Rebirth Starts From 2006

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Why can't it be Taimai?

Hearing this sentence, Boss Chen pursed his lips and smiled slightly,

Really, Taihe Wheatfield has actually built a music website. Softbank and SKT invested not only in Taimai Music, but also in Taile.com, which has only been established for four years. It is a packaged investment.

Therefore, the ones that will be merged into the wheat field culture also include this music website,

Speaking of this music website, not many people may have used it, but when it was first established, many people should have heard the first batch of works.

One of them is the first snow of 2002 by Knife Mantis!

It can also be regarded as one of the earliest Internet hits in China.

Um,

Boss Chen just saw these materials, otherwise, he would have never heard of them in two lifetimes, let alone used this music website!

Well, what is the final result of this Taile.com is naturally unknown.

If we infer from the results, in the Internet field where the winner takes all, Boss Song's strategic plan, even if it is realized, cannot be considered a success!

Opposite him, Song Ke and Liu Lu felt a little uneasy,

Especially Song Ke, this company was almost built by him, and now it has been in the hands of others without any notice. out,

Either way, it was a result he didn't want to face.

On the contrary, Zhang Lu was calmer.

Compared with Song Ke, who was originally in the jewelry business, because he invested more than 200,000 yuan in Gao Xiaosong and made a lot of money, he switched to the music publishing business. He is a serious professional.

No matter who is the boss, he must have a bowl of rice to eat,

And even if he doesn't get along well here, he still has a lot of opportunities to develop in other companies, and even set up his own company. With confidence, he is naturally more relaxed.

Under the watchful eyes of the two, Chen Yang did not express his opinion immediately, but raised his hand to signal, asking Song Ke to continue,

Song Ke gave a dry cough, took a sip of water from her teacup, and said, "Music websites and music production companies are both in the music industry, but they are very different in essence.

The core of a music production company is content, we need to create high-quality goods, and the profit of a popular song may be many times higher than that of producing a hundred ordinary songs,”

Hearing this, Chen Yang smiled and nodded, "It's very similar to our venture capital investment. Investing in one good project is more profitable than investing in a hundred bad projects."

If the project is approved, the profit will be tens or even hundreds of times, but if the investment is not approved, all the investment will be in vain.

In fact, the risks are not limited to venture capital and music production, film and television, sports, manufacturing, Internet, ... which industry is not like this!

"Yes, almost."

Song Ke smiled catering, but couldn't help but feel a little nervous.

What does this mean? Do you regard Taimai as a good project, or a bad project?

While thinking about it, he continued,

"However, music websites are different. To build a music website, you need enough songs, that is, the music library must be large enough, and the number must be large enough.

With enough music tracks, we can meet the needs of any audience, so that more people can use our website services,

However, enough tracks mean enough copyrights!

In addition, our traditional business also needs to be consolidated, and we also need to cultivate and discover more music talents,

So, my other plan is to acquire,

The acquisition of copyright has made our platform even larger with hundreds of thousands of songs,

Acquisition of companies related to our business, such as music training schools, performance companies, and SP companies, that is, service providers, so that they can serve us exclusively, of course, they can also serve peers,

Even including peers, whichever one you think is doing well, acquire it as a direct supplement to the existing business, this is the way. "

Speaking of these, Song Ke was a little excited, and couldn't help opening her arms,

"I also think that Taimai should do the performance market, the perennial performance, I think this is a long-term and firm ideal, I wanted to do this before, but if you don't have money, you can't do it,

Taimai has a problem, that is, it does not have a real performance license. We used to help people do marketing and promotion. Last year, we started to operate some, such as Li Yuchun's solo performance, premiere, and other small shows. the band,

I think it will take a while for Taimai to cover all the links of the whole performance, but I will work hard in this direction,

Performance has always been my dream, performance is also the foundation of this industry, it is the foundation, just like records, I think a good singer must have both good records and good performances, this is the performance of a relatively complete singer .

Making good records is the foundation of the company's development and cannot be lost at any time,...

