ke, thinking about it, the bidding has already begun. It is the deputy director of CCTV Qian Wendong who presides over the bidding. The bidding base price is 15 million, which is slightly lower than last year's bidding base price. Chen Jing's mind was very confused, and she did not understand what Qian Wendong was saying before. He only heard him announce the start of the bidding, and Su Jindong directly raised his placard and shouted: "One hundred and fifty million..."

Fully enough, not only the representatives of the companies outside the field stood up excitedly, but also the representatives of the companies in the bidding area couldn't help standing up and looking at Su Jindong, who was sitting in the corner as steady as Mount Tai. Even Qian Wendong, who was standing in front of the bidding stage, was a little at a loss. He definitely hadn't thought of the first offer, and Aida directly doubled the reserve price ten times.

Such an aggressiveness, such a certainty.

Even companies that were eager to compete for the title before saw the aggressive posture of Aida Group, they couldn't help but hesitate.

The price of 150 million yuan seems to be acceptable. I am not reconciled to give Aida the bidding king so easily. The corporate representatives sitting in the bidding area are in a complicated mood. It's a pity that the time left for them to consider is too short, and Aida's quotation of 150 million yuan in one step is beyond their expectations. Not in the pre-plan, they sat there, and couldn't find someone to discuss it urgently, and were somewhat caught off guard.

Qian Wendong stood in front of the auction platform. After two quotations, his forehead could not help but seep sweat. He saw some corporate representatives in the audience who were ready to move but looked forward and backward. If one quotation made Aida Group easily **** the bidding advertisement, then this time he Isn't it a joke to jump out and host the bidding of the Biaowang commercial? The little tricks and baggage that had been carefully prepared before to infect the atmosphere seemed to be useless, and he couldn't wait to throw the gavel in his hand to others.

Damn it, the representative of Kumho made the request the day before yesterday. It is said that he hopes that there will be a more important person to preside over the bidding of the bidding advertisement site.

Qian Wendong is suffering in his heart, and the business representatives in the audience are also suffering. The price of 150 million is obviously acceptable, but he can't guess the bottom line of Aida Group, and he is afraid of the fierce bidding at this time. The average price of thirteen 5-second advertisements between the news network and the weather forecast are all speculated at sky-high prices. The final outcome can only be the profit of CCTV, and the bidding companies will have to pay a high price for this. Or abandon the extravagant idea of ​​being a benchmark king, and everyone will happily share the other advertising resources of CCTV?

Aida's rise. It is only in the small industrial field of the disc player that others can't resist, and can sit in this hall today as a representative of the enterprise. Which company is not in the top position in the industry? Even if they are not yet a leading company in the industry, they still want to use the magic of CCTV's advertising resources to become an industry leader that millions of people admire. There is only one opportunity a year, and no one is willing to fight and give up.

"One hundred and sixty million!" When Qian Wendong was about to bid for the third time, Tao Xingjian, who was sitting under the bidding platform, raised a placard.

Tao Xingjian's quote. It is not shock to everyone, but sudden ease, as if the giant rock that Aida Group is pressing on everyone’s heart is moved away: finally a company jumped out to smash Aida, but began to think about holding the No. 3 plate again. Which company does that person represent, look down at the list of forty shortlisted companies that have been temporarily dropped in his hand.

Xiangxuehai.

The vast majority of people are not unfamiliar with Xiangxuehai. In the home appliance manufacturing industry, Xiangxuehai was as famous as Qingdao Haier, but Xiangxuehai arrived in 1993. Some successors are weak. The output of Qingdao Haier's refrigerators surged from 300,000 units in 1993 to 1.6 million units in 1996. However, Xiangxuehai's output failed to reach 300,000 units for three consecutive years, which was delayed for three years. It's a far cry from Qingdao Haier.

This is the first impression that Xiang Xuehai seems to have made no major market moves in the past two years to attract everyone's attention. There is no detailed information introduction on the list of shortlisted companies, and there is not much that can be thought of in a short time.

Someone can vaguely think that Xiangxuehai and Aida Electronics seem to be related, but Xiangxuehai suddenly jumped out to snipe Aida's offer, and forcibly stopped them from thinking deeply in such a short time. Even if someone thinks of the relationship between Xiangxuehai and Aida Electronics, they have no intention of bidding on the King's advertising, and naturally choose to be silent. The key is that the representatives of the several companies who intend to get the target of the King's advertising must wake up quickly.

Xiangxuehai increased the price by 10 million, and the quotation continued to rise a step higher. Everyone was thinking that this should be far from reaching the bottom limit of Aida.

After Qian Wendong, the deputy director of CCTV, made two consecutive bids, the business representatives sitting in the area all turned to look at Su Jindong's...

"Sure enough," Xie Jiannan squeezed his brows, and softly analyzed with Chen Jing, Yu Ping, and Zijia around him. "Other companies are making a lot of publicity for participating in this investment conference, but Xiang Xuehai has been silent. It paralyzed everyone's attention... How did CCTV let Qian Wendong, who is not familiar with the business, come on stage to preside over the auction? The director of the advertising information department came up to preside. After the price of the Xiangxue poster, she would first point out Xiangxuehai and Aida Group. The relationship between them, even if there is no disc player manufacturer jumping out to spoil the situation, it is very likely that someone else can't help but shoot Xiangxuehai. How can it make them so easy? Now, it's too late..."

