Rebirth Starts From 2006

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What a big pie!

Pie painting is a technology, and the pie is so big that it is everywhere.

The boss in the company makes cakes for employees, the teacher in school makes cakes for students, and even in the family, parents also make cakes for their children.

As long as you study hard and be obedient, you can become a scientist, painter, musician...

Boss Song used to make cakes for employees, singers, partners, and of course, investors.

For example, he promised SKT that Taimai would go public in 2012!

Almost every financier has told investors such nonsense, and none of them can be cashed out.

However, all the pies are not as big as today’s,

I have to say that the layout is higher and the cake is bigger.

The point is, he actually likes this kind of illusory cake,

Because the other party really has so much money to spend!

Is anything that can be solved with money considered a problem? !

"Boss Huang,"

He looked at Huang Shan eagerly, "It can be foreseen that this is the future development direction of the national entertainment industry. Once this plan is announced, it will definitely cause a huge shock in the entire industry.

What I want to know is, is there any more specific details about this plan, or what step has it reached? "

If they have been doing it secretly for a long time like buying music network copyrights, then there is no doubt that the competition they face will be much greater,

But if it's just the beginning, then this will be his greatest opportunity!

Huang Shan looked at him and smiled slightly, "A big entertainment platform cannot be accommodated by a company or a group.

It must be a cross-field or even cross-industry cooperation in order to achieve the possibility of a large entertainment platform.

Once this platform is successfully built, the sum of the value of the companies involved will reach hundreds of billions, or even hundreds of billions.

Don't think that this is drawing big cakes. Maybe entertainment companies won't have a high market value, but what about media groups? What about various media channel companies?

On that day, movie theaters, TV stations, streaming media, and even traditional newspapers, magazines, and radio stations may all become part of our big platform,

And the sum of all these media systems, can't it create a market of hundreds of billions? !

Therefore, this is not something that can happen overnight, let alone hope that it can be achieved overnight. It is necessary to have the psychological preparation of concentrating on hard work and long-term layout. "

Song Ke nodded slowly, then froze for a moment,

These words, it seems that you didn't say anything? !

Then wake up,

Although Taimai has been acquired by the other party now, but I have not been accepted by the other party, so I can't be regarded as a family. At this time, if I replace it with myself, I'm afraid I should keep some points.

At this time, Huang Shan suddenly changed the topic and said, "As far as the entire entertainment industry chain is concerned, it can be roughly divided into three parts, IP creation, content production, traffic distribution,

Any creation related to entertainment, such as songs, scripts, and novels, can be regarded as the category of IP creation.

With this IP, we will launch it to the market and get a great response, then we can produce content around this IP,

Then according to different forms of content, distribute to different channel platforms, obtain traffic, and then convert it into profit through the profit model of the platform,

This is the industrial chain operation mode of the big entertainment platform.

Whether it is a ready-made, well-known traditional cultural IP, or a new type of IP such as online literature and popular games, it cannot escape this model.

So,"

She suddenly pressed her hands on the conference table, leaned over slightly, looked at Song Ke and Zhang Lu, and said seriously,

"After we acquire Taihe Wheat Field, we will definitely bring Tai Wheat into this industrial chain.

In other words, Taimai's content production will be separated from channel distribution, and they will become different companies.

Of course, this approach does not mean that Taimai has been weakened or split.

Because we will rapidly grow these two modules through acquisitions, new establishments, and expansion of the original department. What is certain is that the future scale will be dozens or even hundreds of times the current size.

Then, this requires the two of you to make a choice,

Content or channel, which module will you choose as the core point of future development? ! "

Content, or channel?

Is this still a choice?

Almost subconsciously, the two said separately,

"I choose the content!"

"I choose the channel!"

When the voice fell, the two of them came to their senses,

Wait, have I been tricked?

In front of the whiteboard, Huang Shan smiled slightly, "Very good, here, I can give you two a guarantee,

Like the core start-up companies under Honggu Capital, I will personally be the general manager of this big platform until the manager of a certain sector has made outstanding achievements, and will be automatically promoted to replace me.

Now, let me talk about the arrangements for Taihe Wheatfield first."