Training artists, including artist management, such as cultivating idol groups, signing big names...

It is even possible to get involved in film and television. I am not saying that we will make film and television dramas. Of course, this possibility is not ruled out.

It’s just that our Ryefield culture, as well as South Korea’s SKT, have a wealth of film and television drama resources, and we can completely contract all music production projects for these film and television dramas,…

Regarding the future, I think the development direction of Taimai is not a production company, a channel company, or a distribution company. It should be an emerging Internet entertainment company based on music.

Our network will cover the Internet and mobile platforms. It is such a new type of entertainment company developed from music.

I think that entertainment products will communicate with each other in the future, not that movies are movies, music is music, TV is TV, and online games are online games. I think these things will go through a process of integration and differentiation in the future. "

Finally, Song Ke looked at Chen Yang and said,

"Before I got to know your two concepts of 'Internet thinking' and 'Internet+', my idea was that in the future I might enter into film and television, enter into games, and become a big new entertainment company.

Then music is fundamental,

But now, I have a clearer understanding of the two concepts of the Internet and platforms. I think I should be a platform, a big entertainment, or a platform for pan-entertainment.

Anything related to entertainment, such as music, film and television, video, novels, games, etc., etc., I can put it in, so that everything can be used by me,

However, those are just tools, and my foundation is the platform, music, which will in turn become the core product of my platform,

This is something I really want to do! "

After he finished speaking, Chen Yang squinted his eyes and thought for a while, then nodded slightly,

Then, he turned to look at Zhang Lu, and said with a smile, "Mr. Zhang, what's your idea?"

Um?

Zhang Lu was stunned for a moment, what else is there for me?

The company has always been headed by Lao Song, and he is responsible for the business. This is a major event in the company's development...

However, since the question was on my head, it would be impossible not to say a few words,

Then I thought about it and said, "My idea is relatively simple, that is, to make more high-quality music and discover more potential newcomers,"

After thinking about it while talking, he nodded vigorously, "Well, that's it!"

Chen Yang joked and said with a smile, "It's really simple,"

After a pause, he said seriously, "However, the simpler the way, the more complicated it may be.

Making more high-quality music and discovering more potential newcomers is easy to say, but in practice, it may not be much easier than Mr. Song's ideal! "

Hearing this, Zhang Lu nodded deeply, "That's the reason. It's like choosing a song. Sometimes, I, Yadong, Zongsheng and other veterans don't know how the market will react.

Some works that we think are very good, but the market response is very flat, and some are purely fake, but somehow, they suddenly exploded, and we have to wait for after-the-fact analysis to find out.

Oh, it turns out that the market trend has changed!

It’s also the same as discovering newcomers. When I first entered the industry, rock and folk songs were popular. Later, these two were no longer good, and it became R&B. When the Korean wave came in, electronic music began to become popular again.

And most of the singers have almost fixed styles, maybe just in time for this trend, they suddenly become popular, and then we quickly follow the model of this trend to find someone,

In the end, when someone found it, the wave had already passed, and they couldn't even catch their tails, so they sank inexplicably.

There is no place to reason! "

Having said so much in one breath, it seems that this Zhang has always suffered a lot.

Chen Yang grinned, looked at the two of them, and said, "Well, let me sum it up in one sentence, that is, Zhang always wants to be content, Song always wants to be a platform,

So, to make an inappropriate analogy, one is more inclined to technology, and the other is more inclined to operation, is that true? "

Song Ke and Zhang Lu, you look at me, I look at you, thought for a moment, nodded together,

In general, Boss Chen did not make a mistake in his generalization.

It's just that the two were originally a team, but now they are separated by Boss Chen, which feels a bit weird.

At this time, Chen Yang said to Song Ke again, "Mr. Song, you mentioned the platform just now, then, what do you think, how is our barley music doing?"

"it is good!"

