Rebirth to 90s: Start from Scratch

Chen Nanjiang said: "Advertising is now negotiable, and sometimes dissatisfied."

"Generally speaking, two or three hundred thousand a year can be played for about ten seconds in this time period, and it can be played for about ten minutes at other times of the day. You need to talk about the specific playing time."

Zhang Qianxiu was taken aback. He didn't expect the advertisement at this time to be so cheap: "Director Chen, if my advertisement is only five seconds, can it be played twice?"

"Yes!" Chen Nanjiang said.

Zhang Qianxiu asked again: "Director Chen, at present, how much is the person who puts the most advertisements on your channel?"

"About ten million a year." Chen Nanjiang said.

Zhang Qianxiu didn't expect it to be so low. Compared with the tens of millions or hundreds of millions later, it was indeed very cheap.

What Zhang Qianxiu didn't know was that the national television station only started the external bidding model in 1994. The bidding requires bidding, and the price will rise.

Later, every November 18th was the day when the national TV station's prime time advertising bidding.

In 1994, the standard king was 31 million, and it was a wine business.

In 1995 and 1996, they were taken by another wine industry, which was 60 million and 320 million, respectively. The advertising costs of the prime segment soared each year.

By 1997, the price was 220 million, which was a VCD brand.

Zhang Qianxiu thought for a while and asked, "Director Chen, what should I prepare if I want to advertise?"

Chen Nanjiang said: "Actually, it's just like buying something, negotiating a good price, and then paying for the advertisement. Boss Zhang finds someone to shoot an advertisement, and the advertising department in the station will review it. After the review is passed, it will be broadcast. Said that there will be a play time period, except for fixed time period advertisements, the play time of other time periods is not necessarily."

"But as long as the time is promised, it will definitely be filled for you, and we will play more in the future, because our current advertising is not enough. Except for prime time, there are not many people who buy in other time periods, and the time is definitely not. Fully bought."

Think about it, too, there are not many rich companies now. There are many companies that don’t need to advertise or are unwilling to spend money on advertising. Even if some people are conscious of advertising, they prefer prime time rather than other time periods.

However, Zhang Qianxiu remembered that it seemed that the prime time was from 20 to 22:00, which was somewhat different from what Chen Nanjiang said. I don't know if Chen Nanjiang didn't know the market, or whether there was a difference between the current prime time and the later ones.

If you don’t understand, ask, Zhang Qianxiu asked: "Director Chen, if I put an advertisement at 8 or 9 o'clock, how much will it cost?"

Chen Nanjiang said: "At that time, the price/performance ratio was not high, and the price was too expensive. If you want to advertise for ten seconds, it is estimated that it will cost one or two million."

Zhang Qianxiu was taken aback, feeling Chen Nanjiang was still considering the price-performance ratio for himself, but these were not important.

Zhang Qianxiu asked Chen Nanjiang many more questions.

Two people chatting can be regarded as a good time for the host and the guest. Zhang Qianxiu feels that the advertising fee is cheap now, and he has picked up a big bargain; Chen Nanjiang feels that he can get a big brother as long as the match is a bridge, which is also very cost-effective. In fact, Zhang Qianxiu can go directly to the station and ask for it. advertising.

For a meal, two people ate more than ten o'clock, and Chen Nanjiang accepted Zhang Qianxiu's eldest brother.

Before leaving, Chen Nanjiang said, "Boss Zhang, I won't hide it from you. If you go directly to the station, you can also advertise."

"I accepted your gift. Let me tell you a piece of news. The director of advertising is called Nie Guoan. He is very careful. He and you just met. Even if introduced by an acquaintance, he would not accept the gift the first three times. , And it’s better not to give cash for gifts, it’s better to give gold."

Zhang Qianxiu understands that gift-giving is actually very direct and rampant nowadays, some people even go to the office to send it directly.

Pay attention to the fact that I will take a cigarette and stuff money in it. This seems to be no problem, but after all the methods of giving gifts, there is still a bit "barbaric".

This news can be considered useful, and in Zhang Qianxiu's view, it is still worth a big brother.

