Rebirth of the Wild Age

In mid-March, Song Weiyang ran away, and the weather in the capital was really uncomfortable. Nothing else, there are a lot of sandstorm thieves, and you have to make trouble from time to time.

Facts have proved that Song Weiyang left in time. Just 10 days after he left Beijing, a terrifying sandstorm hit.

The squally wind engulfed the yellow sand, covering the entire capital within a few hours. In some areas, the instantaneous wind force reached level 9, and the dust filled the streets and alleys, and the mouthful of sand penetrated as soon as he spoke. What is the smog in the capital of later generations? In front of the sandstorm is the little brother.

After another week, sandstorms swept across the capital again. Visibility in many places was less than 100 meters. You must use a wiper to remove sand when driving. This is the fifth sandstorm this spring.

China Computer’s advertisement appeared at this time——

In the dim light, the flames flickered, and a figure from the back was adding firewood to the earthen stove. The steam pressed the lid of the pot, and the old hands lifted the lid, and dozens of boiled eggs could be seen in the boiling water.

The screen switches, the mother puts the eggs into the homespun bag carefully, and the father is smoking the flue-cured tobacco and counting the money.

The young man was wearing patched clothes, carrying a large bamboo basket with straw mats and quilts on his back, carrying a bucket in one hand, and a cloth bag for eggs in the other, facing the rising sun, walking on the morning dew on the field ridge. Behind him is the low ruined house, and old parents smiling and waving.

In a blink of an eye, the teenager yawned, read a book, and typed on the keyboard in the school computer room. Seven years passed in a flash. The young man wore an old shirt to apply for the job. The examiner was Jiang Wen in a suit.

The moment the teenager shook hands with Jiang Wen, the scene switched to the China Science and Technology R&D Center. Countless young people who dressed like teenagers gathered from all directions. During their hard research and development, the scene outside the window changed rapidly in four seasons. Spring, summer, autumn and winter have nothing to do with them.

"We succeeded!" Countless unkempt, tired and haggard young people hugged each other and cheered.

In the next shot, these young people are all in suits and ties, sitting in a magnificent restaurant for a celebration banquet, with a striking Shenzhou computer in the center.

Jiang Wen raised his glass to face the camera, and slowly said: "Knowledge changes destiny, dreams make the future. China Computer, forge ahead with you!"

A full 15-second commercial was broadcast on CCTV 1 TV series at 8 o'clock.

This was originally three 5-second commercials. They were planned at the end of last year. The bids at no cost were won, and they were used to broadcast very Coke, Shenzhou repeater and Xianjiu advertisements. Now, Shenzhou Technology has paid for the advertising contract between Xianjiu and Xifeng, and directly converted three 5-second advertisements into a 15-second long advertisement.

CCTV allows this operation. As long as it is not between "News Network" and "Focus Interview", advertisements in other periods can last up to 30 seconds-as long as you can afford to pay and you have won the bid.

For this 15-second advertisement, China Science and Technology will give CCTV 68,000 yuan a day, which is nearly 25 million yuan a year. There were also advertisements in other time periods and local channels, and more than 40 million were spent. This does not include outdoor advertisements and newspaper and magazine advertisements.

In order to become famous in one fell swoop, China Computer’s advertising budget this year is 100 million yuan!

At the same time that the TV commercials were broadcast, the Shenzhou commercials with Jiang Wen's photos began to appear in newspapers and magazines. Especially for several major domestic computer magazines, China Computer has given the best advertising space to Baoyuan. This propaganda battle is not to use money as money.

Xu Xinlei is a senior in high school. Since his school has opened a computer class, he has been crazy about computer technology. He has been confirmed to be recommended to Nankai University without worrying about the college entrance examination. These days, he has been addicted to games, the Internet and programming.

Xu Xinlei's parents are both employees of state-owned enterprises. After experiencing the pain of reform, the company's benefits are not bad, and they are also very fortunate not to be laid off. Now the combined monthly income of the couple is close to 2,000 yuan, and they are able to pay in full, which is obviously insufficient compared to the above, more than enough.

That night, Xu Xinlei’s father saw the advertisement and pointed to the TV and said, “Xiao Nan, haven’t you always wanted to buy a computer? You’ve already saved enough for college tuition, and you can still spend thousands of dollars at home. How about this Shenzhou computer?"

"It's not very good, brand machines are all cheating. If you want to buy it, I will assemble it myself." Xu Xinnan said.

