Rebirth Starts From 2006

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What is the support point of the Taimai platform?

Hearing this question, Song Ke and Zhang Lu fell into deep thought at the same time,

For a while, both of them thought a lot,

Market, music library, high-quality songs, gold medal producers, big-name singers, operating methods,…

Even including capital,

However, can these things really become the support of a platform, allowing the platform to stand in the fierce market competition and operate stably for a long time?

Both of them are not sure!

After a long time, Song Ke's heart moved slightly, she raised her head and asked, "Mr. Chen, I would like to ask, what is the support of Damai Music?"

"Well,"

Chen Yang smiled, looked at him and said, "Strictly speaking, Damai Music is just a player, and its business model is very single, so it cannot be regarded as a platform.

Therefore, our product does not have a support point. If we have to say one, it should be the user experience.

This user experience includes two parts, the music library and the user experience. There are enough music libraries and an easy-to-operate interface to make users feel comfortable, which is enough. "

After a pause, he continued, "However, if you want to build a big platform, it still includes music, film and television, video, novels, games, etc., and everything can be put in it, so that everything can be used by you. Such a big platform,

In this case, there must be a support point to integrate these contents together,

After the integration, let all the content be interconnected, this platform can be regarded as an aircraft carrier, not a water cottage made up of several small sampans! "

Hearing this, Song Ke was speechless for a moment.

Indeed, he wants to do any project related to literature, art and entertainment. He even refers to the "Internet thinking" proposed by Chen Yang, and he also thinks of the concept of pan-entertainment and big entertainment.

But the problem is, as Chen Yang said, he doesn't have a core point that can connect all things related to entertainment,

Maybe every item here is a bright pearl, but he lacks a silk thread to string them together. The value of the same number of pearls is definitely far less eye-catching than a string of dazzling pearl necklaces.

So, he was speechless.

At this time, Zhang Lu suddenly asked, "But Mr. Chen, if you don't even have a support point for Damai Music, then how did you think of buying Taihe Wheatfield?"

Yup,

One word awakens the dreamer,

In other words, a wise man will lose a thousand thoughts, and a fool will gain a thousand thoughts.

Although in the company, Song Ke is in charge of overall management and Zhang Lu is in charge of music production, but at this moment, as a half outsider, Zhang Lu can see things more clearly.

Since you said that Damai Music is just a music player software, not a big music platform, why buy Taimai?

For copyright?

Although Tai Mai holds tens of thousands of music works that have been released to the outside world, it is not enough for Chen Yang to attack Tai Mai.

As Chen Yang himself said, in this day and age, the general environment is like this. Except for Damai Music, almost all music software has not purchased online copyrights, including Taihe Maitian,

Even if Damai Music includes Tai Mai's works into the music library, Tai Mai will not intentionally make things difficult,

Because this is going against the whole industry, they don't have the courage and confidence yet with the size of EMA!

It can't be really because of the word "wheat field"!

As for Chen Yang, when he heard this question, he really wanted to say that it was not his idea to buy Taimai, it was entirely Lao Liu who made a suggestion, and then Qin Yu got it wrong.

But he can't say that, hurting others and hurting himself, both sides lose face, why bother!

However, there are mistakes, and on the way here, he has already figured out how to deal with the situation in front of him.

It's time to officially launch the "Cultural Revitalization Plan"!

He gently raised his hand to Huang Shan, and made a gesture of please.

Seeing Chen Yang's actions, Zhang Lu and Song Ke were shocked, and turned their eyes to Huang Shan.

Among the three giants of the Rainbow Group, Chairman Chen is in charge of the overall situation and sets the direction, President Qin is a leader in the financial market, and CEO Huang is well-known in the international investment community.

There are rumors in the world that she holds the investment power of one billion US dollars in her hand. As long as the investment does not exceed one billion US dollars, she can make a decision with one word.

With this magnitude, not to mention start-up companies and quasi-listed companies, even the world's top 500 companies, I'm afraid they can't ignore them indifferently.

Therefore, in the eyes of the two of them, the importance of President Huang is not inferior to that of Chairman Chen!

Following Chen Yang's gesture, Huang Shan smiled slightly, stood up, looked at Song Ke, Zhang Lu, then at Liu Hongbo and Xia Yumeng, and then said,

"About Rainbow Group's investment strategy planning in the field of cultural media, until today, only Mr. Chen and I know about it. All of you here are the first batch of relevant people who know about this strategy!"

