Rebirth of the Wild Age

It is impossible for any conference with hundreds of people to really discuss substantive issues.

Those speakers must be all nonsense, and the content of nonsense is divided into two types. One is to disclose some kind of information to the outside world in the whole nonsense, and attract those potential collaborators to take the initiative to contact; the other is correct nonsense, to show their strengths to the outside world, gain attention and good reputation.

Take the annual meeting of Fortune as an example, the participants are all bigwigs, don't even think about giving them lectures. Ordinary courses are unwilling to listen to, and cutting-edge courses are business secrets, and no one is willing to give them selflessly.

Song Weiyang is talking about the kind of "correct nonsense", and in terms of content, it is already a very good speech. While boasting about his company, he kept his posture very low so that he would not offend any entrepreneurs on the spot, and he was able to gain the attention of domestic and foreign entrepreneurs and the approval of Chinese leaders.

This is enough, and the stated goal of the speech has been fully achieved.

After this group seminar was over, the lunch meeting was half an hour off. Domestic and foreign reporters took the opportunity to come to interview, and at the same time let the entrepreneurs divide the group photos, and the photos were taken one after another.

Although Song Weiyang is noticeable enough, he is still a little brother compared to the world's top 500.

An Associated Press reporter who was involved in trouble actually took the CEOs of General Motors, Mercedes-Benz, Ford Motor, Wal-Mart, and Mitsui Property to take a group photo. This is the top five of the world's top 500 companies last year, so don't laugh at General Motors. They were the most powerful company in the world in 1998.

At the same time, it is also obvious that there are three auto companies in the world's top five companies.

There are even more troublesome reporters...

I saw a reporter from Hong Kong City say to Coca-Cola CEO Ivester: "Mr. President, can I take a group photo for you?"

"Of course." Ivest smiled.

"Here, please." The Gangcheng reporter said, drilling into the crowd next to him.

Ivest’s smile quickly solidified, because there was this nasty guy standing there-Pepsi CEO Roger Enrique.

Ivest belongs to the **** confidant of the former president of Coca-Cola, and the former president and Enrique are rivals. They are the kind of famous rivals who never show up together on any occasion.

The Gangcheng reporter smiled and waved: "Song Sheng, come and take a group photo."

Song Weiyang glanced at Ivest, then at Enrique, and said with a smile: "Okay!"

When other European and American entrepreneurs saw this situation, they all smiled narrowly, and reporters from all walks of life came to join in the fun.

Ivester and Enrique turned their heads and left without a good deal, and could only pretend that nothing had happened. Although they were standing together, they left a full distance of nearly two meters. Song Weiyang went straight between the two, leaning on their shoulders, and said happily: "Two people, stand closer for the convenience of the reporters. Friends take pictures."

Enrique had been executive vice president before and was finally promoted to global vice president three years ago. This guy's ability is much stronger than Ivest.

In the past, KFC and Pizza Hut belonged to PepsiCo. The first thing Enrique did after he took power was to cut off his fast-food business while carrying out a series of reforms. The rapid development of PepsiCo in China in the past two years is derived from Enrique's reform measures, but recently it has been busy developing business in India, and China is a little bit careless. Coca-Cola has successfully fought back.

The Indian market is more difficult to deal with than the Chinese market. It drove American Coke away for 18 years and did not return to India until the end of the 1980s. However, Indian conservatives, under the banner of "defending the national industry" and chanting "Kick out the Coke" slogan, are picking things up all day long. The Indian reformists took the opportunity to ask for more shares in the joint venture company, and even wanted to steal the cola formula to start their own business.

In order to appease the Indian market, PepsiCo even appointed an Indian woman as its senior vice president, and only under the orders of global president Enrique. In a few years, this Indian woman will even be directly promoted to the president of PepsiCo, becoming the so-called "Pride of India."

But the Indian masters don't care about these things, they continue to pick things day in and day out, and later they have caused a "poisonous coke storm"-groundwater was contaminated and coke pesticide residues exceeded the standard. In order to make things bigger, some guys in India used Coke to kill the insects, which caused a sensation all over the world at that time.

Enrique was able to cut KFC and Pizza Hut as soon as he took office, and he was naturally a very courageous person. At this time, he was not embarrassed, smiled and moved closer to Song Weiyang, and calmly faced the reporter's camera.

But Ivest was still putting on airs, not throwing away the two people next to him at all, standing by himself waiting for the photo.

"Don't be shy." Song Weiyang pulled Ivest towards him.

Ivest was very upset, but he still leaned forward, and Song Weiyang took it directly on his shoulders.

Naturally, Enrique couldn't run away either. While Song Weiyang held his shoulders, he also supported Song Weiyang's midfielder, making him look very intimate.

Ivest folded his hands on his belly, his face was expressionless, his eyes looked straight ahead.

