Rebirth Starts From 2006

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In one word, Huang Shan was awakened suddenly,

In fact, she never forgot Chen Yang's judgment,

After launching a strong economic stimulus plan above, the increase in national income is almost a certainty.

However, she has been focusing on a higher level before, thus ignoring the market, let alone the sinking market below the third line.

In fact, strictly speaking, the popularity of Damai mobile phones is closely related to the sinking market.

In April last year, Chen Yang personally set up the two major marketing centers of Damai and Huahuo. On the one hand, he and Qin Yu took selfie advertisements to promote the brands of Damai and Huahuo from the media level;

Taking advantage of the popularity of advertisements, almost in the shortest period of time, it has completed the investment promotion work in most regions of the country,

Among the first batch of Damai mobile phone orders, markets in third-tier cities and below accounted for almost 60% of the market share.

Including at the beginning of this year, the response to a snowstorm pushed the barley and Huahuo brands to the forefront, and even aroused the popularity of the national market.

If it's not that the production can't keep up, barley and Huahuo can completely complete the domestic market, from top to bottom!

Now the question arises on this "if"!

Huang Shan thought for a while, and said seriously, "I understand what you mean, sinking the market is indeed a very big growth point in the future, and if it is done properly, it may even become a big brand.

But the problem is that our current output cannot even fully satisfy the first- and second-tier markets. If we focus on the sinking market at this time, it is almost equivalent to sending the biggest piece of fat to competitors for nothing.

Have you considered this question? ! "

Chen Yang smiled and said, "Since I proposed to pay attention to the sinking market, of course I have considered this issue.

Of course we will not give up on the main market, you can rest assured that I am not that stupid,

As for the sinking market, we have to use another method to fight, and it is a method that cannot damage our current market interests.

In addition, the sinking market I am talking about is not just the part of the market below the third-tier cities in my country, but the sinking to foreign countries.

According to the press release issued by UNCTAD, there are forty-nine least developed countries in the world, nine in Asia, thirty-four in Africa, five in Oceania, and one in Latin America.

Coupled with a larger number of developing countries, if this market can be developed, the value generated will not be inferior to the European and American markets at all!

As for the specific approach, my idea is to separate the brands! "

Brand separation?

Huang Shan frowned, thought for a while and said, "In addition to the single brand model, the main structure of brand separation is nothing more than three, the main and sub-brand model, the endorsement brand model, and the independent brand model.

Which do you want to use? "

"Of course an independent brand!"

Chen Yang said with a smile, "The phone call from Director Yao today is of great value. Apart from making me notice the sinking market, it also reminds me of the importance and necessity of brand localization!"

After a pause, Chen Yang took a deep breath, looked up at the copybook hanging on the wall, and said with a light smile,

"As early as thousands of years ago, our ancestors told us a truth that some people can only share adversity, but not wealth.

The same is true for people, not to mention countries!

When there is not much conflict of interest, or when facing a global financial crisis like today, all countries in the world can cooperate sincerely to tide over the difficulties together.

However, the financial crisis will always pass, and one day, when the development of countries is unbalanced, whether intentional or not, most regions will set off a wave of boycotts of foreign brands.

No matter which country you are in, this is more or less inevitable.

Especially in some places where development is still possible, it will be especially obvious, such as India and Brazil!

At that time, a unified brand strategy may be frustrated in this type of market. "

Huang Shan nodded slightly, "Understood, so you started planning last year to find ways to awaken the patriotism of the people and revitalize the national brand. It's all the same reason."

Chen Yang's face froze slightly, is this the same thing? !

Well, if you think about it the other way around, it's really the same thing.

The difference is that one is a dragon and the other is a warrior.

Resisting foreign investment on one's own land is a warrior,

And when the warriors go to other places, they will naturally become the evil dragons in the eyes of the people there.

What he has to do now is to put a layer of camouflage on the warriors, pretending that we are all our own!

In fact, such things, foreign brands do not do less,

For example, Harbin Beer is owned by Anheuser-Busch Company of the United States, and Budweiser is a brother, Nanfu was taken over by rival Gillette, Danone acquired Robust, Unilever acquired Zhonghua Toothpaste, and Lamex acquired Vitality 28. My wife became Nestle's owner, and Sanxiao was also embraced by Colgate. The major shareholder of Shuanghui is actually Goldman Sachs,...

Foreign-funded enterprises have spent so much effort to embrace these brands. In addition to combating competitors, the most critical point is a strategy that almost all multinational companies are using.

Localized management!

Now, Chen Yang not only wants to revitalize national brands and resist the erosion of foreign capital, but also learn from his opponents, transplant this strategy to other places, compete with them head-on, and contribute to the dominant position of national brands in the wave of globalization. hard work,

This is called repaying the other body in the same way!

First cheer yourself up, and place yourself on the moral high ground from the spiritual level,

After coughing dryly, Boss Chen said seriously, "A shopping mall is like a battlefield. It's nothing more than one attack and one defense. They can do these tricks, why can't we do it?!"

"I'm not saying it can't be done,"

Huang Shan rubbed her hair and said distressedly, "I was thinking, how can I achieve the effect you said!"

Whether it's from the perspective of personal, company, or national interests, she has no reason to object to Boss Chen, and she will not object.

And what she has to do is how to achieve the strategic goal proposed by Boss Chen!

On this point, Chen Yang directly pointed out the direction for her,

"All market strategies are nothing more than three elements, capital, technology, and brand!

No matter it is barley or Hanabi, Dajiang or others, it is also composed of these three elements.

From these three perspectives, we can formulate a general localized business strategy implementation plan,

Take fireworks as an example,

It can be funded by Huahuo and Honggu Capital, and Huahuo Technology and Huahuo Seiko will provide technical support to form a new mobile phone manufacturing company in Africa.