After a pause, she raised her forehead slightly, looked at Song Ke and said, "Just now I have communicated with Mr. Wang of Taihe Media, and they voluntarily keep Taihe's shares in Taimai Music.

However, they only have the right to pay dividends, and will completely withdraw from the operation, and will not make additional investments.

Starting today, Taihe Ryefield Music Company has officially become a thing of the past!

Damai Music, except for singer management and record production, will merge into Damai Music, integrate the resources of the two, and establish a brand new music broadcasting company, Damai Music Media Group! "

Looking at the smiling Huang Shan, Song Ke's heart tightened suddenly, waiting for her verdict.

Huang Shan paused and said, "President Song, you will be the first president and CEO of Damai Music, and you will only have one main task, and that is to spend money!

Rainbow Valley Capital will directly inject one billion into Damai Music to acquire all the companies you think are useful to the company, recruit all the talents you recognize,

As for the copyright part of the music network, you don't have to worry about it.

Now Damai Music has more than 10 million genuine songs in its library, and we have signed framework agreements with major record companies. Once a new song is released, we will automatically obtain its online copyright.

Moreover, this work is still in progress, and the related expenses will be calculated separately.

I have only one request. Within a year, Damai Music will become the largest music company in China and occupy the largest market share in distribution channels and the online broadcasting market.

Can it be done? "

Song Ke was shocked immediately, and said with a red face, "Mr. Huang, don't worry, I promise to complete the task!"

It is worthy of being a top international investment giant. It can be worth billions at a glance, not including the network copyright part.

With this amount of money, even though my own shares will be diluted to an insignificant level, as the company's president and CEO, the options that may be obtained are much higher than that share.

Isn't it just an acquisition? With my more than ten years of experience in the domestic music industry, I'm afraid I won't be able to make a future? !

Huang Shan smiled and nodded at him, and then looked at Zhang Lu, "Mr. Zhang, Taimai's music production department will be retained and reorganized into Ryefield Music.

The business scope of Ryefield Music, including singer selection, management and record production, as well as the brokerage business of singers' commercial performances, are all within the management scope of Ryefield Music.

This part is up to you. "

Zhang Lu nodded, thought for a while and said, "Mr. Huang, the company signed an agreement with Mango Channel before, and we also participated in the production of their Super Boys and Super Girls. Is this part of the content still in Ryefield Music?"

Huang Shan nodded and said, "The audition can be categorized as singer selection, and naturally it will be placed on Ryefield Music. In addition to Mango Channel, we will also cooperate with other TV stations to develop more singer selection models.

Even in addition to singers, we also need to select excellent lyricists, composers, and even musicians and producers,"

After a pause, she turned her head to look at Song Ke, then turned back and said, "Just like Damai Music, I will also invest one billion in Ryefield Music.

Your task is also to spend this one billion to make Ryefield Music the largest music content producer in the country, but I will give you a three-year extension in time! "

Uh,

Unlike Song Ke who was very excited, Zhang Lu couldn't help showing embarrassment when he heard that he also had a billion.

"Mr. Huang, I don't know how to spend this billion!"

Hundreds of thousands can set up a music production company, a few million can build a recording studio, tens of millions can make a big name in the industry,

Music production and channel distribution are different. If you give me one billion, I can't spend all of it to acquire peer companies, right? !

This way you can spend all your money, but it doesn't make much sense.

In the cultural and creative industry, what matters is not how big your scale is, but whether you can produce high-quality products and blockbuster models!

There is a good song, and the cassette tapes recorded at the roadside stalls can also sell high-quality discs from big companies. If they can’t produce good works, they are better than godfathers like Li Zongsheng and Luo Dayou, and they can only live on production fees.

And how can good works be so easy to get by spending so much money and recruiting as many musicians?

If it was so easy, the tens of thousands of works received by the original Ryefield Music would not be thrown into the warehouse to rot.

Gold is full of warehouses but writing may not be prosperous, what should I do? !

Faced with this problem, Song Ke beside him didn't dare to say anything.

When he got more than 100 million yuan from SKT before, he also thought about spending the money on channels and business development, pure content production?

How will one billion be spent?

