Rebirth of the Ultimate Rich Second Generation
Vol 5 Chapter 311: Strategizing
Chapter 311
After separating from Shen Zheyu and Kang Shaojie, Lorraine went back to the company.
Saying hello to my parents, he left Kaiyuan District, and withdrew three thousand yuan in cash from his private bank account, and went to act for his "horrible" plan.
On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie's company.
"Shaojie, you said, Lorraine's so-called plan to open up a brand-new business field is not reliable?"
Kang Shaojie smiled bitterly: "You ask me, I don't know. He is so mysterious now. Since he said he will give us an answer within three days, then just wait. As he said, wait for him to call us at any time. phone."
Shen Zheyu sat aside, lit a cigarette, and then lit another for Kang Shaojie.
In the fog, the two squinted their eyes, silent and thoughtful. They tried to recall the thoughts they had captured in his eyes when they spoke with Lorraine before, and the secret mystery of Lorraine's words.
But how they think, they can't guess what Lorraine's so-called conception is.
The only thing that can be basically determined is that Lorraine wants to create a brand-new industrial chain and can perfectly integrate Kang Shaojie's industry with Shen Zheyu's industry. In other words, it is still the leisure and entertainment industry. This makes them even more confused. Since it is a leisure and entertainment industry, how can it be described as a brand new field?
The Chinese nation is full of talents, especially in Yanjing City. For decades, I don't know how many business talents, geniuses and even ghosts have emerged. But no one dared to say to create a brand-new industrial chain based on the leisure and entertainment industry.
"This kid Lorraine... his tone is really not so big..." After thinking about it, the smile on Kang Shaojie's face became more playful, "I hope he won't let us down. For him, I am full of expectations."
"Haha, right?" Shen Zheyu said slightly lost.
The eldest master of the Shen family, a young man in the same line as the Kang family, was actually held in his mind by a foreign upstart like Lorraine. In a way, he had already taken the first step. You know, not anyone can win the trust of either of them, but Lorraine has put all these two young and old on his own "thief ship."
…………
"Brother, the leisure and entertainment industry in Kaiyuan District has almost saturated the market. During this period of time, I have been thinking and practising a series of methods, but I still haven't been able to invade there." Ma Chaoxian dialed Marei's at his home. Mobile phone, "Look at... Do you want to give me some more power?... So that I can buy or merge some industries in Kaiyuan District or Jialing District? In this way, I can also occupy a stronghold and come to Luoshi Group. The Luoshui International game of China."
"Trash." Marley on the phone didn't know what he was busy with. In addition to his slightly impatient voice, he could also hear some slight gasps, "Do you still want power? ——A Roche Group, you all Unfair, are you a rice bucket? During this period of time, I have given you a lot of right to speak. The three leisure and entertainment venues near Kaiyuan District let you act as the substitute manager, but what effect did you make? ... You know I don’t know, now that the New Year’s Eve is approaching, all colleagues are brewing a wave of tricks. If you can’t make any improvements, then I will immediately remove your endorsement right! A waste of time."
Ma Chaoxian felt very angry when he was reprimanded mercilessly by Marley, but he couldn't help it. He didn't dare to sing against Marei. What's more, Ma Lei was right. It has been so long, but Ma Chaoxian hasn't achieved any results. On the contrary, the three leisure and entertainment venues that he now manages for Marei have not had a recent turnover. Too stable. As the New Year's Day is approaching, and the Spring Festival is coming soon, the colleagues are all making tricks, only this Ma Chaoxian, who is wholeheartedly trying to make some unexpected tricks, will backfire and delay everything.
He couldn't hold it any longer, so he bit the bullet and made this call with Marley.
He knew that Marley didn't care about the three leisure and entertainment venues in that mere district, so the reprimands belonged to the reprimands.
Ma Chaoxian is waiting for Marei to give him some advice. Don't look at Marley's entire playboy. On the surface, he is not doing business, but in fact he has a very good business vision and skills. In the Majia leisure and entertainment industry, there are many successful classic cases, which come from the hands of Marley. He really has enough arrogant capital.
"Useless guy, why did my Ma family get out of your waste?" Marley snorted and then changed his mind, "Well, I will point you one last time. Don't call me this kind of boring call in the future. !——The three leisure and entertainment venues you currently own are located near Kaiyuan District, right? That is to say, Kaiyuan District will occasionally have many customers going back to patronize. From a certain aspect, you are now under your hand The right consumer group has an intersection with Naluo Water International. If there is an intersection, there will be an entry point. The most powerful publicity strategy is not blindly relying on advertising and media, but word of mouth among consumers. "
"During this period, Luoshui International will definitely prepare a lot of tricks in order to welcome the New Year's Day and the golden period of the Spring Festival. You don't need to do anything during this period, just keep an eye on their movements."
