Rebirth of the Wild Age

Shenghai, China Technology Corporation.

Liu Bo, who was still marketing director last year, has been promoted to marketing director this year, in charge of marketing and sales. He took a market survey report and said: “The chairman’s positioning of the computer market is correct. It is indeed far-sighted. It is more comprehensive and forward-looking than I considered. Judging from the situation in the first quarter of this year, the country’s The sales volume of mid-end models in the ten electronics shopping malls has increased by about 25%. As for the three major brands of Lenovo, Founder and Great Wall, their mid-end models have been distributed. According to the feedback from the malls, the increase is less than 3% ."

The company's director of operations is called Liang Xiucheng, who is a direct line of Shen Fuxing. He said: "The reaction of friends and businessmen is very slow."

Liu Bo said: “It can’t be said that the response is slow. For Lenovo, although the sales of mid-range models are increasing, the sales of low-end models are increasing faster. From the report released by Lenovo, it can be seen that Lenovo had a total of Nearly 800,000 computers were sold, of which more than 70% were low-end computers, and more than 25% were high-end computers. By 1999, Lenovo’s computer sales had soared to 1.7 million units, more than doubled. High-end models still account for more than 70%. In the first quarter of this year, Lenovo's sales of low-end models increased by 45% year-on-year, which was far greater than the growth of mid-range models."

"I see," said Liang Xiucheng, "it is the entire computer market that is expanding. Lenovo must expand production capacity, and most of the new capacity must be used for low-end devices in order to meet the supply of the low-end device market. Don't say it. Lenovo did not react. Even if it did, it would not care about mid-range models, because Lenovo must ensure its share in the low-end market."

"That's it," Liu Bo smiled. "So, in the upcoming summer sales season, our biggest enemy is not Lenovo, but Founder and Great Wall. These two brands cannot compete with Lenovo in the low-end machine market. They are very It may move to the mid-range market."

Shen Fuxing said: "Our computer advertising works very well. The brand has already started, but it is definitely not as strong as Lenovo's influence. Summer is the peak season for computer sales and we should engage in activities."

Liu Bo said: "The marketing department has made a plan to buy a computer and get a USB flash drive. If you buy our high-end machine, you can directly send a value-capacity USB flash drive, and you can get a 64M USB flash drive if you make up the difference of 200 yuan. Capacity U disk, make up the price difference, you can also get a larger capacity U disk."

"This is too much, right?" Liang Xiucheng asked in surprise.

"Why do you want to seize the market? Even with an advertising budget of 100 million yuan a year, you still care about a few hundred dollars U disk?" Liu Bo laughed.

Shen Fuxing asked: "How is the situation of the enterprise and the government?"

Liu Bo said: "It is difficult for us to get the list of state-owned enterprises. Lenovo has given too many rebates."

"Isn't Lenovo making money for so many rebates?" Liang Xiucheng asked.

Liu Bo said: "Cut corners and cut materials. You can sell the backlog of years ago to state-owned enterprises, which is equivalent to using waste, and you can make a profit even if you give more rebates."

Shen Fuxing sighed: "It's still a good business for state-owned enterprises."

"As for private companies, our business is developing very rapidly," said Liu Bo. "Although Xifeng's ERP system is not necessarily suitable for each company's situation, it can at least be used, and many private enterprise owners don't understand, only know that Xifeng The management system is well-known. Through bundling sales, our computers are very popular in private companies."

Suddenly Liang Xiucheng said: "It is a special edition for enterprises, and all kinds of office software are installed at the factory."

"Pirated software?" Liu Bo asked.

"Of course it's pirated. Who can install the genuine version for free? We are doing business, not charity." Liang Xiucheng laughed.

Liu Bo said: "The most popular office software now is the WPS series, which is a product developed by the chairman of Jinshan Company."

"Follow him." Liang Xiucheng said.

Shen Fuxing said: "Let’s get in touch with Jinshan Company and let them give the lowest discount. Jinshan launched the Red Edition Storm last year, so it offered a 40% discount. We should also get a 20% discount for bulk orders, and even use every computer. It’s not a lot of money to install genuine office software. This can also be used as a selling point. The free installation of genuine office software should be appreciated by corporate customers.”

As the director of operations, Liang Xiucheng thinks more about it: "The next point is to build the product line. We now have two models, which are too thin, and we must have a low-end model. And the mid-range model The price range of the model is very large, and the yuan belongs to the mid-range market. A mid-range model of more than 7,000 yuan should be launched to give consumers a choice."

