Return To 1990

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"I will never have peace? What? You want to mess with me? I tell you, I really don't do this!" Lu Feng said solemnly: "You can try it!"

"Then we'll see you during the New Year!" Su Yourong said and hung up the phone.

Lu Feng put down his cell phone and frowned. He knew Su Yourong fairly well. This woman would not do anything he was unsure of, but Lu Feng didn't know what kind of back-up she had.

There was a knock on the office door, and a female clerk's voice came from outside; "Mr. Lu, Mr. Du and the others are already waiting for you in the conference room."

"Okay, got it!"

Lu Feng stood up and walked out of the office towards the conference room. There were already more than a dozen people waiting in the conference room. Zhu Lidong saw Lu Feng walking over, stood up and said, "Mr. Lu, I want to see the advertising plan for mobile phone science popularization." Yes, very good.”

"When did you come back?" Lu Feng asked casually and sat down.

"I came back yesterday. I had a meeting with Mr. Du at noon. Mr. Du is definitely the backbone of our group in terms of advertising and marketing. He can take over from Mr. Lu!" Zhu Lidong praised.

"Don't dare, don't dare, it depends on Mr. Zhu's sales channels." Du Guoying praised.

"Okay, let's stop flattering each other." Lu Feng looked around at everyone and said, "The factory has finished cutting the ribbon and is about to be put into operation. The products have been finalized. Mr. Du has sorted out all the suppliers. What's next? There is only one thing left, and that is to start selling!”

"A series of links including R\u0026D, design, factory construction, and procurement took us nearly a year. Don't feel that we have gone through 90 percent of the way. These links can only be said to be done by us. After passing the 10% mark, whether a product can survive ultimately depends on its sales volume. Before sales increase, everything is zero!"

Lu Feng's words made the atmosphere at the scene become serious. Then he began to report on the progress in the past few days. Du Guoying mainly introduced the current situation of the factory and the layout of advertising.

A few days ago, he was planning to find a popular celebrity to endorse him. Because the price was quite expensive, Lu Feng stopped this matter. It is not suitable for a start-up company to find celebrities to endorse it. It can easily lead to insufficient channels and a large number of purchases. If the crowd can't buy it, or fans can buy it, once there is a problem with the quality of the product, it's easy to cause trouble.

On this issue, Lu Feng, in addition to asking for advertising on CCTV, the rest is precise advertising. In whichever city the product is sold, he will advertise on local TV stations.

CCTV advertising is to establish a brand image, while local advertising is pushed accurately. This way, you can avoid spending a lot of money on CCTV and not being able to buy it in places where there are no sales channels. On the contrary, it is easy to waste advertising fees.

The meeting discussed some relatively detailed situations, and Zhu Lidong introduced the sales channels. Currently, there are directly operated stores in twelve provincial capital cities, including one in a large shopping mall in the city center of each provincial capital.

Agents have been negotiated with six provinces in the south and five provinces in the north. The remaining provinces have not been negotiated because Zhu Lidong feels that the economy of these provinces is too poor and they have little spending power.

They investigated the mobile phone consumer market in various provinces across the country last year. The top ten provinces will focus on this, and this is where competition among all manufacturers is fiercest.

Lu Feng was quite satisfied with Zhu Lidong's market channel development. At the end of the meeting, Du Guoying proposed an idea.

"Mr. Lu, do you remember when Haier smashed the refrigerator?"

"Smash the refrigerator?" Lu Feng nodded and said, "What's wrong?"

"Can we do it again? I know you still have a good reputation in society. Last year, important media reported a lot, including News Network, so you are a household name, right?" Du Guoying thought for a while and said, "Just put it on local TV stations. If you don’t invite celebrities, I hope you will shoot the commercial.”

"Tell me what you think." Lu Feng leaned on his seat and looked at him. It could be seen that he went out for advertising and completely ignored Lu Feng.

"The current advertising positioning is two-fold, one is quality-oriented, that is, you, as the boss, reprimand those whose quality is not up to standard. This is a common concern in society now. Fraud is too serious now, such as fake cigarettes, fake wine, fake leather shoes, etc. It is a common thing, our advertising can start from this aspect, and on the other hand, it is high-end business. You are definitely a successful person now, and your products are tied together with the lives of successful people..."

"Pfft!" Lu Feng couldn't help laughing.

"Mr. Lu, what's so funny?" Du Guoying asked in confusion.

"It's okay, I suddenly remembered something happy." Lu Feng smiled awkwardly and said: "Two options, the first one is too low-end. We are a big factory and there is no problem of fakes. If we shoot something like this Advertising, consumers will think that they have defective products, which will definitely flow out of the market, and there will also be people who use this guise to infringe on our brand."

"This is indeed something I didn't consider." Du Guoying nodded and said, "Then let's do high-end business."

