Rebirth of the Wild Age

: Two hundred and thirty-one【Guide the passer-by】

In fact, Qiu Bojun and Lei Jun have not been on the horse station for a long time. They have set up two BBS forums on their own, namely "West Point" and "West Line".

However, there are only a few hundred Chinese netizens at this time, just those who come and go. Basically, this site can't enter, so they will change to another site. Anyway, they are all unprofitable BBSs, and there is no need to grab traffic. They communicate with each other, and the relationship between everyone is still very close.

Qiu Bojun soon announced Song Weiyang's decision to inject capital within Jinshan Company in an attempt to restore employee morale. But the effect is not obvious, because the company lacks not only capital, but also a clear development direction and profitability.

From top to bottom, Jinshan Company, including Qiu Bojun, was in a state of extreme perplexity.

That night, Lei Jun suddenly called Song Weiyang: "Is there time? I want to go to Shenghai to find you for a drink."

"Are you busy with work?" Song Weiyang asked.

Lei Jun said: "I have been on vacation for almost two months. I occasionally visit the company and spend most of my time in the rental house."

"Then come on, let's talk." Song Weiyang said.

Historically, Lei Jun planned to resign in March 1996 and was repeatedly retained by Qiu Bojun, so he took a full half-year leave.

In other words, it was Qiu Bojun's act of selling the house to subsidize the company, which moved Lei Jun. Back to the company again, after half a year of deliberation, Lei Jun quickly transformed from an excellent programmer to a corporate strategist, and formulated a clear development plan for Jinshan for the next ten years.

Two days later, Song Weiyang met Mr. Rebs at the Time Cafe.

"What to drink?" Song Weiyang asked with a smile.

"Whatever you want," Lei Jun sat down in a booth, looked at the cafe and said, "You're good here. I wanted to quit my job some time ago and open a small bar or cafe by myself. Or go abroad and go on a pilgrimage to Silicon Valley. , Change to a new way of life."

Song Weiyang made tea for Lei Jun himself, and asked, "Why didn't you leave?"

"One is that Lao Qiu kept me and let me take a few months off first," Lei Jun smiled bitterly. "Second, I am unwilling to do so. I have worked in Jinshan for five years. From fantasy to disillusionment, there is too much of me. I remember when I first came into contact with WPS that year, I thought that this software was developed by a large foreign team, but it happened to be knocked out by Lao Qiu in the rental house alone. Do you know the shock? I used to Old Qiu Fengruo, a god, joined Jinshan with a pilgrimage mentality, dreaming of igniting China's "Silicon Valley Fire" with him. Now that the gods have fallen into the mortal world, China's "Silicon Valley Fire" is about to be extinguished."

Song Weiyang said: "I asked, Kingsoft seems to have just launched Kingsoft Movies, and the sales are very good."

Lei Jun said: "If Kingsoft had not renewed its life, Kingsoft would now declare bankruptcy. But it's useless. Kingsoft is just a small product, and it's hard enough to support a family. What is our dream? It is to let the world. Every computer can use the software developed by ourselves, and the gap is too big. Being a Kingsoft Movie is like letting an international director make a commercial, and I feel very embarrassed!"

"Is it useless to inject capital?" Song Weiyang asked.

"It's useless," Lei Jun said, "I and Lao Qiu know very well that even if WPS97 is successfully launched, it will not be able to compete with Word at all. We are collectively at a loss, unable to see the way forward, and don't know which direction to go. All the employees left. Now there are only a dozen people who still go to work every day. Lao Qiu is not yet 32 ​​years old, but he has white hair recently. He is anxious, and I am also anxious. I am not on vacation. I want to give up, but I want to wake up and think about the company's future development route."

"Have you thought about it?" Song Weiyang asked.

Lei Jun shook his head and said: "Some netizens suggested that Jinshan do system integration and transform to enterprise application software, but we rejected it?"

"Why refuse? Xifeng Company is preparing to build a management system. It is better to hand it over to Jinshan. The fundamental thing is to make money and survive." Song Weiyang said.

"No, we Jinshan people are born to do general-purpose software." Lei Jun suddenly became proud. "System integration is too unchallenging. What a sledgehammer? Moreover, this also violates the established development direction of Jinshan. , You may be able to make a lot of money, but as long as you do it, Jinshan will not be the one."

Song Weiyang laughed loudly: "Then I won't persuade you to help Xifeng build a management system, it seems to be a prostitution."

