Rebirth: Starting from selling water to become the world’s richest man

"The new packaged water is on the market in three days, and we need to find someone to shoot the advertisement before that.

"I'll talk about it at the TV station, and you can help me with the specific shooting." "

On the one hand, Li Shanshan lacks skills and has no time to care about the shooting, on the other hand, he also wants to test Ye Joy.

"Ah, I don't have experience in this.

Ye Qiao was a little flustered, but she didn't expect Li Shanshan to hand over such an important matter to her.

"It's okay, isn't there still me. "

Li Shanshan was just too busy to forget about TV commercials, but this does not mean that he does not pay attention to advertising.

On the contrary, Li Shanshan knows the importance of advertising, and a good advertisement can directly take enterprises to take off.

"Tomorrow you go to the best advertising agency in the city and tell them that they only have two days to shoot and produce according to our ideas, that the time is tight and that they can get paid if they can complete the task.

"Okay, but do you already have an ad idea?"

was Joy Ye.

From the time she asked Li Shanshan to give advice, it was only more than ten minutes, but I didn't expect him to be so fast, and even the advertising idea was ready.

Li Shanshan smiled, after all, there were too many advertisements seen in his previous life.

As the saying goes, if you are familiar with 300 Tang poems, you can also chant if you can't compose poetry.

"Our advertisements don't require cool stunts, you take the film crew to Longshan to take a scene, take a picture of the good mountains and waters of Longshan, and then spend money to hire an actor." Speaking

of this, Li Shanshan glanced at Ye Joy.

"The actor doesn't have to be hired anymore, just you, put on makeup and dress up, then take a close-up of you drinking Longshan spring water, and finally put a picture of our new packaged water." "

Boss, isn't our advertisement a little simple?" Ye

Joy heard that she was going to leave the country by herself, both a little nervous and a little excited, but she still raised her own questions.

"We are looking for simplicity rather than simplicity, and advertising is not about how cool the image is, nor about the length of time. The most important thing is whether your advertising message can impress consumers. Li

Shanshan likes other people to come up with their own ideas, rather than blindly obeying them.

He continued patiently: "When the video is post-production, you have to add a dubbing at the end - Longshan spring water is a little sweet!" "Longshan spring water is a little sweet!"

Ye Joy silently recited it three times in her heart, her heart was shocked, she had never heard such a touching advertisement!

Many other advertisements look flashy and wonderful, but often make us forget the product brand itself.

And these words said by Li Shanshan first highlighted the main body of "Longshan Spring Water".

The latter modifier "a little sweet" is a modification of the product and brand.

"A little sweet" highlights the water of Longshan Spring that tastes natural, has a good taste, and is healthy.

Just imagine that replacing "a little sweet" with any other word wouldn't be perfect.

"Mr. Li, did you come up with this advertising slogan?" asked Ye Joy curiously.

In the past few days with Li Shanshan getting along, she is really more and more shocked, and she feels that this boss is really capable.

And she really didn't expect that the internship she casually looked for in the summer could learn so much.

Li Shanshan is not afraid of her asking questions, he is afraid that she will not speak.

At this time, he thought to himself, it seems that he has to show her a few hands if he is fine.

Only in this way can you tie her to your own company and work for me better

in the future!" "Of course, I still have many good ideas, you can follow me in the future."

Li Shanshan said with a calm expression.

"Eun, I'll try to learn from you.

Li Shanshan smiled slightly and continued: "In general, do as I just said, you can adjust the details, the advertising shooting will be handed over to you, and the finished film will be given to me within three days."

"Okay.

After that, Ye Joy was busy contacting the advertising agency.

Li Shanshan contacted Longshan City Television.

He plans to run ads during the prime time of 8 o'clock every night, which is more expensive but very effective.

After all, in this era, when people come home from work, the only leisure activity is to sit around and watch TV as a family.

And the time of 8 p.m. is exactly when family members sit in front of the TV and chat before the TV series is broadcast.

However, there was a problem in contacting the station.

Under normal circumstances, advertising space needs to be negotiated at least one month in advance.

But now the Li family's mineral water is about to go on the market, and there is no time to wait for a month, so at this time, you can only find Tang Zeguo.

Tang Zeguo made a phone call to the TV station, and in order to support local enterprises, the TV station also gave the green light.

In the end, Li Shanshan bought the advertising space of Longshan TV Station every night in prime time for 1,000 yuan per advertisement, which lasted for 30 days and spent a total of 30,000 yuan.

After talking about the advertisement, Li Shanshan came to his father's office and prepared to explain to Li Yang about the money.

"Dad, I just talked to the TV station about an advertisement, 30,000 yuan, remember to hit the money. "

Is advertising so expensive?" The

corner of Li Yang's mouth twitched, feeling a little distressed.

"It's pretty cheap, and you'll know the importance of TV advertising later, and sooner or later you'll earn it back." Li

Shanshan knew that the advertising cost of C channel was more expensive, but the effect was also better.

Let's not think about it for the time being, but with the development of the water plant in the future, Li Shanshan believes that he will definitely go to the C platform to advertise!

"Son, you say, according to the current rhythm, how much can we earn a year?"

As the product launch date approaches, Li Yang is now very apprehensive.

Li Shanshan said very calmly: "Specifically, I can't guarantee it, but now is the outbreak period of the industry, everything is possible!"