Rebirth of the World’s Richest Man

Chapter 3497 The difference between mobile phones and computers

 Making mobile phones may be what many domestic home appliance companies want to do after entering the new millennium, especially around 2004.

In the past, mobile phones were too high-end. For example, mobile phones in the 1980s were beyond the reach of ordinary people. A mobile phone could be used to exchange for a house. If you wanted to buy a mobile phone, unless Either you are rich or expensive, otherwise for ordinary people, at that time, mobile phones were a real luxury product.

 This is not comparable to buying a famous watch or a sports car in later generations, or buying a so-called luxury product.

 There will be more wealthy people in later generations, and the proportion of people who can afford these things will also increase.

If you put mobile phones in the long river of time, the price of mobile phones has actually been falling, but you cannot deny that in the first twenty or ten years, mobile phones were indeed a luxury product that could be afforded. There are very few.

 After the turn of the millennium, with the growth of the domestic economy, the increase in per capita income, and the relative maturity of technology, many home appliance companies began to make mobile phones.

Of course, if we look carefully, mobile phones are also one of the home appliance companies, and there are countless home appliance companies that make mobile phones. For example, in the past few years, before the turn of the millennium, Konka, which made TVs, had The mobile phone was launched.

Last year, a domestic color-screen mobile phone was launched. Skyworth, Changhong, TCL, etc. all make mobile phones.

 Similarly, Lianxiang is also engaged in hand-held business, and companies such as Haier are also engaged in mobile phone business.

Of course, these mobile phone brands have little reputation on the Internet in later generations and cannot be compared with those well-known mobile phone brands. However, they also had a moment of glory and survived with difficulty in the end. However, what they did in later generations was low-end. niche market.

  That is, the market for thousand-yuan phones.

Of course, this is not unique to China. For example, there are many home appliance companies in China that make mobile phones, such as Siemens that sells refrigerators, Philips that makes razors... and so on, there are countless others.

 So those who make home appliances and make mobile phones are not considered a career change.

 It would be nonsense to say that Jiang Xiaobai has no interest in the mobile phone market. The mobile phone market is very huge.

 But the competition in this mobile phone market is too fierce.

“Director Jiang, according to our statistics last year, the domestic mobile phone market...” Seeing that Jiang Xiaobai remained silent, Ni Guangnan immediately started talking about how good the mobile phone market was.

 How fast are the number of new mobile phone users every year?

“Dr. Jiang, I dare say that in ten, not twenty years, the number of domestic mobile phone users will reach at least four to five billion…”

Ni Guangnan spoke enthusiastically, but Jiang Xiaobai remained calm and was not calmed down by Ni Guangnan's words at all.

 Four to five billion, who are you kidding? In the future, the domestic mobile phone market will have more than one billion users, not to mention the vast foreign markets. Needless to say, Jiang Xiaobai knows the market prospects better than Ni Guangnan.

“How do you plan to make a mobile phone, are you going to conquer each technology one by one? Or do you do assembly, or do you master the core technology yourself and find other parts manufacturers for the remaining technologies?” Jiang Xiaobai asked directly.

Ni Guangnan was stunned. The idea of ​​making a mobile phone was just an idea. He just wanted to discuss it with Jiang Xiaobai. As for how to do it and what path to take, he had not thought about it at all.

Just as he was thinking about what to say, Jiang Xiaobai continued: "If all the technologies were developed by ourselves, then making a mobile phone would be as difficult as making a computer, starting from the design of the mobile phone, to the screen, and then to the camera. , as well as the processor, and the memory to run...    These projects can be separated. For example, the design of a mobile phone. You must first understand who your audience is, is it a business type, or is it a mobile phone? Fashion people, or digital experts, or music lovers, or photography enthusiasts.

 For different groups, you need to have different designs, different product designs..."

Ni Guangnan was a little confused, and other senior executives in the conference room were also a little confused.

A vice president subconsciously asked: "Director Jiang, this is just a mobile phone. Are there so many ways to do it? Isn't it just a mobile phone designed so that everyone can make and receive calls? It will look good then." Just one point is enough, other functional configurations and so on..."

Jiang Xiaobai shook his head: "Making a mobile phone is not a computer. Computers don't matter. The function of a computer is just to surf the Internet.

 But the definition of a mobile phone is different. A computer is placed at home or used for office work. It only requires performance and so on.

  But a mobile phone is meant to be placed on the body, it is a decoration on the body, and even to a certain extent, it represents a person’s character and taste, which is not comparable to that of a computer..."

“The other is the mobile phone market. If you have done research, you will know how many mobile phone manufacturers there are in China, and how many are making computers. Upgrading and competition will be very fierce.

 From the appearance to the core, it will become the focus of controversy. If you want to use the thinking of making home appliances and computers to make mobile phones, it will definitely not work..."

Jiang Xiaobai said simply and directly, why the mobile phones produced by those home appliance companies in later generations can only compete in the market of thousand-yuan phones. Is it because the mobile phone technology they produced is not good?

Speaking of technology, today’s Apple can only make an MP3 player. Technically speaking, it is really better than the current home appliance companies.

Not necessarily.

What's more, the famous Xiaomi in later generations, or other OPPOs and the like, I still don't know where they are and what technology they have.

 But the key is thinking. Home appliance companies are used to making home appliances, and they still want to use the thinking of doing home appliance business to make mobile phones. That is completely unfeasible.

Although mobile phones can barely be included in the ranks of home appliances, in fact, they are two completely different things.

Who has bought a refrigerator and can carry it out every day when going out, but the mobile phone can be put in the pocket and taken out at any time.

 Whoever buys a TV, no matter how expensive it is and how good the sound quality is, they can’t always take the TV out and show it off to others.

  But mobile phones are different, which is why “kidney machines” appear.

 I have never seen anyone whose house does not have a refrigerator and sells a kidney to buy one, but this happens with mobile phones.

 (End of this chapter)