Rebirth of the World’s Richest Man

Chapter 3675 Bidding Ranking

“Dr. Jiang, how do you think I should deal with Google’s competition?” Li Yanhong looked at Jiang Xiaobai on the plane and asked.

 Jiang Xiaobai was also a little embarrassed when facing this problem. What should Baidu use to compete with Google? In fact, in terms of the time when the two parties were established, there was not much difference.

However, there is a huge gap between the two parties in terms of market value and profitability. Baidu’s only advantage is that it is a domestic website and has a better understanding of domestic conditions.

 But what kind of bidding ranking Li Yanhong does is really hard to describe. Of course, Jiang Xiaobai believes that Li Yanhong is also aware of the problem of bidding ranking, but Baidu relies on this to make money.

 This does not mean that you can correct it just because you know there is a problem.

 If this revenue is lost, Baidu will lose more than 80% of its profits.

Of course, this PPC is not done by Baidu alone, nor is this PPC invented by Li Yanhong. The company that invented this PPC is called Overture, which was later acquired by Yahoo.

 Including Google, they also rely on bidding ranking to make money. There are even other search engines that are all the same, and they all rely on bidding ranking to make money.

Jiang Xiaobai thought for a while and said: "I think we still need to learn from Google, especially in terms of bidding ranking. Google's bidding ranking is very good. You have to take profits into consideration, but you can't just focus on profits."

“You, Baidu, still have local advantages. You should give full play to your local advantages and then optimize your bidding ranking system. Plus, you are not short of funds now, so I think there will be no problem..."

 Jiang Xiaobai couldn’t give Li Yanhong much advice. The Internet industry, from its initial development, was actually learned from abroad. Of course, the national conditions are different between foreign countries and domestic places.

You can learn from others in terms of creativity, but you have to have your own characteristics. At the same time, you can learn from others’ good points and slowly find your own path. As for other things, you don’t have to worry too much.

The foreign Internet industry is indeed very strong, but their development history is short. Even if foreign capital in traditional industries has been in the industry for many years, it will take a long time to adapt to the domestic market, let alone The Internet industry.

The history of the Internet industry itself is short. It can even be said that the current large Internet companies are groping forward and cannot clearly see the way forward. It is simply not possible to enter the country and occupy the market.

Whether it’s like this for Google or even Yahoo, Teacher Ma has taken care of it.

 There are big differences depending on the national conditions.

For example, Baidu mainly focuses on a Chinese search engine, which is not what Google can do. It’s not that Google doesn’t develop Chinese, but it uses English from the beginning, and a lot of the information on it is also in English.

 It is not very convenient for Chinese people to use it.

 Whiteness has its own advantages, just keep your advantages. Li Yanhong nodded after hearing this. In fact, he was also clear about Baidu's shortcomings. The key is that bidding ranking accounts for about 85% of Baidu's revenue. If this part of the business is missing, the revenue will be reduced. A big drop.

  It would have been easier to say before the Internet bubble that some capital was burning money. If capital provided money, it didn't matter whether it was profitable or not. It just looked at market share.

But things are different now. After the Internet bubble, capital is looking more at whether it can find a profitable direction. Xinlang was so good before, it was the first domestic Internet company to be listed on Nasdaq.

As the largest Internet portal in China, it has great influence. But now, it was almost acquired by an Internet game company. This is simply a joke, but it also reflects the current situation of the Internet industry to a certain extent. Then It’s just that everything requires money.

Internet companies also need to find a profitable direction, and the profitable direction of search engine websites is bidding ranking. Since the invention of bidding ranking, this has been the profitable direction of search engines.

“We need to open up more profit points and take advantage of Baidu’s huge users and Baidu’s technology, instead of just focusing on the bidding ranking.

Although I don’t know much about the Internet industry and don’t know the specific technologies, I do know that when doing business, you must have a long-term perspective. Don't be afraid of overthinking. Invest what should be invested. Don't be afraid if you bet in the wrong direction. What you are afraid of is that there is no direction. "

Jiang Xiaobai looked at Li Yanhong and warned. Li Yanhong nodded in agreement: "Thank you, Director Jiang, for your advice."

Taking a long-term view may seem like nonsense, but only those who have reached a certain level will truly understand the meaning of this sentence. How far you can see determines how far you can go.

The road you see may not be able to walk across it or get to that place, but if you can't even see the road ahead and just focus on the thing in front of you, you won't be able to go very far.

When the plane returned to China from Citigroup, it landed at the airport in Beijing. Jiang Xiaobai also had to attend a negotiation meeting between China Construction Bank and Huahua Bank in Beijing. Previously, it was just to confirm the cooperation between the two parties.

  But the specific various shares and the like have not been determined yet.

However, as soon as he got off the plane, various reporters gathered around him. Jiang Xiaobai originally thought that the protagonist was Li Yanhong, which had nothing to do with him. After all, this was Baidu's listing.

And Li Yanhong didn't shy away from these things. On the contrary, media and reporters came over. This was also an opportunity to promote whiteness. But what he didn't expect was that Jiang Xiaobai himself was also surrounded by a bunch of reporters.

"Director Jiang, when did you lay out the Internet companies? We noticed that Xinlang Company, Wangyi Company, including Penguin Company listed in Xiangjiang, etc., all have Huaqing Holding Group's share. Compare…"

"I invested in the Internet industry a little earlier, and I paid attention to it before the millennium. However, the large-scale layout was at the first West Lake Sword Forum. I came into contact with many young people in the Internet industry and listened to it. They believed that the Internet industry had a good future, so they made some investments.

At that time, I invested in several Internet companies at once, but I had also been exposed to some Internet industries before..."

 (End of this chapter)