Rebirth of the Wild Age

　　 "The iced tea battle between Xifeng and Rising Sun seemed to be a little unsuccessful in the north?" Geng Zhong said.

Song Weiyang said: "There has never been a so-called battle of iced tea. It was all made by Sun Rising. They are trying to catch up with Xifeng's news. If Xifeng's iced tea had not become famous, Rising Sun would not be able to borrow money from the bank. , And it is impossible to have money to expand the scale."

　　 Geng Zhong said: "But the rising sun is indeed rising, and it sells better than Xifeng iced tea in large northern cities."

Song Weiyang laughed and said: "We can do the calculations. The sales rebate given by Rising Sun is up to 40%. If you ignore the costs of operation, production, transportation, storage, taxation, etc., do you think you can still make money? How much do you lose? !"

　　 "But Rising Sun can occupy the market first and then make adjustments. How does Xifeng plan to deal with it?" Geng Zhong asked.

　　 "Watch him get up a tall building, watch him banquet guests, watch his building collapse." Song Weiyang laughed.

　　 "This is a sentence in "Peach Blossom Fan", Boss Song likes ancient literature?" Geng Zhong asked.

　　 Song Weiyang said: "It's all free books, just take a look."

　　 "Which literary or thinker do you like best?" Geng Zhong's interview method is very jumpy. He asks where he thinks of it, and then summarizes it after he goes back.

　　 "Taizu." Song Weiyang said.

　　 "Tao Zu?" Geng Zhong was a little surprised.

　　 Song Weiyang nodded and said, "I have read "Selected Works of Mao" several times."

　　 "Awesome!" Geng Zhong said.

　　 Song Weiyang smiled and said: "If there is really any ice tea battle, then Xifeng and Xu Risheng will win or lose, in fact, it has been decided from the beginning, and this can be seen from the "Selected Mao".

　　 Geng Zhong held a small notebook and asked: "How do you tell?"

Song Weiyang said: "There is an important principle in Taizu's military theory, that is, we must determine the line and goal in the early stage of the war. The initial selection is correct, and the rest is the implementation problem. The initial selection is wrong, and no matter how powerful the tactical command is. It was just a small victory. The famous Western military theorist Clausewitz also said that the mistakes made at the beginning of the war cannot be corrected."

　　 "What mistakes do you think Rising Sun made?" Geng Zhong asked.

Song Weiyang said: "First of all, their army building was outrageously wrong. Xuri Sheng was originally just a supply and marketing cooperative and has been dealing with farmers. Most of their company backbones are farmers. I'm not saying that farmers are not good, but some successful companies are now My family is also a farmer, and my mother is also an authentic farmer. However, when most of the senior management of a company are farmers, then the company’s vision, awareness, and behavior are very limited. Even if Rising Sun can be able to As they grow up, can these farmers keep up with the company's development?"

　　 Geng Zhong said: "After getting bigger, we can bring in excellent talents."

Song Weiyang shook his head and said: "It's useless. The larger the scale, the harder it is to turn around. If Rising Sun gets bigger and introduces talents, how should these talents be positioned? If talents are used as middle-level managers, the decision-making is still for the elderly. Role. If you let talents be executives, what should the former veterans do? I have to fight internally first!"

　　In history, due to the chaotic internal management of Sunsun, it finally decided to bring in outstanding talents and hired more than 30 doctors, post-doctors and senior engineers in one go. These people are all extremely powerful masters. They used to work in large companies such as Coca-Cola, and even one of them was the sales director of Coca-Cola in China.

　　 But as a result, I immediately fell into an internal power struggle. The veterans looked at these outstanding talents everywhere, and the outstanding talents felt that the old guys were getting in the way, and the management of the company became more chaotic than before.

　　 If it does not bring in outstanding talents, Rising Sun may live a few more years.

　　 Geng Zhong asked: "What else?"

Song Weiyang said: "Secondly, there is a problem with Rising Sun’s strategic direction. They are now desperate to compete with Xifeng and even commit suicide attacks. This is completely unnecessary. Tea beverages are blank in the Chinese market. To accommodate the peaceful development of a few more companies. The rising sun will play a trick of hurting the enemy 800 and self-defeating one thousand. They may make Xifeng a little uncomfortable, but it cannot touch the fundamentals of Xifeng. This is now the case. At that time, it should be to develop oneself steadily, build a good team and channels, is it interesting to break the blood?"

　　 Geng Zhong asked: "What is Xifeng's choice?"