My father asked again: "You can buy Lenovo if you don't buy a China computer. I heard that Lenovo is a big brand. Yesterday I went to the mall to check it out and I could buy Lenovo for more than 5,300."

Xu Xinlei said: "I know the Lenovo model of RMB 5,300. With that configuration, I can match it by myself for less than RMB 5,000."

"Big brands are more secure than your own." Father said.

"Dad, you don't understand." Xu Xinlei didn't want to talk anymore.

Father asked: "Then how much money do you need for your own match?"

Xu Xinlei was well prepared and took out a configuration sheet written by himself and said: "That's it."

Father looked at the list and didn't understand anything, he only probably knew what the CPU was. As for what MSI BXPRO440 motherboard, Jaws 44X optical drive, innovative 128 sound card...he has never heard of it. Looking directly at the total price of the configuration at the end, good guys, it actually costs 8,150 yuan!

Although the son’s college tuition and living expenses are not adjustable, and the family’s financial situation is very tense, his father still said, "I don’t understand this. Now that you have decided, let’s go with a computer this Sunday. You will have to study computer science in the future. It’s no good if you don’t buy a computer, you can buy it earlier and learn more."

Xu Xinlei was very happy that he could finally have his own computer. The next day, he went to school happily. Since he didn't need to prepare for the college entrance examination, he was too lazy to attend the class, so he directly took out a copy of "Computer World" and turned it over.

This magazine was bought on the way. Xu Xinlei read the article. Not only did he see the China Computer advertisement, but he also directly published a recommended article, praising China Computer and making the China Computer motherboard unparalleled in the world.

"That's not right." Xu Xinlei whispered, his focus was on the detailed configuration of the Shenzhou computer, and then subconsciously began to calculate the price.

In order to equip his own computer, Xu Xinlei ran the Computer City all over, and made countless comparisons of each accessory. Even if he went to the Computer City as a salesman, he could directly take up the job.

Calculating the configuration of the Shenzhou computer, the total price is unexpectedly reasonable, even if you assemble it yourself, it is not much cheaper. Only the "Shenzhou SZ100 motherboard", Xu Xinlei really can't understand, and he can't figure out the specific performance.

The self-developed motherboard of China Technology Corporation?

Xu Xinlei felt like a cat scratching. He didn't care about eating after school, so he ran to the nearby Gome Mall on his bicycle, went to the computer counter and asked, "Are there any Shenzhou computers?"

"Yes, the goods just arrived the day before yesterday," the clerk pointed to the corner, "There are only two models of Shenzhou Computer, the national price is 6888 yuan, and the other is 10888 yuan. Shenzhou has after-sales outlets in this city and provides three packs of services. , The maintenance fee will be waived within one year."

Xu Xinlei turned his head and almost laughed out loud. The treatment of China Computer was too miserable. Not to mention big brands such as Lenovo and Founder, even TCL and Hisense computers are more prominently placed than Shenzhou, and the number of exhibitions is more than Shenzhou.

In the entire Gome shopping mall, only two Shenzhou computers were displayed. A high-end machine, a mid-range machine, are all alone in the corner.

"Can you turn it on and let me try it?" Xu Xinlei asked.

"Yes, you can't try for too long." The clerk only gave two minutes.

Xu Xinlei quickly checked the properties of the computer and felt quite satisfied, but unfortunately I can't try again with some software. In the next few days, Xu Xinlei was worried that, except for the motherboard, the other configurations of Shenzhou Computer met his requirements. Of course, he can assemble it by himself, but Shenzhou has three packs of after-sales. If there is a problem, there is a chance to remedy it.

On the weekend, his father gave Xu Xinlei 8200 yuan to assemble the computer by himself.

Xu Xinlei came to Gome Mall again, and happened to meet a parent who brought his child to buy a computer.

The parents and children obviously didn't understand anything. They asked all the models in the whole mall, and finally took a fancy to four of them, namely the mid-range models from Lenovo, Founder, Great Wall and Shenzhou. They couldn't make up their minds, and asked, "Which of these four computers is the best?"

"They are all pretty good," the clerk said, "Lenovo's brand is the loudest, and the quality is more assured."

The parent asked: "It's also a Lenovo computer. This one costs more than 7,000. Why do those only cost more than 5,000?"

The clerk explained: "The configuration is different. This 7000-plus is a Pentium 3 processor with 128M RAM."