"You must also consider the audience when making this type of advertisement. When you ask the advertising company to design, it must conform to the state of high-end people in the minds of ordinary people. For example, in ancient times, people thought that the emperor used a golden hoe. In your advertisement, the emperor If they drive a tractor, they can’t feel it.”

"It doesn't matter what the real high-end business is like. What's important is what high-end business is like in the minds of ordinary people, because people are often more able to accept their ideas being confirmed or agreed rather than refuted. Do you understand?"

Du Guoying nodded repeatedly, and Zhu Lidong said from the side: "So Mr. Du still needs to learn more. In terms of marketing, Mr. Lu is better at understanding human nature."

"Look, Mr. Zhu is confirming it now!" Lu Feng said with a smile.

There was a burst of laughter, and then the meeting ended.

In the end, Lu Feng did not agree to the marketing activity of smashing mobile phones. Times have changed, and people’s requirements and ideas for products have also changed. When you really do things like smashing mobile phones, your opponents will seize the opportunity to promote them. Your defective rate is high.

On the last day of October, the factory started trial production. Lu Feng went to the factory to congratulate the first batch of products off the production line. Liucheng also rushed back from Xiangjiang and talked a lot about product design, signals, and displays.

"What is the half-year defective rate of display screen cables?" Lu Feng asked.

"This is related to the welding process. The data we obtained shows that the defective rate of waveguide cables, buttons, displays, and motherboards in three months is 8%, while the data for Motorola and Nokia are much smaller. It is said to be within five percent.”

Liucheng thought for a while and said: "Our three batches of experimental products, a total of one thousand mobile phones, the defective rate of cables within three months is about 6%, and this figure will expand to 8% in six months."

"This data is a bit high!" Lu Feng said solemnly.

"We don't have the technology accumulation in this area. The display cables are purchased from China. They are cheap but easy to burn. Once the voltage becomes unstable, the screen will burn as well. We imported them from Europe. The reason why the data looks better than the waveguide ones." , related to our electronic control system."

"I heard Mr. Du mention the warranty to me. My suggestion is a three-month warranty period, which will cost less."

Liucheng helped Lu Feng analyze the damage probability of major accessories from a technical perspective. The top one was the cable. Even the cables of the first-tier international brands were sometimes burned out.

"Next year, we will set up a project on wiring and strengthen research and development in this area. We must do a good job, but do not be the best." Lu Feng ordered.

Liucheng nodded to express his understanding. Nowadays, the price of mobile phones has been severely compressed, and the sales of accessories account for the majority of profits. A lot of design work has been done on a mobile phone from the beginning of its design, including market positioning, suppliers, and service life. After using it for so many years, who will it be sold to later?

When the first mobile phone was assembled and officially came off the assembly line, there was a round of applause, and firecrackers and firecrackers began to be set off outside the factory.

Lu Feng invited a group of media to record this moment.

"The first Giti mobile phone has officially rolled off the production line." Lu Feng held the silver mobile phone in his hand to show it to the media, then opened the flip cover and showed the operation interface.

"Now I use it to make the first call." Lu Feng installed the mobile phone sim card and then dialed Mayor Zhang's number. After the call was answered, Lu Feng said: "Hello, Mayor Zhang, Jiatong Industrial Park The first mobile phone is officially offline and I am using it to talk to you."

"Congratulations!"

Following a round of applause, Lu Feng hung up the phone after saying a few polite words, and said to the crowd: "The sound is particularly clear and bright. We have absolute technical advantages in digital decoding!"

That night, Lu Feng appeared on the News Network again. On TV, Lu Feng introduced the first Giti mobile phone. The introduction said that this represented that the domestic electronics industry was booming, reaching a new level and opening a new era. journey.

Giti's mass production has paved the way for the upcoming Information Industry Conference. Ever since Hurricane Capital prepared to produce mobile phones, it has been making headlines in various media every three days. Many people in the industry have privately said that Lu Feng is a The man who lives in the headlines.

Now that it is in mass production, what else can cause trouble and make news?

If news comes out again, I'm afraid the product quality is not up to standard, right?

The next morning, Lu Feng arrived at the venue at around nine o'clock and changed his mobile phone from Nokia to Giti. There were groups of people gathered in the lounge. This time there were not only mobile phone manufacturers, but also various suppliers. Merchant.

Although on the surface this is a conference to discuss electronics, information, and communications, everyone knows that this is an exchange meeting.

There are even many dealers who will be present. Some people have prepared a team to intercept the dealers in advance. They will stay in the best hotels, eat, drink and have fun. The talk is to abandon other brands and sell their own products.

At the meeting the day before yesterday, Lu Feng had already told Zhu Lidong to prepare the team. Today he is responsible for attracting the media on stage, while Mr. Zhu is wooing major dealers below!

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