　　 Song Weiyang said: "Xifeng didn't regard Rising Sun as an opponent at all. Our enemies should be Coca-Cola and Pepsi. Now it's like during the Anti-Japanese War, when devils invaded, they should be consistent outwards, and warlords should not kill each other."

　　 "You seem to be very hostile to foreign capital?" Geng Zhongdao.

Song Weiyang said: "China’s reform and opening up has only been more than ten years old. It is like a baby, but those foreign investors are powerful adults. Now that the strong man breaks into the house and strangles each baby in the cradle, I can’t be hostile. ?"

　　 Geng Zhongdao: "But foreign capital has also brought advanced experience and science and technology."

　　 "Experience and technology can be learned slowly, foreigners will not teach us kindly." Song Weiyang said.

　　 Geng Zhong asked: "How are you going to resist foreign capital?"

　　 Song Weiyang said: "Being a business seriously, and a product seriously."

　　 "It's that simple?" Geng Zhong asked in surprise.

　　 "Enough," Song Weiyang said, "Foreign investment is not terrible. Foreigners actually don't understand the Chinese market. We have a natural advantage in fighting here."

　　 Geng Zhong said: "How do you explain the flooding of the two cola and the Seven Armies? The Chinese beverage market suddenly fell to most of the country."

Song Weiyang asked, "If the seven major brands are all privately-owned, is this possible? Coca-Cola and Pepsi wanted to enter the Chinese market more than ten years ago, but a Tianfu Coke made them full. Look for teeth."

　　 Geng Zhong smiled and said: "This question is not convenient to elaborate, let's talk about yourself. I heard that you wrote the song "A Thousand Paper Cranes" yourself?"

　　 "I wrote the lyrics and hummed the basic melody." Song Weiyang said.

　　 "You like music very much?" Geng Zhong asked.

　　 Song Weiyang said, "Well, I like singing and listening to songs."

　　 Geng Zhong asked: "Which singer do you like?"

　　 Song Weiyang said: "The Beatles, Gunslingers, Beyond, Black Panthers, old Cui is one."

　　 "It's all rock?" Geng Zhong smiled.

　　 "Young people should rock some." Song Weiyang said.

　　 Geng Zhong said: "Recently, I heard from a friend that there is a very good song "You at the same table". What do you think of campus folk songs?"

　　 "Has the album "You at the same table" been released?" Song Weiyang asked.

　　 "Not yet, but the Beijing-Tianjin area is already singing." Geng Zhong said.

　　 Song Weiyang intends to take down the advertising copyright of the song, and smiled: "Campus folk songs are pretty good, but I don't particularly like it. Rock and roll contains more things."

　　 "You don't have a petty bourgeoisie?" Geng Zhong asked.

　　 "What is a petty bourgeoisie? Can I eat it?" Song Weiyang said.

　　 Geng Zhong smiled and said: "Because you are only 18 years old and a student. In my impression, at the age of 18 you should read poetry, talk about literature, love music, and have a petty bourgeoisie romantic feeling."

　　 Song Weiyang said: "My target is a big capitalist, so I should not live a petty bourgeois life."

　　 "Hahaha," Geng Zhong laughed a few times, "You are very special, you are different from your peers, and you are also different from other entrepreneurs."

　　 Song Weiyang said: "I can live as myself, why should I be like them?"

　　 Geng Zhong wrote down words such as "young", "vigorous", "sharp" and other words in a small notebook, and continued to ask: "What do you think of today's well-known entrepreneurs?"

　　 "Who is there?" Song Weiyang said.

　　 "Mou Qizhong, the richest man." Geng Zhongdao.

　　 Song Weiyang said: "He is a sloppy hero in the chaotic era. He is a product of a special era. Once the Chinese market becomes orderly, it should be the time for Mou Zhongqi to call his curtain."

　　 "Succinct, clear, and thorough," Geng Zhong couldn't help raising his evaluation of Song Weiyang, and asked, "What about Shi Yuzhu?"

　　 Song Weiyang said: "Marketing geniuses, business elites, are looking for death."

　　 "Looking for death?" Geng Zhong asked in surprise.

　　 "What is bad? I want to make health care products at this time." Song Weiyang said.

　　 "Is there a problem with making health products? There are also health products abroad." Geng Zhong asked.