Song Ke said almost without hesitation, "Although Damai Music is not like Taile.com, there are so many entertainment content and content such as Biao song field, music blog, big production, music commune, Internet radio station, interactive K room, original music base, etc. interactive services,

But Damai Music is based on music playback, has tens of millions of genuine music libraries, music cloud synchronization and playlist sharing functions, and meets the most basic social needs of listeners.

I think these are the highlights that we need to learn from. "

Chen Yang smiled slightly, turned a deaf ear to this little flattery, looked at him and said, "Do you know what the internal organizational structure of Damai Music looks like?"

Song Ke was taken aback when he heard the words, his eyes moved slightly, "Didn't ask for advice?"

He really doesn't know this.

Because the rise of Damai Music was very sudden, in just a year or so, with the popularization of Damai mobile phones, especially the popularity of smart phones, such a software emerged,

Almost nothing is known in the industry about such a cross-river dragon.

No one knows which big guy is at the helm for them, and no one knows who their music director is, what is their market operation model,

But such a mysterious music platform has become the product with the highest download and usage rate in the domestic Internet music field in a short period of time.

It's a miracle!

Chen Yang made a big comparison to him, and said with a smile, "Damai Music, there are only two departments in it, one is the technology department, which is responsible for technology development and background maintenance,

At the same time, they are also product managers. After the Damai Music software is made, they are the first-hand users. They will design software functions and layouts based on their own experience.

In other words, this product was completely created by the people in the R&D department!

In addition to the R&D department, another department of Damai Music, "

Having said that, Chen Yang paused for a moment and said with a smile,

"Actually, it's not Damai Music's own, but the professional service project team provided by Chuangfuture Business Center,

Their task is to find all music network copyrights that have not been acquired, and then incorporate them into Damai Music's music library.

Regarding this point, we have not disclosed it to the public, and the acquisition has not attracted the attention of the industry because it is a separate operation of the peripheral service agencies that create the future, and it has not been long.

However, Damai Music does have the music library with the largest number of genuine music in the country, and possibly even in the world.

So far, our music library is more than all other music platforms in China, including Koukou Music, Wangyi Music, Huohu Music, and Xinlang Music! "

Chen Yang spread his hands as he spoke, and said with a smile, "It means that our legal department is not working hard, otherwise, I only need to file a lawsuit, and I can destroy all the music platforms in the country and make them have no songs to listen to!"

What he said made Boss Song feel a little embarrassed.

Needless to say, among these music platforms, Taile.com is naturally included,

Boss Song knows how many of the hundreds of thousands of songs in Taile.com's music library have Internet copyrights and how many have no Internet copyrights!

But Boss Song is also an old Jianghu, so he is not ashamed of this little thing, but shocked by another thing,

"So, Damai Music was created entirely by a group of laymen?"

When she said this, Song Ke felt that her expression had lost control,

No musicians, no art directors, and the number one product in the domestic Internet music field was made entirely by a group of laymen?

It was completely beyond his imagination,

Not only him, but also Zhang Lu,

I saw him staring at Boss Chen intently, and asked, "Then how did you choose the music library?"

"Why choose?"

Chen Yang grinned and said ~www.readwn.com~ I want all of them, isn't it good? ! "

After a pause for a few seconds, Chen Yang looked at the two people with dull faces, and said, "From the perspective of enterprise innovation and development, all innovations can be summarized into two categories, one is market-driven, and the other is technology-driven. drive type,"

He pointed to Song Ke, "Mr. Song's platform dream is a typical market-driven, market-oriented, satisfying market demand as the value, and achieving the brilliance of the product!"

Then the other hand pointed to Zhang Lu, "Mr. Zhang focuses on creation, which is a typical technology-driven type. The market doesn't know what you need. It doesn't matter. When I put the product in front of you, you will know what your needs are." ,

It only needs to create a hit song, and the company and the singer can get huge returns. "

Spreading his hands, Chen Yang said, "So, in music, or more broadly, in the entire entertainment field, it is actually a platform plus content model.

However, if we can't find a meeting point, or a support point, the large platform model is not more efficient than doing our own thing.

So, what is your support point? "

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