Rebirth Starts From 2006

Chapter 633: sinking market

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Can you take pictures of black people very clearly at night when there is only low light? !

As soon as Chen Yang heard it, he knew what was going on.

In fact, the camera function of Huahuo mobile phone, strictly speaking, is not Huahuo’s own technology, but authorized by Meipai to Huahuo mobile phone.

And this kind of technology is not only carried on Huahuo mobile phones. Damai and other domestic mobile phone brands have also been authorized by Meipai.

So this cannot be regarded as Huahuo's superior technology.

But the problem is that other mobile phones equipped with this technology are smartphones, and the minimum price is around 2,000 yuan, and the terminal price can reach 100 dollars, or even less than 50 dollars, only Huahuo!

Moreover, the power consumption of smart phones is high, and a battery can only last about two days at most.

Huahuo is different. It looks like a smart phone, but it is actually a functional phone with no appearance. It is only made to look like a smart phone to take care of some elderly people who also pursue fashion.

Not to mention that there are old feature phones that can also be equipped with Meipai's technology, and the price of mobile phones with lower power consumption is also lower.

Therefore, combining the aspects of dual card dual standby, long battery life, and low-light photography, I really went to Africa, where Huahuo has almost no rivals!

Even Transsion, the later king of African mobile phones, cannot compare with Huahuo in this regard.

correct,

Chen Yang patted his head, and when he remembered, it was the sound transmission!

According to market statistics from later generations, Transsion Group's market share in the African mobile phone market has reached a maximum of 52%.

And the cheats that helped them win the top sales in Africa are multi-card and multi-standby, ultra-long battery life, smart tanning, waterproof and anti-corrosion mobile phones, durable and drop-resistant...etc. A series of product features that completely run counter to the domestic market!

Of course, it is not only because of these product features that they win the top sales, but also because of various strategic measures,

For example, insist on deeply cultivating the African market, and comprehensively promote localized operations in terms of marketing, products, and design.

But it has to be said that the products that best meet the needs of the local market are the key to their success.

In addition, Transsion is not without its own problems.

The three brands and one after-sales company are all operated independently. For their respective performance, they inevitably argue with each other and shirk each other, causing serious internal friction to the company.

There are also many problems in their internal management, most of the common problems of enterprises, they basically have, such as painting big cakes,

As a result, a large number of high-quality employees were lost, and in turn became their own competitors.

The combination of many factors makes it difficult for them to continue to break through on the basis of monopolizing half of the market, and they have to focus on other markets and compete head-on with more peers.

However, due to their over-reliance on the African market, the product shipments are basically low-end functional phones around 20 US dollars, and 70% of the remaining smart phones are priced below 50 US dollars.

A smartphone worth a hundred dollars is considered a high-end product for them!

Overall, no matter the positives or negatives, this is a company worth learning from!

Chen Yang frowned and pondered. After a while, he suddenly thought of a key word mentioned by Director Yao just now, and immediately asked, "Director Yao, what do you mean by guaranteeing the supply of goods in the early stage?"

He said with a smile, "Why, don't you need it in the later stage? Are you planning to do it yourself?"

"No no no no,"

When Director Yao heard this, he quickly denied Sanlian, and then explained, "The lesson from the past is right in front of us. I'm an old man who doesn't know anything about mobile phone technology. How can I do it alone!"

He paused, then smiled and said,

"Mr. Chen, that's what I think. In our country, don't many companies go to Africa to invest and build factories?

I was thinking, if the Huahuo mobile phone can sell well in Africa, it means that our products are very popular there.

So, can we consider building a factory in Africa? ! "

"us?"

Chen Yang repeated it word by word, and asked with a smile, "If the factory is built, does Director Yao also want to participate?"

"Hehe, hehe,"

Yao Dong laughed twice and said, "Mr. Chen, I'm not afraid of your jokes. If you say you don't want a share, it's a lie, but of course, the decision is yours. You will give it if you say it, and you will not give it. My old Yao Absolutely nothing!"

The corners of Chen Yang's mouth curled slightly,

The initiative is in my hands, do you dare to say anything? !