Song Weiyang said: "Of course it is possible to make health care products, but it should not be done at this time, and it is done with all the strength. Now there is no regulation in the health care products market. Those who sell health care products are out of line. Sooner or later, something will happen. The entire health care product market is about to collapse. God must make people go crazy first. The health care product company is crazy now. I am not afraid to offend anyone by name and criticize the three plants. By means of going to the countryside, I deceive the whole village. The farmers in the whole village drank three oral liquids, which absorbed the farmers’ hard-earned money, and also caused some farmers not to go to the doctor when they were sick. You must have a basic conscience when doing business, it’s not like this!"

　　 "Do you really think the health care product market is going to collapse?" Geng Zhong asked.

　　 Song Weiyang said: "Now everyone believes in health care products. If news of health care products eats people to death is exposed one after another, what do you think consumers will think? They will abandon all health care products and feel that all health care products are scammers!"

　　 In a few years, the health care product market will really collapse, and it will be a complete mess.

　　 Shi Yuzhu made a comeback by selling melatonin. At that time, people thought he could not succeed because the health care product market in China was in the most depressed era. The genius of Shi Yuzhu lies in that he abandoned the health care function of health care products and vigorously promoted the gift function of health care products, so he quickly became popular without competitors.

　　 Geng Zhong smiled and said: "We will not talk about the three plants, Feilong, and Robust. They are all health products. Comment on the Liu brothers of Hope Group."

　　 "The Liu brothers are exemplary figures in China's private enterprises." Song Weiyang said.

　　 "Why do you say that?" Geng Zhongdao.

"I always believe that entrepreneurs should not only make money on their own, but also contribute to society," Song Weiyang said. "Hope Group specializes in feed business. They have helped many farmers make money and promoted the development of China's aquaculture industry. This way. For the company, I wish them bigger and stronger, uphold their conscience, and strive to make better products."

　　 Actually, the Liu brothers were so frightened to pee their pants three years ago. They even declared that they would give the company to the country. It was not until the 1992 Southern Tour that they finally managed to operate with peace of mind.

　　 Geng Zhong said again: "Where is the boss of Wanxiang?"

　　 "Are we cooking Mala Tang and talking about heroes?" Song Weiyang laughed.

　　 Geng Zhong said: "You can think so."

　　 Song Weiyang said: "Boss Lu is a natural entrepreneur, shrewd, cautious, bold, dare to fight, and has a keen sense of smell. As a businessman, he has almost no shortcomings, and I should learn from him."

　　 Geng Zhong said: "Where is Vanke's King Stone?"

　　 "Mr. Wang is almost scared to death this time," Song Weiyang said.

　　 "I almost died." Geng Zhongdao.

Just a few months ago, the first shareholder and board war broke out in China ~ www.readwn.com~ A securities company holding 6% of Vanke shares, and a joint shareholder holding 10% of the shares and escorting 60% of the state-owned shares , And also persuaded more than a dozen small shareholders to attack the board of directors represented by Wang Shitou.

　　 Wang Shishi had only two hours of reaction time, which was almost dead. He joined forces, divided and disintegrated, with sophisticated methods, and finally seized the loopholes of the securities company's violations, won in one fell swoop, and regained control of the Vanke Group.

Song Weiyang laughed and said: "If Mr. Wang can learn this lesson, he should be able to rebirth Vanke from the ashes. The current Vanke is too messy. But anyway, Mr. Wang's operation this time can become a classic business case. He made me admire it sincerely."

　　 "Where is the boss of Jianlibao?" Geng Zhongdao.

Song Weiyang shook his head and said: "Actually, I don't want to make any comments on all state-owned enterprises that have not undergone shareholding reforms. Because they will be sold to foreign investors someday, and the helm will be fired someday. Haier is now That’s great, but Wanbao was even more powerful a few years ago. It took Mr. Deng only four years to turn Wanbao from a small loss-making factory with only more than 100 people into a large enterprise with a 40% share of refrigerators in the country. The Reform Commission identified it as one of the four pilot groups for the national enterprise shareholding reform. As a result, the superior suddenly sent a high-ranking factory official down, and also squeezed 24 loss-making state-owned enterprises to Wanbao Joint Venture. Now there is no shadow of Wanbao refrigerator on the market. "

　　 "You really dare to say it." Geng Zhong smiled bitterly.

　　 Song Weiyang said: "If you dare not say anything, you dare not report it anyway."

　　 Geng Zhong happily said: "Then let's not talk about Jianlibao, Haier, Rongsheng, let's talk about Li Ning, his clothes have been selling very well in recent years."

　　 "Do you really want to finish asking one by one?" Song Weiyang laughed.