Xie Zijia disdainfully said: "The leader drinks every day to accompany the secretaries and guide the work of the actresses. How can I look at the information of the bidding companies when I have time."

Chen Jing pulled Zijia's sleeve to make her pay attention to the girl's identity. Where should she say these words?

At this moment, Su Jindong looked at Qian Wendong standing on the bidding stage with the number plate in his hand. Business representatives and Qian Wendong stared at Su Jindong and the number plate in his hand. No one would doubt that Su Jindong would decisively raise the number plate in his hand at the last moment. Qian Wendong did not doubt, even if he bid for the third time. There was no doubt at the moment when he held the mallet and smashed it slowly, until the auction mallet made a crisp sound, and everyone was awakened.

In this way, the bidding king of this year's advertisement fell into Xiangxuehai's pocket after only two rounds of bidding.

Qian Wendong also seems to have forgotten to announce in public that Xiang Xuehai is the winner of this CCTV bidding champion advertisement according to the normal procedure. He walked down the bidding stage in embarrassment and asked someone for Xiang Xuehai’s corporate information. The audience also seemed to have forgotten to ask for it. Warm applause to the representative of Xiangxuehai enterprise who just won the bidding of CCTV bidding.

Xie Jiannan noticed that Zhang Ke entered the game midway. At this time, he couldn't help but look at him with his hands on his chest. There was a faint smile on the corner of his mouth, as if he had expected such a situation a long time ago. He was thinking that even if someone responded in time, I'm afraid that no company can withstand the attack of Aida and Xiangxuehai. In the end, it will only make Xiangxuehai or Aida pay tens of millions more for the standard king advertisement. .

However, Chen Jing became more aware of what Zhang Ke said on the train: "Kumho’s opponent this time is CCTV..." Xiangxuehai easily included the Biaowang advertisement at a price of 160 million. The so-called Biaowang advertisement does not only refer to the first 5-second advertisement after the news broadcast. It can be said to be an advertising package, at least compared to the preferential treatment enjoyed by the previous three Biaowang enterprises.

After a short while. Qian Wendong once again walked to the bidding stage and announced that Xiang Xuehai was the winner of this bidding competition. Tao Xingjian stood up to receive full applause. The next twelve 5-second competition between other news broadcasts and weather forecast columns did not lack enough enthusiasm because of the initial surprise. There are only three companies in the same industry that are restricted to 5 seconds of advertising, depending on the degree of competition in the industry. They bid high prices ranging from 60 million to 140 million.

Unexpectedly, except for the first time he raised his placard, Su Jindong sat silently from start to end before raising his placard. When the connection between Xiangxuehai and Aida Group was unearthed and spread by interested people, the representatives of the enterprises participating in the investment conference suddenly realized that all the behaviors of Aida Group are nothing more than Baoxiang Xuehai sitting on the throne of this CCTV landmark.

After the round of bidding for advertising resources was over, there was a short break, and then some adjustments were made to the bidding process. CCTV will first bid for the advertising resources of the secondary period. The bidding for the naming rights of important programs and the prime advertising time from 7 o'clock to 9 o'clock will be held in the afternoon.

At this time, Su Jindong handed over the bidding number plate to Yang Yun, the marketing director and the president of the sales company under the Aida Group's operation department, throughout the morning. Yang Yun raised the placard twice and won two advertisements at a cost of less than 12 million. Samsung raised the placard three times, and it was a coincidence. Presumably, more than Aida was interested in attacking foreign brands. The successful bidding price was The transaction can only be achieved by raising it to 8 million. As a foreign brand, it has to pay a 30% premium for the secondary advertising period.

In the morning, Aida and Xiangxuehai joined forces to stir up a bit, and there was no such thing as a big deal. CCTV decisively adjusted the prime time advertising resources in the evening to the afternoon auction, and also hoped to adjust it well, and it can be set off in the afternoon.

This is the feeling of corporate representatives on the field, but the feelings are different for the media reporters crowded outside the field.

At this time, the previous reports on Xiangxuehai are almost non-existent~www.readwn.com~ which means that there are more news breaking points to be discovered, and Aida Group once again gave up the competition of 13 5-second advertisements. The ending is too far away from the media's previous expectations, and it undoubtedly seduce the great interest of the minds. Among the three bidding companies, Aida is the only company that maintains high profits. Their business strategies and ideas are naturally worthy of attention. ; Especially the unexplainable connection between Xiangxuehai and Aida Group, and it makes people think that there are many stories to dig out Tao Xingjian and Ye Xiaotong, as well as other 13 5-second commercial representatives from competing companies who stayed in the venue to accept the central government. In a brief interview with the TV station, Su Jindong, Yang Yun, and Zhou Yiping went out of the venue with other business representatives. Of course, they couldn't get far out of the venue, so they surrounded the bee colony.

"I know you have a lot of questions to ask." Su Jindong, facing countless interview microphones and recorders handed to him, made a gesture to let the reporters rest easy. "Kumho Electronics Technology Research Institute and Aida Group An important decision was urgently made the night before. I hope that this opportunity will be given to friends to help us convey it: We have decided to transfer the mobile phone manufacturing technology purchased from Texas Instruments in April this year to Haizhou Electronics Industry for free. Enterprises in the park and Jianye High-tech Park are public..."

As soon as Su Jindong's words fell, the inside and outside of the venue were suddenly silent and fell into a strange and surprising silence. Even if the person who didn't hear Su Jindong's words clearly, they involuntarily closed their mouths and turned their heads due to the sudden silence.