At the moment when the reporters took the photo, Song Weiyang put his hands on the shoulders of the two of them, and suddenly made a mischievous "V", making the crowd onlookers laugh.

At the end of the luncheon, the fourth plenary meeting was held. The main content was to study China's integration with the world financial system, analyze global financial trends, and focus on the development of China.

The entrepreneurs who spoke this time were mainly practitioners in the financial field, and the big names of major banks at home and abroad took turns to give speeches. Song Weiyang was the only one to listen in.

Next is the fifth panel seminar. The theme is "The World in Internet Development". The speaker is Nicholas Negroponte, the founder of the MIT Media Lab, and the Chinese speaker is the leader of People's Daily Online, Sohu. The founders of companies such as Sina and Sina can only listen in.

The fifth plenary meeting that followed was the finale. Last year's Fortune 500 and General Motors CEO took the stage to give a speech, and the former US Secretary of the Treasury was invited as a special guest speaker.

There was also a closing banquet in the evening, where a significant Chinese leader came again, announcing the successful conclusion of the annual meeting of Fortune.

However, many CEOs of multinational companies have not left China, and have been invited to inspect projects or inspect their Chinese branches. The 16th in the Fortune 500, the president of Citibank, specially took the time to invite Song Weiyang to dinner, and the two sides exchanged views on the friendly cooperation between Taurus Capital.

Let’s put it this way, in the past ten years, Citibank’s most successful investment in Asia has been its shareholding in Taurus Capital, and Song Weiyang is regarded by Citibank as the number one VIP in Asia.

For several days, Song Weiyang has been in contact with the CEOs of various multinational companies, and the other party actively invited them. This has made many state-owned enterprise bosses and private bosses envied. Not to mention anything else, just a group photo of Song Weiyang with the CEOs of Pepsi and Coca-Cola. Taking it out is enough to pretend to be in China's political and business circles-Song Weiyang stands in absolute C position.

On the morning of the third day of the annual meeting of Fortune, Song Weiyang took the initiative to invite Maucher to drink coffee.

Helmut Maucher, CEO of Nestlé, is a globally recognized genius in corporate management.

"Mr. Maucher, what do you think of this cafe?" Song Weiyang laughed.

"Very good," Maucher said after taking a sip of coffee, "It's just that the coffee tastes a little bit wrong, the coffee beans are of poor quality, and the grinding and cooking skills need to be improved."

"Mr. Maucher is an expert." Song Weiyang praised.

Maucher asked, "Is this your coffee shop?"

Song Weiyang nodded and said, "Yes, this is the largest coffee chain brand in China. We have three stores in total."

Maucher said wittily: "As the president of Nestlé Coffee, this sentence makes me very sad."

Time Café, with only three stores, is actually the largest coffee chain brand in China, which shows how bad the Chinese coffee market is. Nestlé has established a factory in China nine years ago, but most of its products are exported, and its annual sales in China are less than 3,000 tons.

Nowadays, there are many cafes in China, but few have formed chains.

The biggest is Time Cafe, three stores, located in Shenghai.

The second place is Sculpture Time Cafe, two stores located in Beijing.

Starbucks also entered mainland China this year, but only has one store in Beijing. Even Australia Island and Hong Kong City can't find Starbucks, but there is one on Wanwan.

Song Weiyang said: "Coffee has a great market potential in China, and I hope to establish a strategic partnership with Nestlé."

"Oh, please speak." Maucher was very interested.

Song Weiyang said: "Nestlé invested US$3 million and owns 40% of Time Cafe. Nestlé does not participate in management and operation, but it must provide raw materials and technology, and at the same time help Time Cafe cultivate professional talents."

Maucher smiled and said: "This cooperation plan does not seem to be fair. The investment of 3 million US dollars is enough to open 10 such coffee shops in China."

"Money is not the key. Nestlé does not lack the 3 million U.S. dollars, nor does I lack the 3 million U.S. dollars," Song Weiyang said. "I have local advantages and Nestlé needs partners. Why can't we build the Chinese version of Starbucks together?"

Maucher said: "Starbucks seems to have entered China, and Nestlé can fully cooperate with Starbucks."

"No, UU reading www.uukanshu.com Starbucks doesn't understand China, at least not yet," Song Weiyang said, "3 million US dollars is just a small amount for you and me, why not try it? "

Maucher smiled: "Well, this is equivalent to an experiment."

Song Weiyang called Lin Wanzi over: "Eldest sister, Nestle Coffee agreed to inject US$3 million to obtain 40% of Time Cafe. You first put down your work, take a few people to Nestlé headquarters to study and study, and then go to Starbucks abroad. Check it out."

"Cooperate with Nestlé?" Lin Wanzi was a little dazed.

Song Weiyang pointed to Maucher and said, "This is the global president of Nestlé."

Maucher said in English: "Hello, ma'am."

"Hello." Lin Wanzi responded quickly, her mind still a little confused.