Restart the Gaming Era

"So it is."

After listening to Lin Xiaoguang's statement, Zhong Ming probably understood.

Compared with the world's first-class mainframe manufacturers, the company has no unique advantages. The only thing that can be called an advantage is probably its global leading in handheld business.

But in this world, the market for handheld devices is actually not large.

As for how much space there is for handheld devices in this age of technological advancement, this is questionable, but in general, it is not completely absent.

Because of the different sizes, the hardware configuration is determined, which naturally determines the scope of optional games.

At present, the size of the hardware in this world can be roughly divided into four categories.

The first category, bracelets. The size of the bracelet is basically not too much different from a watch. It can be said that it is the most miniature device, plus virtual screens and other technologies. The part available for game development is actually not large and can be brought This level of games from the previous mainstream mobile games.

The second category is handheld. The size of the handheld is basically the same as the size of the previous switch. No matter how large it is, it is not called a handheld, but a tablet.

The third category is the host. The size of the host computer is similar to that of a laptop computer, and may be slightly thicker, and it is generally not moved randomly. The performance of this host is much stronger than the first two. It is currently the most mainstream gaming device.

Fourth category, simulator. This type of equipment is quite diverse. Take the most mainstream driving simulator, which can display the game image directly in the window of the simulator, or it can be displayed with a VR headset. The required configuration and accuracy are higher. But because it is expensive, it is far less popular than the host.

Although the technology in this world has progressed, it has not progressed to the point where a small bracelet can run a console game, so for a long time, there will definitely be such a hardware difference. With difference.

The biggest advantage of handheld devices is that they are portable. Compared to laptops, handhelds are specialized game consoles. No matter whether it is a configuration for running games or battery life, it will not be weaker than some office notebooks, and in terms of portability, it is a complete game.

相比 Compared to the bracelet, the configuration of the handheld should be completely crushed. On the handheld, you can run some castrated version of the console game. On the bracelet, it is crazy.

This is the advantage of the handheld, of course, there are problems.

The problem is ... At present, players around the world do not particularly recognize the handheld, because the mainstream game companies, the development focus is on the console.

Although there are also some console games that land on the console after castration, for many players, you can play the full version, why should you play the castrated version?

Therefore, this category can also be regarded as coexisting problems and opportunities. Since Moya Technology has accumulated technology on the handheld and has relative competitive advantages, it is not impossible to deeply cultivate handheld games.

Or in other words, this is indeed a more reliable competitive strategy they can choose at present.

The other thing is about the selection of the game.

It is aimed at global players, but it also includes Chinese players.

华 The population of Chinese players in this world still accounts for about one fifth of the world's population, and it is still a group that cannot be ignored.

The development of Western background games, Moya Technology is not tried. Several of their studios have made similar attempts, but they have not been very successful. Although they have also signed an exclusive, this kind of unknown monopoly basically has Nothing like that.

After all, Westerners have a natural advantage in studying Western games, and they have a hard time meeting people in this field.

In addition, the development of Western-themed games has even abandoned the group of Chinese gamers to a certain extent. The Western-style games produced by Chinese players in Moxia Technology will naturally be measured by the first-rate 3a masterpieces on the market. Not pleasing.

It is also because of a lot of nails in this area that Lin Xiaoguang decided to shift the focus of research and development to Huaxia theme games.

On the one hand, playing the Huaxia game sign can at least expand the market of the Huaxia cultural circle; on the other hand, taking the Huaxia game for Western players to play, they will also feel refreshed and can be regarded as playing a differentiation with those Western manufacturers .

After all, the Huaxia game is also a new thing for many Westerners, at least it will be good on the first impression. As for whether the follow-up gameplay can continue to attract those Westerners, this is too far away, and it is not considered for the time being.

In this case, it is not surprising that Lin Xiaoguang approached Yang Chengye to find a match to find Zhong Ming.

Because of the previous games, Weiguang Studio has already made some fame in the circle, which is in line with Lin Xiaoguang's requirements!

Twilight Studio develops high-quality Chinese games. From "Ink and Cloud" to "Taiwu Painting Volume", these games are all examples of a good combination of Chinese culture and game content. , Artistic and playful.

Some other game companies can also do Huaxia games, but they are not as prominent as Weiguang Studio.

Wu Zhongming asked, "General Manager Lin, can you bring the handheld? Can you show me?"

