Restart the Gaming Era
Chapter 307: Simple promotion strategy
After publicity and warm-up, the development of "Xuanjia Plan" is finally coming to an end.
Fu Xing'an was expecting that "Xuanjia Plan" would also be used in "City Wars" to advertise in major cities around the world, but Zhong Ming did not do so.
Not even the most conventional means of publicity.
I did not go to the video website to buy advertisements and did not contact other channels. In addition to uploading a promotional video, there was only a very eye-catching column for the "Xuanjia Project" on the Weiguang game platform.
In addition to these, it seems that Zhong Ming is not planning to spend a penny on "Xuanjia Project".
This makes Fu Xing'an feel very puzzled, because he knows that Zhong Ming is not a person who is unwilling to spend money. The mobile games like "City Guards" spend hundreds of thousands and millions of dollars to promote publicity How come to the son-in-law work "Mysterious Plan" of Pro-son Studio, but so low-key?
It was a mystery.
"It doesn't matter, there is no need to use this method to publicize. As for how to publicize ... I have arranged it."
Zhong Ming's answer made Fu Xing'an even more puzzled. It seems that the puzzle can only be revealed after the game is officially launched.
...
On April 15, "Xuanjia Plan" was officially launched.
The "Xuanjia Plan" currently only supports the PC version, and there is no plan to release the exclusive console. On the PC version, the shimmering game platform is the only channel. Anyway, whether you search for "Xuanjia Project" or download the shimmering game platform through other games, you can see the striking publicity column.
While many players who follow the "Xuanjia Plan" download games, they are surprised to find that on the live broadcast platform, a large number of anchors are playing this new game!
Whether it is a host game anchor, other PC game anchor, or even a mobile game anchor, as long as a slightly larger anchor, a well-known anchor, seems to be playing this game!
In particular, some of the major anchors of "The Road to the Gun Gods" did not broadcast "The Road to the Gun Gods" at prime time, but began to broadcast the "Xuanjia Plan" directly.
Many people suspect that there must be some invisible human py transactions behind this.
Their suspicion is correct, there must be a py transaction, otherwise how could it be so neat and tidy.
Zhong Ming has already contacted these anchors in advance. According to the number of fans of these anchors and the length of the live broadcast of "Xuanjia Plan", they can directly and crudely make money. The anchor who specially broadcasts "The Road to the Gun God", has good technology and is relatively popular, and gives more money.
Of course, the price offered may not be too much relative to the salary of the anchor, but for the anchor of most shooting games, anyway, the new game will definitely be tried out anyway, it is just the former The trial time put in the late night stall is advanced to the golden stall, and it may take a little risk of losing popularity, but since you have money to take it, it is completely ok.
These anchors basically broadcast their own games in prime time, such as Lao Jin, who broadcasts "The Road of the Gun Gods" in prime time, because his main audience is to watch this, only until 10pm After that, the audience was tired, and Lao Jin would go to play some other games to adjust the mood of the audience, and he could rest a little.
If you play other games at prime time, it may cause dissatisfaction among the audience. But since there is money to make, the audience is dissatisfied.
At 7 pm, in prime time, the popularity of many big anchor live broadcast rooms has reached five or six million, and on the homepage of the live broadcast website, the content of the big blockbuster live broadcast window has been turned into "Xuan Plan A.
Not long after Lao King Kong started broadcasting, he also downloaded the "Xuanjia Plan", entered the game directly, and then pulled two friends who had previously played "The Road to the Gun God" together.
"Dear viewers, let's play" Xuanjia Project "today, a new shooting game from Weiguang Studio. After playing" Resident Evil ", I think this should still be worth playing."
"This game is said to have an original new model, I don't know if it is fun."
Lao Jin enters the game and starts taking novice tutorials.
The PC version of "Mysterious Armor Plan" is nothing more than using keyboard and mouse to complete all operations, but the gameplay is exactly the same as the gameplay on the gs1 simulator, including operations such as sliding shovel, moving, and picking up firearm modules. All are exactly the same.