However, aggressiveness is not Boss Chen's style of doing things.

Chen Yang turned his neck and said with a smile, "Dong Yao is serious. If there is such a day, we must work together."

After a pause, he smiled again, "Mr. Yao, you have done market research. Do you have a complete business plan?"

"Yes, of course there is,"

Yao Dong immediately took a file folder at hand, flipped through it and said, "In order not to waste your time, I will make a long story short,

First of all, you give me the agency right of Huahuo, and then you don’t need much, first give me 200,000 units of goods, and I promise to sell all these 200,000 units of mobile phones within one month.

I don't take any profit from the first batch of goods, and all of them are used for local brand promotion, so that more Africans will know about our Huahuo brand,

This gradually expands the market and increases shipments at the same time.

After completing a certain market development, we can consider building factories locally in Africa.

This is how I plan, you are one side, take the lead, responsible for part of the capital and technology, I take a small share, mainly responsible for the market, also part of the funds,

Then we will work together to take the top spot in the African mobile phone market by taking advantage of the unique advantages of Huahuo mobile phone! "

After finishing speaking, Director Yao closed the documents and asked with a smile, "Mr. Chen, do you think this will work?"

Chen Yang picked his ears and really wanted to ask him a question,

You call this a business plan?

There are ten key points in a business plan.

Entry point, market prospect, product, competitor, advantage, technology research and development, market operation, profit model, investor return and exit mechanism, core team advantage.

Even if you want to make a long story short, then, shouldn't you talk about the core conditions of the key points?

How big is the market capacity of the project, what is the estimated profit rate, whether there is a complete, practical and operational implementation plan, the introduction of the capabilities of the management and team,

Where are these things?

Just sell the goods first and then build a factory. Is this called a business plan?

Boss Chen wiped his face, pondered for two seconds, and asked, "Mr. Yao, I don't ask anything else. I just ask, how influential are you in Africa?"

In business talk business, if Yao Dong really has something to offer, Chen Yang doesn't mind working with him.

However, if his role is dispensable, even if he is the one who inspired Chen Yang to set his sights on Africa, Chen Yang would not seek him to cooperate.

Mutual utilization is called cooperation, and only one party's contribution is called charity.

With this skill, why doesn't Boss Chen take out the money for charity, why should he take advantage of Yao Dong? !

When Director Yao heard what Chen Yang said, he also understood that he was about to come up with dry goods.

He squinted his eyes and thought for a while, then said in a deep voice, "There are more than fifty countries in Africa, and I have partners in forty-eight. As long as I am willing, I can spread it all over Africa within a week. All major cities!"

Chen Yang narrowed his eyes slightly, "If we cooperate to form a company, can this part of resources be included in the company's resources?"

Although covering all major cities in Africa does not mean that much performance can be achieved,

However, as far as market operations are concerned, what is needed is the ability to distribute goods. Whether you can hold the market and make profits in the future is a matter of the product!

In other words, if Yao Dong really has this ability, it means that he is indeed qualified to cooperate with Chen Yang.

On the other end of the phone, after hearing Chen Yang's words, Director Yao took a deep breath, and after thinking about it for two or three seconds, he made a decision, "Yes!"

This is the courage of the older generation of businessmen like him,

When people of the older generation talk about business, what they talk about is business, but what they look at is people.

As long as the people are right, there is no bet they dare not make!

And Boss Chen's reputation in the business world is well known to everyone.

If only one person says yes, it may not be really good, but if everyone says yes, even if this person is pretending, there is no need to worry about him making things worse.

At least in this business, it's not worthwhile for Boss Chen to destroy his goodwill!

After receiving Yao Dong's reply, Chen Yang smiled and said, "Okay, since this is the case, Yao Dong, please wait for a few days, and someone will contact you within two days at the latest."

Yao Dong was overjoyed when he heard that, "Okay, okay, then I'll wait for the good news from Mr. Chen!"

After hanging up the phone, Chen Yang closed his eyes and thought for a while,

After a while, he suddenly opened his eyes, picked up his cell phone, and dialed Huang Shan.

