Rebirth of the Wild Age

　　 In fact, the situation is not as serious as Song Qizhi said.

　　 The ice tea business competition between Xifeng and Rising Sun is mainly concentrated in the northern cities, and the gunpowder in the south has not ignited at all. The main reason is that both companies are in the initial stage of development, and there are not so many products to distribute, and the market is far from saturated.

　　 Xuri Sheng said that he would open 100 branch factories, but the slogan was shouted loudly. Before July, they had only identified more than 10 OEM factories in the north, and only 3 branch factories were directly managed. In the southern cities, Rising Sun only captured Shenghai and Huadu for the time being, and it was inextricably beaten with Xifeng Iced Tea in these two cities.

　　 During the period when Song Weiyang was the shopkeeper, Yang Xin took the lead and opened two new branches, which were also located in Shenghai and Huadu. At the same time, 12 foundries have been established all over the country in one breath, producing iced tea beverages in three shifts every day.

　　 But Rising Sun is too barbaric, and the super high sales rebate makes agents and distributors crazy to help promote products. In order to complete their business, these dealers even took the initiative to distribute sales rebates to retailers, causing some retailers to refuse to sell Xifeng iced tea.

　　 In the Beijing-Tianjin-Hebei region, Xifeng was rubbed against the ground by the rising sun, and Song Qizhi was anxious every day.

　　Until the beginning of July, Rising Sun suddenly announced in the newspaper that they boasted that they had occupied the northern market and were about to set up 20 branches and 6 sales companies in the south. Zhang Guodong, who is in charge of the southern region, has experienced a sharp increase in pressure, traveling back and forth in major cities all day long, and at the same time put forward many sales promotion suggestions.

In the face of the aggressive rising sun, Song Weiyang was unmoved at all. He even instructed Song Qizhi and Zhang Guodong on the phone: "If Rising Sun is crazy, he will make him crazy. The more crazy he is, the faster he will die. The tea beverage market is far from being able to do so. When it reaches saturation, two more companies selling iced tea can accommodate it. Just do a good job of brand image and sales channels, and don't fight the war of attrition with Rising Sun."

　　 It is July, and the heat is like a furnace.

　　 Song Weiyang is preparing for the college entrance examination with peace of mind. He is in a good state during this period, and he has so much confidence to pass the college entrance examination.

　　 At ten o'clock in the evening, Geng Zhong and a student were at the school gate.

　　 Suddenly, the student pointed forward: "Reporter Geng, that is Song Weiyang!"

　　 "Thanks!" Geng Zhong took out 100 yuan and handed it to the students.

　　 Just as Song Weiyang rode to the school gate, he was stopped by Geng Zhong: “Hello Boss Song, I’m Geng Zhong, a reporter from “Eight Hours Away”.”

　　 "You have been staying in Rongping for these two months and squatting me?" Song Weiyang was quite surprised.

　　 Geng Zhong smiled and said: "I only squatted for a few days. I just interviewed the boss of Xu Risheng, and I think there are still shortcomings, so I want to come back and give you an interview."

　　 In order to avoid reporters from all walks of life, Song Weiyang stayed at the school for a full month, and he persuaded the school to ban reporters from entering the house. This made Hong Kong reporters impatient and other reporters returned in regret.

　　 Unexpectedly, he was killed by a carbine!

　　 "Let's talk while walking," Song Weiyang asked, "Do you want me to drive you?"

　　 "Okay." Geng Zhong stepped onto the back seat of the bicycle.

　　 Song Weiyang said: "It's okay in advance that you can't take pictures."

　　 Geng Zhong smiled and said, "You seem to be afraid of revealing your image?"

　　 "I'm going to university soon, but I don't want to be seen as a monkey in school," Song Weiyang said.

　　 Geng Zhong said: "Xu Risheng's Duan boss is just the opposite of you. He changed several suits for me to take pictures."

　　 Song Weiyang smiled and said, "What else did Mr. Duan say?"

　　 Geng Zhong said: "Boss Duan said that Rising Sun will occupy the Chinese tea beverage market in two years. Xifeng is not their ultimate opponent. Their real opponents are only two, Coca-Cola and Pepsi."

　　 Song Weiyang looked for a roadside stall, stopped and said, "Just interview here. Boss, come here with 100 skewers of spicy meat and vegetables, and some bottles of Xifeng iced tea!"

　　 "You seem to know the boss very well, come here often?" Geng Zhong asked.

　　 Song Weiyang sat on the small horse and said: "This boss is a laid-off worker from a state-owned enterprise, and it is very hard to make money. I finish my evening study every day, and I have to come over to play a few strings when I have time."

　　 The boss brought Xifeng iced tea and said with a smile: "The manager Xiao Song is very good. It was his idea to make mala Tang. I now make more money than staying in a state-owned enterprise."

　　 Song Weiyang said: "I'm just greedy, and I can't find a place to chuckle."

　　 100 skewers of Mala Tang soon came to the table, and Geng Zhong said: "This stuff is pretty fresh, how much does it cost?"

　　 The boss said: "Vegetarian string is 5 points, meat string is 2 points."

　　 Geng Zhong looked at the vegetables on the bamboo skewers, and said with emotion: "The profit is very high."

　　 The boss smiled and said, "It's all small businesses."

