Reborn Entrepreneurial Giant

There are still many problems facing Glory. For example, publicity is not a matter of money. From the formulation of the publicity plan to its implementation, there are too many opportunities to do it. Qu Li is in charge of controlling the direction. The details and tricks are so incredible.

Can crooked executives with fiduciary responsibilities be trusted? It's really hard to say, Qu Li believes in Shopee's Brady, but may not be able to trust these foreigners in Glory. It's a pity that Gao Yushan who jumped over from Accenture is too young and not experienced enough.

Sitting in the glory office to discuss the key points of glory brand marketing, Qu Li's mind was spinning. Marvel superheroes are the top priority. Glory may be able to use Hollywood's influence to gather the "godhead" of high-end brands. Taylor Swift is obviously an embellishment , favoring the North American market.

"We really want to focus on the European market?" Lei Jun didn't quite understand Qu Li's choice. He made the most money in the North American market. Why?

"There's nothing to say about this matter. If you don't understand it, it's because the structure is not enough." Qu Li directly criticized Lei Jun, which is impossible. "North America is the main battlefield of the iPhone, and the operator channel accounts for 70% of the smartphone sales market. , We seem to have a lot of advantages now, once Apple and Qualcomm cooperate, the advantages of operators will disappear.”

"Offline third-party channels, fan base, user experience, which aspects of Honor can surpass Apple? Don't get carried away by the short-term victory..."

Qu Li's words are still a bit heavy, but there is no way. It is impossible for too many people to know about the strategic decision-making. If Lei Jun can't understand it, it will definitely be out of shape when it is implemented in the end.

"But in the market, there is never a good market for a good product..." Lei Jun

Qu Li looked at Lei Jun and said nothing for a few minutes, so scared that everyone who was still discussing stopped.

"Sun Tzu's Art of War is better than Yi Sheng, and Glory will basically have no opponents in the EU..."

"Apple and Softbank have reached a cooperation agreement, and Kimchi is state-owned Samsung. My idea is to strategically deceive Apple and make them misjudge, thinking that we are going to compete with them in North America, Japan and South Korea, but actually invest the most resources in EU market..."

"The imaginary is the real, the real is the imaginary, the North American, Japanese and Korean markets are handed over to foreign executives such as Pavo, Dado, etc., and we are going to develop the EU market..."

"I can understand what I said." Qu Li didn't bother to pretend, it's fine if I don't speak up, if you really make a decision, you should implement it honestly.

"Yes, no problem!" CFO Chen Jingqiu stood up to support Qu Li

"I also think this arrangement is very good." Li Yinan supported Qu Li

"Apple's influence in the North American market has been underestimated. Qiaobusi is not a soft persimmon. Tianming's arrangement is very good. I am afraid that our domestic team has no international experience, and it will be very difficult to face the complex cultural background and market environment of EU countries. Difficult." Zhang Yaqin looked at Lei Jun. He had resigned from his job at Microsoft, but he had not officially joined Glory, nor had he announced it to the public. Li didn't understand many of these twists and turns. Time is glory, and that is enough. The most important thing for top talents is to guide the coders in the right direction.

"I just think that Glory started so well. With the capital to challenge Apple, it's a pity to give up now..." Lei Jun explained

"I think what Tianming said is very good. Money earned by luck will be lost by strength sooner or later. We have managed to gather the best talents in the country. The most important thing now is to establish sustainable profitability and lay a solid foundation for the future. foundation." Chen Jingqiu said a few more words

Lei Jun finally supported Qu Li's idea, but anyone who has experience knows how difficult it is to really implement it. Compared with colorful black, colorful white, and big small pieces, it is even more outrageous. Diaphragmatic people. Because no one can predict Apple's response, even if there are professionals who make good enough profiles (Qiubs, Cook), there is still no guarantee that Apple will make mistakes.

The reason is simple. Many of Qu Li’s behaviors seem to be risky, but they are actually as stable as old dogs. If there were professional financial professionals with Qu Li’s prophet, they would have leveraged tens of hundreds of times during the subprime mortgage crisis and made huge profits. The profit of tens of billions of dollars, unlike Qu Li, does not seem to have made much money so far.

Fortunately, Qu Li has already given a plan to let Wai Guoren be in charge of the North American, Japanese and Korean markets, and Zhongyao Ren to be in charge of the EU market. On this basis, Lei Jun has enough room to display.

"Then how should we develop the European market?"

Qu Li looked at Li Yinan, some words were hard to say.

"Oh I see."

"..." Li Yinan was at a loss

"Understand what?"

"Ahem, ZTE has done a good job in internationalization, we can poach people..."

"Well, that's right, it's ZTE..."

... Li Yinan realized that a group of old women were waiting for him here.

I quickly skipped this topic and began to discuss the construction of offline channels. In the past, there was a single product, but now that I have gradually developed a rich product line, I must consider improving the channel system.

The first is self-operated channels, first of all e-commerce companies such as the official website, Jumei, Amazon, etc.; then the operator system; after that, large retail entities such as Wal-Mart, Best Buy, and Gome Suning; Authorized store...

"Products, prices, after-sales services, and shopping environment all meet consumers' more emotional needs. Therefore, we must learn from the sales experience of the luxury industry..." Qu Li remembered that Apple later hired the former CEO of Burberry.

Lei Jun felt strong malice again, why didn't he feel Qu Li's unreliability before, learning from luxury brands to sell mobile phones, is there anything more outrageous than this? Of course, there is a joint model between Warwick and Porsche, and Qu Li must build a pure electric car. All kinds of seemingly outrageous operations may have some underlying logic.

Qu Li tried to explain that it was a coincidence that Honor became a high-end smartphone brand. They wanted to provide Honor with more reasons for consumers to choose to buy in addition to data parameters. They can sell a piece of fabric that costs only 10 yuan to 10,000 yuan.

Of course, the sales that Qu Li is looking for are definitely not the sales of major luxury stores, but experts in charge of luxury marketing. Chinese people lack accumulation, so they can only find Europeans. They just want to open up the EU market and find suitable candidates when they have time. .

Lei Jun only felt that his head was too big, and it was difficult to understand Qu Li's thinking. It was so strange that so many people supported him. I don't understand, why don't we build domestic distribution channels first.

"No, we have to set a good standard first, and we can't lose the standard." Qu Li can't think that the blue and green factories all over the streets and alleys are suitable for Honor. On the contrary, the model of Apple direct stores and authorized stores may be more suitable for Honor.

Qu Li's request is very simple. It is no small matter when it comes to brand image building. He is inclined to be pragmatic, so of course he has to be responsible to the end.

The easiest and most direct way to find a designer for the Honor store is to find Peter Marin from the United States. This guy is very famous and is the designer of many luxury brand stores; or find Gensler, which is the designer of the Apple store.

There is also the construction of the headquarters. Qu Li is not interested in this. He is a trapeze man and works here for less than 100 days a year, so he can make do with it. Everyone gave him a thumbs up, this guy is too stupid.