The phone was connected immediately, and Huang Shan's voice rang in my ear,

"Hey, why did you suddenly think of looking for me?"

Chen Yang was very serious, "After the non-performing asset package is settled in the future industrial new city, has the next market operation plan been made?"

"Why are you asking this?"

Huang Shan was stunned for a moment, and then said, "Let's see what industry it is. Some of them have already been made, and some are in progress. After all, there are too many asset packages and I'm not in a hurry, so I didn't rush them."

After a pause, he asked, "Why are you asking this all of a sudden, what's the matter?"

"Yes, there is something,"

Chen Yang breathed a sigh of relief, and first talked about the matter that Yao Dong asked him just now, and finally said, "Yao Dong reminded me that outside of the current market, we have ignored a very large piece of blank space. market!"

Huang Shan rolled her eyes slightly, "Are you talking about Africa?"

As he said that, he laughed dumbfounded, "Your words are a bit of a dead end. When I was working in a fund company, I did a lot of research on companies in the Zhujiang River Delta. How should I put it? Do you know what kind of companies go to Africa? ?”

"I know,"

Chen Yang said, "In the early years, there was an old saying in the manufacturing industry that the first-class factories were in Europe and the United States, the second-rate factories were in the Middle East, the third-rate factories were in China, and the low-end factories were in Africa.

Don't you just want to say that all of our companies are not worried about the market now, Barley, Huahuo, Dajiang, all of them, whether they are domestic or European and American, their products are in short supply,

A mere Africa is not worthy of our attention. "

Huang Shan curled her lips, closed the laptop, leaned back on the back of the chair, and said seriously, "Since you understand, then do you have a new idea?"

Chen Yang twisted his neck and said, "It's not a new idea, it's just a blank market with huge potential.

Now the sales of all our products are increasing, but you are also a person who has been in the market. You should know that there is no market that can grow forever. If one day, Barley, Huahuo, or even Dajiang, the market targeted by these products is saturated What should we do? "

Huang Shan really wanted to say, that day was still very early,

Take Damai as an example. The birth of Damai M1 has caused many domestic and foreign media to call this year the first year of a new generation of smart phones.

According to normal economic laws, barley will not need to worry about the market shrinking for at least ten years.

Barley is so, not to mention Oe, which is almost an epoch-making product,

Therefore, Boss Chen's worries were indeed very early.

However, from the perspective of business operation, it is not too early to consider a crisis at any time.

If Boss Chen can have a new idea to make the company's products have more market share, she is of course willing to support it.

So she asked, "Which blank market do you mean?"

Chen Yang immediately said, "Sink the market!"

"Sinking the market?"

Huang Shan frowned slightly, "You mean, the third-tier cities and below?"

"good,"

Chen Yang said, "I remember that barley's shipments in first- and second-tier cities accounted for almost 80% of the total sales in the domestic market, and even Huahuo, which focuses on the elderly, accounted for more than 70%.

So, in areas below the first and second tier cities, our market share ~www.readwn.com~ is actually very low, right? ! "

Huang Shan took a deep breath and nodded slightly, "Your data is a bit outdated. Since the launch of smart phones, the current ratio has increased by 5% and 8% respectively!"

Uh,

Chen Yang's face was slightly stiff, and he quickly returned to normal, "This is not the key, the key is the market!

If you think about it, the combined population of all first-tier and second-tier cities in my country is less than 400 million, while third-tier cities and below, including vast rural areas, still have a total population of one billion.

How much is this?

This is equivalent to the total population size of three United States! "

Huang Shan opened her mouth and was about to speak when she heard Chen Yang say,

"I know, you want to say that population size does not represent consumption capacity. Twenty years ago, the total market size of our country could not keep up with a small book.

However, you overlooked one point, population is the foundation of social economy!

Think about it, what I said last time, in order to deal with the financial crisis, most of them will introduce a strong economic stimulus plan,

And when this economic stimulus plan is implemented, will the sinking market with a population of one billion still not have enough consumption capacity? ! "

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