This company, from R&D to factories to market operations, is all based in Africa. Except for the capital and technical connections behind it, on the surface, it is a completely African company.

At this time, we can use the name of this company to accept the cooperation of director Yao or local African capital to jointly occupy the market.

When the market share reaches a certain level, we can even completely localize the company through capital operation.

For example, introducing African state-owned capital and large group capital, and entering the capital market in Johannesburg, or Paris or London,

Of course, we will ensure control over the company's management rights through cross-shareholding.

But from all aspects, it is an authentic local company that is enough to make the African people proud.

With local state-owned capital and large group capital as shareholders, they will prove this point very cooperatively! "

After talking a lot, Chen Yang grabbed the water cup and took a sip of water, then continued,

"As with fireworks, so can barley,

This is true in Africa, and it can still be true in Latin America, Asia, and Oceania!

In fact, in my opinion, companies such as Damai and Huahuo are the most suitable for this sinking market localization strategy, or the ones most in need of this strategy.

It's those non-performing assets companies in traditional industries such as those we acquired that are preparing to settle in 20 future industrial new cities across the country!

Even further, is it possible for us to extend the model of the new industrial city of the future to other places like Africa? !

Direct-to-consumer products require a localization strategy, and the behind-the-scenes industry of this kind of service company can naturally do the same.

Leaving aside the brand factor, simply considering the capital level, various forms of external expansion are more conducive to our external cooperation and exchanges.

Perhaps one day, future industrial new cities will spread across five continents! "

After arriving here, if Huang Shan still doesn't understand, she is not qualified to be the CEO of Rainbow Group.

She lightly combed her hair a few times, nodded and said, "Understood, completely understood!"

After a pause, he continued, "I will organize people to formulate the specific implementation plan. I have something to tell you first.

Companies like Barley and Huahuo that already have sufficient market awareness and market share can immediately implement the localized business strategy you mentioned.

Anyway, for us, it is not much different from investing in a brand new company, and it is more controllable, so there will be no problems in execution,

However, those traditional industry companies that have not settled in the new industrial city of the future will slow down their progress.

Before learning to run, you must first learn to sit, then crawl, and then walk. You can’t start running overnight, or you will stumble.

You need to understand this! "

"Understand,"

Chen Yang said with a smile, "The first step for these companies reorganized from non-performing assets is of course to stabilize their operations. Whether it is for the domestic market or foreign markets, it is too early to talk about localized operations.

However, when a certain product is too fierce in the domestic market, it is a wise choice to develop in the sinking market. "

If high-tech industries can use technology or product performance to achieve cornering overtaking, for those traditional industries, the only way may be to spend money on the market,

The so-called brand jumping strategy is like this,

However, this has high requirements for the capital and strength of the company. Does your company have enough budget to advertise? After advertising, do you have enough channels and products to complete the brand promotion? market capture job?

These are very real challenges for enterprises in traditional industries.

On the contrary, if we can find ways to avoid stronger competitors at the initial stage, and use our own scale and product advantages to sink into the township market and compete with those small-scale township enterprises, the possibility of success will be even greater. Taller.

Seeing that Boss Chen knew it well, Huang Shan smiled and said, "In this case, we have happily reached an agreement."

After a pause, she said again, "Dong Yao, what do you mean?"

Chen Yang immediately said without hesitation, "Just as I said just now, Honggu Capital and Huahuo Technology jointly invest, Huahuo Technology and Huahuo Seiko provide technical and early-stage manpower support, cooperate with Director Yao, and choose a place in Africa to open a new company ,

The new company must operate completely independently, including registering a new brand and building a new factory,

Before the completion of the factory, the products can be manufactured by Huahuo Seiko and Damai Seiko, or other domestic mobile phone manufacturing factories.

This point must be grasped, I don't want to delay too late, but in the end I have to compete head-on with those counterfeit machine companies. "

According to Yao Dong, Transsion has already entered the African market two years ago. If they don’t hurry up, when they complete their original accumulation and have funds to do further product customization research and development, Huahuo will have to spend a lot of money if they want to win. Worked hard.

Huang Shan nodded, and at the same time picked up a pen to write down in the notepad, "Understood, it's the old routine of barley back then, I am very good at this,

Don't worry, it's October 1st, I guarantee that within a month, new products will appear on the counters of major cities in Africa,

Of course, if Yao Dong didn't brag! "

Chen Yang smiled, "If he dares to brag about this kind of thing, it will definitely end badly!"

That's what I said, but when it comes to implementation, Yao Dong's customer resources must be verified by himself before it counts. Otherwise, this cooperation will definitely not count~www.readwn.com~ Even a little too much, Boss Chen He is not afraid to let the outside world know that besides being generous and easy to talk about, he, Boss Chen, can also have thunderous anger,

How can the boss of a dignified super group company be able to fool around casually? !

After lightly saying a word, Chen Yang continued, "As for the distribution of shares, you can leave up to 15% for Yao Dong, but you must use cash to inject capital.

In addition, as he himself said, he has partners in 48 countries in Africa, and these resources must also be injected into the new company! "

Huang Shan took a deep breath, "Understood, 15% is neither too much nor too little. It is worthy of his cash and customer resources. He is not losing money on this business!"

In business, if you don't lose, you earn.

And Yao Dong's business is simply a big profit,

He owns 15% of the shares in the company. He cooperates with his former business partners through the Huahuo mobile phone. He will definitely sell the products of his original company incidentally. Come up, even surpass the previous scale.

As for whether he will agree,

Regardless of whether he is greedy or satisfied, how can he bargain for this cooperation? !

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