"Thank you, Director Chen, for your guidance. If we have the opportunity in the future, we will contact us more." Zhang Qianxiu said with a smile.

Chen Nanjiang said haha, "Okay, I also like Boss Zhang's personality, so he is easy to get along with."

"As for the time to meet with Director Nie, I will talk to him first, and then call Boss Zhang."

Zhang Qianxiu said politely: "Okay, I have nothing to do in Beijing. I have time at any time."

Separating from Chen Nanjiang, Zhang Qianxiu wondered what he wanted to give to that director Nie.

Zhang Qianxiu thought of a gift-giving method, that is, selling low, something that was originally worth 1,000 yuan, and then selling it for 300 yuan; or buying high, something that was originally worth 300 yuan, I would buy it for 1,000 yuan.

Zhang Qianxiu thought for a while, and felt that these two methods could be combined.

The next day, Zhang Qianxiu got up early in the morning, had breakfast, and when it was almost time, he called Gong Zhihua.

Gong Zhihua was excited when he saw Zhang Qianxiu's call: "Boss Zhang, good morning!"

Zhang Qianxiu asked: "Manager Gong, right now is there a suitable courtyard house?"

Gong Zhihua hurriedly said: "Yes! Yes! Yes! There are currently three, and the prices are a little lower than the market price. The owner of the house is anxious to make a move. There are one in the east city and two in the west, all of which are quite large in size."

Zhang Qianxiu said, "We'll have a look later, you can contact the owner, and find me a smaller courtyard, more than 100 square meters."

"Small? Okay, there is no problem with this, Boss Zhang, when shall we go to see it?" Gong Zhihua asked.

"Wait a moment when I go to the bank. I will arrive in about half an hour. Manager Gong will arrange it when I go." Zhang Qianxiu said.

Gong Zhihua said: "Okay, it's still early. Then we will watch the first set at 9:30, then go to dinner, watch the second set at 1 o'clock in the afternoon, and watch the third set at 3 o'clock."

"Row!"

After hanging up the phone, Zhang Qianxiu immediately went to Su Yuwei.

Su Yuwei had already eaten breakfast and continued to change the script.

"Daughter-in-law, let's go see the house." Zhang Qianxiu said.

Su Yuwei said helplessly: "What size house do you plan to buy?"

"About a thousand square meters, a courtyard house." Zhang Qianxiu said, "Didn't I tell you about it?"

"I'll calculate the bill for you. If you spend money like this, you don't spend tens of millions of dollars!" Su Yuwei reminded: "50 million, you will have to pay it back in the future."

Zhang Qianxiu smiled lightly: "That's not a big deal. Just find the right way. Making money may be the easiest thing in the world. Go, go to the house first, and then you have the final say on how to decorate it."

Su Yuwei had to stand up, she just reminded Zhang Qianxiu.

When Zhang Qianxiu and Su Yuwei arrived at the bank, Gong Zhihua was already waiting.

Gong Zhihua has been busy with Zhang Qianxiu's affairs these days. When he puts out a loan, it is nothing more than a little performance, a little commission, and not much money, but with Zhang Qianxiu, he can easily make thousands or even tens of thousands.

Now Gong Zhihua can't wait to confess Zhang Qianxiu as his ancestor.

Seeing Zhang Qianxiu, Gong Zhihua immediately said: "Boss Zhang, I have already contacted the host. We can go there now. They are still living in this family and can move out at any time."

Zhang Qianxiu asked, "Why did the other party sell it?"

Gong Zhihua smiled lightly and said, "I want to do business! These people used to have some connections, otherwise it would be impossible to have such a big house."

"Sell the house when you do business?" Zhang Qianxiu was a little surprised.

"It's more than a thousand square meters, and a few people in a family are also a little bigger." Gong Zhihua followed: "These people are either out of luck. In the yard of the third entrance, they only live in one or have a few sets and sell them. They have other residences in one set."

Zhang Qianxiu nodded: "Understood, go and have a look."

