Reborn Entrepreneurial Giant

The establishment of the Future Mitsubishi Motors Alliance has made talent exchanges between the two companies a reality. Originally, the internationalization of Future Future may have required step-by-step exploration, but with Mitsubishi Motors’ talent joining, many problems can be avoided and the costs can be reduced a lot. "tuition fee".

Xia Ming flew to Singapore to meet with Qu Li, the person in charge of Mitsubishi Motors in Southeast Asia. Only by contacting and getting to know him first could he use their channels to recruit people, whether it was Toyota, Honda or Nissan Suzuki.

The whole process was quite boring. Qu Li contacted various people over and over again to prepare for exploring the Southeast Asian cycling market, and the Australian market.

For the internationalization of Chinese automobile companies, the European and American markets are the easiest to enter. There are basically no restrictions and the tax rate is relatively low. Unfortunately, product requirements are also high, and only a few domestic independent brands can enter.

Other domestic car brands sell their cars to less developed countries and regions at most. Only Qiancheng Automobile sells well in Europe and the United States. The quality of its cars is trustworthy, and the price is not high. The hot sales this year are understandable.

Outside of Europe and the United States, the Japanese and Korean markets are somewhat closed. Ford withdrew from the Japanese market this year. The best-selling foreign cars in Kimchi are German luxury cars. Therefore, Southeast Asia, a country and region that is greatly influenced by Chinese culture and has a relatively good social and legal environment, is the best market development area.

Australia, in the Asia-Pacific region, is exempt from tariffs on automobile products in Japan and Southeast Asia. Last year, it signed a free trade agreement with China, and the automobile tariff was reduced to 5%. In a few years, the tariff will be almost completely exempted. In addition, there is a market with about 1 million automobile sales throughout the year. , it is worthy of attention no matter what.

The market is "big" due to low tariffs. The biggest reason why domestic independent brands have not entered the market is that the technology is not up to standard. Because Australia implements European standards, Qiancheng Motors does not have this worry. Regardless of fuel grade or collision safety, new cars can all reach the mid-level standards. Standards in Europe and the United States.

As for the price, Qiancheng's fuel-powered vehicles focus on safety, stability and high quality, so the price will not be lower than that of Japanese cars. In fact, it will even increase to varying degrees due to tariffs. Anyway, production capacity has not increased. Operating overseas markets is a long-term process. When production capacity is insufficient, building a brand is more important.

Due to the Volkswagen exhaust valve, the sales of diesel vehicles have declined. Lantu Chasing Light/Fuguang low-fuel consumption and high-performance gasoline vehicles have performed well in the European market. However, inexplicably, they suspended exports to Europe just because they were selling well in the domestic market. There are actually some reasons. A small loss brings a big loss.

Faced with Qu Li's criticism, Xia Mingfei sincerely accepted it and admitted his mistake. Originally, he thought that the positioning of Lantu Light Chaser was similar to that of Honda Civic. Honda's sales were not good in Europe, but actual feedback showed that Europe seemed to recognize Lantu Light Chaser more. The difference is that the 7-speed wet dual-clutch has a better driving experience than the CVT gearbox.

In addition, the American market is also very interested in Lantu Fuguang. This car is not bad compared to the Nissan Sylphy, Volkswagen Lavida and Toyota Corolla. The 1.3T turbocharged power is strong, and the standard configuration is the high configuration of other cars. In addition, The car's intelligence is the most advanced in its class, and it can disconnect the Internet and summon an artificial intelligence assistant to turn on the air conditioner.

Qu Li stayed in Singapore not only to establish contacts with companies in Southeast Asia, but also with people from the Middle East. Domestic companies entering Southeast Asia generally seek cooperation with Chinese entrepreneurs, such as CP Group. There is no need for Qiantu Geometry to do this. Their brand influence is already world-class and deserves better.

There is no doubt that the Middle East has always had a certain favorable impression of China, and has even always believed that China is a world power, so it does not reject Chinese products. Many domestically produced cars exported overseas can make a difference here in the Middle East. As a Chinese brand that has emerged in recent years, Qiancheng Geometry has attracted the attention of many Middle Eastern dealers.

However, due to production capacity issues, there has been no rush to expand into the international market until the emergence of the Fuyao architecture and super factories. Facing the different needs and user habits of countries around the world, being able to make adjustments on the same production line is the confidence that Qiancheng Geometry dares to expand externally.

As a Chinese company, CMGE has no shortage of talents on the research and development side, but it faces a serious shortage of talents on the sales side. Especially when exploring the global market, the culture and consumption habits of different regions are different. Even though Qu Li is good at promoting talents, he is still a bit blind. After all, Honor's international market development is really not led by him.

Therefore, if you recruit people from Honor, if you know management about car sales and are familiar with the Middle East market, you can be promoted to a half-level or one-level position to work in the future and be responsible for developing the international market. Just because Qu Li promoted the importance of sales, Xia Mingfei, who was responsible for sales and had made fruitful contributions, was promoted.

The person in charge of the Middle East region of Future Geometry is Duan Yanbin. He is responsible for contacting dealers in the Middle East in Singapore. He will then go to the local area for inspections and successfully expand the European and American markets, which greatly increases their confidence.

With confidence, anything can be done easily. If you fail once or twice, you will not think it is a brand problem, but will reflect on it, and it is easy to have the courage and determination to fight against repeated failures.

Unfortunately, no matter how determined he was, it was useless when facing the Russian market. He originally thought that everything would be fine with the acquisition of the GM factory, but he did not expect that there were more problems than he imagined.

It may be that Russia is very pro-American and pro-European, and is relatively resistant to the entry of Chinese products. Even with approval from the top, many problems still arise. Future Geometry is not as flexible as other multinational companies, and it faces greater resistance.

Future Geometry's factory in Russia is still producing General Motors vehicles. At the same time, it has contacted local dealers and launched cooperation with General Motors' channels.

The first batch to enter the Russian market were SUV models, but sales were not optimistic. Most of the top 10 cars sold in Russia in 2015 were priced under $20,000. Including automobile tariffs, scrapping taxes and other taxes, the price of Qiancheng CS6/CS8, including the US version, exceeds US$20,000. Even if it is produced in a Russian factory, it will be difficult to reduce costs unless some localized "optimized design" is done for the local market.

Qu Li was a little speechless, but after a year of contact, they had some understanding of GM's local supplier system and knew that reducing production costs in Russia was not a difficult thing. The closed nature of the market determines that cars with a promising future have a competitive advantage in the Russian market.

This makes people even more speechless. Qiancheng’s fuel vehicles are not a technologically advanced brand to begin with. No wonder Chery Great Wall became so popular later. Although it is related to certain general circumstances, the best-selling cars in the Russian market do not have the latest technology and platforms. It's an obvious fact.

As an aggressive automobile company, it must enter the Russian market. No matter how bad the market conditions are here, it is still better than the market conditions in South America and India. It still needs to operate well.