Although Ma Chaoxian is not as good as Marley’s mind, he is not a fool. To a certain extent, he is quite a clever person. Hearing this, he suddenly realized: "Big brother...you mean, what are they doing? What kind of trick? Oh, I mean, to make a better gimmick than them?"
"Well. As long as it is a little bit higher than their strategy, it is enough. Because the consumer groups you are facing are overlapping. Once there is a competitive situation, it will affect their business to a certain extent. Influence! Because with the competition, there will be a consumer's choice effect, you draw some customers, and they will lose some customers. That's it."
"But... what kind of marketing strategy do you have to think of to be better than them?" Although Ma Chaoxian hates Lorraine, he dare not despise him. That night Lorraine's sharp mouth and fearless look made He understood that Lorraine was not a good stubble, but a hard bone to chew!
"Why are you so stupid? I'm talking about this, you still don't understand?" Marley cursed, "Simply put it, I just let you plagiarize! Plagiarism, do you understand? ...What they do, you do, but they are better than them. It’s like they offer a 30% discount, you get a 40% discount, they give a 1,000 yuan gift package, and you give a 2,000 yuan gift package. So simple!"
"Oh! I understand, I understand!" Ma Chaoxian said hurriedly.
"In this way, it is them who use their brains, and it is you who enjoy the benefits. Why not do it?-Remember, malicious business competition is also competition. As long as you can become the final winner, that is your achievement. Consumers don't care about which hotel opened first, they only care about which hotel is the most famous, understand?"
"However, if we compete like this, we are likely to lose money..."
"Lose money? Then lose money! ... You always have to figure out what your advantage is. You have the support of the Ma Group behind you, what do they have? This Luoshui International is their only bargaining chip in their last stand, even if they lose money. , You can afford it, can they afford it?"
"Yes, yes! Brother, I understand the sentence to wake up the person in my dream!"
"Idiot, wasting my brain cells." Marley scolded again and hung up the phone.
In Marai's view, Lorraine is not qualified to make him take it seriously. Therefore, Ma Chaoxian, who can't even deal with such a small role as Lorraine, is undoubtedly a big waste in his eyes.
After hanging up Marei's phone, Ma Chaoxian couldn't calm down.
He felt very angry at Marley's scolding and scolding, but he did not dare to be true to Marley, so he put all this resentment on Lorraine.
He calmed down and thought about it carefully. Marley was right. If you want to eat the Luoshui International to death, you must keep an eye on their movements. Whatever tricks they do, they do whatever tricks they do, as long as they are slightly better. It's like buying clothes. The same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices. Which one would you choose? ——Even the children of wealthy families are no exception. They are rich, but they are not taken advantage of by the rich. No one is willing to pay even a penny of the wronged money.
Luoshui International is currently the only industry of the Luoshui Group in Yanjing. If Luoshui International collapses, the Luoshui Group will collapse, and it will go home.
Ma Chaoxian has a brilliant background, and some time and money are consumed, but the Rock Group can't!
"Hmph, Lorraine, Roche Group, please use your brains! I want to see what marketing strategy you can come up with. At that time, I will run you alive! It will make you breathless! !" Ma Chaoxian clarified his thoughts, full of arrogant self-confidence!
the next day.
Lorraine temporarily put aside his business, and finally dialed Kang Shaojie's phone.
"Hey, Master Luo, are you finally answering?" Kang Shaojie said with a smile, his words full of expectation.
Lorraine smiled, "I want to ask you, how many customers are there in all the leisure and entertainment venues you manage?"
"Uh... this is too difficult to count."
"The customer source I'm talking about refers to the relatively fixed customer source, or in other words, members of all aspects of your leisure and entertainment industry."
"Oh, you mean members."
"Don't tell me you didn't adopt a membership system."
"Hehe, of course not. This data is still available, but I want my assistant to sort it out and I will reply to you later."
"Well, good." After speaking, hung up the phone.
Then, Lorraine dialed Shen Zheyu's phone number.
"Zhe Yu, how many registered users do your Kyoto people have?" Lorraine was straightforward.
Shen Zheyu thought about it, and said cleanly, "About two thousand people."
"Well, good, I'll talk to you later." Lorraine smiled and hung up.
At this time, Kang Shaojie called: "Lorraine, the statistics are clear. There are 5,326 members in total."
"Yeah..." Lorraine groaned for a moment, turned his eyes to the box of nearly 10,000 high-quality golden cards that he had just ordered, squinted and smiled, "These are enough."
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