Rebirth of the Wild Age

What is the most important product for Wahaha?

AD calcium milk? Cool? Eight Treasure Congee? Black tea and green tea? Or Nutrition Express?

neither!

Children's nutritional oral liquid has tapped the first pot of gold for the development of Wahaha. Purified water is the cornerstone of the Wahaha Empire. Without a purified water project, perhaps Wahaha would have been cold.

In other words, this year is the most important year for Wahaha and the beginning of Wahaha's take-off.

France's Danone Group brought Wahaha's scarce funds, and also brought the life-saving project of purified water to Wahaha. The pure water sold for only three months accounted for one-eighth of Wahaha's total sales in the first half of this year, which is only inferior to children's oral liquids, and the speed of making money is so fast.

The boss of Zong also watches "News Network" every day. He knows that the business of children's oral liquid will not last long, health care products, now the reputation is getting more and more stinky, and the country has become more and more focused. Therefore, Wahaha will definitely shift its business focus to purified water projects gradually. Any company that makes purified water is Wahaha's mortal enemy.

Now, Xifeng purified water is here!

In fact, since the beginning of the popularity of Wahaha purified water in April, domestic products followed suit quickly. But at present, except for Wahaha, none of them is truly pure water (distilled water is also considered pure water, but the cost is too high and it is not competitive).

Those companies that followed the trend used traditional tap water preparation methods and added a few more filtering measures at most, and dared to sell them in bottles as purified water, so that scandals of unqualified purified water of a certain brand were exposed one after another.

In view of this kind of market chaos, until next year, the Shenghai Municipal Government will simply issue regulations, expressly persuading the city’s primary and middle school students not to drink pure water for a long time. After more than ten years, this law was used for various uses of water purifiers sold, and it was reposted everywhere in the circle of friends, saying that pure water is harmful to health, and it deceived consumers to buy home water purifiers.

As of July, Wahaha was the only company in China that sold truly pure water (except for distilled water).

There are also some large companies that are introducing foreign equipment, and some companies simply research and develop reverse osmosis devices on their own, opening up the market for household water purifiers and bottled water in another way. However, these companies need time, and they will have to wait at least two or three months for the actual production.

Xifeng is here, and that is to fight for hegemony with the two heroes of Wahaha.

As soon as the "21st Floor Purification" advertisement came out, it directly detonated the market. Especially consumers over the age of 30, they pay more attention to health, watching the muddy water droplets in the advertisement, after a layer of purification, the obsessive-compulsive disorder that has not healed for many years has been cured. Create a sense of trust.

Drinking Xifeng means drinking healthy.

"Mr. Yang, the sales department's phone number has been blown up!" Zhang Guodong came to the general manager's office.

Yang Xin said happily: "The chairman is still great, this sales strategy is amazing."

Zhang Guodong said: "I want to say another thing."

"What's the matter?" Yang Xin asked.

Zhang Guodong said: "Now dealers in many areas actively ask us to make bottled purified water. There are even bottled water companies contacting me, as long as they put the label of Xifeng purified water, the bottled water they sell Give Xifeng a 15% commission."

"The OEM is definitely not good, you can't smash the company's signboard," Yang Xin asked, "Is the bottled water market big?"

"It's mainly concentrated in big cities. Family bottled water in small and medium cities is not easy to sell. Now Wahaha is already doing it." Zhang Guodong said.

Yang Datong: "I immediately held a meeting to discuss the establishment of water plants and water stations in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, so that Wahaha should not be allowed to eat alone."

Zhang Guodong smiled and said: "We have 21 levels of purification. Bottled water may not be as good as Wahaha, but bottled water can definitely win. Parents who spend money on bottled water are parents who value health more. This is not for stars to sing. It can be solved with just one song."

Everything has advantages and disadvantages.

Asking stars to sing and advertise can attract young consumers. And young people are the main consumer of bottled beverages, so it is difficult for Xifeng to compete with Wahaha in the bottled water market. On the contrary, Xifeng has an absolute advantage in family bottled water by virtue of the concept of health!

At least before the rise of Nongfu Spring, the pattern of China's purified water market was set in this way. Wahaha occupies the first place in bottled water, and Xifeng occupies the household bottled water market. As for Robust, I am afraid that it will die miserably, and it may go bankrupt before the arrival of the 21st century.

With the hot sales of Xifeng purified water, Song Weiyang actually saw an article about him in the "China Business" magazine: a generation of marketing wizard Song Weiyang-on the differentiation strategy of Xifeng purified water.