"How about Shenzhou Computer? I saw an ad by Jiang Wen." The parent asked again.

The clerk said: "Similar to Lenovo's configuration."

The parent said: "So Lenovo sells more expensive?"

The clerk laughed and said, "Lenovo is a big brand, and it uses imported motherboards, while Shenzhou uses self-produced motherboards."

The parents began to hesitate, because Lian Shenzhou was going to be more than 500 yuan cheaper, and Jiang Wen's advertisement impressed him deeply. But Lenovo is also a big brand, it is quality assurance, and the brand effect has long been deeply rooted in the hearts of the people.

It's really hard to choose!

"Buy Lenovo." Parents still chose Lenovo. Anyway, thousands of dollars have been sold, so why save another 500 yuan? Lenovo is more trustworthy after all.

Before paying the money, Xu Xinlei said directly: "I want the 6888 Shenzhou."

The parent was surprised: "Why doesn't the young man buy Lenovo?"

"I'm not stupid," Xu Xinlei said, "The 7000-plus Lenovo models are worse than the 6888 Shenzhou except for the CPU, and the motherboard is not clear."

"Is that so?" The parents couldn't believe it.

Xu Xinlei said: "Uncle, when you buy a computer, you'd better come with a friend who knows how to do it."

When the parents saw Xu Xinlei paying the bill to get the goods, it didn't seem like cheating, and immediately said, "Then I will buy Shenzhou too."

After China Computer went public, it was not Lenovo and other brands that felt the most depressed, but the computer assemblers everywhere. In a word, the configuration and price are very conscientious, which directly attracted countless old white consumers who planned to equip the assembled machine to buy the Shenzhou brand machine in the past.

For most of the small white customers, Lenovo is the first choice, followed by the influence of Shenzhou advertising.

No way, although Lenovo is pitted these years, the brand is too hard!

Until June, more and more consumers were buying mid-range models, and major brands finally realized. Manufacturers with mid-range models immediately started to expand production capacity, and those without mid-range models also hurriedly started production. However, the inventory of their low-end models is too large and they dare not open up to cater to the market. They still focus on low-end models in a short period of time, and they do promotions every few days.

When the summer arrived, the computer market ushered in the peak sales season, and the mid-range models of Lenovo, Founder and Great Wall were sold out in some cities.

This weird market change caught the bosses by surprise.

Not only is the market changing, consumers are also becoming more sophisticated. Xiaobai customers no longer go directly to the mall, but need to know the market in advance. After all, thousands of computers are big items~www.readwn.com~ How do they understand the market?

One is to read related magazines, and the other is to ask knowledgeable people. The former has soft articles published by Shenzhou with a lot of money, and the latter has a reputation for tap water. No matter which one you choose, everyone says that Shenzhou is more affordable.

In addition, the mid-range models of Lenovo, Founder and Great Wall are often out of stock, while brands such as TCL and Hisense do not have mid-range models. China Computer only took a summer vacation and occupied 28% of the mid-range computer market. Temporarily ranked second.

As for the first place, of course Lenovo. Although the proportion of mid-range model shipments is relatively low, the base number is too large and the brand influence lies there. Lenovo is still the overlord.

Moreover, China Computer only achieved the second place in the mid-range model, the low-end was temporarily out of production, and the high-end was directly crushed by Lenovo.

China still has a long way to go if it wants to catch up with Lenovo.

Of course, Song Weiyang is not in a hurry, silently laying channels, silently building after-sales outlets, and launching a new model priced at 7,888 yuan in the fall, and a low-end model priced at 5,888 yuan during the winter holidays, gradually improving all aspects Competitiveness.

At the same time, China's computer motherboards have also been recognized by the industry, and they feel that they are not inferior to MSI motherboards of the same price. Even because of the price advantage, many small-brand manufacturers and assemblers voluntarily come to order China motherboards.

Until the summer vacation of 2001, China Motherboard had been tied with Asus, Gigabyte, and MSI, and it was known as the "four kings" of China's assembled machine market.

Thanks to the country and the government for reducing the value-added tax of integrated circuit products from 17% to 3%, otherwise the China motherboard will certainly not develop so fast-with similar performance, the China motherboard will be more than 100 yuan cheaper. Of consumers can be considered sophisticated.

(It will be watched tomorrow, and today I accompanied my wife to the hospital for a maternity check-up one afternoon. I checked the 2000 CCTV advertising charges for two hours at night.)