Lei Jun said so proudly, but he didn't reach the point of exhaustion. In a few months, Qiu Bojun and Lei Jun are even considering switching to selling health products, or even acquiring land loans for real estate development through their relationship. If they have sales geniuses, it is estimated that Jinshan will really become a health product company.

Lei Jun suddenly said: "I am visiting you in Shenghai this time, not to complain, nor to persuade you to cancel the investment plan. I want to ask, which way should Jinshan go?"

"I'm a beverage maker, how can I be able to give directions to high-tech companies?" Song Weiyang laughed.

"You are a successful entrepreneur and the first person in China's MBA education," Lei Jun said. "Perhaps you don't know computers, but you know business management. This is something we don't have. Therefore, I implore Mr. Song to do a long-term vision for Jinshan. This is what Lao Qiu has in mind."

Song Weiyang thought for a while and asked, "What is the core thing of Jinshan? Or, what is your signature?"

"WPS!" Lei Jun replied without hesitation, "It is no exaggeration to say that WPS, like Wangma Wubi, is the pride of China. Now the company still has more than a dozen employees staying because of WPS, it is not only Jinshan's The signboard is where the cohesion of the entire company lies."

Song Weiyang put a coffee cup on the table, pointed to the cup and said: "This is WPS! An enterprise needs a brand, a competitive product, and a core value. If Jinshan is an army, then WPS is its banner. With this flag, we can gather troops and organize an assault. Therefore, this flag cannot be overturned. WPS97 must be made. The more perfect it is, the better!"

Lei Jun said: "But if WPS97 is made, I am afraid the sales will not be very good. One is from the competition of Word, and the other is that piracy is too rampant. Since the popularization of optical drives last year, all kinds of software on the market have been pirated and pirated. It was even more terrifying than Word, and it brought a devastating blow to Jinshan!"

"Since it is a flag, its greatest value is not actual profitability," Song Weiyang explained. "Even if WPS97 does not make a penny, it must be done carefully. It has a huge symbolic meaning. When the flag arrives, the troops will disperse. Yes, WPS97 has a miscarriage, and Jinshan is also dead. Understand?"

"Understand," Lei Jun asked, "How can we make money and survive?"

Song Weiyang put a coffee spoon next to the cup: "This is Kingsoft." He put a piece of sugar next to the cup, "This is the game you are playing."

One after another, Song Weiyang put a bunch of small bits and pieces on the table around the coffee cup, and said: "The coffee cup is WPS, and it is the military flag of Jinshan. As long as the WPS still exists, the military flag will not fall, Jinshan will still have it. The ability to initiate a charge and siege the city. Word is equivalent to the most powerful enemy. At this stage, you can’t go head-to-head with it, so choose to fight guerrilla. Whether it is Kingsoft, the game you are making, or other products, it is all The small units under the radiation of the military flag. With the call of the military flag, more and more small units should be formed and dispersed to fight guerrillas. They can support war by fighting, save themselves, and develop their strength, waiting for the opportunity!"

The truth is simple, but the authorities are fascinated, and the bystanders are clear.

Lei Jun in history can also comprehend this truth after half a year of vacation, and thoroughly summarized it in a few years.

Now Song Weiyang directly points to it, and Lei Jun suddenly feels bright and admires him: "As expected to be Boss Song, the first person in China's MBA education ~ www.readwn.com ~ What you said is too transparent, directly for the future of Jinshan Point the way!"

Song Weiyang laughed loudly: "Look more at "Selected Works of Mao". The Red Army developed in this way. I was just picking up Taizu's teeth."

"Then I really need to look at "Selected Works of Mao" again." Lei Jun said.

Song Weiyang said, "How tight is Jinshan's funds?"

"It's all due to the renewal of Kingsoft Movies that was just released. It has basically bottomed out. Cash can only support two or three months of daily expenses. And the bank doesn't give loans because we don't have anything to do as collateral." Lei Jun said.

"My "Future Belongs to China" is selling well. I should have settled the royalties in July," Song Weiyang said. "Well, let me first contact the publishing house to advance the manuscript fee in advance, and put the money in Jinshan first."

Lei Jun suddenly joked: "It seems that Lao Qi doesn't have to sell his house."

Didn’t we say before that when Qiu Bojun made WPS alone, it brought tens of millions of profits to the company every year. Qiu Bojun didn't get the share, nor the shares. He only got the bonus from the boss. The villa he was going to sell was rewarded by the boss. For Qiu Bojun, this was not only a villa, but also a materialized symbol of WPS.

Lei Jun only stayed in Shenghai for two days, got drunk with Song Weiyang, and returned to Jinshan with the company's future strategy, ending his vacation five months earlier than in history.

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