There were quite a few people living in the first courtyard house, two elderly people, three sons, and seven or eight grandchildren. The reason for selling the house was not to do business, but because of their assets. I don’t know. Regardless of how it is divided, the courtyards with more than 1,000 square meters usually have the inside. They used to be placed outside for the subordinates. The subordinates cannot enter the yard where the owner lives behind.

With so many sons and grandchildren, it’s not easy to separate. If two sons, one in the east wing and the other in the west, it will be done. Even if the three sons have the main house, everyone wants the main house.

If you can't argue with each other, you can just sell them and buy a house for each.

The host's family has been waiting for a long time, and it is an old man who is in charge. In fact, he looks around, his body is not very well, and he keeps coughing.

The old man was wearing an old military coat and a felt fleece hat of a few years on his head. Although old, he was clean and decent. The old man had a long beard, and he looked really old-fashioned.

The old man led the three of them as they walked in and introduced: "This yard, we have lived for generations, including my great-grandson, for six generations. My grandfather used to be an official."

"The walls here are basically from a hundred years ago."

Following the old man, Zhang Qianxiu was still very curious when he saw such a large courtyard house in reality for the first time.

The layout of this courtyard is similar to that of He Daoxun’s family. The layout is a bit bigger. There are three entrances in total. There is a row of back houses at the back. Some of the houses at the back are used for their female relatives and subordinates. Utility room.

Two stone drums were placed on the left and right sides of the gate. In ancient times, civil officials used stone drums and military officials placed stone lions. It seems that the ancestors of this family were civil officials.

After entering the door, there is a shadow wall on the front with a picture of wealth and wealth engraved on it. There is a crescent door to the right when entering the door. There was a house in the past, which used to be used by the cook and the male servant.

There is also a crescent gate to the left. It used to be a very wide open space. There was a row of houses on the outside, facing south and north. It was also called the inverted house. It was generally used for maids and servants, or used as guest rooms and study rooms.

Going behind the screen wall, there is also a picture in the back, with a monkey and a lucky bag carved on it, which means the seal of the generations.

On the opposite side of the inverted house, there is another gate, this is the second gate. It used to be said that Missy’s gate does not go out of the second gate, and it refers to this gate.

There is another door three or four meters away from the second door. It is called the third door. It is usually closed. It is also closed. As long as this door is closed, you can’t see anything in the backyard in the front yard. When the door is opened, you can directly see the courtyard and the main wing from the front yard.

In ancient times, only nobles or people higher than the official level would come, and after opening, they can go directly into the yard.

There is a shed directly out of Sanmen, also called the ceiling.

On the left and right sides of the three doors, there is a door connected to the chaoshou veranda, which is the corridor, which leads to the east wing and west wing respectively. Both chaoshou porches can lead to the main wing.

There is a house under the east wing, which is a kitchen, and there is a toilet under the west wing.

There are amps on the left and right sides of the main wing. Many people like to use the penthouse as a study. As for whether the study is placed in the front yard or the amp, or the back cover room, it depends on the owner's situation. The general literati will arrange the amp. I live here, and the front yard is too far away, but Mr. Shuren lived in the front yard alone when he lived with his brother and mother in Shangjing.

In the middle of the yard is a large open space. Trees are planted in the four corners of the yard. Zhang Qianxiu doesn't know the tree, and he doesn't know what kind of tree it is.

If the chaoshou veranda bypasses the main wing, there is a row of back cover rooms behind it.

The length of the back cover room is basically the same as that of the front room. In ancient times, it was used for many purposes, depending on the size of the family. If there were few people, it was used as a utility room. If there were more people, it was used for living by the next person and the female relatives.

This quadrangle courtyard covers an area of ​​more than 1,800 square meters. There are 28 rooms in total, large and small, plus corridors, gates, ceilings and other buildings covering an area of ​​nearly 800 square meters. The front yard The open space of the backyard and the back cover room is about 900 square meters. The yard of the main back cover room is equivalent to a wider corridor. The front yard is not big, it is estimated to be more than 100 square meters. A full five to six hundred square meters.

After Zhang Qianxiu watched it, he was still very satisfied. This courtyard house has always been occupied, and the owner's house is also very well protected.

Zhang Qianxiu asked, "Master, how much do you plan to spend on this yard?"