Reborn Entrepreneurial Giant

The monthly sales volume of Qiancheng CS6 plus the Plus version is close to 40,000, and the sales volume of Qiancheng CS8 plus the Plus version exceeds 10,000, accounting for about 600,000 units worldwide throughout the year.

There are also sedans. Lantu Zhuiguang is a sports sedan designed to break the situation. The average monthly sales volume is about 10,000, which should be the limit. In the second half of the year, Lantu Fuguang is "unremarkable" and slightly "medium". Only overall safety exceeds all joint venture cars in the same price range.

Volkswagen Lavida, Nissan Sylphy, and Buick Hideo are all best-selling joint-venture brand cars in China, and they all have the habit of "reducing equipment." This can be seen from the initial test results of China Insurance Research Institute, which showed that the best-selling domestic models were almost completely wiped out.

According to the American version of China Insurance Research Institute's test, Toyota RAV4's 25% small-scale crash test results in 2013/14 were poor, while the Geometry GF 01, the 10th best-selling SUV in the world, was good. Subsequent upgrades and facelifts will definitely be able to Be excellent. With the test results, although GF 01 is a Chinese brand, people are still buying it.

It's a pity that GF 01/03 cannot meet the EU's environmental standards. Otherwise, with the slogan "Safety is the greatest luxury", it will definitely occupy a place in Europe. In China, with the promotion of various soft articles, domestic consumers pay more attention to car safety, and they know that the US IIHS crash test results have great reference value.

In subsequent tests conducted by the China Insurance Research Institute, it was good that the Nissan Sylphy ranked high, but that was later, when Geely's CMA architecture model scored higher in the crash test, indicating that this architecture or car-building platform is really good.

It seems to be a bit of a double standard, but it doesn't matter. Although the Dihan EV and Song Plus are ranked in the middle, they surpass Tesla's two best-selling cars, especially the Model 3. The overall quality level of domestically produced cars has really been improving, and it is normal to surpass joint venture cars, especially Japanese cars that like to make fakes.

Oh, far away, Lantu Fuguang plans to go on the market during the German Auto Show in September, and there are still three months for sales. If it sells well, it is normal to average 10,000 per month. With Lantu Chasing Light, Lantu sedan should be sold this year It can sell 100,000 units.

The expected sales volume of Qiancheng fuel vehicles in 2015 is about 700,000. Assuming the unit price is 130,000, it is normal for annual sales to exceed 90 billion. According to Great Wall Motor's financial report at this stage, the gross profit exceeds 25%. Calculated, the gross profit of Qiancheng's fuel vehicles is More than 22.5 billion.

Tesla's gross profit is almost 25%, and we can estimate Geometry Auto's gross profit.

Tesla's global sales in 2015 were about 50,000. It is normal for the Geometry G9 to sell 60,000 for the whole year. There are also Saboian sales of 30,000 and some more than 20,000. It should be more than 25,000. Let's count it as 25,000. Regardless of the sales volume of Geometry Y9, the sales of pure electric and hybrid vehicles are about 47 billion, and the gross profit is about 11.8 billion.

CMGE's gross profit of RMB 34.3 billion in 2015 seems quite high, but they have invested more. It costs money to build dealer channels in Europe and the United States, build Geometry directly-operated stores, charge piles and charging stations, and it costs a lot of money. He has invested a lot of money in research and development, and even though the level of autonomous driving has not reached the L4 level, he does not dare to slack off.

Regarding the future development direction of electric vehicles, Biradi believes that it is the evolution of traditional vehicles, but Tesla, Coarse Grain, and possibly Juhua Factory believe that intelligent vehicles, that is, autonomous driving, are the future.

If this really happens, cars may become "consumer electronics". The performance of electric cars is no longer the deciding factor for consumers' purchases, but autonomous driving is. That is what some people think: buy an electric car and work while doing it. Let your car go and work on Didi alone to make money.

Qu Li is optimistic about autonomous driving, so he doesn't like Biradi. This is a "route battle." He believes that cars will become relatively pure travel tools, and the global market may be divided up by a few car companies with autonomous driving capabilities, just like Later the smartphone market.

In fact, no one can prepare to predict the future, which is why there are so many emerging companies catching up. But when you can’t see the direction, you have to make a choice. Qu Li chose a visual solution that does not rely on high-precision maps. Well, there are also Plus radar. In the future, cars will be sold at zero profit and annual usage fees will be collected through autonomous driving.

People look at things from different angles and choose different development routes. Those who like Tesla but don’t like Honda are not necessarily unpatriotic, and those who create oppositional sentiments online are definitely bad people.

Qu Li knows his own strengths and weaknesses, tries to listen to the CFO's opinions, and pays attention to risk and cost control. For example, direct-operated stores in Europe and the United States cannot be built in the same format as Honor/Apple flagship stores. Not to mention that there is not so much money, and it is still wasteful. , try to choose a place with cheap rent in the suburbs to rent a store.

As for the construction of charging piles and charging stations, there is no need to be too anxious. When the evolution of electronic and electrical architecture is completed, the automotive low-voltage system is promoted from 12V to 48V, and 800V high-voltage fast charging technology is popularized, then it is time to really show off...

Future Geometry's operating costs have always been high. Deng Weijiang repeatedly wanted to promote internal reforms, but was interrupted by Qu Li, but he felt that the company had to change. It is necessary to develop while controlling at the same time. Qu Li, who is well-informed, seems to have seen it before. After getting to know Honor and Shiang, he decided to consult the company for a R\u0026D management plan.

The trend of automobile electrification, intelligence, and networking remains unchanged. 5D Geometry is a cross-industry company. The quantification of work and the adjustment of team collaboration models...

Let professional people do professional things. Qu Li always likes to raise funds and make changes when the company is developing well. He believes that only in this way can risks be minimized, and rapid growth in performance can offset part of the risks.

Outside "experts" who have studied Qu Li's growth history, including those who have read Qu Li's "biography", all know that he likes to consult with companies, use methods provided by others for management, and then refine his own ideas.

What is certain is that the average technical management level of Silicon Valley companies exceeds that of domestic technology companies. If Qu Li wants efficiency, he naturally needs to find consulting companies in Silicon Valley and China that are proficient in the R\u0026D management model of chrysanthemum factories. So Qu Li, who returned to Xingsha, began to practice internal strength with the help of a consulting company.

Some key management talents cultivated within Honor and Time, including several operations in Galaxy Power that have transitioned to technical management, have joined the R\u0026D management and process construction of Future Geometry...

Galaxy Power is a confidential unit. It is impossible to hire external consulting companies, so we have to cultivate talents ourselves. Only by being "well-informed" and "experienced" can we cultivate real insights. That's why we have the current opportunity. Otherwise, time or glory will be arranged. A certain department goes to exercise.

The process of "visiting patients" in the consulting company is also a learning process for Qu Li. After all, other people's opinions are other people's opinions. If he cannot digest and absorb these experiences, the actual effect will be very limited.

Qu Li stayed in Xingsha to "study" throughout August, until the 2015 military parade began...