"of course can."

Lin Xiaoguang said, took out a handheld from his bag: "This is the latest handheld of Moya Technology, which is not yet on the market and has a lot of technology patents. In addition, it can reach at least the current mainstream host equipment. 65% performance. In terms of games, there are only a few games developed by other studios in the past. Teacher Zhong, just play it and have a look. "

Zhong Zhongming reached out to take over.

In terms of weight and size, it is slightly larger than the previous switch, and there is no black border to stop the aircraft carrier.

The entire machine is one, and the handle is not removable, but the layout of the handle is basically the same as the previous life.

After all, the handle layout has so few human fingers, and there are only a few convenient positions to press and hold. At most, the position of the joystick is changed, and the positions of the keys are reversed. Impossible, not ergonomic.

Although the screen has become larger, it is lighter because it is slightly thinner.

Light up the screen, Zhong Ming visually observed that the resolution is much higher than the switch, about 4khdr, and the frame number is very smooth, silky smooth.

In fact, at this level, no matter how high the resolution is, the human eye can't basically distinguish it on a handheld screen. From the visual experience, it has already achieved an excellent effect.

Tong Zhongming opened several games and ran a little.

The effect is unexpectedly good.

Although these games are more general in gameplay, as a 3d action game, there are still many things that can be seen in the case of dense monsters and big tricks and gorgeous effects. This machine runs some masterpieces of action games without any pressure. Of course, it is not comparable to the console, but it is not bad.

However, after playing several games, Zhong Ming also found out that these games obviously made some compromises on performance issues. Compared with those mainstream 3a masterpieces, they can't stack resources so unrestrictedly.

Wu Zhongming played for a while and asked, "When is this console going to be listed?"

Lin Xiaoguang replied: "It's not set yet. In fact, most of the development has been completed at present, and it will be ready for mass production. However, there is no particularly outstanding first-ever exclusive game escort. I always feel that the market is just like this, and the problem is very big."

Zhong Zhongming nodded, indeed, there is no outstanding starter exclusive game, the problem is very big.

Note the qualifier "excellent".

A company as big as Samoa Technology must have prepared an exclusive game for the first time. It is impossible to start looking for it until now. But it is clear that they are not particularly satisfied with the exclusive game they prepared, so they will always hesitate.

The host computer sells hardware, but the hardware serves software. If the console launch doesn't have a good exclusive game, then for many players, there is no particularly urgent reason to buy.

比如 For example, when the previous switch was released, it must be escorted with "The Legend of Zelda", and then a "Super Mario Odyssey" was issued, and the status of this machine was firmly established.

After that, I will develop more games or transplant more games, which is relatively smooth.

But what if there was no Legend of Zelda or Super Mario when Switch was released?

That estimated sales will not look too good.

The machine is good, the key is that players spend so much money to buy, what to play?

This is a big question.

Zhong Zhongming thought for a while: "We can develop an exclusive game for this handheld, but we don't know the exclusive buyout cost. How much can you give, Mr. Lin?"

Lin Xiaoguang considered it for two seconds and replied: "According to our customary cooperation with other studios, the exclusive buyout cost is basically about 2 million to 5 million. Of course, you can talk about the specific price. I don't know you What is the psychological expectation here? "

Wu Zhongming replied: "Exclusive time limit is 10 million and permanent time is 30 million."

"Uh ..." Lin Xiaoguang was speechless for a moment.

Exclusive means that this game is only released on this platform, and you can't play it anywhere else.

Since it is only published on one platform, some classic masterpieces have a very high significance for the platform, such as "Mysterious Sea", "tlou", "God of War" on ps, "The Legend of Zelda" on switch, etc There is no doubt that it is a piece of gold signboard, which has become the biggest reason for players to buy the console.

Of course, the host company also has to pay the price, otherwise why the game development company monopolize with you?

If it is a pro-son studio, it is okay to say that if it is a third-party studio, the host manufacturer will need to pay a very high fee to use as an exclusive cost.

Moreover, this is just an exclusive buyout. The game is selling well, and it still costs two cents. This is not a one-shot deal.

The Microsoft of the previous life only spent a lot of money just to buy the limited time monopoly of Tomb Raider: Rising. According to the news, it was 30 million US dollars. It is hard to say how much it is, but it is not cheap.