From July to August, the media reports on Xifeng and Song Weiyang have never stopped. The topics are scary, and they are almost catching up with the Olympic athletes who have just won gold medals.

...

In mid-August, the "Taurus Club" will be officially established and the first gathering will be held.

A motorcycle factory in Taizhou.

Li Shufu, the boss of the future Geely Group, is studying a Hongqi car. The Hongqi car has been dismantled. In addition, there are two Zhonghua cars and a Santana car, all of which are in disintegration at this time.

"I'm going to the provincial capital, you continue to study, you must know the technology thoroughly!" Li Shufu patted the dust and said to the technicians of the motorcycle factory.

"Boss, don't worry," a technician smiled. "When you come back, we will all assemble our cars."

Li Shufu was very satisfied and changed and left. Not far from the motorcycle factory, he bought 800 acres of marshland. Others thought that Li Shufu wanted to speculate on the land, and he was too lazy to explain, because no one would believe that he was going to build a car factory.

When the boss was far away, several technicians glanced at each other and stared at the new Mercedes-Benz in the factory-it was the car that Li Shufu had just bought.

"Take it apart."

"Take it apart, I already have itchy hands."

"This year we dismantled China, Hongqi, Nissan, and Santana, but this Mercedes-Benz is the only one. It's a bit exciting to think about it."

"What should I do if the boss comes back to beat people?"

"No, as long as the demolition is done well, the boss will reward us."

"..."

Li Shufu was less than 20 kilometers away from the factory, and his new Mercedes-Benz was disassembled into a pile of parts.

It doesn't matter. Li Shufu's last car was Hongqi. Not only was it dismantled and dismantled, but also the chassis, engine and gearbox of Hongqi were used to create a car that looks exactly the same as the Mercedes-Benz E200. Unfortunately, the body is made of glass fiber reinforced plastic, and he can't make it out of the normal shell for the time being.

Some time ago, Li Shufu drove a self-made FRP Mercedes-Benz, snarling in Taizhou Man Street, pulling the wind, but was warned by the uncle of the traffic police that it is illegal to build a car without a production license!

Li Shufu thought: Do you need a license to build a car? I have been producing motorcycles for three years, but I have never seen what the license looks like, and it hasn't been sold to more than a dozen countries abroad.

Of course, this is just a joke. Li Shufu’s motorcycles do not have a license. They can only cooperate with Jialing. They even sold better than Jialing motorcycles because he developed a four-stroke pedal engine by himself.

This time Li Shufu went to the provincial capital to apply for a car production license. Of course, it turned out to be nothing.

Suffering a setback, Li Shufu did not return to Taizhou, and went to Shenghai to find a friend to inquire about the situation. He finally learned that an automobile factory under the Decheng Prison in Xikang Province had production and management rights, and that the Po automobile factory was about to close down.

Historically, this car factory will be renamed "Geely Automobile Company" by Li Shufu.

Carrying the travel bag, Li Shufu embarked on the plane to Chengdu. He was walking down the aisle and suddenly saw an acquaintance who was pleasantly surprised: "Boss Cai, are you also going to Xikang to discuss business?"

"It's Boss Li~www.readwn.com~Cai Zhiping quickly got up and shook hands. They are all from Zhejiang Province. They usually hug each other. "I'm going to a party in Rongcheng. What business are you talking about? "

Li Shufu also did not hide: "I want to build a car. I heard that an automobile factory in West Kant City is about to close down. Let's see if we can buy it."

Cai Zhiping said in surprise: "You actually want to build a car, that stuff is not easy. When Volkswagen produced Santana, the state invested more than 1 billion yuan, do you have that much money?"

"What's so difficult to build a car? It's nothing more than a motorcycle plus two wheels." Li Shufu smiled.

"Hahahaha, interesting." Cai Zhiping couldn't help laughing. He didn't believe Li Shufu could build a car.

Li Shufu said: "Don't believe me, I have built a Mercedes-Benz. As long as I buy suitable materials to replace FRP, it can be produced and put on the market immediately."

Cai Zhiping said: "Then you can go to the Jinniu Hotel with me for a party. Brother Song is definitely willing to communicate with you. He likes to play cards out of routine. By the way, I hope the two bosses of the group will also attend. You They may be able to help a lot if they want to acquire state-owned enterprises in Xikang Province."