This content is basically not complicated for Lao Jin, and the tutorial of the game is also very clear.
What made Lao Jin feel a little headache was the firearms, bullets, and various messy accessories, which he didn't understand at all. Because the background of the story of this game takes place in the future, of course, you cannot use existing firearms. All the guns seem to be original in the game. When you first started, Lao Jin had almost no power and characteristics of these firearms. Know.
Fortunately, there is a function in the game. After picking up a firearm module, you can press the key to open a detailed list. On this list, detailed data such as the range, fire rate, power, bullet type, stability, etc. of the firearm are displayed. The data is displayed in the form of a histogram. It is very obvious that there is a dashed box outside the bar, which represents the highest data that can be achieved after these guns are filled with accessories.
Moreover, when you see a new firearm module, you can directly compare the data of the two firearm modules, so that you can see at a glance if you want to change the gun.
The bullets and accessories in the game are all fool-like operations.
There are light bullets, heavy bullets, and energy bullets in the game. The distinction is very clear. If the player takes the unusable bullet, the bullet icon will have an "unavailable" sign. The same is true for accessories. If the accessory can be installed, it will be automatically installed on the gun. If it cannot be installed, it will also have a "Not Available" sign.
Moreover, different grades of items are directly distinguished by different colors, and there is basically nothing wrong with seeing things that flash purple or gold-unless it is some firearm accessories that are not available.
And in the training field, Lao Jin also felt a very special point of this game, that is, very convenient instructions. By clicking the middle mouse button, long pressing, double clicking, etc., you can directly mark different locations on the map for all teammates to see.
Not only that, the characters in the game will also automatically interact with each other after the location is marked, and players can feel that their teammates are communicating with themselves even if they do not speak.
The last is to get to know the heroes. Before starting the game, Lao Jin looked at these heroes a little, and looked big.
There are meat shield types, there are sudden types, there are sniper types, and there will be added blood ...
It feels like some teamwork is needed, but it's hard to say whether the combination of meat + invasion + milk is necessary, because Lao Jin took a look and felt that the characters that can add blood in it didn't seem to add too much, more Not to mention that there are also blood-raising items in the game.
"How about Lao Jin, have you read the introduction? Let's start a game and start exploring slowly." Friends in the team are already pressing.
"So which hero should I choose? Which hero is great?" Lao Jin had to resort to the barrage.
A bunch of "Chanel" floated on the barrage, and the individual barrage was mixed with the names of Sienna, l397 and so on.
"Okay, then Chanel."
Lao Jin said that this was the only role he knew.
However, as you know from the promotional video, Chanel is a very flexible mobile character. Her armored exoskeleton has the most powerful thruster among all heroes on the back. After being charged, it can support her to quickly jump into a distance. It can fly up to 4 times, and even fly a short distance upwards with this thruster, reaching some high places that are not easy for other people to climb, or jump.
Her big move was to throw a high-explosive bomb, and the enemies stuck were basically dead or dead.
Such a character, if paired with some melee weapons such as shotguns, should be very strong when protruding.
Entering the game, everything in the game made Lao Jin feel novel.
After entering the game, the hero will be selected by the squad. Lao Jin chose Chanel, while the other two chose Mashkov and Sienna, a heavy fighter and a sniper. No one wants to choose a milk for now, after all, this is a fps game.
Then, the championship team will be displayed. The champion team is the team with the highest overall score of all teams, and the comprehensive score is derived from the past player's score of the three players-the total data and a number calculated using a certain weight based on the data obtained by the hero.
The game is actually online during the day, so many people have been fighting for hours in this game, so the "championship team" can already be judged.
In addition, Zhong Ming has also made a very perfect matching system for this game. Although the ladder is not going to be opened for the time being, the most basic matching system is still needed.