Limited time exclusive, which means that this game was first launched on this platform. It should be shared within this month, and you can freely release other platforms after one month. This time-limited monopoly is a compromise. Hosting companies don't spend much money, and they can make good use of games to promote their own machines and platforms.

But then again, the host manufacturer is not a fool. The exclusive money must be earned at least through sales. Otherwise, it will not become a pure loss?

Wu Zhongming's price did indeed exceed Lin Xiaoguang's expectations.

Assume that this game sells 150 yuan, and the profits generated by the two sides are divided into 50%. Considering other factors such as declaring expenses and deducting taxes, and considering leaving a certain discount space, according to the exclusive 30 million quotation, That would have to sell at least 500,000 sets in order to pay back!

If the game sells 100 pieces, it will cost 750,000 to get back the original.

If the price is lowered, sales will have to rise.

Of course, the game itself should also drive the sales of some consoles. From the console, Moya Technology can also make some money, but no matter how it is calculated, this money is not low.

Especially considering the sales of previous works of Weiguang Studio, it is even more unreasonable.

"Taigo Painting Volume" is already the best product of Microlight Studio. The price is 68. It is expected to sell about 800,000 sets in the first month. If you can really buy a game like "Taigo Painting Volume", That's okay. The key is that the low-light studio can also replicate the success of "Taiwu Painting Volume"?

What's more, this game was made not only to deeply cultivate the Huaxia market, but also to open up some Western markets slightly. Games such as "Taigo Painting Volume" and "Ink Cloud Smoke" did indeed reflect the Chinese style, but wanted Opening up Western markets is basically impossible.

Zhong Ming saw Lin Xiaoguang's hesitation, and smiled, "General Manager Lin, this is the case. The game I intend to develop is no longer an independent game like" Taigo Painting Volume ", but a real, suitable for the host. The production cost of 3D games on the platform will inevitably increase significantly. Moreover, since it is customized, this game must be able to meet all your requirements. "

"My goal is to sell for about 150 yuan, and the global sales volume will reach at least one million. If we can meet this expectation, we will all make a profit."

或者 "Or, if you are still not assured, we can sign a gambling agreement. However, if you agree on a gambling agreement, you have to think about it, and the price will have to be increased."

Wu Zhongming knew that it was not realistic to ask for so much money directly.

The biggest problem is that Weiguang Studio has not developed 3d games, nor has it developed explosive games for the world. Whether it is from technical accumulation or development experience, it is not particularly convincing.

Therefore, letting Lin Xiaoguang directly clap and take out 30 million buyouts and monopoly, which is a bit tough.

In this case, it is better to sign the right betting agreement directly. For Zhong Ming, it may be more profitable.

Lin Xiaoguang nodded: "What about the price of the gambling agreement?"

Obviously, he is also more inclined to sign a gambling agreement. As a result, the risks undertaken by Moya Technology have been greatly reduced.

Zhong Ming thought for a while: "The price of the game ~ www.readwn.com ~ 50% of the two sides. Less than 200,000 units, permanent monopoly 3 million; above 200,000 less than 500,000, permanent monopoly 10 million; higher than 500,000 Below 1 million, permanent monopoly of 30 million; above 1 million, permanent monopoly of 50 million. Monopoly for a limited time, the price is 1/3 of the permanent monopoly price. "

Lin Xiaoguang forgot about it a bit.

The selling price is fixed and the share is fixed. Based on the sales volume, the revenue can be estimated.

According to Zhong Ming's proposal, the game's income can definitely cover the cost of the single generation. The worst result is nothing more than no loss and no gain.

But even busy work is better than losing money, not to mention the money of selling handhelds, and the publicity effect of games on handhelds.

The only exception is that the game is really sparse, let alone 200,000 sets, maybe 100,000 have not been sold, but Moya Technology still needs to pay an exclusive fee of 3 million.

But Weiguang Studio has word of mouth after all, and Lin Xiaoguang also believes that Zhong Ming is not going to do this kind of cheating.

Lin Xiaoguang considered for a moment: "This offer is acceptable. However, the specific agreement needs to be discussed in more detail." Ps: Book friends, I am a blue shirt drunk. I recommend a free novel app that supports novel download and listening. Books, zero ads, multiple reading modes. Please pay attention to WeChat public account: dazhuzaiyuedu (long press and hold for three seconds to copy) Book friends, pay attention!