　　 After the boss left, Geng Zhong smiled and said, “I didn’t expect Boss Song to know how to eat and drink. This kind of spicy soup will definitely become popular.”

　　 Song Weiyang said: “It’s not my invention. Someone is already working on it in Lecheng, but it hasn’t spread for the time being. Actually, this small spicy hot pot does not lose the market to iced tea drinks.”

　　 "Boss Song is a born businessman, and there are business opportunities everywhere." Geng Zhong praised.

　　 Song Weiyang struck a string and said: "The fast food restaurant owned by Mr. Joe clamored to kill McDonald's. In fact, he went the wrong way."

　　 "What's wrong?" Geng Zhong asked.

Song Weiyang said: "He shouldn't sell large bowls of noodles. The limitations are too great. There are various types of noodles everywhere, such as Zhajang Noodles, Dandan Noodles, Hot Dry Noodles, Zhusheng Noodles, Ramen Noodles, Burning Noodles... His braised noodles How many customers are willing to pay for the noodles after leaving Henan Province? Why not open an upgraded version of Mala Tang, a hot pot chain store!"

　　 Geng Zhong said: “He opened branches in other places and he could change the product categories according to local tastes.”

　　 "The competition for selling noodles is too great, and the roadside stalls are everywhere, do you have to enter his fast food restaurant to eat noodles?" Song Weiyang shook his head repeatedly.

　　 "So, boss Joe's red sorghum fast food restaurant is going to fall?" Geng Zhong asked.

Song Weiyang said: "Boss Joe is very good at propaganda. An ordinary fast food restaurant has attracted the three major news networks in the United States. It will definitely be able to quickly expand. But he is also on the wrong path. At this time, he should find a bank. Loans, or attracting investors to participate in shares. But what kind of membership system he chooses. A member pays 2,000 yuan and uses the hard-earned money of ordinary people to open a branch."

　　 Geng Zhong said: "But many people just buy it. I heard that some people even put the money they saved to buy a color TV into the fast food restaurant of Mr. Joe."

　　 "If the news of the fast food restaurant drops, Mr. Joe's stall is too big and there are not many customers, what should I do if the capital chain is broken?" Song Weiyang asked.

　　 Geng Zhong thought for a while and said: "Illegal fundraising, fraud, jail time!"

　　 Song Weiyang laughed and said: "Xu Risheng's Duan boss is smarter. They are state-owned and use bank loans. No matter how bad the energy is, only the bank is anxious and won't get into jail."

　　 Geng Zhong immediately said excitedly: "You said that the rising sun will also collapse?"

　　 "Sunrise's expansion method is very unhealthy and goes against the laws of the market," Song Weiyang said. "The speed of their collapse depends on the degree of their death."

　　 Historically, the multi-billion-scale Rising Sun Empire was destroyed by millions of payments, triggering a series of chain reactions, and the bank finally cleared hundreds of millions of dead accounts.

　　 But the rising sun nowadays is crazier and more radical than in history, all due to the butterfly effect brought by Song Weiyang.

　　 Geng Zhong said: "In terms of expansion speed, Sanju oral liquid is faster, right?"

"But Sanzhu Oral Liquid is more planned and disciplined," Song Weiyang sighed, "I have studied Sanzhu's marketing network carefully, and I have to admire Boss Wu's genius thinking. Their organizational form is actually the Western Business Department. It is a combination of the PLA and the PLA’s war-time establishment. The three divisions divide the national market into four major war zones. Each war zone has a commander and an eight-level cadre system is formed. All rights are firmly controlled by the headquarters. With the command of the commander-in-chief, the various war zones can respond quickly. Moreover, they have separated the military and political systems. In addition to the war zone commanders, they have established a separate front-line commander. The commander is responsible for team and channel construction. The frontline commander is responsible for formulating and implementing The combat plan. Even, the three are still engaged in ideological construction, and all three anti-five anti-elements have come out. That is an established elite army. On the other hand, the rising sun is just a miscellaneous unit. The faster it expands, the weaker its combat effectiveness."

　　 Geng Zhong smiled and said, "Boss Song seems to agree with the three-plant model."

　　 "It's just appreciation, not approval." Song Weiyang said.

　　 "Why don't you agree?" Geng Zhong asked.

Song Weiyang said: "The sales model of the three plants will inevitably lead to a bloated structure, and the employee expenditures have increased exponentially, with a salesperson of more than 100,000. Once an accident occurs, the basic operating costs can drag the three plants down. . And health care products happen to be the industry that is most prone to accidents. Boss Wu should pray that three oral liquids will be undead every day."

　　 Geng Zhong smiled and asked: "Can I publish this passage?"

　　 Song Weiyang said: "You are free, anyway, I am not afraid to offend boss Wu."

　　 Geng Zhong asked again: "Do you think the three oral liquids are fake?"

　　 Song Weiyang asked: "The propaganda idea of ​​the three plants is ‘cure the disease while preventing the disease’. Do you think there are things in the world that can cure all diseases and prevent illness?"

　　 "Maybe," Geng Zhong said.

　　 "If it is true, then Boss Wu should compete for the Nobel Prize in Medicine." Song Weiyang laughed.

　　 Geng Zhong also smiled: "Let’s talk about the rising sun instead of talking about the three plants."