Zhong Ming's previous "apex hero" matching system can basically be described in two words, that is, "sand sculpture", and even players are highly skeptical about whether there is a matching system in this game, or just forcibly divided players into the same game China without paying attention to their historical record.
The consequence of the poor matching system is that many novices are always abused by veterans. After playing ten to ten a day, they do not want to play; many single-row masters often match Meng new teammates, and they are not helpful at all. Even if it ’s too often, you just quit without doing anything. A good three-man squad often starts with only one person left; the only thing that is comfortable is some good technical masters or anchors, but they also have troubles, which is often encountered The trumpet left hanging orphans.
Of course, when it comes to the matching system, it is not for whom, foreign manufacturers should come in and beat one by one. Matching mechanisms such as Hearthstone, Royal Warfare, Overwatch, and Jedi Survival are all sparse, and the matching system such as "apex hero" is also the basic operation of foreign manufacturers. That's it.
Therefore, Zhong Ming has equipped a complete set of matching system for "Xuanjia Plan". This system will dynamically match the enemies according to the historical performance of the players to ensure the game experience of all players as much as possible.
During the novice phase of comparison, there will be some robots planned in the game to improve the player's gaming experience.
Soon, Lao Jin's team entered the game.
The transport ship glanced over the vast map, and Lao Jin looked aggressive as a skydiving captain, and finally clicked a spot and jumped directly.
Anyway, I don't see any difference between these places, so choose the most striking place.
Flying in the air, Lao Jin saw a lot of elements on this map. In addition to various resource areas, there are many balloons floating in the sky. Lao Xie has seen it before, where it can be lifted up to recharge the mechanical exoskeleton. And fly a distance again; there are some green markers, there are rebirth points, after getting the teammate's beacon, you can revive them there.
Flying to half of old Jin suddenly found something wrong.
"Ah? Well, someone in the house we're going to has arrived first?"
"what's the situation?"
"You're flying slowly! Turn around fast, you will be killed by the team!" Said one of the teammates in a hurry.
Lao Jin quickly controlled the character's turn, and landed on an open space. As soon as he landed, there were dense gunfire behind him, and the three were beaten up.
"Don't we have guns? Do them!" Another teammate was very dissatisfied.
"Dry wool, our current guns have no modules at all. They are the most trashy and trashiest guns. They rushed up and killed one." Lao Jin ran as he explained. Guns, we're boring with them. "
Three people trek along the way, I feel that the start of the first game is very unfavorable.
Lao Jin ran for a long time: "This game, how can there be a firearms module! There is nothing on the ground, where to go to pick up things?"
Looking at the barrage again, the barrage almost exploded.
"Well, blind anchor?"
"The material box you passed by can be opened, and there are good things in it!"
"Only a small part of the materials in this game are directly thrown to the ground ... Didn't the novice guide levels teach you before? There are good things to open this kind of supplies box!"
Lao Jin found that there are often some long-shaped material boxes on the roadside. There is no special logo on this box, and it blends well with the environment, so he thought it was just a decoration ~ www.readwn.com ~ After I walked in, I found that it can be opened. After opening, everything is inside, firearm modules, bullets, armor, and some accessories.
Lao Jin: "... for the first time, please be considerate. I didn't expect to have supplies in this stuff."
In fact, you ca n’t blame Lao Jin. There are no hints on these boxes, so many people really do n’t know how to open it for the first time, but only after opening it once, because this kind of box is very much on the map. Eye-catching, you can see from far away.
After getting his gun, Lao Jin studied it first, right-clicked to open the mirror, and looked at the effect of the camera sight.
I feel that it is not much different from the traditional fps game such as "The Road of the Gun Gods". There is not much change in the basic operation of shooting.
It ’s just that the difference in movement is relatively large, especially for Chanel ’s character. After being charged, he can make three rapid advances, and he can also advance into the air. He can also move quickly and slide, which can be said to be very flexible. Much more flexible than characters in other games.
(=)
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