Rebirth: Starting from selling water to become the world’s richest man

Imperial capital, Zhongguancun, South Street, intersection billboard

"How far are the Huaxia people from the information highway?" 1500 meters to the north! Such

a famous billboard was once erected here, which also caused serious problems for many taxi drivers, who did not know where this "information superhighway" was going.

Many people will also wonder what exactly is 1500 meters north.

In fact, 1500 meters to the north is the headquarters of Yinghaiwei Time and Space.

It was this billboard that became one of the most watched commercials in China that year, and it also made Yinghaiwei and its founder Zhang Shuxin quickly become the focus of the year.

It can be seen from the creativity of this billboard that Zhang Shuxin, who used to be a reporter, is very good at publicity.

Through her connections, she has also set up columns in various newspapers and magazines to introduce Internet knowledge and stories, and has placed a large number of advertisements in various places.

At a time when most people were still completely new to the Internet, Yinghaiwei's propaganda popularized the basic concepts of the Internet to the public.

With the increase in popularity, it is also an Internet company, which has also attracted many venture capital companies.

In the original world, Yinghaiwei Company obtained investment in September 1996, and the major shareholder Xingfa Group and two other companies injected a total of 80 million yuan, controlling 75% of the shares, Zhang Shuxin holding 25% of the shares, and she served as the company's general manager.

It is with this money that Yinghaiwei's business has developed comprehensively, and 8 branches have been established in the country.

By 1998, after three years of painstaking operation, Yinghaiwei developed into a national Internet company with more than 60,000 registered users.

Perhaps today, more than 60,000 registered users more than 20 years later is not worth mentioning, but it was a remarkable achievement back then.

At the same time, Yinghaiwei also established the first company network and e-commerce platform in China, teaching all the basic concepts of the Internet to the Chinese people.

Therefore, Zhang Shuxin is known as China's "first generation of net weavers", and Ying Haiwei's name has also penetrated into the hearts of Chinese people and has become the big brother of the Chinese Internet industry.

Everything looked perfect.

However, Zhang Shuxin, who could have been beautiful for a few years, is now not happy.

As soon as she arrived at the company this morning, she got a report from Yu Xiaochuan, the head of the network department, and the traffic of Yinghaiwei's website fell!

"You elaborate, how much has it fallen?"

Zhang Shuxin frowned, and the sense of uneasiness in his heart was really getting stronger and stronger.

"Mr. Zhang, according to our background statistics, since 7:30 last night, our PV value has decreased by 1 million, and our IP users have directly decreased by more than 3,000."

Yu Xiaochuan also felt very helpless, he also watched yesterday's news broadcast, this Longkong network has a really big impact on Yinghaiwei.

"Down that much?"

Zhang Shuxin's face is getting more and more ugly, you must know that this year there are only more than 30,000 Internet users in the country, and now it has dropped by more than 3,000 people in one night, this loss is not small.

"As far as I know, most of these users went to Longkong.com."

Yu Xiaochuan continued while shaking his head: "Moreover, there are still many people promoting Longkong.com in the forums of our website, and I am afraid that the loss of our customers will be more serious in the future." Hearing

his capable generals say this, Zhang Shuxin's face became even more ugly: "Do you have any way?"

"It's hard to look at it at the moment, this Longkong network is a free website after all..." He

didn't say the next words, in fact, Yu Xiaochuan understood better than anyone, there is a free website, who will come to the paid website?

And this Longkong network is also very rich in content, no worse than Yinghaiwei, unless, we also adopt a free model.

However, this charging model was proposed by Zhang Shuxin, and as a subordinate, he cannot say that the decision of the leader is not good.

Especially Zhang Shuxin is still a person who says everything, and he is not very able to accept the suggestions of his subordinates, so Yu Xiaochuan dare not say anything.

"I see, you go out first."

Zhang Shuxin also understood what the other party's second half of the sentence meant, but she didn't feel that there was anything wrong with her charging model.

At the end of the day, she is an extremely confident and extremely assertive person.

In other words, head iron!

From the subsequent failure of Yinghaiwei, we can know that she has never figured out what netizens really need, just blindly doing technology research and development according to her own ideas, but ignoring market demand.

As a result, Yinghaiwei has many unrealistic goals and has done many self-righteous activities, but it cannot find a breakthrough for performance to grow again.

At this time, the free era of the domestic Internet came, and many people suggested that Zhang Shuxin transform, but she did not listen to the suggestions of others, which also made Yinghaiwei miss the excellent opportunity.

Zhang Shuxin in this life also believes that charging is the future direction of Internet development, and she has never believed that free websites can be operated.

"Shuxin, what's wrong with you, why is your face so bad?"

Jiang Zhuoxian came in from outside at this time, and he could feel that his wife was in a bad mood.

"Unexpectedly, the appearance of Longkong Network has a great impact on us,"

Zhang Shuxin gritted his teeth and said: "Since yesterday's news broadcast, our traffic has dropped seriously. "

Serious drop?" Jiang Zhuoxian also frowned.

In his opinion, the emergence of Longkong Network will definitely have an impact on his website, but he did not expect this influence to come so quickly.

This website can be said to have invested all the effort of himself and his wife, just like his own children, and now, seeing his children threatened by outsiders, Jiang Zhuoxian is also anxious.

He opened the webpage of Longkong.com again, and this time sat down to read it carefully.

After this look, he couldn't help but gasp.

"The page is really better than ours, and in terms of content, the information is a little richer than ours, but overall it is similar."

Jiang Zhuoxian analyzed it objectively, and then continued: "However, this novel section and download section are really attractive, which is something we don't have. Hearing

her husband talk about these two sections, Zhang Shuxin also clicked in and took a look.

"Unexpectedly, this Li Shanshan can really toss!"

At this time, Zhang Shuxin found that his competitors were so powerful, which was not at all like a young man could do it.

"What are you going to do?"

Although they are husband and wife, Jiang Zhuoxian listens to his wife on the company's issues.

"You can't sit still, you have to fight back!" Zhang Shuxin gritted his teeth and said.