As soon as these words came out, the four of them felt tense and stared at Huang Shan intently.

And Zou Rong, who was next to Chen Yang, hurriedly lowered her head secretly, not daring to be seen smiling,

If I hadn't been there just now, I would have believed Sister Shan's nonsense!

Well,

However, it seems that Sister Shan didn't lie, just now her husband has been talking to her, and he was just listening in, so it seems that he is eavesdropping? !

Under the gaze of everyone like a spotlight, Huang Shan stepped on high heels and walked to the glass whiteboard, picked up the whiteboard pen, and wrote a few large characters,

Big IP!

IP?

Seeing these words, Song Ke and the others looked confused, what do they mean?

IP Many people know that you must have an IP address if you want to surf the Internet, the meaning of Internet Protocol,

In addition, as senior personnel in the cultural industry, they also know another IP, which is IntellectualProperty, which literally translates to intellectual property rights.

Putting it on entertainment works is copyright.

Well, big IP, certainly not a big IP address, so, does it mean big intellectual property, or super intellectual property?

However, if it has something to do with Rainbow Group's layout in the entertainment field, it shouldn't be that simple, right? !

Huang Shan turned around, tapped the whiteboard with a pen, and said seriously,

"Big IP has three layers of meaning. The first layer is super intellectual property rights!"

Song Ke and the others nodded one after another. Sure enough, this is it.

Huang Shan continued, "The second layer focuses on the cultural industry, which can be understood as a collective term for all famous cultural and creative works, including literature, film and television, animation, games, etc.

To put it more bluntly, it is the copyright of these cultural and creative products! "

This is also easy to understand, but the few of them are still focused, waiting for Huang Shan's next sentence,

I wrote a few words of big IP, but it can't be just for the copyright of the work.

However, Song Ke and Liu Hongbo had already vaguely guessed something, but the time was too short, and they always felt that there was a layer of veil between them, so they couldn't see clearly.

"Third meaning,"

Huang Shan pointed to the whiteboard and continued, "To further extend, content that can break free from the shackles of a single platform, make works into different types, distribute them on multiple platforms, and gain traffic based on its own attractiveness, It is an IP,

It is a "phenomenon" that can bring effects, and this "phenomenon" can exert effects on various platforms, so IP can also be said to be a product, a product that can bring effects! "

"I understand!"

Liu Hongbo suddenly blushed and blurted out, "For example, the works of Jin Yong and Gu Long are a big IP. A work of Jin Yong can cover novels, movies, TV dramas, music, games, and comics.

It originated from novels, but it is not limited to novels, but can cover all cultural and creative fields! "

At this time, Song Ke also reacted, and said loudly, "So, a big platform must be committed to building a big IP, and through its resources, promote a certain cultural creation in almost all cultural forms, and give full play to it. maximum value,

Only at this time, our large platform is an invincible aircraft carrier, which can give full play to the advantages and characteristics of all sub-project fields, not just small sampans that are pieced together and fight on their own! "

At this time, his face was flushed red,

found it found it

It turns out that this is the fulcrum that can really support a large platform!

As long as I can create a hit, even if it's just a song, I can base on this hit and adapt it,

A song can also be a story, a movie, a TV series, a game,…

And the extended artist operation, peripheral product marketing, capital operation...

As long as I have a certain reputation, I can cut leeks and wool in various ways!

Compared with earning only one song, the profit is more than ten times, a hundred times higher!

Thinking of this, he couldn't help feeling a little distressed,

I think back then, the first snowstorm in 2002 was so hot. If I could make up a random story based on this song, and then make it into a movie or a TV series, I would publish another book.

Who cares about your investment from Softbank and SKT!

Then it was my turn to invest in others!

No matter what music, movies, games, TV, I kill them all...

Unknowingly, he looked at Boss Chen with a gaze that looked up from a high mountain,

As expected of a self-made man who has created a huge amount of wealth, his head looks different from that of ordinary people!

Besides Liu Hongbo and Song Ke, Xia Yumeng and Zhang Lu also quickly understood,

As two senior practitioners, they can almost instantly think of how much benefit there can be!

At this moment, Huang Shan smiled lightly, looked at several people and said, "Mr. Liu and Mr. Song have summed it up very well. Then, I would like to ask, where does this big IP come from? Or rather,"

She turned around and put down the whiteboard marker. When she turned around, she opened her hands and said with a smile, "When an IP is always exhausted, how can we ensure that there will be a steady stream of IP for us to develop?!"