Seeing that Zhang Lu would actually ask this question, Huang Shan couldn't help feeling a little lost.

Just now, Boss Chen didn't speak in such detail...

At this moment, Boss Chen gave a dry cough and smiled at Zhang Lu, "Mr. Zhang, actually, we already have a rough plan for the use of the one billion.

Isn’t it a popular talent show now, what about Super Girl, Fast Boy, Good Boy, I’m a show, you sing and I come on stage, you are still the partners of Super Girl and Fast Boy, but, "

Chen Yang spread his hands and said with a smile, "This model can be used to select singers, why can't it be used to select songs?!"

"song?"

Liu Lu had a strange look on his face and fell into deep thought.

"Yup,"

Chen Yang said with a smile, "The Youth Song Contest, the earliest talent show in our country, has many excellent original songs in it. For example, the singer Man Wenjun under Maitian won the first place in the popular group of the Youth Song Contest with a song that understands you. one,

It can be seen that a good song can also become popular through the talent show.

Therefore, the one billion yuan given to Ryefield Music includes the production costs and publicity costs of these song talent shows.

If you want to make a good show, don't be afraid to spend money to select new songs. You don't have to have new singers to sing, you can also invite well-known singers. Isn't this a gimmick?

If we build another music library, put all the candidate songs in it, and let these star singers choose by themselves, when they come across a good song, do you think they will fight for it?

Celebrities compete with each other for a song, and deliberately please the creator. Will the audience be happy to watch this kind of show? "

These words made Song Ke and Zhang Lu's eyes light up instantly, and Liu Hongbo and Xia Yumeng on the other side also squinted their eyes thoughtfully.

Chen Yang looked at Song Ke again as he spoke, "Boss Huang said just now that the production part of the talent show will still be put in Ryefield Music, but that doesn't mean Barley Music can't participate.

Whether it is a singer or a song, it will eventually become a work. As long as it is a musical work, it cannot be announced without channels.

Even the talent show itself is also a work, which is also inseparable from publicity, which is also the business scope of Damai Music.

Only by sincere cooperation can we make things more perfect! "

Song Ke and Zhang Lu looked at each other, nodded in agreement,

Looking back, Song Ke looked at Chen Yang and said with emotion, "It's a good thing Mr. Chen didn't enter the entertainment industry first, otherwise, life in our company might be very difficult!"

Before, he thought that Chen Yang's "endorsement for himself" advertisement was just a momentary inspiration, but now it seems that whether it is the idea of ​​a big entertainment platform or the creativity of the song talent show, he, a senior "old entertainment man", is ashamed ,

The younger generation is awesome!

Hearing this, Chen Yang smiled,

If I am a super audiophile and can memorize thousands of hot songs and hundreds of movies, you can see if I can enter the entertainment industry!

However, in addition to being able to sing the entire national anthem, even if you can memorize a few of the others, it would be good to be able to sing a climax.

Chen Yang turned his attention to Huang Shan~www.readwn.com~ and signaled that she could continue.

Huang Shan coughed dryly, drawing everyone's attention, then looked at Zhang Lu and said, "Mr. Zhang, do you have any questions?"

Zhang Lu immediately shook his head. They gave him money and ideas. If he still doesn't know what to do, he might as well go home early to hold the baby.

Huang Shan smiled, looked around the crowd, and said seriously,

"Honggu Capital's layout in the cultural and entertainment sector will be carried out under the two brands of Damai and Maitian respectively. Damai focuses on channels and terminals, and Maitian is mainly responsible for content production.

In terms of business types, it will focus on six major sectors: literature, music, film and television, animation, video, and games.

In terms of channels, in addition to Damai's own resources, we will also carry out in-depth cooperation with Goose Factory, Qiandu and Suhu,

For example, we will conditionally grant the purchased exclusive music network copyright to relevant companies, and their publicity and distribution channels will also be used by us.

Through multi-party resource sharing and cooperation, we will jointly expand the entertainment industry. "

After a pause, she continued, "And the entrepreneurial veteran of this big entertainment platform is all of you here, I hope..."

Just then, her cell phone rang suddenly,

"Master, I'm calling."

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