"This must be started as soon as possible, and strive to be improved within this year," Shen Fuxing said, "By the way, how did the USB flash drive react at CeBIT?"

Liu Bo said: “The response was very overwhelming, and we got more than 30,000 orders at the exhibition. When we took out the patent certificates from the United States and China, the foreigners were very depressed. But according to my estimation, there must be many foreign manufacturers. Will take the risk of patent infringement to produce USB flash drives."

"Anyone willing to cooperate with us?" Shen Fuxing asked.

"Yes, there is more than one family, and they are in preliminary contact." Liu Bo said.

Shen Fuxing said to Liang Xiucheng: "The establishment of a special negotiation team can reduce the patent licensing fee to a very low level, and then form a U-disk patent alliance with them, and whoever dares to infringe will unite and kill them."

"I will arrange it." Liang Xiucheng said.

Liu Bo suddenly interjected: "There is another situation. There is a company in Israel that obtained the Israeli U-disk patent certificate, and it passed even earlier than us. Of course, judging from the patent application date, they are a few months later than us. This is a muddled lawsuit. We can definitely win, but it is estimated that it will take a long time."

"Israel will leave him alone, and kill him after he is fattened." Shen Fuxing said.

In fact, domestic patent infringement is more serious, and there are more and more U disk brands.

At present, China Technology has sent lawyer letters to 8 companies including Patriot, Netac, TCL, Hisense, BBK, and UTStarcom. Among them, two are willing to pay patent fees and two are willing to purchase high-priced devices from China Technology. Core, the remaining four companies pretended to be dead and refused to reply.

For those who pretend to be dead, China Technology intends to hold a press conference to directly blacklist the media and file a lawsuit for infringement in the court.

This is nothing, but the counterfeit U disk is a headache. Huaqiangbei is so full of cheap counterfeit goods. Some simply use the brand of China Technology, and the relevant departments of Shenzhen City do not act. China Technology does not know who to sue if they want to sue.

When Shen Fuxing, Liang Xiucheng and Liu Bo were discussing the company's development, Song Weiyang had already gone to Rongcheng to personally talk about the Western Software Park project to the provincial leaders.

This project could have been signed before the Spring Festival, but a moth came out of the province.

The reason is very simple. Song Ruhua's liar drew too big a cake, and Song Weiyang was of course unwilling to fulfill those promises. The leaders of the province were unhappy. Not only did their political achievements fail to materialize, they also shrank drastically. Moreover, the political achievements of the software park when the project was established have directly sent someone to be a Beijing official~www.readwn.com~ The remaining leaders are waiting for the follow-up political achievements!

Just a few days ago, Song Ruhua publicly stated to the media that the location of Chengdu is too restrictive and he intends to shift his focus to East China.

This made the leaders of Xikang province anxious. They sent people to the top company headquarters every day, but Song Ruhua didn't show up at all. They are building the "Eastern Software Industry Group" and want to connect more than a dozen software parks in Jiangsu, Zhejiang, Shanghai and Shandong. It is expected to be completed in 6 to 11 years. The estimated investment is 2.9 billion yuan and the local economy is 29 billion yuan. 2 billion yuan, the park covers a total area of ​​2 million square meters.

A bigger pie was drawn, and the officials in these places got confused and took the initiative to draw the pie bigger.

Officials everywhere rushed to contact Song Ruhua. Song Ruhua only needs 100 acres of land, and the officials smashed 500 acres. What, 1,000 acres of land was set aside to build a software park in the neighboring city? We can't be compared. Call Song Ruhua right away. Our city can approve 2000 acres of land!

The Jiazhou Information Industry Park even reached its peak size of 4,500 acres, which frightened Song Ruhua. He had just promised to invest 100 million yuan in Jiazhou. After hearing that he was planning to allocate 4,500 acres of land, he immediately understood the thoughts of the officials and immediately changed his words and said that he would invest 10 billion yuan here!

What's more ridiculous is that Song Ruhua also used the "Eastern Software Industry Group" to apply for the National Torch Program, and two months after he formally submitted his application, he was actually approved as a National Torch Program project.

How could Song Weiyang, an honest business man, be comparable to the liar's talk?

Seeing Song Ruhua's turmoil in the eastern region, completely disregarding the follow-up development of the western industrial park, Xikang Province was really anxious. Several phone calls a day asked Song Weiyang to go to Chengdu to discuss the takeover.