Hearing this question, several people fell into deep thought,

Yes, no matter how good things are, he sometimes gets tired of watching them. For example, Jin Yong's works, after being adapted many times, the audience's attention to these works is gradually decreasing.

This is still restrained, and only remakes are made every few years. If it is replaced by large-scale all-round development at the same time, I am afraid that many audiences will not want to see these things again within ten years.

So, after a certain IP is bored by the audience, where does the new thing come from?

At this time, Zhang Lu raised his head and said thoughtfully, "So, we should pay attention to content development?!"

"Um,"

Huang Shan nodded and said, "This is a decision point, but not a solution to the problem,"

As he spoke, he repeated the question again, "Where does the new content come from?"

Liu Hongbo raised his head and said sternly, "In 2004, Shanghai Shengda Group acquired a website that focused on online literature creation. The main business game, providing a steady stream of creative support,

Perhaps, we can also learn from this experience? "

"Well,"

Huang Shan rolled her eyes slightly, nodded and smiled, "This is indeed an idea. I will pay attention to this website later, and if it is suitable, I will buy him."

Boss Chen couldn't help shrinking his neck when he heard this.

After a pause, Huang Shan continued, "However, the audience of online literature is limited. It may be suitable for game groups with a highly overlapping audience, but it may not be suitable for the wider general public.

Another one, developing a brand new IP also requires a huge amount of resources for promotion. Does it mean that every time we produce an IP, we have to invest a lot of publicity and distribution resources?

Music, literature, film and television, ... how can we continuously discover IP works that are more acceptable to the public? ! "

This time everyone was silent,

They are not noobs who have just entered the society. It is obvious at the moment. Mr. Huang already has the answer in his heart. If he praises him once or twice, and shows his sense of existence, it is almost enough. There is no need to lick it hard. Tired of it.

Seeing that everyone was silent, Huang Shan smiled slightly and said, "Do you still remember the book 'The Legend of Wukong' from a few years ago?!"

Boom...

This is Liu Hongbo slapping the table,

Snapped…

This is Song Ke covering his face, but with a little more force, like a slap in the face,

Then the two blurted out almost simultaneously, "Traditional culture!"

Huang Shan made a gesture, nodded and smiled, "That's right, there is nothing easier than our traditional culture to create a big IP work!"

At this time, Huang Shan finally revealed her goal to outsiders,

"Speaking of traditional culture, we can casually name a large list of works and characters that are familiar to almost all Chinese people.

Monkey King, Erlang God, Zhu Bajie in Journey to the West, Nezha and Jiang Ziya in the list of gods, Wu Song and Lin Chong in Water Margin, Zhuge Liang and Zhao Zilong in Three Kingdoms,

There are also Goujian who suffers from hard work, Sun Jing who hangs his head, Su Qin who stabs his buttocks, Che Yinnangying, Sun Kangyingxue,...

Whether it is a work or a character in the work, we can develop it into a big IP,"

He said and looked at Liu Hongbo, "Mr. Liu, based on the spiritual core of the prototype character, combined with the outlook on life, values, and world advocated by our current mainstream society, it is not difficult to recreate a complete story?!"

Liu Hongbo grinned and shook his head, "It's not difficult, it's very simple!"

Then Huang Shan looked at Song Ke and Zhang Lu, "About traditional cultural music works, we already have Eternal Songs, Yugong Yishan~www.readwn.com~ Can we also create more songs of the same type?! "

The two nodded together, "Yes, very capable!"

"Well, so,"

Huang Shan spread her hands and said with a smile, "From a cultural point of view, we should promote our country's excellent traditional culture, discover the humanistic spirit that meets the needs of the current society, and create entertainment works that everyone loves.

Not only can it arouse widespread social repercussions, but it can also be recognized and praised by the whole society, enhancing our corporate influence and reputation, and at the same time enhancing our brand value.

From a management point of view, every traditional cultural work or story of traditional characters contains huge market value.

We can explore the value of these well-known stories and characters to the extreme through music, movies, TV, new novels, games, comics, etc., and create a huge world worth tens of billions, or even hundreds of billions. market! "

Finally, Huang Shan said, "Only with high social influence, industry leadership, work innovation, and market creation ability can it be regarded as a real entertainment platform.

This is also what our Rainbow Group really wants to do in the field of entertainment! "

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